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PODCAST

Smashing Self-Employment - Marketing and productivity help if you"re self-employed.

Karl Craig-West of Smashing Self-Employment

The Smashing Podcast is here to help if you"re self-employed or running a small business. You"ll get tips, ideas and inspiration to help you get (and keep) more customers and get more done. You"ll also get tools and inspiration to make your life as a person in business a whole lot easier.

business entrepreneurship

All Episodes

00:18:35

Top Self-Employment Tips from Angela Couch, Career Coach

Smashing Self-Employment - Marketing and productivity... ·

2024/02/01

In this episode we interview Angela Couch who is a Career Coach in Auckland (www.careerinspiration.nz). Angela shares her key lessons after 2 years in self-employment. These include: Don't be afraid to ask for help Be persistent Remember that it will take twice as long as you think to get going Make sure your 'WHY' is very clear Angela works with professionals and managers and can be found here

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00:10:13

How To Really Get Stuff Done!

Smashing Self-Employment - Marketing and productivity... ·

2024/01/24

We all get the same number of hours in a day. But how is that some people manage to get more done than others? Well, it's not about managing time. It's all about managing you and what you do. The key is to aim towards good working habits and your own personal productivity. The main points are: Cut distractions and interruptions Give yourself 'Focus' time Switch things off Give yourself time off Let people know when you're unavailable LET'S CONNECT: Web:

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00:11:56

Maybe You Shouldn't Be Self-Employed? Here's Why:

Smashing Self-Employment - Marketing and productivity... ·

2024/01/16

Being self-employed isn't always easy. And the main reason it's not easy is because you have to be multi-skilled. You have to get good at marketing, sales, book-keeping, personal organisation, cash-flow management and work-life balance. As well as being able to deliver the products or services you're offering. I've even heard it said that you need to be nearly as good at marketing as you do the thing you're selling. But here's the key thing: If you can't get the hang of

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00:07:01

The Key To Marketing Success: Be Consistent

Smashing Self-Employment - Marketing and productivity... ·

2024/01/10

Consistent marketing leads to consistent results. So here's how to make your marketing more consistent and successful. As it sits, fewer than 10% of self-employed people are consistent with their marketing and it's no small wonder that only a minority get meaningful results. The key to fixing this is to develop a consistent marketing plan and implement it. First you need to make time each day for marketing. Without making time you'll struggle to get around to it. Then you should plan

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00:10:33

How To Outsource and Delegate When You're Self-Employed

Smashing Self-Employment - Marketing and productivity... ·

2024/01/03

Outsourcing some aspects of your work is the only way you're going to be able to focus on the core aspects of your business. As soon as you can, you should be handing your book-keeping over to a book-keeper (unless you're a book-keeper, of course). You should also look to outsource admin work to a Virtual Assistant (VA) too. After all, you didn't start your business to get bogged down by admin tasks. Not only that, it's nearly impossible to grow a business on your own. This means

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00:06:39

Constant Learning is not enough. Here's why:

Smashing Self-Employment - Marketing and productivity... ·

2023/12/27

You may have heard one (or more) of the following phrases: Knowledge is power Leaders are readers Earners are learners However, none of these phrases have any impact until you start putting your learning into ACTION! That's right, you need to do something with the knowledge you gain. So, this episode gives you some ideas on how to make sure you're making the most of your knowledge and learnings. LET'S CONNECT: Web: smashingselfemployment.com Insta: @smashingselfemployment LinkedIn

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00:09:38

Does email marketing still work?

Smashing Self-Employment - Marketing and productivity... ·

2023/12/20

I'm often asked the question "Does email marketing still work?". And my resounding answer is usually "YES!" But... There's always a 'but'. You have to make it relevant to your target audience and not just keep bombarding them with 'buy my stuff' messages. Even that last sentence comes with a 'but...' You see, if you're in e-commerce then email marketing is an absolutely essential marketing tool. And you'd be a fool to ignore this. However,

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00:17:51

Why looking after spending is good for business!

Smashing Self-Employment - Marketing and productivity... ·

2023/12/13

When you're self-employed (or running a small business) the mission is to make a profit. If there's no profit then you have a hobby, not a business. And the way to profit is to make sure you're not spending money on stuff you don't need and that, eventually, you bring in far more than you spend. Key points: Keep an eye on cash-flow Ask yourself: 'do I really need this?' with all new expenditure Find out if you can get better deals if you shop around Ask around in your

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00:08:47

Why you should have a website, even if your is...

Smashing Self-Employment - Marketing and productivity... ·

2023/12/06

Even if you're working from your kitchen table, with a tiny business, it's still important to have a website, and here's why: The key thing to remember is that your own website will be the only bit of online real-estate that you actually own and control. The social platforms belong to someone else and they can change their algorithm and shut you down almost instantly, as Facebook has done plenty of times. So, having your own place on the web is essential. But also, you'd want to

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00:09:20

Just Follow-Up - Your Reputation Depends On It

Smashing Self-Employment - Marketing and productivity... ·

2023/11/29

Have you ever contacted a company and they didn't respond? Here in New Zealand this is very common, even if you're trying to spend some money. I can only guess that those companies are making too much money or they simply don't give a damn. But here's the thing: Even if they're the best at what they do, I will never try to do business with them again. As far as I'm concerned, their reputation is garbage. Not only that but I've told quite a few people about their lack of

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00:09:23

Don't Make This Rookie Marketing Mistake!

Smashing Self-Employment - Marketing and productivity... ·

2023/11/23

This episode is the story of Tom and Dan who tried a crazy marketing idea with expensive and disastrous results. They spent a bunch of money in the 'hope' that it would work first-time. Sadly, marketing rarely works first-time. There is a usually a period of refinement to get desired results. Key lessons in this episode: Get to know your audience as well as you can before starting a marketing campaign. This way you can communicate with them more effectively. Don't throw loads of

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00:06:51

How great customer service can help you win customers!

Smashing Self-Employment - Marketing and productivity... ·

2023/11/17

In this example of great customer service you'll learn an important lesson in making sure the buying experience with your company lets customers know that you're there to serve. You see, it's far too easy to take your customers for granted. And when you do, it's only a matter of time before this starts to eat away at customer loyalty. LET'S CONNECT: Web: ⁠smashingselfemployment.com⁠ Insta: ⁠@smashingselfemployment⁠ LinkedIn : ⁠@karlcraigwest⁠ Get the Smashing Self-Employment

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00:49:35

Key things to help you 'make it' in self-employment!

Smashing Self-Employment - Marketing and productivity... ·

2023/11/09

In this interview with self-employed trainer and facilitator Steve O'Neill (https://sondevelopment.com/) you'll learn some of the key things that you need to get to grips with when you become self-employed. Key learnings: Don't be afraid to 'go for it' if you get the chance Using your network is a great way to pick up work You have to become multi-skilled quickly You don't have to be a perfectionist. Get it done and get it out there Focus on being productive, not

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00:08:27

How to get more done in your most productive time of...

Smashing Self-Employment - Marketing and productivity... ·

2023/11/01

We all want to get more done. But it's often a challenge because, when you work for yourself, you're spinning so many different plates. And it's important to get the vital stuff done when you're at your most alert and awake. In this episode you'll discover a simple technique that will enable you to identify your best time of day to get the most important work done. LET'S CONNECT: Web: ⁠smashingselfemployment.com⁠ Insta: ⁠@smashingselfemployment⁠ LinkedIn :

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00:23:52

Business tips from events specialist and serial...

Smashing Self-Employment - Marketing and productivity... ·

2023/10/25

Sheila Smith (now retired) shares her business tips in this interview recorded in November 2020 during the Covid lockdowns. The key lessons are: Be adaptable Try new things (even if they're uncomfortable) Partner up with complementary skills Keep your word - your reputation depends on it You're never too old to learn new stuff Don't sit and suffer in silence, speak with someone Look for the value in what you've already achieved LET'S CONNECT: Web:

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00:09:25

Why it's a good idea to start with a small number of...

Smashing Self-Employment - Marketing and productivity... ·

2023/10/18

When starting out in business it's very tempting to just dive into loads of different marketing channels to try and be everywhere. However, this is usually a mistake. Largely because you can't be good at them all if you're spreading yourself too thinly. The best way is get really good at just a few and then add more from there. This episode explains the how and why of this approach. LET'S CONNECT: Web: ⁠smashingselfemployment.com⁠ Insta: ⁠@smashingselfemployment⁠ LinkedIn :

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00:10:17

How to beat perfectionism with a "good enough" approach!

Smashing Self-Employment - Marketing and productivity... ·

2023/10/10

Want to beat perfectionism? It's simple: just learn to accept that most things only need to be 'good enough'. You see, very few things in life and work need to be perfect. But most perfectionists get too hung up on making things just right. So, if you're a perfectionist you should listen to this. This episode talks you through a couple of examples of where 'good enough' would have been good enough. You'll also learn some ideas on how you can make this approach work for

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00:39:30

Business-building tips from Chelsea Baldwin, content...

Smashing Self-Employment - Marketing and productivity... ·

2023/10/03

Chelsea Baldwin, copywriter and content marketing specialist, shares her thoughts on being a successful freelancer. Her ideas include: It doesn't have to take long to get started You need to get "Business Smart" as fast as possible Learn from those who are doing it well Get good at selling - Pronto! And more... Since this episode was recorded Chelsea has been working as an employee but she can still be found on LinkedIn here:

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00:12:58

How to be a better networker

Smashing Self-Employment - Marketing and productivity... ·

2023/09/15

This episode was recorded as part of a webinar where I was one of the guest speakers. The intent of the webinar was to help networkers get better at what they do get more out of networking, hopefully to build their businesses and make it into a more successful marketing channel. So if you're into networking, and you want to do better, listen on. LET'S CONNECT: Website : ⁠⁠⁠⁠smashingselfemployment.com⁠⁠⁠⁠ Instagram : ⁠⁠⁠⁠www.instagram.com/smashingselfemployment/⁠⁠⁠⁠ LinkedIn:

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00:22:47

7 top business tips from a successful self-employed...

Smashing Self-Employment - Marketing and productivity... ·

2023/09/05

In this episode of the Smashing Self-Employment podcast we interview Caroline Hunt of Emerald Starfish (www.emerald-starfish.com) who is a self-employed recruitment specialist. After 10 years of being in business, Caroline has been through the highs and lows of being self-employed. She has now become well known in her target market for having a high-integrity approach to her service. LET'S CONNECT: Website : ⁠⁠⁠⁠smashingselfemployment.com⁠⁠⁠⁠ Instagram :

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