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Creative Courage

Are you a creative business owner? Do you ever feel like you’ve got more to give or that there’s a bigger impact you could make? Creative Courage is a creative business podcast hosted by award-winning coach, author, and speaker, Matt Essam. Matt explores the internal battles we all face as creative business owners. From the fear of launching to the anxiety we face around our life purpose, Creative Courage is the first podcast series that will dive deep into the physiology of courage and its key part

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All Episodes

10:50

Never Worry About Competitors Again Using THIS Strategy

Creative Courage ·

2025/06/11

Losing a project to a competitor can be gutting.You know your work is good. You know you can solve the client’s problem. But for some reason, they picked someone else. I’ve been there. Back when I ran my creative studio, I’d come across competitors with great work - sometimes even better than ours - often charging less. And I’d wonder why a client would choose us over other studios. I was assuming clients only cared about the work. But I was wrong. And in this episode, I’m sharing what really

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56:32

The 3 Biggest Profit Killers In Your Creative...

Creative Courage ·

2025/06/04

Are you tired of getting to the end of the month and finding that there’s no money left?If you aren’t making the level of profit you want to in your business, this episode is for you. I’m joined by Marcel Petitpas - a profitability expert who’s worked with hundreds of agencies to help them increase their profit margins without sacrificing their creativity or sanity. If you’re tired of working hard and still feeling like you’re underpaid for your talent, this is a must-listen. We dig into the

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23:01

The Secret To Creating Content That Lands Six-Figure...

Creative Courage ·

2025/05/28

How do you find new clients when things go quiet? Ask for referrals? Send cold emails or DM's? Post content on social? All of these things work. If you know how to work them. And in this episode, I want to show you how to create content that attracts ideal clients. Most people create content that attracts peers not prospects. They get likes and comments not projects. It can feel frustrating and demoralising. It makes you want to give up. That’s why I’m unpacking what makes the difference between

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18:23

Are You Building The Right Business?

Creative Courage ·

2025/05/21

Are you building your dream business or someone else's?Are you doing the things YOU need in order to be successful or what someone else has told you to do? It's easy to look at high-performing entrepreneurs and feel like you aren't doing enough. They seem to always be winning awards, getting invited on podcasts and having their work featured in all of the high profile magazines. Maybe they get up at 5am and have a crazy morning routine. Is that you though? Is that what you really want? I think we

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58:04

Scale Your Agency Without Growing Your Team with...

Creative Courage ·

2025/05/14

How much of your week was spent working within your genius zone? And how much of it was lost to admin, chasing emails, or fixing broken systems? In this episode, I’m joined by Grant Hushek. Grant helps marketing and creative agencies grow and scale without increasing their headcount using AI and automation. We uncover actionable strategies that you can start implementing today to eliminate the grunt work in your business for a fraction of the cost of hiring a new team member. I guarantee this

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32:33

How To Find 6-Figure Deals Hiding In Your Existing...

Creative Courage ·

2025/05/07

What if your next six figure deal was right in front of you?What if you don't need more leads, you need to get better at finding the opportunities in your existing network? This is how Daniel Ocock landed a six figure deal in less than 90 days after we started working together. Before that, his branding agency was ticking along, but the spark wasn't there. His business felt stale, and he knew he wanted more. More revenue, more growth and more impact. But doing more of the same wasn’t moving the

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49:16

Close Six Figure Deals On Upwork (Client Case Study)

Creative Courage ·

2025/04/30

What do you do when your biggest client walks away and they’re the only one keeping the lights on?This week, I’m speaking with Sergey Pantileev, a client was on the verge of closing his business and getting a job after losing one of his biggest clients. Fast forward two years, and Sergey is now closing multiple six-figure deals with ideal clients through Upwork and is no longer worrying about when the next opportunity will show up. In this episode, Sergey shares the exact mindset shifts and sales

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44:55

Take Back Control Of Your Accounts Before It's Too...

Creative Courage ·

2025/04/24

How well do you know the numbers in your business?If you’re like many creative business owners, time spent worrying about your accounts is time spent away from being creative. So you avoid it. But because of this, your business likely isn’t as profitable as it could be. You’re making money but you’re not sure where it’s going, how much you can safely reinvest, or what’s really holding back your growth. In this episode, I’m joined by Rayhaan Moughal, Founder of Sidekick Accounting - a specialist

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01:01:14

The Money Mindset Shift That Will Transform Your...

Creative Courage ·

2025/04/16

Your relationship with money could be preventing you from growing your creative business and having a bigger impact with your work.Many creatives see money as secondary - a necessary evil that comes with doing creative work. But what if the way you think about money is actually stopping you from charging what you’re worth, growing your business, and creating the life you want? In this episode, I speak with Catherine Morgan, a money psychology expert who spent over a decade in banking and financial

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16:37

The Real Reason You’re Not Closing More Deals

Creative Courage ·

2025/04/09

There’s a hidden force stopping creatives from making more sales and landing bigger deals - it’s called your shadow.The shadow is the part of your personality that you suppress - A part of you that you don't like. It's this part that often inhibits founders ability to sell higher value projects. In this episode, I’m going to show you how to identify your shadow and work out if it's holding you back. Covered in this episode: The real reason you're not closing more deals. Why so many creatives feel

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14:07

The One Word That Will Transform Your Business

Creative Courage ·

2025/04/02

As a creative business owner, your time and energy are two of your most valuable assets. If you want high-value clients and a business that’s fun and profitable, learning to say this one word is essential.NO Saying no doesn’t come easy to most creative business owners. In this episode, I will help you to figure out which opportunities you should say yes to and give you the confidence to say no to what’s not serving you. In this episode, you’ll learn: Why saying no to big opportunities can help you

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20:16

THIS Is Stopping You From Making More Money

Creative Courage ·

2025/03/26

Let’s talk about money.I’ve heard from so many creative business owners that “it’s not all about the money”. And that more money will only create more stress. But money gives you freedom, space, and the ability to better serve your clients. Like one of my clients Cey, who was able to release a feature film in cinemas after changing his perspective around money. If you’re struggling to attract the income you want, it may come down to the way you think about money. In this episode, I break down some

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15:52

How To Become The Top 1% of Creative Businesses

Creative Courage ·

2025/03/19

There’s a point in every creative business owner’s journey where they feel stuck. You’ve built a strong portfolio, won some awards, but something still feels missing and growth has slowed.In this episode, I’m sharing a concept that I cover in my new book that I’m currently writing - a phenomenon that I call ‘The Talent Limit’. After speaking with and coaching countless creative business owners over the past few years, I’ve found that a common cause of these symptoms is that they are focusing mainly

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12:12

Your Surroundings Are Sabotaging Business Growth...

Creative Courage ·

2025/03/12

Do you feel stuck in your business, like things have stagnated? Maybe you’re not growing as fast as you’d like or feel like creativity isn’t coming to you as easily as it used to. Your surroundings might be the cause of all of these problems. In this episode, I’m sharing a powerful idea that completely changed how I think about business, success and myself - that who you surround yourself with and where you spend your time has a huge impact on you and your business. This idea is one of the key

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14:28

Discover The ONE Strategy That Will Transform Your...

Creative Courage ·

2025/03/05

Many creative business owners get stuck for the same reason…They’re focusing on too many things at once. But the most successful entrepreneurs don’t do everything. They double down on the one thing that moves the needle. Recently, I spent time with 50 incredible entrepreneurs, some making multiple 7-figures a month, at a retreat curated by Daniel Priestley. I saw first hand what separates those who scale effortlessly from those who stay stuck. If you feel stuck in your business and unsure where to

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29:54

3 Powerful Strategies to Keep Going When You Feel...

Creative Courage ·

2025/02/26

Do you ever feel like giving up on your business? Like no matter what you try, or how hard you work, things just aren’t feeling right?You’re not alone. Many creative business owners hit those moments of doubt, frustration, and burnout. The problem is, many of them give up just before they break through to the other side. In this episode, I’m sharing three powerful strategies to push through those tough times and come out even stronger. These are strategies that I’ve used myself, and my clients have

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47:57

How To Build A Personal Brand That Sells For You with...

Creative Courage ·

2025/02/19

It’s getting harder and harder for creative business owners to get new customers. Buyers are more sceptical than ever and it feels like there’s too much competition out there to stand out.But there’s a way of cutting through the noise and attracting clients that most creatives aren’t leveraging - their personal brand. This week, I’m joined by Freddie Pullen. Freddie is an expert in story-driven marketing and helps entrepreneurs position themselves as the go-to authority in their space. And in this

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14:07

The Hidden Costs Of A Full Calendar (And How To Get...

Creative Courage ·

2025/02/12

How much white space do you have in your diary?If you’re like most creative businesses, your calendar is jam-packed with client work and calls. This may look impressive on the outside, but it’s likely costing you the freedom to grow your business effectively and leads to burnout. I’ve worked with many creative studio owners in this position and have helped them to take back a day a week in their calendars without breaking their business. In this episode, I share the exact strategy you can use so

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53:07

Stop Trading Time for Money and 10x Your Prices with...

Creative Courage ·

2025/02/05

Are you tired of working endless hours with little reward to show for it?In this episode, I sit down with Robin Waite, a bestselling author, award-winning business coach and former agency owner. Robin is an expert at productising and pricing services and has helped countless creative studio owners gain freedom while growing their business Robin shares his journey from running a successful agency to experiencing burnout and ultimately transforming his approach to business. Now, he coaches creatives

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42:07

Scaling a Multiple 6-Figure Agency And Landing Your...

Creative Courage ·

2025/01/29

What does it take to build a thriving, scalable business whilst only working with your dream clients?After eight years in the Royal Navy, Josh Gudgeon now runs a multiple 6-figure video production agency and a top 1% podcast. In this episode, we get under the hood of exactly how Josh runs his agency, how he’s been able to attract his ideal clients, and the 3 secrets to building a business that gives you the lifestyle you want and allows you to be yourself. Josh is able to work on projects he’s

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