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PODCAST

Creative Courage: The Creative Business Podcast

Are you a creative business owner? Do you ever feel like you’ve got more to give or that there’s a bigger impact you could make? Creative Courage is a creative business podcast hosted by award-winning coach, author, and speaker, Matt Essam. Matt explores the internal battles we all face as creative business owners. From the fear of launching to the anxiety we face around our life purpose, Creative Courage is the first podcast series that will dive deep into the physiology of courage and its key part

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All Episodes

12:49

The 3 Steps To Turning Rejections Into Fuel For Your...

Creative Courage: The Creative Business Podcast ·

2025/11/05

I’ve lost count of how many rejections I’ve collected in my business and life over the years.From no’s to appearing on podcasts, to no’s from prospects. I imagine you’ve collected a few yourself. And it can hurt. Almost like they’re rejecting YOU. But what I’ve realised is that the amount of rejection that someone faces is in direct proportion to what they’re able to achieve in life. In this episode, I share the 3-step process I use to reframe rejection and transform it into valuable feedback that

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13:33

The Real Reason Your Portfolio Isn’t Attracting Clients

Creative Courage: The Creative Business Podcast ·

2025/10/29

Many creatives spend hours polishing their portfolios, yet still struggle to attract the kinds of clients they feel they deserve.And that’s when the self doubt starts to creep in. But it’s not because your work isn’t good enough. It’s because most portfolios are built with the wrong mindset. I’ve seen award-winning designers get overlooked, while others with less polished work get taken more seriously, because they’re making this one mistake. In this episode, I break down the portfolio mistake

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20:52

Do You Need A Personal Brand To Build A Successful...

Creative Courage: The Creative Business Podcast ·

2025/10/22

It feels like everywhere you look online, content creators and influencers are telling business owners they need to build a personal brand.But there are thousands of successful businesses without personal brands behind them, so why does everyone talk about personal branding like it’s essential? In this week’s episode, I’m taking you behind the scenes on my own personal branding journey. I recently had with Chris Do (The Futur), where we got into the truth about what personal branding really means

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55:32

6-Figure Client Experience Secrets From A Hospitality...

Creative Courage: The Creative Business Podcast ·

2025/10/15

What if you could attract 6-figure clients, regularly, without any outbound marketing?No outreach. No paid ads. This is what Alex Ghalleb has managed to achieve with his multiple six-figure consultancy business - with no full-time staff and no business development. Alex started out in the audio production industry, before moving into hospitality. And although you might not think of hospitality as a creative industry, Alex is bringing high-value client’s creative visions to life. In this episode,

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17:03

The Hidden Reason You’re Not Satisfied With Your...

Creative Courage: The Creative Business Podcast ·

2025/10/08

Do you ever feel like there’s something missing from your life or business?If so, you’re not alone. But what you think is missing might not give you the satisfaction you’re after once you get it. A lot of my clients tell me that they want more clients or they want to reach a certain financial goal. But what they’re chasing is the vehicle, and even once they reach it, they still don’t feel satisfied. In this episode, I share an exercise I walk my clients through to uncover what truly matters. This

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17:16

Stop Clients Comparing You To Other Studios With The...

Creative Courage: The Creative Business Podcast ·

2025/10/01

“We like your work but we’ve decided to go with another agency.”Does this sound familiar? If you’re tired of prospects comparing you with other agencies, you need to hear this week’s episode of the Creative Courage podcast. The most successful creative business owners I’ve worked with have gotten to where they are by differentiating themselves in a way that makes them incomparable. But with 1000s of agencies out there offering similar services, how do we differentiate? I’m going to go over the 4

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16:22

The Key To Repeating Success And Avoiding Failure In...

Creative Courage: The Creative Business Podcast ·

2025/09/24

How often do you stop to think about why things have or haven’t gone well?If you’re like most creative business owners, probably not very often. And the problem with this is that you could be missing the strategies that led to your successes and failures. Meaning it’s harder to repeat the wins and avoid more losses. As we move into the last quarter of the year, I want to help you to achieve any outstanding goals you’ve set before the year ends. I’m going to run you through a process that I do with

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53:47

The Productivity Secret Nobody Talks About with Simon...

Creative Courage: The Creative Business Podcast ·

2025/09/17

Do you ever feel like you know what you need to do to drive your business forward, but you end up spending your day doing everything except that thing.So many creative business owners blame a “lack of time” for slow growth. But ‘time’ is rarely the culprit. In this episode, I’m joined by Simon Alexander Ong - keynote speaker, life coach, bestselling author and YouTuber with 170,000 subscribers. Simon and I dive deep into how to re-energize yourself, how to get maximum impact from your day, and

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15:47

It Was The Trip From Hell - Until I Realised THIS

Creative Courage: The Creative Business Podcast ·

2025/09/10

Have you ever made a choice that felt right in the moment, only to realise it was the decision from hell?That was me recently. I flew to Amsterdam, dropped $2,000 on a Mindvalley ticket, and instantly started regretting it. Instead of enjoying the experience, I found myself frustrated that I’d wasted the money and beating myself up for not making the most of it. But then something shifted. I was able to reframe the whole trip and turn what felt like a mistake into something valuable. In this

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17:15

How To Triple Your Rates Without Scaring Clients Away

Creative Courage: The Creative Business Podcast ·

2025/09/03

Do you feel like you’re undercharging for your work? But you believe that if you raise your rates, you’ll scare prospects off? Or maybe you’ve raised your rates already and you’re getting price objections. Either way, this is for you. In this episode, I break down why pricing isn’t about the number, it’s about how prospects perceive the value you deliver. And I share how to completely change your prospects’ mindset around how much your service is worth, so you can double, triple, or even quadruple

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15:09

The BEST Way To Attract Your Dream Clients In The AI Age

Creative Courage: The Creative Business Podcast ·

2025/08/27

There’s a fundamental shift happening in the creative industry, and it’s changing how we find and attract clients.After a decade of coaching award-winning studio owners, I’ve seen even the most talented creatives struggle to consistently bring in dream clients. And the reason is because they’re chasing attention instead of building trust. But with AI content flooding the internet, the world is getting noisier. Standing out is harder than ever, and your portfolio alone won’t cut it anymore. In this

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56:59

Building A 6-Figure Content Creation Business With NO...

Creative Courage: The Creative Business Podcast ·

2025/08/20

What would it be like to build a 6-figure business without having any clients?No relying on client outcomes and schedules. No more being treated like an employee. That’s exactly what Greg Preece has done. And in this episode, Greg shares how he escaped the stress of client work to build a content creation business on his terms. Before Greg managed to turn his YouTube channel into a passive income machine, he’d reached a plateau with his earnings. But after a few key shifts, his income has

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13:34

Feeling Unfulfilled? Listen To This...

Creative Courage: The Creative Business Podcast ·

2025/08/13

Do you ever feel like you’re not having the kind of impact you want with your business?Like when you reach the end of the year, you look back and ask yourself “did any of it matter?” And even when you have a steady stream of projects and your clients are singing your praises, something still feels off. You’re not alone. And in this episode, I go over what to do when those feelings come up. I recently had a conversation with a past client who’s found success but still feels this sense of

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16:33

When It Feels Like Everything Is Falling Apart - Do THIS

Creative Courage: The Creative Business Podcast ·

2025/08/06

On the verge of burnout. You’ve just lost a client. A team member is off sick. When it all hits at once, the default reaction is to push through. But what if the answer to fixing your business is the exact opposite? In this episode, I share why the first thing I often tell clients when everything is falling apart is that they need to take a break. Last year, I stepped away for an entire month and came back with more clarity and focus than ever. This year, I did it again. And nothing broke. Now, I

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14:22

STOP Writing Proposals - Use This Sales Framework...

Creative Courage: The Creative Business Podcast ·

2025/07/30

When you jump on a call with a prospective client, does it feel more like a job interview? Does it feel like you have to prove yourself to them? Like an order taker rather than a valued partner? What if there was a simple way to turn the conversation on it's head? To go from service provider to interviewer. In this episode, I share a 15-minute clarity call framework that will allow you to take control of the conversation, quickly qualify clients and avoid time-wasters so you can work with people who

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23:21

Use This Productivity Hack To Kill Your Overwhelm TODAY

Creative Courage: The Creative Business Podcast ·

2025/07/23

The project deadline is looming.A team member just called in sick. Your computer is playing up. All while the client is constantly chasing you. We’ve all had those weeks where your to-do list is never-ending and everything feels like it’s on fire. And you’re wondering how on earth you’re going to get it all done. I’ve been in this situation myself, and I know what it feels like. That’s why, in this episode, I’m sharing one of the most underrated strategies I’ve used to stay calm under pressure,

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34:12

The 3 Pricing Mistakes Keeping You Overworked &...

Creative Courage: The Creative Business Podcast ·

2025/07/16

Have you ever been asked for a discount for your services?Do you ever deal with micromanaging clients who just won’t let you get on and be creative? And do you ever find the scope of a project gets stretched just a little further at every milestone? If so, you’re probably making one of the three pricing mistakes that I’m sharing in this episode. These are the most common mistakes I see creative business owners make. And it’s costing them their time, money and sanity. I’ve worked with clients who,

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21:00

AI Is Coming For Creatives - Do THIS To Stay Ahead

Creative Courage: The Creative Business Podcast ·

2025/07/09

AI is evolving fast.The creative skills that we once thought were immune to being replaced by AI seem less ‘safe’ every day. And if you’re not willing to adapt, you’ll quickly get left behind. That goes for designers, web developers, audio engineers, and most other creative skillsets. But how can creatives adapt to this inevitability? In this solo episode, I’m digging into the impact AI is already having on creative work, and more importantly, what you can do to stay ahead of it. This episode isn’t

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43:55

The Hidden Cost of Ignoring Your Intuition with Liza...

Creative Courage: The Creative Business Podcast ·

2025/07/02

Do you ever feel like you’re building a business based on someone else’s blueprint rather than what feels authentic to you?Following strategies that don’t quite sit right. Building relationships that just feel… off. Pushing yourself down a path that looks good on paper, but feels heavy and draining. If this sounds familiar, you probably need to reconnect with your intuition. In this episode, I’m joined by leadership coach Liza Leiss, and we’re diving into how to reconnect with your intuition and

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45:35

Build Real Confidence and Stop People Pleasing with...

Creative Courage: The Creative Business Podcast ·

2025/06/25

You know what you need to do to grow your business, but something’s holding you back from taking action.Maybe it’s fear of how people will react... Maybe it’s the voice in your head that tells you you're not good enough. In this episode, you might just learn how to break through these invisible barriers. I sit down with my friend and Coach Adil Hussain who shares a powerful story that allowed him to stop people pleasing, push through fear and start leading his life and business with

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