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PODCAST

Creative Courage

Are you a creative business owner? Do you ever feel like you’ve got more to give or that there’s a bigger impact you could make? Creative Courage is a creative business podcast hosted by award-winning coach, author, and speaker, Matt Essam. Matt explores the internal battles we all face as creative business owners. From the fear of launching to the anxiety we face around our life purpose, Creative Courage is the first podcast series that will dive deep into the physiology of courage and its key part

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All Episodes

14:22

STOP Writing Proposals - Use This Sales Framework...

Creative Courage ·

2025/07/30

When you jump on a call with a prospective client, does it feel more like a job interview? Does it feel like you have to prove yourself to them? Like an order taker rather than a valued partner? What if there was a simple way to turn the conversation on it's head? To go from service provider to interviewer. In this episode, I share a 15-minute clarity call framework that will allow you to take control of the conversation, quickly qualify clients and avoid time-wasters so you can work with people who

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23:21

Use This Productivity Hack To Kill Your Overwhelm TODAY

Creative Courage ·

2025/07/23

The project deadline is looming.A team member just called in sick. Your computer is playing up. All while the client is constantly chasing you. We’ve all had those weeks where your to-do list is never-ending and everything feels like it’s on fire. And you’re wondering how on earth you’re going to get it all done. I’ve been in this situation myself, and I know what it feels like. That’s why, in this episode, I’m sharing one of the most underrated strategies I’ve used to stay calm under pressure,

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34:12

The 3 Pricing Mistakes Keeping You Overworked &...

Creative Courage ·

2025/07/16

Have you ever been asked for a discount for your services?Do you ever deal with micromanaging clients who just won’t let you get on and be creative? And do you ever find the scope of a project gets stretched just a little further at every milestone? If so, you’re probably making one of the three pricing mistakes that I’m sharing in this episode. These are the most common mistakes I see creative business owners make. And it’s costing them their time, money and sanity. I’ve worked with clients who,

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21:00

AI Is Coming For Creatives - Do THIS To Stay Ahead

Creative Courage ·

2025/07/09

AI is evolving fast.The creative skills that we once thought were immune to being replaced by AI seem less ‘safe’ every day. And if you’re not willing to adapt, you’ll quickly get left behind. That goes for designers, web developers, audio engineers, and most other creative skillsets. But how can creatives adapt to this inevitability? In this solo episode, I’m digging into the impact AI is already having on creative work, and more importantly, what you can do to stay ahead of it. This episode isn’t

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43:55

The Hidden Cost of Ignoring Your Intuition with Liza...

Creative Courage ·

2025/07/02

Do you ever feel like you’re building a business based on someone else’s blueprint rather than what feels authentic to you?Following strategies that don’t quite sit right. Building relationships that just feel… off. Pushing yourself down a path that looks good on paper, but feels heavy and draining. If this sounds familiar, you probably need to reconnect with your intuition. In this episode, I’m joined by leadership coach Liza Leiss, and we’re diving into how to reconnect with your intuition and

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45:35

Build Real Confidence and Stop People Pleasing with...

Creative Courage ·

2025/06/25

You know what you need to do to grow your business, but something’s holding you back from taking action.Maybe it’s fear of how people will react... Maybe it’s the voice in your head that tells you you're not good enough. In this episode, you might just learn how to break through these invisible barriers. I sit down with my friend and Coach Adil Hussain who shares a powerful story that allowed him to stop people pleasing, push through fear and start leading his life and business with

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17:35

How To Take Holiday Without Your Business Falling Apart

Creative Courage ·

2025/06/18

I know what it’s like to feel trapped in your business.You’re desperate for a holiday, but you know that things will fall apart if you take more than a couple of days away. The team can’t match the level of quality your clients expect. Operations become chaotic. And you tell yourself it’d be easier to keep handling it on your own. But this isn’t sustainable. It leads to burnout, and makes scaling much harder. That’s why, in this episode, I’m sharing 3 key principles that will help you remove

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10:50

Never Worry About Competitors Again Using THIS Strategy

Creative Courage ·

2025/06/11

Losing a project to a competitor can be gutting.You know your work is good. You know you can solve the client’s problem. But for some reason, they picked someone else. I’ve been there. Back when I ran my creative studio, I’d come across competitors with great work - sometimes even better than ours - often charging less. And I’d wonder why a client would choose us over other studios. I was assuming clients only cared about the work. But I was wrong. And in this episode, I’m sharing what really

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56:32

The 3 Biggest Profit Killers In Your Creative...

Creative Courage ·

2025/06/04

Are you tired of getting to the end of the month and finding that there’s no money left?If you aren’t making the level of profit you want to in your business, this episode is for you. I’m joined by Marcel Petitpas - a profitability expert who’s worked with hundreds of agencies to help them increase their profit margins without sacrificing their creativity or sanity. If you’re tired of working hard and still feeling like you’re underpaid for your talent, this is a must-listen. We dig into the

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23:01

The Secret To Creating Content That Lands Six-Figure...

Creative Courage ·

2025/05/28

How do you find new clients when things go quiet? Ask for referrals? Send cold emails or DM's? Post content on social? All of these things work. If you know how to work them. And in this episode, I want to show you how to create content that attracts ideal clients. Most people create content that attracts peers not prospects. They get likes and comments not projects. It can feel frustrating and demoralising. It makes you want to give up. That’s why I’m unpacking what makes the difference between

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18:23

Are You Building The Right Business?

Creative Courage ·

2025/05/21

Are you building your dream business or someone else's?Are you doing the things YOU need in order to be successful or what someone else has told you to do? It's easy to look at high-performing entrepreneurs and feel like you aren't doing enough. They seem to always be winning awards, getting invited on podcasts and having their work featured in all of the high profile magazines. Maybe they get up at 5am and have a crazy morning routine. Is that you though? Is that what you really want? I think we

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58:04

Scale Your Agency Without Growing Your Team with...

Creative Courage ·

2025/05/14

How much of your week was spent working within your genius zone? And how much of it was lost to admin, chasing emails, or fixing broken systems? In this episode, I’m joined by Grant Hushek. Grant helps marketing and creative agencies grow and scale without increasing their headcount using AI and automation. We uncover actionable strategies that you can start implementing today to eliminate the grunt work in your business for a fraction of the cost of hiring a new team member. I guarantee this

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32:33

How To Find 6-Figure Deals Hiding In Your Existing...

Creative Courage ·

2025/05/07

What if your next six figure deal was right in front of you?What if you don't need more leads, you need to get better at finding the opportunities in your existing network? This is how Daniel Ocock landed a six figure deal in less than 90 days after we started working together. Before that, his branding agency was ticking along, but the spark wasn't there. His business felt stale, and he knew he wanted more. More revenue, more growth and more impact. But doing more of the same wasn’t moving the

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49:16

Close Six Figure Deals On Upwork (Client Case Study)

Creative Courage ·

2025/04/30

What do you do when your biggest client walks away and they’re the only one keeping the lights on?This week, I’m speaking with Sergey Pantileev, a client was on the verge of closing his business and getting a job after losing one of his biggest clients. Fast forward two years, and Sergey is now closing multiple six-figure deals with ideal clients through Upwork and is no longer worrying about when the next opportunity will show up. In this episode, Sergey shares the exact mindset shifts and sales

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44:55

Take Back Control Of Your Accounts Before It's Too...

Creative Courage ·

2025/04/24

How well do you know the numbers in your business?If you’re like many creative business owners, time spent worrying about your accounts is time spent away from being creative. So you avoid it. But because of this, your business likely isn’t as profitable as it could be. You’re making money but you’re not sure where it’s going, how much you can safely reinvest, or what’s really holding back your growth. In this episode, I’m joined by Rayhaan Moughal, Founder of Sidekick Accounting - a specialist

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01:01:14

The Money Mindset Shift That Will Transform Your...

Creative Courage ·

2025/04/16

Your relationship with money could be preventing you from growing your creative business and having a bigger impact with your work.Many creatives see money as secondary - a necessary evil that comes with doing creative work. But what if the way you think about money is actually stopping you from charging what you’re worth, growing your business, and creating the life you want? In this episode, I speak with Catherine Morgan, a money psychology expert who spent over a decade in banking and financial

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16:37

The Real Reason You’re Not Closing More Deals

Creative Courage ·

2025/04/09

There’s a hidden force stopping creatives from making more sales and landing bigger deals - it’s called your shadow.The shadow is the part of your personality that you suppress - A part of you that you don't like. It's this part that often inhibits founders ability to sell higher value projects. In this episode, I’m going to show you how to identify your shadow and work out if it's holding you back. Covered in this episode: The real reason you're not closing more deals. Why so many creatives feel

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14:07

The One Word That Will Transform Your Business

Creative Courage ·

2025/04/02

As a creative business owner, your time and energy are two of your most valuable assets. If you want high-value clients and a business that’s fun and profitable, learning to say this one word is essential.NO Saying no doesn’t come easy to most creative business owners. In this episode, I will help you to figure out which opportunities you should say yes to and give you the confidence to say no to what’s not serving you. In this episode, you’ll learn: Why saying no to big opportunities can help you

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20:16

THIS Is Stopping You From Making More Money

Creative Courage ·

2025/03/26

Let’s talk about money.I’ve heard from so many creative business owners that “it’s not all about the money”. And that more money will only create more stress. But money gives you freedom, space, and the ability to better serve your clients. Like one of my clients Cey, who was able to release a feature film in cinemas after changing his perspective around money. If you’re struggling to attract the income you want, it may come down to the way you think about money. In this episode, I break down some

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15:52

How To Become The Top 1% of Creative Businesses

Creative Courage ·

2025/03/19

There’s a point in every creative business owner’s journey where they feel stuck. You’ve built a strong portfolio, won some awards, but something still feels missing and growth has slowed.In this episode, I’m sharing a concept that I cover in my new book that I’m currently writing - a phenomenon that I call ‘The Talent Limit’. After speaking with and coaching countless creative business owners over the past few years, I’ve found that a common cause of these symptoms is that they are focusing mainly

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