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PODCAST

Creative Courage: The Creative Business Podcast

Are you a creative business owner? Do you ever feel like you’ve got more to give or that there’s a bigger impact you could make? Creative Courage is a creative business podcast hosted by award-winning coach, author, and speaker, Matt Essam. Matt explores the internal battles we all face as creative business owners. From the fear of launching to the anxiety we face around our life purpose, Creative Courage is the first podcast series that will dive deep into the physiology of courage and its key part

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All Episodes

18:36

Scarcity Mode vs. Opportunity Mode - Which One Are...

Creative Courage: The Creative Business Podcast ·

2026/03/25

As a creative business owner, it can feel like there’s a lack of opportunities out there.Like you’ve exhausted all possibilities, or, people “just aren’t buying at the moment”. But often, the opportunities are there, we’re just not in the right mindset to see them. We’re in ‘scarcity mode’, rather than ‘opportunity mode’. And when we’re in scarcity mode, our brain switches to fight or flight. We make defensive decisions and we stop seeing opportunities that are right in front of us. In this

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50:16

How To Stop Fear and Scarcity From Running Your...

Creative Courage: The Creative Business Podcast ·

2026/03/18

After a serious BASE jumping accident that shattered both his legs, doctors told Sebastian Bates he may never walk again.During Seb’s 2 years of rehab, he lost 15 of his close friends, leaving him with PTSD and major survivors’ guilt. This is one of the most fascinating conversations I’ve had on this podcast (back in 2024), so I wanted to share it again for anyone who hasn’t heard it. After a journey of personal development, Seb is now the founder of Warrior Academy, the largest martial arts

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13:45

Why Your Clients Are Killing Your Business

Creative Courage: The Creative Business Podcast ·

2026/03/11

Your clients are slowly killing your creative business. Not the market. Not the algorithm. I recently ran a poll asking creative business owners what their biggest frustration is. Over 60% said inconsistent income and project flow. The feast and famine cycle. But the truth is that this usually isn’t caused by the quality of your work or how much promotion you’re doing. The difference between studios that are constantly busy and those that struggle for work comes down to the way they perceive their

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17:01

The ‘4 Ps’ Strategy That Will Future-Proof Your...

Creative Courage: The Creative Business Podcast ·

2026/03/04

Does business feel a bit slow at the moment?You’ve got the portfolio, but enquiries and referrals aren’t coming in like they used to. And with AI rapidly evolving, a lot of creatives are asking themselves if things are only going to get worse. In this episode, I break down the shift I believe every creative business owner needs to make if they want to stay relevant, profitable and in demand over the next 5–10 years. Most studios aren’t struggling because their work isn’t good enough, they’re

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39:50

How To Become The Go-To Expert In Your Industry with...

Creative Courage: The Creative Business Podcast ·

2026/02/25

You do great work.You have all the case studies and testimonials. But you still feel invisible. This is a problem most creative founders face. They want to be seen as the go-to expert. The name that gets mentioned in rooms they’re not even in. But instead, they’re constantly chasing projects and wondering why people with less experience are getting all the attention. In this episode, I sit down with Sabrina Stocker, serial entrepreneur, Founder of Two Comma PR and former Apprentice candidate, to

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51:06

Scaling A Business Without Losing Your Creativity...

Creative Courage: The Creative Business Podcast ·

2026/02/18

Most creative founders don’t struggle because their work isn’t good enough. They struggle because the business they’ve built, or the role that they play within that business, isn’t right for them. In this episode, I’m joined by Sam Ramsden, Founder of film production studio, Dojo Films. Sam has been employed in the creative industry, he’s freelanced, and now he’s running an agency. But throughout his journey, Sam has found that success on paper doesn’t automatically mean fulfilment. We dive deep

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50:30

Why An “Authentic Brand” Doesn’t Exist with James Martin

Creative Courage: The Creative Business Podcast ·

2026/02/11

“Be authentic.” You hear it all the time in the branding space. But what if authenticity wasn’t actually possible? In this episode, I’m joined by James Martin (Made By James) for a very different kind of conversation. We dive into the idea of why “authenticity” when it comes to branding is misleading, why so many creatives end up bored of their businesses, the shifts happening in the creative industry and a whole lot more. You’re either going to love this conversation, or hate it. And if you’re a

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54:53

You’re Paying Too Much Tax (Here’s How To Fix It)...

Creative Courage: The Creative Business Podcast ·

2026/02/04

You’re probably paying more tax than you need to.And for a lot of creative business owners, that extra tax can become a real burden and slow down growth. In this episode, I’m joined by Pali Banwait, who shares some advice on how you can avoid paying more tax than you should be paying. But our conversation goes a lot deeper than tax. Pali is the founder of Strive, which helps entrepreneurs set up businesses in Dubai and he’s also founded and invested in many other businesses over the last 20 years,

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51:49

The VA Mistakes Most Founders Are Making with Richard...

Creative Courage: The Creative Business Podcast ·

2026/01/28

Business is hard.With delivery, sales, marketing, and everything in between, there’s too much to do, and not enough time to do it. That’s why I tell creative studio owners that the first hire they should make is a virtual assistant. And in this episode, I’m joined by Richard Woods - a three-time bestselling author, serial founder, and finalist on The Apprentice - to dive deep into how to leverage VAs to scale twice as fast. Richard runs Million Dollar Sprint, where he helps small businesses get to

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52:18

What Creatives Get Wrong About Content with Chris Do

Creative Courage: The Creative Business Podcast ·

2026/01/21

Should you be creating content? It feels like everywhere we turn, we’re being told we need to regularly pump out content to attract more clients. And yet many creatives I talk to feel stuck when it comes to content. They overthink it. Or they post a couple of times and they decide it’s not for them. But the reality is that most creatives don’t have a content problem. They have a clarity problem. In this 100th episode of Creative Courage, Chris Do returns for a conversation that goes way deeper than

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55:51

Freelance vs Agency: Which Model Gives You More...

Creative Courage: The Creative Business Podcast ·

2026/01/14

Should you run your business solo? Or is it better to build an agency?It’s a question I hear often from creative business owners. You started your business for more freedom and flexibility. But somewhere along the way, things changed, and you end up with less freedom than you’d get from a 9 to 5 job. In this episode, I’m joined by Shoaib Ahmed, who’s lived the agency life, and as a solopreneur. He built an agency doing £30k months with a full team, but realised he could never truly switch off. So

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16:22

The 3-Step System For Getting Sh*t Done in 2026

Creative Courage: The Creative Business Podcast ·

2026/01/07

If you want 2026 to be a 10/10 year, you don’t need resolutions.And you don’t need SMART goals. In 2025, I wrote a book, hit 100 podcast episodes and launched a new coaching programme, all while running my multiple six-figure coaching business (and still took two months off). And in this episode, I’m sharing the 3-step process I followed to make this happen. This is the same process I use with my clients to turn vague intentions into measurable results. If you want 2026 to be a year you can look

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8:38

Are You Building The Wrong Business For Your...

Creative Courage: The Creative Business Podcast ·

2025/12/17

Most creatives see stress and burnout as a time-management problem.Or a team problem. So they hire more people. They implement new systems. But nothing changes. And if you find yourself burning out regularly, you’re probably looking in the wrong place for an answer. Stress can completely break your creativity. And if you’re like me, you probably compare yourself to the Hormozis and Bartletts of the world, wondering why you can’t handle stress and pressure like they can. But what I’ve come to

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55:40

AI Will Make Creatives Invisible Unless They Do THIS...

Creative Courage: The Creative Business Podcast ·

2025/12/10

Most creative businesses aren’t struggling because they’re not good enough.They’re struggling because they’re invisible. And in a world where AI can produce decent deliverables in seconds, visibility is becoming the difference between the businesses that grow and the ones that get left behind. In this episode, I’m joined by Paul Fernandez, Co-Founder of The Growth Guys and Social Pitch AI. We unpack the truth behind what exactly creative businesses need in order to stay relevant. If you’ve been

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34:36

Why Fun Is The Secret Advantage And How To Get It...

Creative Courage: The Creative Business Podcast ·

2025/12/03

Are you having fun running your business?I’ve asked myself this question in the past and the answer hasn’t always been yes. A lot of creative business owners hit a point where their business is ‘working’, but it’s boring. And that boredom drains the energy from their business. In this episode, I’m joined by Adam Faulkner. Adam has been running a successful video production agency for over five years, but he reached a point where business became boring, and he knew that something had to

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44:41

How To Experiment Your Way To Finding Your Purpose...

Creative Courage: The Creative Business Podcast ·

2025/11/26

Do you ever feel like something’s missing, despite having a portfolio full of great work?You’re not alone. Chris Goor has filmed some of the world’s biggest moments from the headline stage at Glastonbury to Usain Bolt breaking world records. But behind the camera, something felt off. Chris had built a successful career, but couldn’t shake the feeling that it wasn’t giving him purpose anymore and 12 hour days, 7 days a week were leaving him at breaking point. So Chris decided to experiment and made

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14:07

Copy This 3 Step System To Attract Your Dream Clients

Creative Courage: The Creative Business Podcast ·

2025/11/19

You want better clients.Clients that pay more, respect your time, and treat you like a partner - not just another supplier. But most founders are making the same mistake every single week that is holding them back from ever attracting those types of clients. And in this episode, I share what that mistake is, and the steps that you need to take to make attracting your dream clients feel easy. Covered in this episode: The mistake most founders make when trying to attract dream clients. How to

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43:36

The Blueprint For Landing Huge Clients Like Pepsi &...

Creative Courage: The Creative Business Podcast ·

2025/11/12

In a crowded market, many studios are leaning on awards they’ve won to stand out.Or they find themselves pitching against a dozen other agencies. But Simon Forster decided to do neither of those things with his branding agency, Robot Food, and has still landed huge global brands like Pepsi, Cadbury and Carlsberg. Not because they’re the biggest. Nor the cheapest. But because they’ve garnered trust and focused on the right things. And in this episode, Simon breaks down the real reasons global

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12:49

The 3 Steps To Turning Rejections Into Fuel For Your...

Creative Courage: The Creative Business Podcast ·

2025/11/05

I’ve lost count of how many rejections I’ve collected in my business and life over the years.From no’s to appearing on podcasts, to no’s from prospects. I imagine you’ve collected a few yourself. And it can hurt. Almost like they’re rejecting YOU. But what I’ve realised is that the amount of rejection that someone faces is in direct proportion to what they’re able to achieve in life. In this episode, I share the 3-step process I use to reframe rejection and transform it into valuable feedback that

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13:33

The Real Reason Your Portfolio Isn’t Attracting Clients

Creative Courage: The Creative Business Podcast ·

2025/10/29

Many creatives spend hours polishing their portfolios, yet still struggle to attract the kinds of clients they feel they deserve.And that’s when the self doubt starts to creep in. But it’s not because your work isn’t good enough. It’s because most portfolios are built with the wrong mindset. I’ve seen award-winning designers get overlooked, while others with less polished work get taken more seriously, because they’re making this one mistake. In this episode, I break down the portfolio mistake

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