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PODCAST

Creative Courage

Are you a creative business owner? Do you ever feel like you’ve got more to give or that there’s a bigger impact you could make? Creative Courage is a creative business podcast hosted by award-winning coach, author, and speaker, Matt Essam. Matt explores the internal battles we all face as creative business owners. From the fear of launching to the anxiety we face around our life purpose, Creative Courage is the first podcast series that will dive deep into the physiology of courage and its key part

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All Episodes

54:53

You’re Paying Too Much Tax (Here’s How To Fix It)...

Creative Courage ·

2026/02/04

You’re probably paying more tax than you need to.And for a lot of creative business owners, that extra tax can become a real burden and slow down growth. In this episode, I’m joined by Pali Banwait, who shares some advice on how you can avoid paying more tax than you should be paying. But our conversation goes a lot deeper than tax. Pali is the founder of Strive, which helps entrepreneurs set up businesses in Dubai and he’s also founded and invested in many other businesses over the last 20 years,

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51:49

The VA Mistakes Most Founders Are Making with Richard...

Creative Courage ·

2026/01/28

Business is hard.With delivery, sales, marketing, and everything in between, there’s too much to do, and not enough time to do it. That’s why I tell creative studio owners that the first hire they should make is a virtual assistant. And in this episode, I’m joined by Richard Woods - a three-time bestselling author, serial founder, and finalist on The Apprentice - to dive deep into how to leverage VAs to scale twice as fast. Richard runs Million Dollar Sprint, where he helps small businesses get to

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52:18

What Creatives Get Wrong About Content with Chris Do

Creative Courage ·

2026/01/21

Should you be creating content? It feels like everywhere we turn, we’re being told we need to regularly pump out content to attract more clients. And yet many creatives I talk to feel stuck when it comes to content. They overthink it. Or they post a couple of times and they decide it’s not for them. But the reality is that most creatives don’t have a content problem. They have a clarity problem. In this 100th episode of Creative Courage, Chris Do returns for a conversation that goes way deeper than

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55:51

Freelance vs Agency: Which Model Gives You More...

Creative Courage ·

2026/01/14

Should you run your business solo? Or is it better to build an agency?It’s a question I hear often from creative business owners. You started your business for more freedom and flexibility. But somewhere along the way, things changed, and you end up with less freedom than you’d get from a 9 to 5 job. In this episode, I’m joined by Shoaib Ahmed, who’s lived the agency life, and as a solopreneur. He built an agency doing £30k months with a full team, but realised he could never truly switch off. So

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16:22

The 3-Step System For Getting Sh*t Done in 2026

Creative Courage ·

2026/01/07

If you want 2026 to be a 10/10 year, you don’t need resolutions.And you don’t need SMART goals. In 2025, I wrote a book, hit 100 podcast episodes and launched a new coaching programme, all while running my multiple six-figure coaching business (and still took two months off). And in this episode, I’m sharing the 3-step process I followed to make this happen. This is the same process I use with my clients to turn vague intentions into measurable results. If you want 2026 to be a year you can look

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8:38

Are You Building The Wrong Business For Your...

Creative Courage ·

2025/12/17

Most creatives see stress and burnout as a time-management problem.Or a team problem. So they hire more people. They implement new systems. But nothing changes. And if you find yourself burning out regularly, you’re probably looking in the wrong place for an answer. Stress can completely break your creativity. And if you’re like me, you probably compare yourself to the Hormozis and Bartletts of the world, wondering why you can’t handle stress and pressure like they can. But what I’ve come to

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55:40

AI Will Make Creatives Invisible Unless They Do THIS...

Creative Courage ·

2025/12/10

Most creative businesses aren’t struggling because they’re not good enough.They’re struggling because they’re invisible. And in a world where AI can produce decent deliverables in seconds, visibility is becoming the difference between the businesses that grow and the ones that get left behind. In this episode, I’m joined by Paul Fernandez, Co-Founder of The Growth Guys and Social Pitch AI. We unpack the truth behind what exactly creative businesses need in order to stay relevant. If you’ve been

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34:36

Why Fun Is The Secret Advantage And How To Get It...

Creative Courage ·

2025/12/03

Are you having fun running your business?I’ve asked myself this question in the past and the answer hasn’t always been yes. A lot of creative business owners hit a point where their business is ‘working’, but it’s boring. And that boredom drains the energy from their business. In this episode, I’m joined by Adam Faulkner. Adam has been running a successful video production agency for over five years, but he reached a point where business became boring, and he knew that something had to

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44:41

How To Experiment Your Way To Finding Your Purpose...

Creative Courage ·

2025/11/26

Do you ever feel like something’s missing, despite having a portfolio full of great work?You’re not alone. Chris Goor has filmed some of the world’s biggest moments from the headline stage at Glastonbury to Usain Bolt breaking world records. But behind the camera, something felt off. Chris had built a successful career, but couldn’t shake the feeling that it wasn’t giving him purpose anymore and 12 hour days, 7 days a week were leaving him at breaking point. So Chris decided to experiment and made

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14:07

Copy This 3 Step System To Attract Your Dream Clients

Creative Courage ·

2025/11/19

You want better clients.Clients that pay more, respect your time, and treat you like a partner - not just another supplier. But most founders are making the same mistake every single week that is holding them back from ever attracting those types of clients. And in this episode, I share what that mistake is, and the steps that you need to take to make attracting your dream clients feel easy. Covered in this episode: The mistake most founders make when trying to attract dream clients. How to

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43:36

The Blueprint For Landing Huge Clients Like Pepsi &...

Creative Courage ·

2025/11/12

In a crowded market, many studios are leaning on awards they’ve won to stand out.Or they find themselves pitching against a dozen other agencies. But Simon Forster decided to do neither of those things with his branding agency, Robot Food, and has still landed huge global brands like Pepsi, Cadbury and Carlsberg. Not because they’re the biggest. Nor the cheapest. But because they’ve garnered trust and focused on the right things. And in this episode, Simon breaks down the real reasons global

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12:49

The 3 Steps To Turning Rejections Into Fuel For Your...

Creative Courage ·

2025/11/05

I’ve lost count of how many rejections I’ve collected in my business and life over the years.From no’s to appearing on podcasts, to no’s from prospects. I imagine you’ve collected a few yourself. And it can hurt. Almost like they’re rejecting YOU. But what I’ve realised is that the amount of rejection that someone faces is in direct proportion to what they’re able to achieve in life. In this episode, I share the 3-step process I use to reframe rejection and transform it into valuable feedback that

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13:33

The Real Reason Your Portfolio Isn’t Attracting Clients

Creative Courage ·

2025/10/29

Many creatives spend hours polishing their portfolios, yet still struggle to attract the kinds of clients they feel they deserve.And that’s when the self doubt starts to creep in. But it’s not because your work isn’t good enough. It’s because most portfolios are built with the wrong mindset. I’ve seen award-winning designers get overlooked, while others with less polished work get taken more seriously, because they’re making this one mistake. In this episode, I break down the portfolio mistake

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20:52

Do You Need A Personal Brand To Build A Successful...

Creative Courage ·

2025/10/22

It feels like everywhere you look online, content creators and influencers are telling business owners they need to build a personal brand.But there are thousands of successful businesses without personal brands behind them, so why does everyone talk about personal branding like it’s essential? In this week’s episode, I’m taking you behind the scenes on my own personal branding journey. I recently had with Chris Do (The Futur), where we got into the truth about what personal branding really means

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55:32

6-Figure Client Experience Secrets From A Hospitality...

Creative Courage ·

2025/10/15

What if you could attract 6-figure clients, regularly, without any outbound marketing?No outreach. No paid ads. This is what Alex Ghalleb has managed to achieve with his multiple six-figure consultancy business - with no full-time staff and no business development. Alex started out in the audio production industry, before moving into hospitality. And although you might not think of hospitality as a creative industry, Alex is bringing high-value client’s creative visions to life. In this episode,

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17:03

The Hidden Reason You’re Not Satisfied With Your...

Creative Courage ·

2025/10/08

Do you ever feel like there’s something missing from your life or business?If so, you’re not alone. But what you think is missing might not give you the satisfaction you’re after once you get it. A lot of my clients tell me that they want more clients or they want to reach a certain financial goal. But what they’re chasing is the vehicle, and even once they reach it, they still don’t feel satisfied. In this episode, I share an exercise I walk my clients through to uncover what truly matters. This

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17:16

Stop Clients Comparing You To Other Studios With The...

Creative Courage ·

2025/10/01

“We like your work but we’ve decided to go with another agency.”Does this sound familiar? If you’re tired of prospects comparing you with other agencies, you need to hear this week’s episode of the Creative Courage podcast. The most successful creative business owners I’ve worked with have gotten to where they are by differentiating themselves in a way that makes them incomparable. But with 1000s of agencies out there offering similar services, how do we differentiate? I’m going to go over the 4

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16:22

The Key To Repeating Success And Avoiding Failure In...

Creative Courage ·

2025/09/24

How often do you stop to think about why things have or haven’t gone well?If you’re like most creative business owners, probably not very often. And the problem with this is that you could be missing the strategies that led to your successes and failures. Meaning it’s harder to repeat the wins and avoid more losses. As we move into the last quarter of the year, I want to help you to achieve any outstanding goals you’ve set before the year ends. I’m going to run you through a process that I do with

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53:47

The Productivity Secret Nobody Talks About with Simon...

Creative Courage ·

2025/09/17

Do you ever feel like you know what you need to do to drive your business forward, but you end up spending your day doing everything except that thing.So many creative business owners blame a “lack of time” for slow growth. But ‘time’ is rarely the culprit. In this episode, I’m joined by Simon Alexander Ong - keynote speaker, life coach, bestselling author and YouTuber with 170,000 subscribers. Simon and I dive deep into how to re-energize yourself, how to get maximum impact from your day, and

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15:47

It Was The Trip From Hell - Until I Realised THIS

Creative Courage ·

2025/09/10

Have you ever made a choice that felt right in the moment, only to realise it was the decision from hell?That was me recently. I flew to Amsterdam, dropped $2,000 on a Mindvalley ticket, and instantly started regretting it. Instead of enjoying the experience, I found myself frustrated that I’d wasted the money and beating myself up for not making the most of it. But then something shifted. I was able to reframe the whole trip and turn what felt like a mistake into something valuable. In this

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