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PODCAST

The Orita Podcast

Each week, I"m sitting down with the most interesting people in eCommerce - founders, investors, marketers, and agency leaders who are actually doing the work. We"re skipping past the highlight reels and getting into the real stories that shaped their success.

business marketing

All Episodes

00:51:21

Borrowed Brains, Big Wins: Why Fractional Talent is...

The Orita Podcast ·

2025/09/09

In this episode of The Orita Podcast, Aaron Schwartz sits down with two operators who’ve seen inside dozens of Shopify brands: Dov Quint (OpenStore, ran storefronts for ~50 brands) and Caleb Madsen (Fractional CMO). Together they cut through AI hype, agency roulette, and bloated tech stacks to show what really moves the needle.They discuss:• Founder obsession is better than shiny tools — why focus beats feature creep every time• Fractional done right — when to bring in help, when you just need a

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00:50:43

Direct Mail = BFCM Game-Changer: Uncover Untapped...

The Orita Podcast ·

2025/08/22

In this episode of The Orita Podcast, Aaron Schwartz sits down with three leaders rewriting the playbook for direct mail: Ben Walter (CEO of PostPilot), Jess Chan (Founder of Longplay), and Ben Semmar (GM of Direct Mail at Orita). Together they unpack how brands can turn an “old-school” channel into a modern profit engine for BFCM and beyond.They discuss:• Direct mail myths – why it’s not just for lapsed customers, and how it lifts all channels• Precision beats spray – segmentation, timing, and why

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00:52:09

Laughs, Data & Denim: Inside The Perfect Jean's DTC...

The Orita Podcast ·

2025/08/04

In this episode of The Orita Podcast, Ovadia Labaton (co‑founder of The Perfect Jean) and Sammy Tran (founder of BMO Media) break down how they mix data discipline with a brand voice that never plays it safe. From cash‑flow math to irreverent copy, they show why great denim + great data still beats blitz‑scaling every time.They tackle:Unit‑economics first, always – breakeven ROAS, cash‑turn cycles, and building a “fortress” balance sheet CX as a profit lever – refunds, radical honesty, and the small

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00:53:39

Hard Calls, Clear Advice: Why Tina Bou-Saba is a...

The Orita Podcast ·

2025/08/01

When Tina Bou‑Saba talks consumer strategy, the smartest founders start taking notes.In this episode of The Orita Podcast, we talk with Bou-Saba about how she helps founders navigate high-stakes decisions, from product pivots to capital strategy. We also dig into the biggest opportunities in consumer, the trends shaping where capital is flowing next, and the lessons she’s carried from Harvard to Wall Street to today’s boardrooms. They tackle:The one trait every breakout founder shares (spoiler: it’s

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00:41:34

AI, But Make It Profitable: Octane AI's Ben Parr on...

The Orita Podcast ·

2025/07/28

In this episode of The Orita Podcast, Aaron Schwartz sits down with Ben Parr—Mashable alum, best‑selling author of Captivology, co‑founder of Octane AI, and now investor at Theory Forge—for a founder‑to‑founder reality check on how commerce tech is moving (hint: faster than your Monday stand‑up).Together, they unpack:The $$$ unsubscribe—how to show the C‑suite that every send is either compounding value…or torching itZero‑party data, real‑party money—how quizzes became Octane AI’s unfair

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00:46:23

Make Your List (And Warm It Twice): Your BFCM Email...

The Orita Podcast ·

2025/07/24

If your idea of a holiday prep strategy is “we’ll figure it out in October,” we need to have a talk.On this episode of The Orita Podcast, Diana Zheng sits down with Meaghan Langston (Go Fish Digital) and Caren Carrasco (Mandate) to talk about email marketing, AI, collaboration—and why “set it and forget it” is a crime against your customer journey.Together, they unpack:• Why every email you send is a chance to unsubscribe (make it count) • How to turn dusty automations into delightful, on-brand

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00:53:52

Sweet and Sticky Retention: How FlowCandy and Sticky...

The Orita Podcast ·

2025/07/21

On this episode of The Orita Podcast, Megan Blissick sits down with two legends of the inbox: Will Evans, Co-Founder of FlowCandy (aka the Klaviyo whisperer), and Nikki Tooman, Co-Founder of Sticky Digital (who leads a multi-million-dollar, all-women agency turning one-time buyers into lifelong brand fans).Together, they break down:• How to turn one-time purchasers into loyal fans• How to build smarter strategies using the data you already have• When to consolidate your tech stack—and when to leave

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00:37:27

Unlocking Your (Email) List Value

The Orita Podcast ·

2025/07/21

In this episode of The Orita Podcast, Orita’s principal customer strategist Michelle Novak sits down with Jess Chan, founder & CEO of lifecycle agency Longplay, to break down the email playbook they co-created. They discuss retention mapping, from isolated tactics to an integrated strategy, and how brands can use this framework to prioritize where to focus first when building and maintaining a retention strategy.They unpack:• How to think about optimizing to maximize the value of your current

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00:50:44

Build Smarter, Retain Better: What's Working in...

The Orita Podcast ·

2025/07/08

If you’re a brand looking to level up your Shopify experience, strengthen your tech stack, and build smarter agency relationships, this one’s for you.On this episode of The Orita Podcast, Partnerships Director Megan Blissick sits down with agency founders Mark Shesser (Coldsmoke) and Ben Lord (SoftLimit)—a duo who’ve helped growth-minded Shopify brands run thousands of thoughtful, revenue-driving tests.From pricing and loyalty to data workflows and AI prep, they walk through the experiments and

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00:55:55

Sales Tips. From $10m - $100m. Like, really really...

The Orita Podcast ·

2025/07/01

How do you scale a sales team from “just trust us” to a public-company powerhouse?It’s not just about hiring more reps or tightening the pitch deck. It’s about building systems, aligning teams, and turning early intuition into repeatable success—without losing the spark that got things moving in the first place.In this episode of The Orita Podcast, Aaron Schwartz is joined by three go-to-market leaders who helped scale Klaviyo into a category-defining company: Sean Marshall (now co-founder of

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00:52:26

Slim Stacks, Strong Brands: Secrets of eCommerce Success

The Orita Podcast ·

2025/06/26

In this episode of The Orita Podcast, we sit down with Jay Myers (Bold Commerce) and Bob Strachan (Metacake) to unpack how DTC brands can build stronger businesses by rethinking loyalty, email, and the fundamentals of brand growth. From early Shopify hacks to modern membership models, Jay shares how Bold’s suite of apps is evolving to support retention-first strategies. Bob brings a strategic lens from his years consulting DTC brands, revealing how great customer experiences (and smart product

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00:52:37

The "Write" Way to Build Community: How Great Writing...

The Orita Podcast ·

2025/06/04

Eli Weiss (Yotpo, Olipop) and Nate Rosen (Express Checkout) have built followings by writing the kind of honest, insightful newsletters founders and marketers want to read—and in this episode, they bring that same clarity to a live conversation with Aaron Schwartz (Orita).They get into how the best teams make decisions under pressure, and what writing regularly teaches you about brand voice. Plus: when not to go omnichannel, why repeat purchase rates are rising, and what happens when you scale too

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00:49:04

Accelerating Shopify Stores and Turning Pro: From...

The Orita Podcast ·

2025/06/04

In this episode, we sit down with Ben Sharf to learn how he’s helping DTC brands build high-converting Shopify stores that drive profit. From tech stack cleanups to smarter CRO, Ben shares the strategies brands are using to boost conversion and simplify operations. We also dive into what he’s learned from hosting The Turning Pro Podcast, and how personal growth ties into building a great DTC business.Whether you're launching a new brand or trying to fix a clunky site, this episode is packed with

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00:40:27

Commerce That Converts: How to Design and Build...

The Orita Podcast ·

2025/05/27

Building a brand today takes more than a shiny homepage. Bob Rockland (Code) and Anshey Bhatia (Verbal+Visual) join Aaron Schwartz (Orita) to share how they help brands grow with soul—by marrying conversion best practices with storytelling that resonates.In this episode, they unpack what it really takes to scale DTC in 2025—from obsessing over checkout UX to localization, cleaning up bloated tech stacks, and staying human in the age of AI.Whether you're a founder plotting your next international

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00:54:23

From Wishlists to Wallets (Quick Wins for Shopify...

The Orita Podcast ·

2025/05/14

What makes a Shopify store actually work in 2025? Kurt Elster (Unofficial Shopify Podcast) and Arvind Krishnan (Swym) have answers grounded in experience—and battle scars.In this episode, Orita Co-Founder Aaron Schwartz brings together two of the most trusted voices in the Shopify ecosystem to unpack what’s working in DTC today—from site design and customer engagement to AI, app stacks, and how to future-proof your brand.They cover everything from how Wishlist Plus grew to 35,000 free users (without

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00:46:41

From Sewing Socks to Voice-Controlled Jackets:...

The Orita Podcast ·

2025/05/12

When the market turns, even the best operators feel the strain. Aman Advani (Ministry of Supply) shares how he’s managing short-term chaos without torching long-term strategy.In this episode, Orita Co-Founder Aaron Schwartz sits down with Aman to unpack what it takes to adapt in 2025—from rethinking returns and reshuffling supply chains to managing customer expectations when your own plans keep shifting.They dive into the practical: moving warehouses across borders, rethinking “free returns” through

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00:47:20

DTC is a Dumpster Fire (But Make it Profitable), with...

The Orita Podcast ·

2025/05/12

In this episode, Aaron Schwartz (Orita) is joined by Matt Fier (QDL), Zac Fromson (Lilo Social), and Elliot Kovac (Dispatch) to talk about what’s really going on behind the scenes of modern e-commerce. From tariff chaos and supply chain delays to cautious consumer behavior and the collapse of one-time purchases, this is a crash course in how top operators are shifting from growth-at-all-costs to retention-first, margin-smart strategies.💛 Want to build a business that survives the storm?👉 Follow

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00:47:51

Operations in the Time of Tariffs, with Prince Ghosh,...

The Orita Podcast ·

2025/05/12

When tariffs, mold, and manufacturing headaches collide… you get a masterclass in physical product building.In this episode, Aaron Schwartz (Orita) sits down with Justin Seidenfeld (Canopy, Doris Dev) and Prince Ghosh (Factored Quality, Pietra) to talk about what it actually takes to launch and scale in the messiest corners of consumer goods. They cover everything from tariff survival plans to co-founder matchmaking, and why some of the best brands start with vinegar, Q-tips, and a beauty hack.💛

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00:49:47

The Lifecycle Loop (Win, Keep, Repeat, High Five),...

The Orita Podcast ·

2025/05/12

Everyone’s talking about AI, discounts, and attribution. But the smartest brands? They’re quietly doubling down on retention, precision, and profitability.In this episode, Aaron Schwartz (Orita) brings together Jessica Levinson (Common Thread Collective), Melanie Balke (The Email Marketers), and Jess Chan (Longplay Brands) to talk about what actually works when acquisition gets expensive and loyalty matters more than ever.They’re covering the hard stuff: what to cut, what to double down on, why

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00:53:44

The Truth About Retention: Why Most Brands Are Doing...

The Orita Podcast ·

2025/04/02

Everyone talks about retention. Karly Craig actually built it.In this episode, Karly Craig (CMO at No Days Wasted and Author of "Email Is Not Dead”) joins Orita’s Daniel Brady and Aaron Schwartz to unpack what great retention really looks like—from the first email to the 10th purchase.We dive into:– How Karly scaled an agency to 500+ brands (then walked away)– What she really thinks of the “email every day” crowd– How she uses AI to write faster (without losing brand voice)– Why most marketers

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45 results

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