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PODCAST

The Orita Podcast

Each week, I"m sitting down with the most interesting people in eCommerce - founders, investors, marketers, and agency leaders who are actually doing the work. We"re skipping past the highlight reels and getting into the real stories that shaped their success.

business marketing

All Episodes

00:50:29

The Agency Whisperer: Rachel Jacobs on Building...

The Orita Podcast ·

2025/12/08

In this episode of The Orita Podcast, Aaron Schwartz sits down with Rachel Jacobs “the e-commerce agency whisperer” and founder, of Ecommerce Agency Growth & Ecommerce Partnerships, for a brutally honest look at what it really takes to build, scale, and sell an e-commerce agency. From retainers and operations to M&A and partnerships, Rachel pulls back the curtain on how the best agencies run and why most never get there. Together, they unpack: • Retainer-first models, how agencies move from

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00:42:08

The Agency Whisperer: Rachel Jacobs on Building...

The Orita Podcast ·

2025/12/05

In this episode of The Orita Podcast, Aaron Schwartz sits down with Rachel Jacobs “the e-commerce agency whisperer” and founder, of Ecommerce Agency Growth & Ecommerce Partnerships, for a brutally honest look at what it really takes to build, scale, and sell an e-commerce agency. From retainers and operations to M&A and partnerships, Rachel pulls back the curtain on how the best agencies run and why most never get there.Together, they unpack:• Retainer-first models, how agencies move from

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00:50:08

Retention, Reimagined: Data, AI, and Building Brand...

The Orita Podcast ·

2025/12/04

In this episode of The Orita Podcast, Aaron Schwartz sits down with Zac Cherin (Partner at Simplistic, Founder at Hiro) and Max Sturtevant (Founder at WellCopy) to dissect what the best retention agencies are really doing and what most brands are still getting wrong.They break down:• Pop-up psychology, mystery discounts, and why most forms kill conversions• Offer-first thinking, and how creative testing beats personalization for 99% of brands• Signal disruption, from plain text emails to refund

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00:29:39

Active Ingredients: How U Beauty Blends Luxury...

The Orita Podcast ·

2025/12/03

In this episode of The Orita Podcast, AJ Patel (SVP of Growth) and Shelly Nghiem (Director of E-commerce) from U Beauty peel back the curtain on how a luxury skincare brand scales sustainably without chasing trends, over-discounting, or bloating the tech stack.They discuss:• Luxury in the age of Amazon. Why U Beauty embraces omni-channel while protecting its premium identity• Subscriptions that stick. How segmentation, perks, and cancel-flow insights power retention• Flows, not flukes. Why testing

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00:28:22

Growing Up CPG: Lucas Ballasy on Scaling Brands and...

The Orita Podcast ·

2025/11/20

In this episode of The Orita Podcast, Aaron Schwartz talks to Lucas Ballasy, CEO of Barrel, a digital partner helping omnichannel CPG brands build meaningful, connected experiences across every channel. From shaping enterprise CPG ecosystems to elevating fast-growing consumer brands, Lucas brings a rare mix of design roots, human-first leadership, and real-world operator wisdom.They discuss:• AI search (AEO/GEO): the future of discoverability and why CPG brands must shift from keyword hacks to

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00:47:57

Retention Royalty: Two Experts Turning Email and SMS...

The Orita Podcast ·

2025/11/17

In this episode of The Orita Podcast, Aaron Schwartz sits down with Mya Gupta (VP of Client Services, 1r) and Kelsey Carstens (Director of Email & SMS, Bad Marketing) for an unfiltered look at what it really takes to build unified, retention-first commerce in 2025.From agency partnerships to AI hype, they unpack what makes great customer experiences scalable and what still can’t be automated.They discuss:• Retention over reach, why keeping customers is cheaper, smarter, and still misunderstood•

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00:45:42

The Guy Big Brands Call: Rick Watson on What He’s...

The Orita Podcast ·

2025/11/11

In this episode of The Orita Podcast, Aaron Schwartz sits down with Rick Watson, Founder & CEO of RMW Commerce, for a deep dive into the real state of e-commerce, where omnichannel meets reality, and where growth meets gravity.Together, they unpack:• Breaking the legacy mold, how big brands modernize without losing what made them great• The DTC ceiling, why even the best Shopify brands plateau at $100–150 M and what to do next• Amazon vs. Walmart, who’s truly positioned to win the next decade of

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00:44:00

House Slippers to Household Name: Bianca Gates on...

The Orita Podcast ·

2025/11/06

In this episode of The Orita Podcast, Aaron Schwartz sits down with Bianca Gates, Co-Founder & CEO of Birdies, to unpack what it really takes to build a beloved consumer brand, from the early scrappy days to leading a post-acquisition company without losing your spark.They tackle:• The “pick your seat” mindset, the childhood lesson that shaped Bianca’s entire career• Sales as a superpower, why storytelling and persuasion matter more than design degrees• Pivoting with purpose, how Birdies turned

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00:55:50

AI-Driven Retention: The Next Era of Lifecycle Marketing

The Orita Podcast ·

2025/10/29

In this episode of The Orita Podcast, Aaron Schwartz sits down with Omar Lovert (Polaris Growth; Klaviyo Legend, Co-host, Klaviyo Geeks) and Bogdan Mihalache (Founder, Email Kong; Co-host, Klaviyo Geeks) for a masterclass on email, retention, and the art of sending more without losing your soul.Together, they unpack:• Flow timing myths, why “wait 24 hours” is bad advice and how to capture intent while it’s hot• Segmentation traps, the engagement segments that quietly kill 75 % of your list (and your

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00:35:58

Rescue, Revive & Thrive: How Fan Bi Turns Around...

The Orita Podcast ·

2025/10/29

In this episode of The Orita Podcast, Aaron Schwartz sits down with Fan Bi, operator, investor, and founder of Blank Label (acquired) and The Hedgehog Company, for an honest look at what happens when growth at all costs collides with the laws of profitability.Together, they unpack:• Zombie brands 101, how to spot when common equity is out of the money (and may never be again)• The real multiple, why sub-$50M brands trade on profit, not fantasy revenue numbers• Platform myths, why shared ops, shared

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00:47:50

Slice, Scale, Repeat: Inside Misen’s DTC Evolution

The Orita Podcast ·

2025/10/22

In this episode of The Orita Podcast, Michael Mahoney, CEO at Misen, and Katharine Azzolini, Senior Lifecycle Marketing Manager at Misen, walk us through how a 12-person cookware team balances profitability, creativity, and relentless product focus, without drowning in tools or distractions.They tackle:• Do less, better. How Misen drives $50M+ revenue with a small team and crystal-clear priorities• Ops meets ethos. Why spin-to-win doesn’t fit their brand, and how they simplify instead of chase

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00:41:50

Fresh Cuts, Bold Moves: How ButcherBox Blends Value,...

The Orita Podcast ·

2025/10/21

In this episode of The Orita Podcast, Aaron Schwartz sits down with Reba Hatcher, Chief Commercial Officer at ButcherBox, to unpack what it takes to build a mission-driven e-commerce brand that’s both profitable and personal.Together, they unpack:• Bootstrapped to $500M. How ButcherBox scaled sustainably while staying true to its values.• Retention is the job. Why "getting the box there frozen" beats any growth hack, and how to keep trust for the long haul.• Loyalty that listens. How

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00:51:18

Unlocking the Ops Edge: Scaling DTC Through Smart...

The Orita Podcast ·

2025/10/16

In this episode of The Orita Podcast, Aaron sits down with two operators who’ve seen (and fixed) just about everything in e-commerce: Charles Cushing (Founder, StartOps) and Joe Gullo (SVP, Thursday Boot Company; ex-Glossier). We get into why ops is the quiet growth engine, and how the best brands turn constraints into velocity.They tackle:• Automation that actually ships: where AI + Sheets beat shiny SaaS for real ROI.• Own your data: why trusting a 3PL’s portal is like letting someone grade their

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00:51:15

From Sharp Edges to Soft Gels: Storytelling, Growth,...

The Orita Podcast ·

2025/10/10

In this episode of The Orita Podcast, Aaron Schwartz sits down with Dennis Bernstein, VP of Marketing & Growth at Serafina Therapeutics (Fatty 15), and a veteran of Procter & Gamble and Dollar Shave Club, for a masterclass in brand building.Together, they unpack:• From P&G to DTC. What 25 years of brand building taught Dennis about storytelling, innovation, and constraint.• Scrappy wins. Why small budgets spark better creativity, and how “underdog brands” can out-execute giants.• The

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00:33:42

Partners, Personalization & Performance: How...

The Orita Podcast ·

2025/10/09

In this episode of The Orita Podcast, Aaron Schwartz sits down with Aoife (eefa) Teague, PR-turned-partnerships pro at Octane AI, for a no-BS look at quizzes, zero-party data, and how to make partnerships actually ship revenue (not decks).Together, they unpack:• Stop guessing. Start asking. Why zero-party data beats “vibes” and how most brands still aren’t using it• Quizzes in minutes. Octane’s AI can spin up on-brand product finders from a prompt• Use it or lose it. The simple workflows to turn

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00:42:05

Cookware, Capital & Contrarian Bets: Caraway’s Rise,...

The Orita Podcast ·

2025/09/25

In this episode of The Orita Podcast, Aaron Schwartz sits down with Jordan Nathan (Founder & CEO, Caraway) and Oren Charnoff (General Partner, Sticker Ventures; ex-founder of Fondue → acquired by Postscript) for a founder-meets-investor reality check on turning “cool brand” into a durable business: pricing, channels, AI, and the one metric VCs actually care about (hint: it’s not ROAS).Together, they unpack:• Caraway’s climb: From Teflon scare to non-toxic cookware brand — and why “newness”

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00:49:21

Domaine Knowledge: Helping DTC’s Biggest Brands...

The Orita Podcast ·

2025/09/25

In this episode of The Orita Podcast, Aaron Schwartz sits down with Domaine’s dynamic duo—Stacy Strom (Director of CRM & Lifecycle Marketing) and Kim Samuelsen (Director of Delivery & Head of Domaine Studio), to unpack how the world’s largest independent Shopify design and development team helps brands win right now. From enterprise re-platforms to founder-led up-and-comers, they break down AI-enabled personalization, cross-channel retention, and BFCM playbooks that don’t torch your

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00:53:19

Hot Takes & Hard Truths in E-Comm

The Orita Podcast ·

2025/09/24

In this episode of The Orita Podcast, Megan Blissick (Director of Marketing & Partnerships at Orita) sits down with three powerhouse operators shaping retention and growth in e-commerce: Hannah Spicer (Founder, H. Spicer Consulting), Whitney Caldwell (Co-Founder, Code & Cart), and Kerri McDonald (Co-Founder, Greenhouse Agency).From launching careers on the brand side to building agencies that guide today’s fastest-growing Shopify brands, they share candid lessons on email, UX, and the future

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00:49:07

Fighting Fraud and Fueling Loyalty: Lessons in Trust,...

The Orita Podcast ·

2025/09/09

In this episode of The Orita Podcast, Jordan Shamir (Co-Founder & CEO of Yofi) and Malc Miller (Co-Founder & CEO of Wage) join Aaron Schwartz for a conversation that zig-zags from Ohio State vs. Michigan trash talk to the hardest truths about building DTC startups.Jordan breaks down how Yofi grew from sneaker resale frustrations into an AI-powered fraud and abuse prevention platform trusted by major brands. Malc shares lessons from neuroscience and his time at Lululemon, now channelled into

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00:53:10

The New Standard in Retention: How a Next-Gen Agency...

The Orita Podcast ·

2025/09/09

In this episode of The Orita Podcast, Aaron Schwartz chats with two retention heavyweights from New Standard Co., Marina Carroll and co-founder Eric Rausch, to find out how top brands prepare for BFCM and scale smarter with email, SMS, and push. From testing frameworks to “send less, earn more,” they share what works across fast-moving DTC and subscription brands alike.They discuss:• BFCM prep that pays – testing hero vs. long emails, pop-ups, welcome series, and frequency• List strategy, not list

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45 results

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