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PODCAST

The Vignette Effect

The Vignette Effect is where creativity and business intersect. Hosted by brand strategist and visual storyteller Raquel Furman, this podcast dives into what transforms a brand from transactional to truly engaging, creating a world people want to step into. Through candid conversations, behind-the-scenes insights, and expert strategies, you"ll learn how to craft a brand identity that captivates, visuals that resonate, and a marketing approach that feels as good as it looks. Whether you’re a

business marketing

All Episodes

00:26:35

12 Brand-Building Superpowers Every Business Owner Needs

The Vignette Effect ·

2025/07/24

In this episode of The Vignette Effect, we’re flipping the script. Instead of focusing on the external elements of branding (content, visuals, offers), Raquel takes you behind the scenes to discuss the internal superpowers that fuel strong, sustainable brands.You’ll hear about:How prioritization and focus work hand-in-handThe unglamorous magic of consistencyHow to bounce back when something flops (hint: it’s not a failure, it’s data)The role of creative direction in making your brand feel rightWhy

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00:35:49

How to Create Big Brand Vibes Without a Big Brand Budget

The Vignette Effect ·

2025/07/17

Raquel challenges the idea that building a strong, memorable brand requires a massive budget. Pulling inspiration from YETI’s beautifully produced Dispatch mailer, she breaks down how any small business can create big brand energy by focusing on:What budget really buys (spoiler: it’s polish and speed, not soul)The key difference between ambassadors and influencers, and why one is more potent for most small brandsHow to repurpose brand storytelling across your email strategy, blog, or social

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00:32:27

Building a Business That Fits Your Life with Yaritza...

The Vignette Effect ·

2025/07/10

In this episode, we discuss:Yaritza’s journey from VA to business coach, and why clarity was the game-changerThe invisible cost of staying hidden and how to overcome the fear of being visibleWhy your marketing should hinge on your foundation (not the latest trend)How to avoid burnout by focusing on your energy—not just your timeThe importance of choosing one platform and doing it wellHow Yaritza tailors her coaching program to meet clients where they areMentioned in this episode:Visit Yaritza’s

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00:24:50

Cult Brand Confusion: Why Messaging Clarity Still Wins

The Vignette Effect ·

2025/07/03

Cult brands. Unhinged vibes. Category-of-one syndrome. Let’s talk about it.In this episode, I’m unpacking why a lot of the “stand out by being uncategorizable” advice isn’t always helpful—and how it’s often just another flavor of sameness. We’ll explore:Why being “the vibe” isn’t a replacement for brand clarityThe language traps that even the best marketers fall into (yes, even “magnetic messaging”)What real cult brands like Glossier, Recess, and Oatly do rightWhy deep clarity always trumps vague

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00:24:03

The Power of a Pre-Launch

The Vignette Effect ·

2025/06/26

You’ve poured your heart into building something beautiful; a new offer, a fresh brand, a shiny new website. But then… nothing.It’s not that your idea isn’t brilliant. It’s that your audience wasn’t ready, because you skipped the pre-launch. OOf.In this episode, Raquel shares:What a pre-launch actually is (and what it’s not)How to warm up your audience without being salesyThe difference between problem-aware and desire-led marketingReal-world examples of how to build excitement before your launchWhy

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00:33:14

"No Regrets" Website Checklist

The Vignette Effect ·

2025/06/20

Episode: The No Regrets Website ChecklistBefore you drop thousands on a new website or spend a weekend styling a template with total uncertainty, listen to this. In this episode, I’m breaking down what really goes into a website that works: one that reflects your brand, supports your goals, and doesn’t need to be redone entirely six months later.We’re talking:Why beautiful placeholders are a real problemThe "Mise en Place" method for brand and website prepWhat to do before hiring a copywriter or

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00:37:35

Working Within Your Capacity and Other Radical Acts...

The Vignette Effect ·

2025/06/12

Feeling stretched too thin? Like your calendar is packed, your energy is tanking, and your creativity is stuck under a pile of to-dos? You’re not alone, and this episode is for you.In this solo episode, I’m unpacking what it really means to work within your capacity as a creative entrepreneur. Not just from a self-care lens (though yes, please rest), but from a smart, sustainable, strategic lens. We’ll discuss how to assess your true energy bandwidth, the power of B+ work, how to prioritize based on

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00:23:09

How to Use Templates and Still Look Original

The Vignette Effect ·

2025/06/05

If you feel overwhelmed because you think you need custom design to be a stand-out brand, you're going to love this. Templates can be a smart and strategic part of your brand toolkit—if you use them effectively.In this episode, I’m diving into:Why using a template doesn’t mean your brand will look like everyone else’sWhat actually needs to be unique in your visual brandingHow templates help you launch faster, look polished, and reduce decision fatigueThe difference between custom design and

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00:18:17

7 Questions to Ask Yourself Before You DIY Any Brand...

The Vignette Effect ·

2025/05/29

If you're considering DIYing your website, designing your logo, or planning a self-timer photo shoot, pause for a moment. In this episode, I'm walking you through 7 questions to ask before you dive into any brand project on your own.I've worked with enough creative entrepreneurs to know that DIY can be a smart move—or a massive time-suck—depending on your expectations, clarity, and priorities. This episode is your reality check (in the most loving way) so you can figure out whether DIY is truly the

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00:21:31

Why “Grow My Business” Isn’t a Good Goal

The Vignette Effect ·

2025/05/22

“I just want to grow my business.”It’s the most common thing I hear on discovery calls—and the first thing we have to unpack. Because “grow my business” isn’t actually a goal. It’s a vague wish wearing a blazer.In this episode, we’re breaking down why generic goals don’t work—and how to set ones that do. If you’re feeling scattered, stalled out, or like your to-do list never quite moves you forward, this one’s for you.Inside:Why clarity beats hustle every timeWhat to say instead of “grow my

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00:19:47

Visual Branding Inspiration That’s Not Pinterest

The Vignette Effect ·

2025/05/13

Too many brands are blending in because they’re all pulling from the same places, usually Pinterest or Instagram. But real inspiration? That comes from the world around you. In this episode, I break down my go-to sources for fresh, original visual branding inspiration, including:The underrated magic of physical mood boardsWhy interior design is a masterclass in visual storytellingHow travel (even local) unlocks creative perspectiveArchitecture as a guide to shape, texture, and compositionAnd how to

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00:31:46

Why I Chose the Fancy Gym: A Branding Lesson in Soap...

The Vignette Effect ·

2025/05/09

Why I Chose the Fancy Gym: A Branding Lesson in Soap and Self-PerceptionI didn’t join Equinox because it was a wise budget choice (it wasn't), I joined because the eucalyptus towels made me feel like I was stepping into the version of myself I wanted to become.In this episode of The Vignette Effect, I’m breaking down what choosing the fancy gym taught me about:Emotional branding vs. functional brandingIdeal client alignment (and why others fade into the background)How to elevate brand touchpoints so

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00:22:07

Simple But Stunning: 5 Simple Ways to Elevate Your...

The Vignette Effect ·

2025/04/29

Visual branding isn’t just about looking good — it’s about communicating trust, style, and intention at first glance. In this episode, I’m walking you through five key areas where small, strategic upgrades can instantly polish your brand without a full redesign.We cover:Why fonts matter (and why picking a random Google font isn’t doing you any favors)How to choose and pair fonts that elevate your brand instantlyWhy professional or well-planned brand photography is a non-negotiableHow to pick a

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00:21:54

PR-Ready: How Great Photography Helps You Get Press

The Vignette Effect ·

2025/04/24

In this episode, we cover:What “earned media” is and why it’s so powerful for brand growthWhat makes photography press-ready (hint: it’s not a Canva mockup)How to think like an editor when planning your shootsThe four-step plan to prepare your brand for PR featuresWhat can happen if your images aren’t up to par, no matter how great your pitch is Resources & Links Mentioned:→ Book a free discovery call here.→ Follow on Instagram here→ Got a press win to share? Have questions? Email me at

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00:25:45

Reframing Your Marketing and Self-Promotion Mindset

The Vignette Effect ·

2025/04/15

In this episode, I’m breaking down the most common reasons marketing feels awkward—and how to reframe it into something that actually feels good and works.You’ll learn:Why “sounding salesy” isn’t the real issueWhat’s actually missing when marketing feels offThe difference between vague and magnetic messagingHow brand clarity changes everythingAnd why the goal isn’t to convince—it’s to inviteWhether you’re DIY-ing your brand or leveling up your content strategy, this one’s a mindset reset you don’t

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01:05:45

Confidence, Visibility & Owning Your Magic with...

The Vignette Effect ·

2025/04/08

In this special episode, I’m joined by my very first podcast guest—Morgan Barkus! Morgan is a powerhouse: body confidence coach, author, speaker, and host of Your Unapologetic Life. With degrees in Psychology and Marriage and Family Therapy, plus a background in exotic dance and fitness, she brings a wildly unique perspective to helping women reclaim their confidence—especially in midlife.We talk about what it really means to show up authentically in your brand, the emotional rollercoaster of being

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00:30:41

Behind the Scenes of My Brand Reinvention (So Far)

The Vignette Effect ·

2025/04/01

In this episode, I’m sharing something personal — my own brand reinvention story. I’m still mid-process, but I wanted to bring you along for the ride and give you a behind-the-scenes look at what happens when a brand coach has to coach herself.Inside this episode:Why I'm rebrandingWhy even brand coaches aren’t immune to the messy middleEmotions I didn't expect!How I’m finding clarity even before everything is fully finishedWhether you’re mid-reinvention, contemplating a shift, or want a little

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00:33:35

Branding Blindspots in Your Marketing Ecosystem

The Vignette Effect ·

2025/03/25

In this episode, we'll uncover the hidden branding blindspots that could be holding back your marketing efforts. I'll walk you through the interconnected touchpoints of your marketing ecosystem, explaining how everything from your website to your social media, email marketing, and lead generation efforts needs to work together in harmony.Key Takeaways:What is a marketing ecosystem?A marketing ecosystem includes all of your brand's touchpoints—online and offline—and it's crucial to understand how

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00:19:37

The Impact of Visual Branding

The Vignette Effect ·

2025/03/18

Welcome to The Vignette Effect!Today’s episode explores The Impact of Visual Branding and why it’s so much more than just a logo or color palette. Your visual identity is your audience's first impression—so what does it say about you?Topics covered in this episode:The Art of Presentation: Visual branding is like plating a dish at a restaurant—how you present your brand affects how it’s perceived.What Happens Without Visual Branding: You'll hear a personal example of a business that’s been around for

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00:24:24

The Power of Messaging: How to Speak Directly to Your...

The Vignette Effect ·

2025/03/13

In this episode, we dive into the power of brand messaging and positioning—how your brand’s core identity can stay consistent, while tailoring your message to different audience segments and how both the copy and the visuals impact the message.What’s in a Brand Position?Learn the importance of knowing what you offer, what you’re about, and who your brand is for to make sure your content connects with the right people.Brand Messaging Examples:We break down how Jones Road Beauty and Liquid IV adjust

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