x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Vignette Effect

The Vignette Effect is where creativity and business intersect. Hosted by brand strategist and visual storyteller Raquel Furman, this podcast dives into what transforms a brand from transactional to truly engaging, creating a world people want to step into. Through candid conversations, behind-the-scenes insights, and expert strategies, you"ll learn how to craft a brand identity that captivates, visuals that resonate, and a marketing approach that feels as good as it looks. Whether you’re a

business marketing

All Episodes

00:16:44

Exceptional Brand Experiences Part 1: Inside the...

The Vignette Effect ·

2025/12/04

Today I'm talking all about brand experience, and I'm featuring one of my favorite examples, the UK organic perfumery Ffern. This is part one of a series exploring brands that create thoughtful, resonant, and memorable experiences at every touchpoint.In this conversation, I break down what brand experience actually means and why it matters for brands of every size. I share what first drew me to Ffern, how their seasonal releases work, and why their three-minute cinematic films are such a powerful

en

00:19:27

Create Meaningful Progress in Your Brand in 2026

The Vignette Effect ·

2025/11/28

In this episode, I’m sharing the real difference between brands that grow and brands that stay stuck. Not perfect timing, not perfect clarity, and not even perfect strategy. Just steady, grounded movement based on what you know right now.Here’s what I get into:Why planning feels productive but often keeps you from startingThe fears that quietly influence your decisionsWhy imperfect action doesn’t mean looking messyHow big brands evolve constantly and why that matters for youThe unglamorous

en

01:11:07

Building Exceptional Brands Through Quiet Confidence...

The Vignette Effect ·

2025/11/20

In this episode of The Vignette Effect, I talk with brand strategist and creative director Shayne Mackey about what it takes to build a brand with real confidence. We unpack the difference between branding and marketing, why your foundations matter more than your content, and how quiet confidence has always been the signature of the most memorable brands in the world. Shayne shares insights from her thirty years in branding and the lessons she has seen consistently across both global brands and

en

00:17:35

What To Do When Your Messaging Isn’t Landing (And How...

The Vignette Effect ·

2025/11/13

In today’s episode, I’m diving into why your messaging might not be connecting and what you can do to fix it quickly. Messaging is all about communicating the value of what you offer, and if people aren’t taking action, it usually means they haven’t heard what they need to hear yet. It’s not a sign that your offer is bad. It’s simply a sign that your message needs more clarity.Here’s what I cover in this episode:• A simple way to understand what messaging actually is• Clear signs your messaging

en

00:49:39

Branding, Courtship, and the Case for Being...

The Vignette Effect ·

2025/11/06

Episode HighlightsHow to warm up clients and team members who resist creativityThe difference between “telling a story” and “uncovering one”Why marketing is like dating and what most brands get wrong about thatThe value of being unexpected (and why that builds trust)How to pitch in a way people actually remember: the 3-part formulaWhy creativity is a muscle you have to exercise About the GuestMarc Rust is a brand strategist, TEDx speaker, and founder of Consequently Creative—a creative consultancy

en

00:24:04

Brand Fog: Why Your Marketing Feels Hard and How to...

The Vignette Effect ·

2025/10/30

Feeling stuck, second-guessing your brand, or staring at a blinking cursor, wondering what to say? You may be in what I call 'brand fog.' In this episode, I explore:What we coverWhat brand fog actually is and why it happensHow lack of clarity hides inside procrastination, perfectionism, and “I don’t know what to post”Why big brands struggle with the same thing as solo foundersThe difference between knowing your brand in your head and communicating it clearlyWhy follower goals fall flat without a

en

00:17:29

The OG of Content Marketing: Pineapple Upside-Down Cake

The Vignette Effect ·

2025/10/23

In this episode:The story of how Dole’s 1925 national recipe contest launched the pineapple upside-down cake crazeHow pineapple went from a symbol of wealth to the star of every mid-century recipeWhy Dole’s brand pillars of Quality & Excellence and Health & Wellness made recipe content a perfect brand fitWhat this story teaches modern entrepreneurs about inspiring customers to use what you sell instead of just promoting itHow to invite your audience into co-creating content and finding joy in your

en

00:22:37

Momentum Over Perfection: The Real Secret to Getting...

The Vignette Effect ·

2025/10/16

In this episode, I share:Why I intentionally launched my podcast without video (and what it taught me)How perfectionism disguises itself as “preparation”The hidden power of building in public and learning out loudThe one challenge that can help you get unstuck and finally gain momentumThis is for you if:You’ve got creative projects, brand ideas, or marketing plans collecting dust because you’re waiting for the “right time.” Spoiler: the right time is when you start.Links:Book a free discovery call →

en

00:34:09

Is AI the Botox of Branding?

The Vignette Effect ·

2025/10/09

When used effectively, AI can refine your ideas, help you gain clarity, and accelerate tasks that previously took hours. But when it’s overdone, it strips away your originality and leaves your brand looking and feeling a bit expressionless.In this episode, I share how to use AI as a creative collaborator without losing your human edge. You’ll learn:The “Botox test” for your brand copy (and how to tell when AI is overdone)How to train your tools to understand your tone of voiceWhy relying on AI for

en

00:24:33

The Savvy Founder’s Guide to Brand Ownership

The Vignette Effect ·

2025/10/02

In this episode:PSA: Why brand ownership matters for every entrepreneurReal examples of what happens when agencies hold the accounts instead of youThe difference between outsourcing support and outsourcing ownershipKey business assets you should always set up under your own nameHow to work with agencies and freelancers without giving up controlWant a brand and marketing system that puts you in the driver’s seat? Book a free discovery call with Raquel here:

en

00:20:44

From "Just Do It" to "Think Different": The Real...

The Vignette Effect ·

2025/09/25

Think you need a tagline to have a “real” brand? Not so fast.In this episode, Raquel shares:Why taglines are not the starting line of your brand strategyThe surprising history behind Nike’s Just Do It and Apple’s Think DifferentWhy Patagonia’s “Don’t Buy This Jacket” campaign worked, and what made it believableHow to use clarifying copy to support (or even replace) a tagline in the early daysWhat to focus on instead of agonizing over a single line of copy👉 If your brand feels scattered or you’re

en

00:14:28

The Productivity Lie: Why You Don’t Need More Time,...

The Vignette Effect ·

2025/09/19

Time always feels like it’s slipping away, but what if your lack of progress isn’t about hours on the clock? In this episode, Raquel explores the real productivity trap: confusing time with focus.You’ll learn:Why more time doesn’t automatically mean more resultsHow scattered attention creates scattered marketing (and scattered outcomes)The surprising role clarity plays in saving timeA simple exercise to cut through the noise and focus on what actually moves your business forward👉 Reframe your

en

00:22:01

Brand Clarity Now: The Secret to Making Every...

The Vignette Effect ·

2025/09/11

Episode Highlights:Why skipping brand clarity before hiring copywriters or designers leads to losing time and money.The order of operations that makes branding and marketing easier.Common excuses people use to delay strategy and why they backfire.What brand clarity actually gives you:Messaging that lands and grabs attention.Decision filters to stop second-guessing.Visuals that reflect the bigger picture and make your brand recognizable.The foundation to build content, marketing ecosystems, and

en

00:21:04

The Fall Brand Reset: How to Sharpen Your Message,...

The Vignette Effect ·

2025/09/04

Fall always feels like a reset. The shift in energy, routines, and pace makes September the perfect time to recalibrate your brand. Because here’s the truth: you probably don’t need a total rebrand or a bigger hustle. What you do need is to tighten what you already have in place so it works harder for you through the holidays and into the new year.In this episode, you’ll learn:Why recalibration beats overhauling (and how it saves you from burnout).How to sharpen your message so people instantly “get

en

00:29:28

Marketing for Introverts: Content & Sales Without the...

The Vignette Effect ·

2025/08/28

“I’m an introvert, marketing just isn’t for me.” Sound familiar?The truth is, being introverted isn’t the problem. In this episode, I’m breaking down why hiding behind the introvert label won’t grow your business, and how to reframe marketing and sales so they actually work for you.We’ll cover:Why “introvert = bad at marketing” is a myth holding you backHow Rory Vaden reframes self-consciousness as self-centeredness (and why it’s a game-changer)How to tap into introvert strengths: listening, depth,

en

00:24:18

What Nobody Tells You About Starting a Podcast: 6...

The Vignette Effect ·

2025/08/21

What nobody tells you about starting a podcast? A lot. Not because it's a secret, but because it's a unique experience.After six months of hosting The Vignette Effect, I’m pulling back the curtain and sharing six lessons that have shaped my journey so far. This episode covers:The surprises that come with launching and keeping a podcast goingChallenges that pushed me to grow in unexpected waysThe skills I didn’t expect to build behind the micThe impact podcasting has had on my business and

en

00:35:46

AI in Your Marketing: 10 Ways to Keep It Authentic...

The Vignette Effect ·

2025/08/14

If you’ve ever worried that using AI in your marketing will make your content sound robotic, off-brand, or just plain wrong, this episode will show you a better way. Raquel walks you through 10 practical tips for using AI in your business so it works with your creativity, not against it.You’ll hear how to:Prompt AI for more relevant, specific, and accurate outputsLayer in your personality, brand values, and real-world expertiseUse AI to streamline content planning, copywriting, and

en

01:02:57

From Stage to Strategy: Jimi Gibson on the Magic of...

The Vignette Effect ·

2025/08/07

What if your messaging had a little more magic? ✨In this episode, I chat with Jimi Gibson — a seasoned marketer, TEDx speaker, and ex-magician (yes, really!) — about the psychology and structure behind standout storytelling.We talk about:How magic and marketing overlap in surprising waysThe stories every brand needs to tell ( Also, check out the most recent episode of the podcast where I talked about this)Why people struggle with storytelling and how to fix itWhat makes messaging actually resonate

en

00:16:40

3 Stories Every Brand Needs to Tell.

The Vignette Effect ·

2025/07/31

Episode Title: 3 Stories Every Brand Needs to TellIf you’ve ever struggled to talk about your brand in a way that actually connects — this episode is your cheat sheet.In today’s episode, I’m breaking down the three stories every brand needs to be telling — beyond just the one you cram onto your About page. Whether you’re building a personal brand, a product line, or a creative service business, these stories are the foundation of how your audience understands and feels your brand.Here’s what we

en

00:05:15

BONUS Shorty Episode 2 More Brand-Building Superpowers

The Vignette Effect ·

2025/07/25

In the last episode, we covered 12 foundational traits that help you build a strong brand—but two more superpowers deserve the spotlight.In this bonus shortie, Raquel shares:Why joy is essential for long-term brand growthThe role of curiosity in keeping your creativity aliveHow to bring more energy and experimentation into your contentA quick reminder that play isn’t a distraction—it’s part of the processBecause yes—strategy matters. But so does fun.✨ Want support building a brand that reflects your

en

44 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...