Loading...

PODCAST

The Vignette Effect

The Vignette Effect™ is hosted by Raquel Furman, brand strategist, marketing expert, and founder of Vignette Brand Studio. With 25 years of experience in branding and marketing, including a background as a brand photographer, Raquel brings a trained visual eye to brand building, helping clients see their brands in a completely different way. In photography and writing, a vignette directs your attention to what"s worth seeing, the details that make the story. That"s the whole idea behind this

business marketing

All Episodes

00:26:56

Brand Case Study: Flamingo Estate and the Power of...

The Vignette Effect ·

2026/10/07

Flamingo Estate is known for its lush photography, beautiful packaging, wildly good creative direction, and products ranging from olive oil and honey to candles, soap, produce, and some very fabulous celebrity collaborations.But the most interesting part of the brand may be how it came to exist in the first place.In this episode, Raquel Furman looks at Flamingo Estate through the story of founder Richard Christiansen, who bought the Los Angeles property in 2013 as a home and a place to reconnect

en

00:19:21

What the FAQ Is Creative Direction? And How Do You...

The Vignette Effect ·

2026/10/02

What the FAQ Is Creative Direction? And How Do You Use It in Your Business?Everybody wants their brand to stand out. But some of the biggest opportunities to create distinction might be hiding in places you're barely thinking about.In this episode, Raquel Furman digs into what creative direction actually means and why it goes far beyond having good taste or making sure everything looks cohesive. She shares how her understanding of creative direction evolved through years in commercial photography,

en

00:13:14

Is Blogging Dead? Why Searchable Content Matters More...

The Vignette Effect ·

2026/09/25

Every other week, it seems like someone is announcing that something in marketing is dead.SEO is dead. Blogging is dead. Content pillars are dead. Email is dead.But before you change your entire marketing strategy because of a great hook on Instagram, ask this question: What was this actually designed to do in the first place?In this episode of The Vignette Effect, Raquel digs into blogging as an example of what happens when changing marketing tactics gets confused with the more durable principles

en

00:23:31

Starting Before You’re Ready: Lessons From 75 Days on...

The Vignette Effect ·

2026/09/18

After 75 days of creating daily face-to-camera videos, getting on camera went from something Raquel resisted to something she simply does.In this behind-the-scenes episode, Raquel uses that experience to explore what it takes to begin before you can create the fully realized version you have in mind. She shares why identifying the obstacle you’re actually trying to solve matters when choosing support, how repetition can reduce visibility discomfort, and what becomes possible when you stop asking

en

00:16:02

Who’s Directing Your Marketing?

The Vignette Effect ·

2026/09/10

You could do a hundred things to improve your marketing. That doesn’t tell you what you should do.As marketing has become more specialized, it’s gotten easier to hire someone for almost every individual piece of it. That expertise can be incredibly valuable, but someone still needs to understand how all those pieces work together.In this episode of The Vignette Effect, Raquel talks about developing a director-level view of your own business so you can make better decisions about where your time,

en

00:19:20

Transactional Marketing vs. Brand Experience: What...

The Vignette Effect ·

2026/09/03

Your marketing can give people every detail they need and still leave them without much of a reason to want what you’re selling.Transactional marketing focuses on the information and mechanics of buying: what the product or service is, what it includes, what it costs, when it’s available, and whether there’s a discount or deadline. Those details matter. They help people evaluate and confirm a purchase.But brand experience has a different job. It creates the feeling that comes first: “I want that,”

en

00:17:21

Brand and Marketing Tools Are Everywhere (Expertise...

The Vignette Effect ·

2026/08/27

Marketing has become incredibly accessible. You can learn how to make a reel, build an email funnel, redesign your website, create graphics, run ads, and do almost any other individual marketing task online.But access to the tools doesn’t automatically teach you the logic underneath them. That’s where marketing starts to feel like a giant guessing game. You can be doing a lot of things and still not know whether they’re the things your business actually needs. You may have a website, an email list,

en

00:56:47

Visibility, Thought Leadership, and Finding Your Zone...

The Vignette Effect ·

2026/08/20

If you know you need to “put yourself out there” more but immediately picture LinkedIn humble brags, performative personal branding, or constantly talking about yourself, this conversation is for you.Raquel is joined by Katie Radel, founder and CEO of Ripple Consulting Group, to talk about what visibility can look like when it’s built around real expertise, useful ideas, and stories that actually sound like you. Katie works with executives, founders, and organizations to raise their profiles and

en

00:50:40

Clarity Is a Discipline: A Founder's Guide to...

The Vignette Effect ·

2026/08/13

In this episode, Krista Patterson, CEO and co-founder of Positioning Collective, joins me, Raquel, to talk about why clarity is the foundation every founder skips, and what it costs them when they do.Krista has spent over 20 years helping founders, leaders, and executives clarify what makes them different and turn it into growth. She built Positioning Collective in 2020 after years of watching companies chase logos and taglines before they'd done the harder work of defining their position. In this

en

00:12:23

Start Your Holiday Marketing Now (This Works...

The Vignette Effect ·

2026/08/06

Holiday marketing prep starts in summer, not November. Learn why sales are a lagging indicator and what to fix before your business gets busy.If you're thinking about holiday marketing prep, Black Friday promotions, or just wondering why your marketing doesn't seem to be working, this episode is your sign to start now instead of waiting until things feel urgent. Your sales today aren't a reflection of what you're doing today. They're the result of the marketing and branding you've been building for

en

00:10:59

Your Dashboard Deserves As Much Attention As Your...

The Vignette Effect ·

2026/07/30

What if your most valuable marketing strategy isn't another messaging framework or copywriting exercise?In this episode of The Vignette Effect, I'm sharing why your business data deserves just as much attention as your branding and creative direction. Too many founders invest in beautiful websites, professional photography, visual branding, social media, and advertising without taking the time to uncover what their business is already telling them. Your analytics aren't just reports. They're a

en

00:14:12

You Don't Need Every Marketing Channel. You Do Need...

The Vignette Effect ·

2026/07/24

Should you have an email list? Is social media still worth it? Do you really need a blog for SEO? What about Instagram ads?These are some of the most common marketing questions I hear from founders, and the answer is probably different than you think. In this episode of The Vignette Effect, I explain why no single marketing channel is required, but marketing your business absolutely is. Rather than asking whether you "have to" use Instagram, email marketing, blogging, or paid ads, the better

en

00:52:12

Build a Business That Fits You: Human Design,...

The Vignette Effect ·

2026/07/16

Building a successful business doesn't have to mean building it the same way everyone else does. In this episode of The Vignette Effect, I'm joined by intuitive business mentor and former BossBabe COO Marissa Liesenfelt for a conversation about human design, business strategy, authenticity, and creating a business that actually fits the way you're wired to work. After helping lead multiple eight-figure companies, Marissa realized that the business model she knew how to build wasn't the one she

en

00:25:49

Why I Finally Started Showing Up on Camera (And What...

The Vignette Effect ·

2026/07/09

Showing up on camera isn't just a content strategy. For many founders, it's a mindset shift. In this episode of The Vignette Effect, I'm taking you behind the scenes of my own visibility experiment after committing to posting face-to-camera videos every day for 75 days as part of The Close Up Experience with Mike Ganino. People have been asking what inspired the shift, whether I'm participating in the Yap Challenge, and what it's actually been like to suddenly become much more visible online. So I'm

en

01:10:45

Why Self-Awareness Makes You a Better Leader (with...

The Vignette Effect ·

2026/07/03

What if, instead of spending time trying to improve our weaknesses, the bigger opportunity is understanding and developing our strengths? This week, I'm joined by Cara Nance, founder of Tutum Leadership Coaching and a Gallup Certified CliftonStrengths Coach. We talk about how self-awareness shapes better leadership, why strengths-based coaching helps teams communicate more effectively, and how founders can use these insights to build businesses that align more closely with who they are. We also

en

00:23:01

3 Science-Backed Ways to Unlock Your Creativity (Even...

The Vignette Effect ·

2026/06/26

3 Science-Backed Ways to Unlock Your Creativity (Even If You Don't Think You're Creative) A lot of people walk around convinced they're not creative. Raquel hears it constantly, especially from corporate clients who desperately need new ideas but somehow believe they're not the ones who get to have them. This episode pushes back on that, and gets into the brain science behind why your best ideas tend to show up in the shower, on a walk, or mid-daydream instead of when you're staring at the problem

en

00:56:19

What 20 Years in Marketing Actually Teaches You With...

The Vignette Effect ·

2026/06/18

What 20 Years in Marketing Actually Teaches You With Agency Founder Jared HarmanIf you've ever hired an agency, been frustrated by one, or thought about building one yourself, you're going to want to hit play on this conversation. Jared Harman is the CEO and co-founder of One Group Agency, a full-service marketing agency based in Canada with 16 full-time, in-house team members. He's spent over two decades building brands across hospitality, sports, broadcasting, and now agency life, and he's here

en

01:00:47

Why High Achievers Self-Sabotage (And What's Actually...

The Vignette Effect ·

2026/06/11

If you've ever had a wildly successful launch followed by a complete freeze or found yourself hesitating to send an email, show up on camera, or talk about what you do, this episode is going to feel uncomfortably familiar. In the best way.Raquel is joined by Leslie M. Thornton, founder of Hypnosis for Permanent Weight Loss (hpwl.co) and host of one of the top 1% most downloaded podcasts globally. Leslie is a former ICU nurse, certified NLP and hypnosis trainer, and someone who spent 20 years

en

00:18:52

The Real Marketing Lessons Behind a $1.2M Launch

The Vignette Effect ·

2026/06/05

When Jessi Jean Home grew a brand new Instagram account to 350,000 followers and followed it with a $1.2 million launch, the internet had a lot to say. Most of the recaps missed the real marketing lessons underneath it. This episode breaks down what actually drove the results, what context gets left out of the viral conversation, and what small business owners can take away from it, regardless of their industry or how they feel about being on camera.What made it work Jessi's success didn't come

en

00:21:13

What Sedona, Arizona, Can Teach You About Building a...

The Vignette Effect ·

2026/05/28

What Sedona, Arizona, Can Teach You About Building a Brand WorldIf you've ever been to Sedona, Arizona, you already know there's something different about the place. The red rocks, the quiet, the particular pace of it. But what struck Raquel on her most recent trip wasn't just the beauty of it. It was how intentional all of it is, and how closely it mirrors the kind of brand world she talks about building with her clients. In this episode, Raquel uses Sedona as a real-world case study for brand

en

88 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

SoldiOnline

Mondadori Digital

Inside the ICE House

Intercontinental Exchange

36氪·有识芝士

36氪音频频道