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PODCAST

Will It Stick?

Melissa DiGianfilippo & Alexis Krisay

Bold brands are always taking chances on creative ad campaigns and salacious PR stunts to stand out from the crowd to get customers’ attention and money. Join marketing junkies and successful advertising agency owners Melissa & Alexis weekly for some creative inspiration as they explore crazy marketing moments in history that, whether they flourished or failed, got the world’s attention. Will It Stick? is a podcast for entrepreneurs and marketers who want BIG creative inspiration,

business marketing

All Episodes

40:10

(ENCORE) Tuft & Needle: Mattress Stores Are Greedy

Will It Stick? ·

2022/08/09

In honor of being named the Best Marketing Podcast of 2022 by Adweek, we are replaying some of our fan-favorite episodes. Enjoy this one, all about how Tuft & Needle made buying a mattress online the norm, and how it did it with an edgy, boundary-pushing ad campaign that paid off big time. For source materials, please visit www.willitstickpodcast.com. Try Lit Videobooks for 50% off & a 3 day free trial! To get All Access to Lit Videobooks for only $5 per month visit

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38:56

PR Stunts Roundup July 2022

Will It Stick? ·

2022/08/04

We round up all the weirdest, wackiest PR stunts and experiential campaigns of July 2022. We talk about Dole, Leafly, Pizza Pizza, Vita Coco, Subway, Heineken, Peas of Heaven, Pabst Blue Ribbon and MNTN. For source materials, please visit www.willitstickpodcast.com. Try Lit Videobooks for 50% off & a 3 day free trial! To get All Access to Lit Videobooks for only $5 per month visit litvideobooks.com/willitstick and use the promo code WILLITSTICK at checkout.

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32:21

Airbnb's Stunt-Driven Strategy

Will It Stick? ·

2022/07/27

Would you ever go on a vacation and stay inside of a giant 6-ton potato? Well, Airbnb wants to entice you with all the crazy bookable rentals, contests, insane experiences, and more. Airbnb is the ideal example of how to utilize partnerships and PR stunts to drive insane awareness and revenue. In 2020, in the midst of a global pandemic that nearly killed travel, Airbnb had a valuation of $86.5 billion at the time it went public, selling at $146 per share on opening day. Just 12

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27:21

The Gerber Baby

Will It Stick? ·

2022/07/20

The Gerber Baby has stared at customers from every single bottle of Gerber baby foods and has appeared in every single Gerber ad since the 1900s! Today, it's considered one of the most recognized consumer logos and most trusted consumer brands... and did you know that the iconic face of America’s most famous baby was actually a real person whose identity was kept secret for about 40 years? Get the full scoop about how The Gerber Baby came to be and helped grow Gerber to

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34:36

Southwest Airlines: Malice in Dallas

Will It Stick? ·

2022/07/13

When Southwest Airlines founder Herb Kelleher was faced with a competitor slashing prices in the 1970s in an effort to put Southwest out of business, Herb got creative and pulled a PR stunt. Then, in the 1990s, he did it again when faced with a potential legal battle over a tagline....he responded with an insanely creative PR stunt. In fact, the reason Southwest is one of the top airlines in the industry today is because of these off-the-wall, creative stunts that Herb pulled off

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33:07

Dominos: We're Sorry Our Pizza Sucks

Will It Stick? ·

2022/07/06

In 2009, Dominos suffered a major blow when a series of five viral videos were uploaded to Youtube showing a male employee at a Domino's Pizza chain in North Carolina contaminating ingredients with his body while a female narrates that items with those ingredients will go out to customers. Immediately the media went crazy and people were rightfully disgusted and Dominos lost revenue and the brands stock was trading at less than $10 per share! But, CEO Patrick Doyle had a plan to

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39:37

Gatorade & Be Like Mike

Will It Stick? ·

2022/06/29

Gatorade’s Be Like Mike campaign has gone down in history as one of the most memorable and effective campaigns in the history of sports marketing. From stealing Michael Jordan from Coke, to having to create a totally custom song in a matter of days when the original plan went sideways, this campaign was beloved and it elevated Gatorade’s brand awareness around the world... but did it increase sales? For source materials, please visit www.willitstickpodcast.com. Try Lit

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33:40

Pride Campaigns: Round 2

Will It Stick? ·

2022/05/19

This is the second round of our Pride Campaigns series. This time, we take a look at the OG brands who came out with LGBTQ+ focused ads before it was really the norm, and for some brands, before it was even socially acceptable at all. From Ray Ban to Ikea, you'll be surprised to learn about how these brands took big risks to take a stand. For source materials, please visit www.willitstickpodcast.com. Try Lit Videobooks for 50% off & a 3 day free trial! To get All Access to

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29:34

Roundup: Best Corporate Pride Campaigns

Will It Stick? ·

2022/05/11

June is Pride Month! For brands, that means a big opportunity to show support and raise funds and awareness to continue to make real change. Pride is a celebration of people coming together in love and friendship, to show how far LGBTQ+ rights have come, and how in some places there's still work to be done. For source materials, please visit www.willitstickpodcast.com. Try Lit Videobooks for 50% off & a 3 day free trial! To get All Access to Lit Videobooks for only $5 per

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46:08

Mountain Dew: Do The Dew

Will It Stick? ·

2022/05/05

Mountain Dew is most definitely one of the biggest risk-takers when it comes to marketing stunts, activations, and campaigns. From bogus focus groups to creating weird products for super fans, to a weird yet iconic Super Bowl commercial featuring a Puppy Monkey Baby, Mountain Dew keeps fans on their toes! For source materials, please visit www.willitstickpodcast.com. Try Lit Videobooks for 50% off & a 3 day free trial! To get All Access to Lit Videobooks for only $5 per month

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41:44

Dos Equis & The Most Interesting Man in the World

Will It Stick? ·

2022/04/27

What does a bad date and two frustrated 25-year old employees have to do with how Dos Equis' most iconic mascot was born? The Most Interesting Man in the World campaign by Dos Equis has a backstory you would never have imagined! It was essentially created out of spite and ended up being one of the most iconic and memorable ad campaigns, taking Dos Equis from an obscure Mexican beer with so-so regional sales to be one of the leading beers in the U.S. For source materials, please

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56:32

INTERVIEW: Todd Davis of LifeLock and The Power of a...

Will It Stick? ·

2022/04/20

In 2007, Todd Davis the CEO of LifeLock decided to do something BIG to capture the attention of the millions of Americans he wanted to use his identify theft protection software. He shared his social security number with the world, because he was so confident in the strength of his product and the result was insane. Join us as we chat with Todd Davis about the moment he decided to pull this stunt, what actually happened behind the scenes, how he handled finding out his business

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20:32

April Fools & Brands 2022 Edition

Will It Stick? ·

2022/04/14

Finally, after two years of not much in the way of April Fools jokes from brands (thanks to the pandemic), we got a LOT of great pranks from big brands this year in 2022. In this episode, we both share our fave April Fools pranks with you, from brussels sprout fruit snacks to chocolate pads for your late-night period cravings, to a campaign to save the trees from Busch Light, and much more. For source materials, please visit www.willitstickpodcast.com. Try Lit Videobooks for 50%

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44:00

Tushy Bidet: I'm An A$$hole

Will It Stick? ·

2022/04/07

What do you get when you combine a viral talking asshole, a banned ad campaign turned three-minute SNL skit, a unique offer for the naming rights to the Buffalo Bills' stadium (who wouldn't attend the Toilet Bowl at Tushy Stadium?!), and the hands-down weirdest Super Bowl contest ever? You get TUSHY, the detachable bidet for people who poop. The brand was founded by Miki Agrawal after she was given a cheap, clip-on bidet for Valentine's Day from her then-boyfriend, now

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41:49

Tiffany & Co: Not Your Mother's Tiffany

Will It Stick? ·

2022/03/30

Tiffany & Co. may be over 184 years old (WOW) but it is not afraid to shake things up to prove it is just as relevant today as ever. It is no easy task for such an iconic brand to be perceived as fresh and cool to new generations (we're talking about you Gen Z), but timeless, exclusive, and attractive to the generations who have been buying Tiffany for decades at the same time. The direction that Tiffany & Co is taking today with its marketing in an attempt to do just

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45:52

Adidas & Impossible Is Nothing

Will It Stick? ·

2022/03/23

Adidas is one of the oldest sportswear manufacturers in the world, with a history dating way back to 1920. Adidas has decided to specifically dominate two key markets: hip hop culture and sports. It is currently the largest sportswear manufacturer in Europe, and the second-largest in the world, after Nike. In this episode, we cover everything Adidas from what the acronym actually means, Kayne West's partnership, its new Breast Gallery ad and so much more. For source materials,

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50:35

INTERVIEW: Tim Hargis on Tuft & Needle: Mattress...

Will It Stick? ·

2022/03/15

Back in episode 20 we covered Tuft & Needle's amazing and totally loud marketing campaign: Mattress Stores Are Greedy. We had the chance to chat with Tim Hargis, one of the key players in the creation of that edgy campaign. Tim was the former VP of Marketing & Business Development for Tuft & Needle. He shares some great stories about how the campaign was born and how and why it worked so well. Don't forget to check out our website at www.willitstickpodcast.com to see more details.

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48:04

Super Bowl 2022 Best Ads

Will It Stick? ·

2022/03/09

Super Bowl 2022 was finally a year full of pretty solid and entertaining advertising! We saw a few major themes: celebrities, climate change, and crypto. We've lined up our top six favorite ads and we talk about one pretty controversial ad that initially seemed strong but went off the rails. Let us know if you agree with our picks! For source material, please visit www.willitstickpodcast.com.

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33:51

#FreeBritney Marketing Movement

Will It Stick? ·

2022/03/02

Britney Spears is one of the biggest pop stars in the world and that title has come with a lot of drama, controversy and public support ... and all of it started because of how Britney and her image was marketed as a brand, and how focused her label and family was on protecting her brand and image when she went through some personal struggles. The #freebritney marketing movement was created by fans to break Britney free of her conservatorship and it worked. The #freebritney hashtag

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45:28

Oscar Mayer Jingles About Meat

Will It Stick? ·

2022/02/09

My bologna has a first name, it's O-S-C-A-R.... there is no doubt about it - you cannot get the infamous Oscar Mayer jingles out of your head for hours after hearing them. The Oscar Mayer brand was the first to brand meat in the 1920s and has been super creative about its marketing strategies since the brand started. From weinermobiles to jingles to everything in between, we dive into all the crazy marketing tactics of our favorite nostalgic processed meat brand in this

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