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PODCAST

Will It Stick?

Melissa DiGianfilippo & Alexis Krisay

Bold brands are always taking chances on creative ad campaigns and salacious PR stunts to stand out from the crowd to get customers’ attention and money. Join marketing junkies and successful advertising agency owners Melissa & Alexis weekly for some creative inspiration as they explore crazy marketing moments in history that, whether they flourished or failed, got the world’s attention. Will It Stick? is a podcast for entrepreneurs and marketers who want BIG creative inspiration,

business marketing

All Episodes

32:41

Tarte Cosmetics Influencer Trip to Dubai

Will It Stick? ·

2023/02/08

In January 2023, Tarte Cosmetics took 50 influencers (including Alix Earle, of course) on an insanely extravagant trip to Dubai which basically meant TikTok was full of Tarte Cosmetics mentions and commentary for two full weeks. Was it excessive or brilliant? Plus, how did Tarte's founder and CEO Maureen Kelly respond to the controversy? We dive into all the details and break it down.For source materials, please visit www.willitstickpodcast.com

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34:36

(ENCORE) Southwest Airlines: Malice in Dallas

Will It Stick? ·

2023/01/03

Southwest Airlines has been all over the news this week because of major issues with its operation. So, what better time to replay one of our fave episodes, all about one of the country's most beloved airlines? When Southwest Airlines founder Herb Kelleher was faced with a competitor slashing prices in the 1970s in an effort to put Southwest out of business, Herb got creative and pulled a PR stunt. Then, in the 1990s, he did it again when faced with a potential legal battle over a

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53:13

(ENCORE) Top 9 Holiday PR Stunts & Campaigns

Will It Stick? ·

2022/12/12

It's officially the HOLIDAY SEASON! In honor, we are replaying one of our favorite holiday episodes where we cover the top 9 holiday PR stunts and campaigns. From TikTok-ing Turkeys to Elf-Themed Hotel Suites, this holiday-themed episode covers some of the craziest, coolest Christmas and holiday marketing campaigns and stunts. Did you know that consumer-facing brands typically earn 50% of their annual revenue all in the fourth quarter of the year? The holidays are BIG business

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49:22

(ENCORE) Spotify Wrapped is Viral Perfection

Will It Stick? ·

2022/12/02

In honor of Spotify Wrapped hitting this week, we are replaying our episode from last year all about the viral marketing move from Spotify. If you paid any attention over the last few weeks to your social media feed, you couldn’t miss the fact that almost EVERYONE is sharing snippets of their Spotify Wrapped to social media. Spotify has curated a fun end-of-year wrap-up of its users' music listening habits into a shareable format that creates major FOMO for non-Spotify

en-us

28:00

Tropicana's Rebranding Failure

Will It Stick? ·

2022/11/22

In January 2008, Tropicana was selling about $700 million per year of its Tropicana Pure Premium Orange Juice. The brand decided it was time to rebrand its best-selling product, and that single move nearly crushed the brand - causing sales to fall by 20% in the 2 months after the rebrand launched....equating to about $30 million in losses overall. The brand recovered, but now there is a bigger problem looming ahead: in today's world, fruit juice doesn't have the same appeal

en-us

25:16

PR Stunts Round Up: October 2022

Will It Stick? ·

2022/11/17

It's time for our October 2022 PR Stunts and Campaigns round-up! In this episode, Alexis breaks the rules and throws in a few stunts that had nothing to with October (shocking!) and we cover a variety of brands, including: Dogs Only Kitchen Fecal Billboards Visit Sweden Geo-Restricted Audio Bumble & Ted Lasso Collab Dole Uses Trash to Fight Hunger Oscar Meyer Celebrates World Vegan Day ...and more! For source materials, please visit www.willitstickpodcast.com.

en-us

45:36

Carvana & We'll Drive You Happy

Will It Stick? ·

2022/11/09

In just 10 years, Carvana has become the fastest-growing e-commerce company in U.S. History. At Carvana, you can buy a car 100% online, no salesperson required, and if you live in one of Carvana's 34 cities, you can even buy a car via a coin-operated vending machine. But, has Carvana bought its brand awareness? With a whopping $100 million advertising budget, Carvana has tried more advertising campaigns and PR stunts in a decade than most brands try in a lifetime. Will its

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46:17

Halloween Campaign Round-Up

Will It Stick? ·

2022/10/27

It's officially SPOOKY SEASON! Our very own Alexis is the queen of Halloween, so join us as she takes us through some of her favorite Halloween campaigns and stunts. We talk about: - Snapchat sells costumes - Uber's tricked-out Halloween rides - Liquid Death collabs including Martha Stewart & Postmates - Heinz hawks tomato blood ketchup and pushes vampires to go vegan - Asos and the #ASOSAlterEgo TikTok challenge - Chipotle's Boorito campaign For source material,

en-us

40:07

PR Stunts Round Up: September 2022

Will It Stick? ·

2022/10/21

It's time for September's PR stunts and campaigns round up! The brands we cover this month include: Tide, Mint Mobile + Arizona Iced Tea, Heinz, Draft Kings, Guitar Center + Southwest Airlines, M&Ms and My Little Pony. For source materials, please visit www.willitstickpodcast.com.

en-us

30:47

INTERVIEW: Bob Roth & Gatorade's Be Like Mike Campaign

Will It Stick? ·

2022/10/11

Before you listen to this episode, make sure you go back and listen to Episode #59: Gatorade & Be Like Mike! Recently, we covered Gatorade's "Be Like Mike" campaign, which has gone down in history as one of the most iconic and memorable advertising campaigns in the history of sports marketing. Featuring Michael Jordan, this campaign origin story is full of twists and turns that involve an insane brand feud between Gatorade and Powerade (owned by Coke) and so much

en-us

31:35

Chick-fil-A & Eat Mor Chikin

Will It Stick? ·

2022/09/28

Chick-fil-A and its iconic Eat Mor Chikin advertising campaign featuring cows begging humans to choose chicken over beef was born out of necessity and lots of trial and error. How was a fast-food restaurant that exclusively served chicken and was only open 6 days a week going to compete with the big burger joints that offered larger menus, were open 7 days a week and had way bigger advertising budgets? EAT MOR CHIKIN! The story behind the creation of this campaign and the results it

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43:35

(ENCORE) Dos Equis & The Most Interesting Man in the...

Will It Stick? ·

2022/09/26

In honor of being named the Best Marketing Podcast of 2022 by Adweek, we are replaying some of our fan-favorite episodes! What does a bad date and two frustrated 25-year old employees have to do with how Dos Equis' most iconic mascot was born? The Most Interesting Man in the World campaign by Dos Equis has a backstory you would never have imagined! It was essentially created out of spite and ended up being one of the most iconic and memorable ad campaigns, taking Dos Equis from

en-us

22:09

PR Stunts Round Up: August 2022

Will It Stick? ·

2022/09/21

We're back with our monthly round-up of the best (and worst) PR stunts and experiential marketing activations and campaigns. For our August 2022 edition, we cover: Burger King & Uber Eats "Messy Eaters" Collab Patron Enters the Metaverse Tito's Mocks Canned Seltzers Kidfresh Launches Wine Pairings for Nugget-Stealing Parents Fancy Feast NYC Restaurant (yes, the cat food) Instacart Crashes VMAs with Cart Couture For source materials, please visit

en-us

47:42

Uber Gets Weird With PR Stunts

Will It Stick? ·

2022/09/13

"The best companies become verbs" - that's according to Uber CEO Dara Khosrowshahi. That puts Uber in the best company category ... Uber has become a verb in record time. So how exactly does a brand become a verb? We uncover some of the greatest (and weirdest) PR stunts Uber has pulled to stand out and rake in a whopping $25 billion in annual revenue -- AND GROWING. For source materials, please visit www.willitstickpodcast.com. Try Lit Videobooks for 50% off & a

en-us

35:43

Dove: Real Beauty

Will It Stick? ·

2022/09/07

The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self-confidence in women and young children and WOW has it made a mark. This campaign stands out as one of the most impactful advertising campaigns of our time. Tune in for the full scoop on how one of the world's largest brands took a stand and did something great for the world while increasing brand awareness and revenue. For more information, please visit

en-us

37:39

Viagra's Awkward Advertising

Will It Stick? ·

2022/08/30

Oh, Viagra! For a brand that promotes sexual consistency, it sure produces the most inconsistent advertising campaigns. This brand has immense value but is insanely all over the map with its marketing messages which just leaves us with some pretty awkward ad campaigns. We cover the hilarious, the horrible and a more recent ad campaign that actually humanizes ED and pulls at the heartstrings. P.S. did you know that if you sprinkle Viagra on your flowers, they will STAY UP LONGER?

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41:52

Duolingo Dominates TikTok

Will It Stick? ·

2022/08/25

Duolingo is CRUSHING IT on TikTok. Since 2021, the company has grown its TikTok audience to 4 million followers and routinely fetches more than 1 million views per video. At the same time, it’s become one of the most popular educational apps with more than 500 million downloads and $250 million in revenue in 2021, up 55% from 2020. How have they done it? Tune in for the full scoop! For source materials, please visit www.willitstickpodcast.com. Try Lit Videobooks for 50% off

en-us

50:11

(ENCORE) Louis Vuitton's Multigenerational Appeal

Will It Stick? ·

2022/08/17

In honor of being named the Best Marketing Podcast of 2022 by Adweek, we are replaying some of our fan-favorite episodes! Louis Vuitton has ruled the fashion world and won over the hearts of consumers for decades and decades and decades, since the mid 1800's. Louis Vuitton has managed to withstand the demise of the mall and rise of online shopping. It is desired by Gen Z and Boomers alike. They don’t have sales or discounts and somehow they still crush it and evolve the

en-us

34:25

(ENCORE) Old Spice: The Man Your Man Could Smell Like

Will It Stick? ·

2022/08/14

In honor of being named the Best Marketing Podcast of 2022 by Adweek, we are replaying some of our fan-favorite episodes! Check out this story about how Old Spice went from a not-so-popular brand that your Grandpa wore, to the top selling men's body wash brand in less than on year. All because of one insanely creative, sexy campaign that focused on getting women to stop buying their man "lady scented products." For source materials, please visit

en-us

45:20

(ENCORE) White Claw Goes Viral

Will It Stick? ·

2022/08/11

In honor of being named the Best Marketing Podcast of 2022 by Adweek, we are replaying some of our fan-favorite episodes! Check out this story we told about how despite only being around for a handful of years, White Claw has come to dominate the seltzer market and how it has truly become a people-powered brand. For source materials, please visit www.willitstickpodcast.com. Try Lit Videobooks for 50% off & a 3 day free trial! To get All Access to Lit Videobooks for only $5 per

en-us

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