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PODCAST

The Business of Executive Coaching

The executive coaches out there know that coaching is very rewarding, but the business of executive coaching can be confusing, frustrating and unnecessarily opaque. Join senior executive coach Ellie Scarf each week as she shares practical business advice, tips she’s learnt from her mistakes and her mentors, and the latest business ideas translated for the executive coaching context. Join Ellie and her guests and be inspired by the possibilities for your executive coaching business!

business entrepreneurship

All Episodes

13:11

Why executive coaches struggle to book clients beyond...

The Business of Executive Coaching ·

2025/09/07

Do you remember the excitement of hanging out your virtual shingle? Maybe it was launching your website or a LinkedIn update saying that you are in business. Maybe you are on the verge of doing this! The likes probably poured in, the congratulations messages rolled through, and you landed that first paying client by referral. Amazing. But then the referrals slowed down. And suddenly what felt like momentum started to feel like waiting, hoping, and refreshing your inbox. Inside this episode,

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38:44

Emma Clark on Building a Coaching Business After...

The Business of Executive Coaching ·

2025/08/31

In today’s episode, I had the pleasure of speaking with Emma Clark. Emma is a member of the Corporate to Coach Accelerator and brings more than 25 years of experience in healthcare to her work as a coach. Emma shares her Corporate to Coach story, from nursing in London to senior leadership roles at the top of government health agencies. She talks about the challenges of COVID, the turning point of redundancy, and how when she first listened to this podcast… she was angry!! We also chat

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16:10

Sprints, streaks and batching - momentum boosting...

The Business of Executive Coaching ·

2025/08/24

Are you an all-or-nothing person? I think I am. I like to sprint and then rest. I like to go hard, and then I like to go home. The challenge many coaches face is that in business, most of our deadlines are self-imposed.And without urgency or external accountability? It can be hard to get into action.Inside this episode, I share five ways that I use sprints, streaks and batching to maintain momentum and get things done when there is no external pressure. Listen in to hear more about: ✅ The

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21:56

8 transition income strategies to help you leave your...

The Business of Executive Coaching ·

2025/08/17

For so many of the coaches I work with, there’s a pivotal moment in their career journey. They have that burning desire to start their own coaching business, but they are not sure how to make the financial leap. They know they want to move from corporate to coach, but the risk and uncertainty feel huge.In this episode, I share eight practical financial transition strategies you can use to support your move from employee to business owner. This is not financial advice - , but real options

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10:31

Should you sell coaching to individuals? My hot take.

The Business of Executive Coaching ·

2025/08/10

Of all of the clients who come through my metaphorical door, about 70% come with a particular experience. They have been attempting to sell coaching to individual leaders. They are not getting the traction they want.. They know that there is an opportunity to sell to corporate clients, but pursuing those seems overwhelming.. In my opinion, the solution that I generally see work? Rip the bandaid off, stop selling to individuals and prioritise selling to corporate clients.. Inside this

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14:23

How to handle business when sh*t hits the fan

The Business of Executive Coaching ·

2025/08/03

In today’s episode, I’m talking about what we do as coaching business owners when the worst (or even just the crappy) happens. This is something I raised on LinkedIn a while ago, and it struck a nerve for lots of folks. So I wanted to explore it more deeply here on the podcast. Because the truth is, there’s no getting out of business or life without the hiccups. From the mild to the devastating, it is all part of the human experience. And as business owners we all bring our ‘human selves’

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17:14

I fell into a bush in Budapest. And other personal...

The Business of Executive Coaching ·

2025/07/27

In today’s episode, I’m taking you behind the scenes with a more personal update. After a few weeks of travel, I’m back and reflecting on my time away including the moment I quite literally fell into a bush in Budapest! And well, I guess there was a lesson there for me, and hopefully you too. I walk you through: ✅ The highlights of our three-week family adventure through Europe. ✅ Why this holiday felt different and what it reminded me about being present. ✅ A chance encounter with Nick

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10:34

Is This the Missing Piece in Your LinkedIn Strategy?

The Business of Executive Coaching ·

2025/07/20

In this episode, I’m sharing one simple and very practical idea that could help your LinkedIn strategy - and it’s likely a gap in your current approach.It’s something most executive coaching business owners aren't doing consistently. And if your LinkedIn efforts have been falling flat, this could be the missing piece. Especially if you’re already showing up and doing the basics like posting, engaging, and having a great profile. It’s for you if: – You can’t seem to connect with your ideal

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23:38

Does Your Marketing Feel Never Ending? Here’s My Tip!

The Business of Executive Coaching ·

2025/07/13

In today’s episode, I’m sharing an idea I’ve been implementing and teaching that has really helped with something I’m calling marketing creep. You will know if marketing creep is an issue for you. It is when the list of marketing tasks you have to do seems both endless and also completely unclear. It is that tension between procrastinating and not doing the activities you know you need to do, and also feeling like you could lose entire days to your marketing. This week, I’m sharing

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69:53

Masterclass - How to Use LinkedIn to Get Your Next 3...

The Business of Executive Coaching ·

2025/07/06

In this episode, I’m sharing the replay of a live masterclass I ran recently during our launch of the Corporate to Coach Accelerator. In this class, I walk through three very practical, business focused ways to use LinkedIn strategies I teach inside the Accelerator and use in my own business.You’ll hear me talk about: ✅ Why LinkedIn has been really pivotal in my own business growth ✅ The biggest challenges coaches face when it comes to business development ✅ How to use LinkedIn as a tool

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41:28

Coaching Groups Teams and Everything In Between with...

The Business of Executive Coaching ·

2025/06/29

In today’s episode, I’m speaking with Dr Louise Kovacs long-time coach, supervisor, academic, and someone I’m very lucky to also call a friend and mentor.Louise has been a coach for more than 20 years and brings an incredible depth of experience from both practice and research. She holds a Master’s in Organisational Coaching and a Doctorate in Executive Coaching, has published widely on the practice of coaching, and has recently joined the Corporate to Coach Accelerator as our resident

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33:07

Katrina Casaclang - From Community Impact To Coaching...

The Business of Executive Coaching ·

2025/06/22

In today’s episode, I’m speaking with Katrina Casaclang—a coach, facilitator and consultant with a passion for learning, a zest for life, and a single minded focus on coaching in her community. Katrina is also a member of the Accelerator, and I’m so extremely fortunate to have the chance to interview her. We talk about Katrina’s incredible 34-year journey across policing, community services, youth mental health, and leadership. From starting in the police force at 18 to managing large teams

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30:12

Dr Mercia Spare - From 40 yrs in the NHS to Coach...

The Business of Executive Coaching ·

2025/06/18

In today’s episode, I had the joy of speaking with the incredible Dr. Mercia Spare.Mercia is a former Chief Nurse with over 40 years in the NHS, including time in transplantation, infection control, national governance, and executive leadership. Her career spans everything from clinical practice to regulation and quality improvement—and now, she’s bringing that deep experience into coaching. We talk about her extraordinary journey: from training as a nurse later in life, to being

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31:49

Dr Mercia Spare - From 40 yrs in the NHS to Coach...

The Business of Executive Coaching ·

2025/06/18

In today’s episode, I had the joy of speaking with the incredible Dr. Mercia Spare.Mercia is a former Chief Nurse with over 40 years in the NHS, including time in transplantation, infection control, national governance, and executive leadership. Her career spans everything from clinical practice to regulation and quality improvement—and now, she’s bringing that deep experience into coaching. We talk about her extraordinary journey: from training as a nurse later in life, to being

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40:33

Paula Shannon from Public Education to a Purposeful...

The Business of Executive Coaching ·

2025/06/15

In this episode, I’mso privileged to have timewith Paula Shannon, a coach with experience across public education, philanthropy and business.Paula is a coach, consultant, and facilitator—someone with a deep passion for leadership, emotional intelligence, and helping mission-driven leaders lead with clarity, confidence, and purpose. Paula shares how she spent nearly 30 years in public education, rising from teacher to senior executive leadership—and how burnout, purpose, and a desire for

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40:27

Paula Shannon from Public Education to a Purposeful...

The Business of Executive Coaching ·

2025/06/15

In this episode, I’mso privileged to have timewith Paula Shannon, a coach with experience across public education, philanthropy and business.Paula is a coach, consultant, and facilitator—someone with a deep passion for leadership, emotional intelligence, and helping mission-driven leaders lead with clarity, confidence, and purpose. Paula shares how she spent nearly 30 years in public education, rising from teacher to senior executive leadership—and how burnout, purpose, and a desire for

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36:40

Kelly Schmidt - from Tech and Life Sciences to Coach...

The Business of Executive Coaching ·

2025/06/13

In today’s episode, I had the pleasure of speaking with Kelly Schmidt. Kelly is a coach and consultant with 25 years in the corporate space, mostly in life sciences and technology. As she puts it, “I love to build cool things, but I started to find I really liked it better when people use those cool things.” Kelly shares her journey from tech professional to executive coach, and how her natural leadership style—“providing space for people to get things clear”—led her to realise she’d been

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36:32

Toni Carroll - from Strategic HR to Executive...

The Business of Executive Coaching ·

2025/06/10

In today’s episode, I am speaking with Corporate to Coach Accelerator member, the extraordinary Toni Carroll. Toni is a coach, a consultant, and a long-time leader in senior people roles—and someone who brings deep insight and empathy to her work with organisations and leaders.Toni shares how she went from 30 years in people and culture roles—including time in Australia, London, and 16 years in Asia—to starting her own coaching and consulting business. It’s a story that speaks to the

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21:38

8 Things You Don’t Need to Be Ready to Start Your...

The Business of Executive Coaching ·

2025/06/08

In this episode, I’m sharing eight things you don’t need in order to be ready to start your coaching business. This episode is for you if you have been waiting to start or grow your executive coaching business. Chances are, there are one of a few key things getting in the way. And while some of these reasons are very rational, many of them might be rooted in fear, assumptions or mistaken expectations. I want to get really clear about what’s not required to begin your executive coaching

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2:59

3 Ways to Use LinkedIn to get Your Next 3 Corporate...

The Business of Executive Coaching ·

2025/06/06

If you are an executive coach using LinkedIn to grow your business, this free masterclass I’m running is for you! 3 linkedin strategies to get your next 3 corporate coaching clients If you’re an executive coach, you have your business or you’re thinking about your business, and there’s a very good chance that you love coaching — but you may not find the sales and marketing of coaching quite as enjoyable. I totally get that. In this masterclass, I’ll share some of the tried and true ways

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114 results

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