x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Business of Executive Coaching

The executive coaches out there know that coaching is very rewarding, but the business of executive coaching can be confusing, frustrating and unnecessarily opaque. Join senior executive coach Ellie Scarf each week as she shares practical business advice, tips she’s learnt from her mistakes and her mentors, and the latest business ideas translated for the executive coaching context. Join Ellie and her guests and be inspired by the possibilities for your executive coaching business!

business entrepreneurship

All Episodes

12:29

Are you trying to sell a vitamin or a painkiller?

The Business of Executive Coaching ·

2026/03/29

If there’s one idea that can make selling your services to corporate clients significantly easier, it’s this: It’s easier to sell a painkiller than a vitamin.In this episode, I unpack what that means for executive coaches and why you might struggle to gain traction with your offers., Not because they aren’t valuable, but because they’re positioned around potential future gains and achievements instead of solving current challenges. Listen in for my take on how you can use this idea to make

en

17:55

Your 30 minute Q2 strategy

The Business of Executive Coaching ·

2026/03/22

If there’s one planning interval that I really love it’s quarterly planning. You can achieve something meaningful and significant - but it isn’t overwhelming. What I see for many coaches though, is that this is exactly where things start to drift, somewhere between big annual goals and the reality of day to day work. In this episode, I walk you through an ‘essentials-only’ quick and dirty simple six step process to reset, refocus and move into your next quarter with what really matters

en

10:30

If you do nothing else to grow your coaching...

The Business of Executive Coaching ·

2026/03/15

If there’s one action that consistently leads to new coaching opportunities, it’s warm outreach. Yet it’s also the task many coaches delay the longest.In this episode, I explore not only why warm outreach is your biggest opportunity, but also why it is so often avoided. To help you move into action I’ll share what we have been doing inside the Corporate to Coach Accelerator this month to prioritise and embed outreach as part of your business plan, and the results that we are seeing

en

20:32

My advice to a friend starting a coaching business today

The Business of Executive Coaching ·

2026/03/08

Prior to building business plans and hanging out your shingle comes a big (the biggest!) question in your business journey. Are you suited to being in business? And is it a path you should go down?Being in business is sadly not for everyone. It requires more than just loving coaching. It asks you to embrace a dual identity of coach and CEO, and a willingness to tackle challenges you can’t anticipate. In this episode I walk you through the green flags, the red flags, and the key willingness

en

18:26

Do your proposals win or lose clients?

The Business of Executive Coaching ·

2026/03/01

In this episode, I’m talking about proposals, and specifically why they matter so much when you’re working with corporate clients. Proposals aren’t just a document you send after a conversation. They’re an asset. They create shared clarity, they build trust, and they’re often what gets circulated internally when your sponsor is trying to get funding or buy-in for the work. So the way you put them together really matters. Listen in as I walk through some of my key tips for your proposal

en

29:59

Ask Me Anything episode! Outreach, confidence and...

The Business of Executive Coaching ·

2026/02/22

Every now and then, I like to gather a selection of questions I’ve been asked and share an ‘ask me anything’ style episode. So buckle in while I talk through the issues that are on your mind.In this episode specifically we are looking at some fundamental topics. We dive into a challenge almost every coach will have to grapple with - namely, how to approach outreach when it feels awkward, including practical strategies to build consistency and realistic expectations around what actually

en

4:19

Could “boring” be your next business strategy?

The Business of Executive Coaching ·

2026/02/15

In this episode, I’m unpacking the subconscious expectation many coaches have, that our business should deliver not just income and meaning, but also excitement and novelty.The challenge is that when we start chasing dopamine through new ideas, offers, or strategies, we often lose consistency with the fundamentals that actually grow a coaching business.Things like outreach,conversations, and showing up visibly over time may not always feel exciting, but they are what support sustainable

en

19:39

How to use AI without ruining your content (and your...

The Business of Executive Coaching ·

2026/02/08

In this episode, I’m touching on a new challenge that those of us with a presence on LinkedIn are experiencing. We have all loved the potential upsides of AI, but if you are like me you have started to feel uncomfortable with AI taking over your voice, and realised that it is very difficult to take it to a level that feels sufficiently human and that captures your way of expressing yourself. So today I’m exploring how you can use AI in your content without losing your voice or your

en

22:14

Creative outsourcing ideas to protect your peace (and...

The Business of Executive Coaching ·

2026/02/01

In this episode, I’m exploring outsourcing and how it can be a strategic lever for executive and leadership coaches.Outsourcing can free up time, energy and mental bandwidth, both at work and at home. This can include a huge range of tasks, from household tasks to admin, bookkeeping, marketing support and smart systems in your business. I also share some less obvious ways to outsource, including accountability, discipline and decision-making, and how outsourcing to acquire the right tools

en

14:10

How strategic follow up will boost your business THIS...

The Business of Executive Coaching ·

2026/01/25

As the year gets properly underway, this episode is all about Follow Up, and why it’s probably the most strategic task that you can prioritise at this time of year. Listen in for practical ideas for who to follow up and lots of ideas of how to do it. From checking in on conversations that turned cold, to responding to organisational change, sharing insights, flagging capacity and price increases, if you focus on keeping follow up relevant and grounded in real conversations you’ve already

en

23:08

4 ways to get re-inspired for 2026 if you’ve had a...

The Business of Executive Coaching ·

2026/01/18

As we step back into work after the holiday break, this episode speaks to a feeling many coaches experience at this time of year: coming back to your desk and feeling a bit flat and may be thinking “um… no this ain’t it”. We aren’t diving into big existential questions about whether you should be in business at all, instead this conversation focuses on normalising those moments of doubt and offering practical ways to reconnect with why you started and where you’re heading next. If you’re

en

16:10

So what do you actually do? A new take on the...

The Business of Executive Coaching ·

2026/01/11

In this episode, I wanted to share with you one of the most popular episodes from the last year.This episode is a favourite because it addresses a question that makes many coaches cringe: “So… what do you actually do?” If networking, referrals, or informal conversations play any role in your marketing, how you answer this question really matters. In this episode, I explore why traditional elevator pitches often feel awkward for coaches. Most of us really deeply value service and humility,

en

27:34

5 Must-Haves in your Corporate to Coach runway...

The Business of Executive Coaching ·

2026/01/04

If you are a coach, considering starting your own business in 2026, this episode is for you.For the holidays, I’m revisiting some of last year’s most popular episodes, and this episode was certainly one of them. The start of the year is a perfect time for dreaming so dive in if you want to make your dream coaching business a reality.In this episode, I break down the five (plus a bonus!) essential elements of a successful Corporate to Coach Runway strategy, the period that bridges your

en

26:29

The Outreach Myth - It’s not ‘salesy’ if you get it...

The Business of Executive Coaching ·

2025/12/28

Outreach is one of the most powerful ways to grow an executive coaching business and also one of the most misunderstood.In this episode, I wanted to revisit one of the most popular and practical conversations from the podcast this year, focusing on a topic that consistently comes up for coaches working with corporate clients: outreach. More specifically, I explore what I call the outreach myth, the fear of being perceived as salesy, pushy or misaligned with your values. I unpack why this

en

32:04

8 things to include in your 2026 coaching business...

The Business of Executive Coaching ·

2025/12/21

As the year winds down and we head into the holiday break, I wanted to revisit one of the most practical and well-loved episodes from the podcast: The 8 things to include in your 2026 coaching business strategyIn this episode, I break down the core strategic pillars every executive and leadership coach needs to consider when planning for the year ahead. Rather than staying at a high-level or getting lost in vague intentions, this conversation is all about the nuts and bolts of what

en

13:18

Keep these 3 things front and centre when building...

The Business of Executive Coaching ·

2025/12/14

As I map out my plans for 2026, I have been thinking about how quickly we jump into revenue targets and marketing tactics without asking an equally important question: Does my business actually support the life I want and the impact I care about?In this episode, I talk about the three priorities most coaches bring into business: financial security, meaningful work and the flexibility to live a life that truly fits. Theseintentions often fade into the background once planning begins, so I

en

11:17

Rethinking reflection - the best way to start your...

The Business of Executive Coaching ·

2025/12/07

Planning brings its own kind of energy. There is the excitement of shaping a strong strategy for 2026 and the reality that looking back over the year can be difficult Many coaches would rather stay in the dreaming stage than revisit what actually happened in 2025, especially if we tend to jump straight to what did not go perfectly.This episode invites you to approach reflection in a way that feels lighter and more purposeful. We explore why acknowledging your progress matters, how your

en

17:37

Six simple ways to set yourself up for a powerful 2026

The Business of Executive Coaching ·

2025/11/30

As the year winds down, you might be noticing that familiar tension. The desire to finish strong combined with the reality that you are tired. You need a break.And if you are like many coaches, you might also be feeling the pressure to build the “perfect” strategy for 2026 so you don’t start the new year on the back foot. This episode (and indeed the new few episodes on this series) are about how to do both. To honor the fatigue of the end of year AND to use our time well to prepare..And so

en

40:48

Presence, possibility and growth with coach Lisa...

The Business of Executive Coaching ·

2025/11/23

I’m thrilled to be joined in this episode by Lisa Saunders. Lisa isanextraordinary andexperienced coach, supervisor, team coach and facilitator whose career spans more than two decades across corporate HR, leadership development and deep transformational coaching work.In our conversation, Lisa shares her journey into coaching and consulting via a senior HR roles. She talks about the pivotal moments that shaped her path as well as the serendipity that propelled her business. Lisa brings so

en

47:18

Growing your brand as a coach and leader, with Janine...

The Business of Executive Coaching ·

2025/11/16

I’m delighted to be joined in this episode by leadership and branding expert Janine Manning, who brings nearly two decades of experience supporting executives and entrepreneurs to show up with clarity, confidence, and credibility. In our conversation, Janine shares how she helps new and emerging executives as well asbusiness owners navigate visibility challenges. From imposter syndrome to personal brand development and beyond, authenticity is key in Janine’s approach to tackling these

en

125 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...