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PODCAST

The Business of Executive Coaching

The executive coaches out there know that coaching is very rewarding, but the business of executive coaching can be confusing, frustrating and unnecessarily opaque. Join senior executive coach Ellie Scarf each week as she shares practical business advice, tips she’s learnt from her mistakes and her mentors, and the latest business ideas translated for the executive coaching context. Join Ellie and her guests and be inspired by the possibilities for your executive coaching business!

business entrepreneurship

All Episodes

16:10

So what do you actually do? A new take on the...

The Business of Executive Coaching ·

2026/01/11

In this episode, I wanted to share with you one of the most popular episodes from the last year.This episode is a favourite because it addresses a question that makes many coaches cringe: “So… what do you actually do?” If networking, referrals, or informal conversations play any role in your marketing, how you answer this question really matters. In this episode, I explore why traditional elevator pitches often feel awkward for coaches. Most of us really deeply value service and humility,

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27:34

5 Must-Haves in your Corporate to Coach runway...

The Business of Executive Coaching ·

2026/01/04

If you are a coach, considering starting your own business in 2026, this episode is for you.For the holidays, I’m revisiting some of last year’s most popular episodes, and this episode was certainly one of them. The start of the year is a perfect time for dreaming so dive in if you want to make your dream coaching business a reality.In this episode, I break down the five (plus a bonus!) essential elements of a successful Corporate to Coach Runway strategy, the period that bridges your

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26:29

The Outreach Myth - It’s not ‘salesy’ if you get it...

The Business of Executive Coaching ·

2025/12/28

Outreach is one of the most powerful ways to grow an executive coaching business and also one of the most misunderstood.In this episode, I wanted to revisit one of the most popular and practical conversations from the podcast this year, focusing on a topic that consistently comes up for coaches working with corporate clients: outreach. More specifically, I explore what I call the outreach myth, the fear of being perceived as salesy, pushy or misaligned with your values. I unpack why this

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32:04

8 things to include in your 2026 coaching business...

The Business of Executive Coaching ·

2025/12/21

As the year winds down and we head into the holiday break, I wanted to revisit one of the most practical and well-loved episodes from the podcast: The 8 things to include in your 2026 coaching business strategyIn this episode, I break down the core strategic pillars every executive and leadership coach needs to consider when planning for the year ahead. Rather than staying at a high-level or getting lost in vague intentions, this conversation is all about the nuts and bolts of what

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13:18

Keep these 3 things front and centre when building...

The Business of Executive Coaching ·

2025/12/14

As I map out my plans for 2026, I have been thinking about how quickly we jump into revenue targets and marketing tactics without asking an equally important question: Does my business actually support the life I want and the impact I care about?In this episode, I talk about the three priorities most coaches bring into business: financial security, meaningful work and the flexibility to live a life that truly fits. Theseintentions often fade into the background once planning begins, so I

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11:17

Rethinking reflection - the best way to start your...

The Business of Executive Coaching ·

2025/12/07

Planning brings its own kind of energy. There is the excitement of shaping a strong strategy for 2026 and the reality that looking back over the year can be difficult Many coaches would rather stay in the dreaming stage than revisit what actually happened in 2025, especially if we tend to jump straight to what did not go perfectly.This episode invites you to approach reflection in a way that feels lighter and more purposeful. We explore why acknowledging your progress matters, how your

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17:37

Six simple ways to set yourself up for a powerful 2026

The Business of Executive Coaching ·

2025/11/30

As the year winds down, you might be noticing that familiar tension. The desire to finish strong combined with the reality that you are tired. You need a break.And if you are like many coaches, you might also be feeling the pressure to build the “perfect” strategy for 2026 so you don’t start the new year on the back foot. This episode (and indeed the new few episodes on this series) are about how to do both. To honor the fatigue of the end of year AND to use our time well to prepare..And so

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40:48

Presence, possibility and growth with coach Lisa...

The Business of Executive Coaching ·

2025/11/23

I’m thrilled to be joined in this episode by Lisa Saunders. Lisa isanextraordinary andexperienced coach, supervisor, team coach and facilitator whose career spans more than two decades across corporate HR, leadership development and deep transformational coaching work.In our conversation, Lisa shares her journey into coaching and consulting via a senior HR roles. She talks about the pivotal moments that shaped her path as well as the serendipity that propelled her business. Lisa brings so

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47:18

Growing your brand as a coach and leader, with Janine...

The Business of Executive Coaching ·

2025/11/16

I’m delighted to be joined in this episode by leadership and branding expert Janine Manning, who brings nearly two decades of experience supporting executives and entrepreneurs to show up with clarity, confidence, and credibility. In our conversation, Janine shares how she helps new and emerging executives as well asbusiness owners navigate visibility challenges. From imposter syndrome to personal brand development and beyond, authenticity is key in Janine’s approach to tackling these

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75:58

How to Build a Consistent Pipeline of Corporate...

The Business of Executive Coaching ·

2025/11/09

If you’re an executive or leadership coach who loves the work but feels stuck when it comes to growing your business with corporate clients, this episode is for you.You might notice that you’re doing some of the right things like updating your LinkedIn, attending webinars, or working with a few associate contracts, but it’s not translating into steady, predictable clients. You might be wondering, “What am I missing?” In this special episode, I’m sharing the full Executive Coach Business

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47:30

Transformation through coaching with Louise Zawada

The Business of Executive Coaching ·

2025/11/02

If you’ve ever wondered what it really takes to leave a successful corporate career and build a thriving coaching practice, this conversation with Louise Zawada will resonate deeply. Louise has spent her career leading large-scale transformation projects, guiding executives through uncertainty and building high-performing teams. Today, she brings that same depth of experience to her coaching work, helping leaders navigate complex organisational change. In this episode, Louise shares her

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29:18

The cost of playing small as an Executive Coach

The Business of Executive Coaching ·

2025/10/26

If you’re an executive coach who wants to grow your business, especially with more corporate clients, but you think you just might be getting in your own way? This episode is for you. You might notice that you’re not doing the things that would really move the needle, like reaching out to people in your warm network, posting on LinkedIn, or showing up more visibly. It’s not that you don’t know what to do; it’s that something deeper keeps getting in the way.In this episode, I’ll share the

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48:44

Come behind the scenes of the Corporate to Coach...

The Business of Executive Coaching ·

2025/10/19

In this 100th episode (I can’t quite believe it!), I’m celebrating the incredible community of coaches who tune in every week and taking you behind the scenes of the Corporate to Coach Accelerator.Inside this episode, I share what really happens inside the program, from the curriculum and coaching calls to the community and accountability that help you move from “Where do I even start?” to real, consistent momentum in your business. Listen in to hear: ✅ The full walkthrough of the

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12:31

Do these 3 things before doors open!

The Business of Executive Coaching ·

2025/10/16

Bonus Episode! This episode is a short and sweet heads up ahead of doors opening to the Corporate to Coach Accelerator next week. Before doors open, make sure to do these 3 things to get the most our of our launch events and set your business up to get more corporate clients (regardless of whether you are interested in joining the Accelerator!). 1. Sign up now for the free live masterclass - Business Growth For Executive Coaches - Your Pipeline to Consistent Corporate Clients (without

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20:07

3 key components of your executive coaching business...

The Business of Executive Coaching ·

2025/10/12

If you’re an executive coach looking to grow your corporate client base, building a predictable business development system is key. In this episode, I walk through three essential components that make client growth predictableListen in to learn why you need strong business assets, that you must understand your numbers, and that building rituals and routines to operationalise your system might just make or break it all.These components are at the heart of what I teach inside the Corporate to

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17:48

5 things high income earning coaches do differently...

The Business of Executive Coaching ·

2025/10/05

High income earning coaches aren’t working harder (I promise!). But they are working differently. In this episode, I share the five specific strategies I’ve identified that set them apart, and they’re all things you can start applying right away to create more momentum in your own coaching business.What we cover: ✅ Why the most successful coaches sell to corporate clients instead of individuals. ✅ How they see LinkedIn as just one part of the ecosystem, not the whole picture. ✅ The

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19:49

A smarter way to build your client pipeline without...

The Business of Executive Coaching ·

2025/09/28

If you are a coaching business owner, you probably want more corporate clients. But, the gap between that goal and where you are now can feel very hard to bridge. This gap often shows up in two ways. You might overthink and overwork on tasks that just don’t have the impact you want, or you might procrastinate because it all feels scary and high stakes. Both create stress and emotional labor that make activities like posting on LinkedIn or connecting with potential clients feel heavy. Inside

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12:23

Why i'll never suggest cold calling to grow your...

The Business of Executive Coaching ·

2025/09/21

When it comes to business development, outreach is a hugely important part of your strategy. Over the last few episodes, I’ve shared why warm outreach is so powerful and how the fear of being ‘salesy’ often gets in the way.In today’s episode, I explain why I will never be the business coach who tells you to do cold outreach. Cold calls, cold LinkedIn DMs, and mass cold emails rarely work for executive coaches selling to organisational clients. Instead, I’ll walk you through why warm

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26:45

The Outreach Myth - why its not ‘salesy' if you get...

The Business of Executive Coaching ·

2025/09/14

As it turns out, the biggest blocker to outreach isn’t time, strategy, or even knowing who to contact. It’s fear, specifically the fear of being (or feeling) ‘salesy’.In fact, when I ran a LinkedIn poll, 70% of coaches said this was their number one concern. That fear shows up as discomfort, as overthinking every word of a message, and as procrastination that leaves outreach undone. And still, outreach is not optional if you want to grow your business. Inside this episode, I share why this

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41:26

Dr Saba Hasanie on using origins in your coaching work

The Business of Executive Coaching ·

2025/09/10

Welcome to our BONUS episode of the Business of Executive Coaching Podcast. I am delighted to have a repeat guest with us today, Dr. Saba Hasanie.You may have listened to the previous episode where Saba shared her corporate to coach story. Today she is back for many reasons, and especially because she has a book out. Saba’s book is called Unfolding: How Biographical Inquiry Informs Meaning Making in Coaching Psychology and I think it is a must read for executive and leadership coachesIn

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