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PODCAST

The Business of Executive Coaching

The executive coaches out there know that coaching is very rewarding, but the business of executive coaching can be confusing, frustrating and unnecessarily opaque. Join senior executive coach Ellie Scarf each week as she shares practical business advice, tips she’s learnt from her mistakes and her mentors, and the latest business ideas translated for the executive coaching context. Join Ellie and her guests and be inspired by the possibilities for your executive coaching business!

business entrepreneurship

All Episodes

11:17

Rethinking reflection - the best way to start your...

The Business of Executive Coaching ·

2025/12/07

Planning brings its own kind of energy. There is the excitement of shaping a strong strategy for 2026 and the reality that looking back over the year can be difficult Many coaches would rather stay in the dreaming stage than revisit what actually happened in 2025, especially if we tend to jump straight to what did not go perfectly.This episode invites you to approach reflection in a way that feels lighter and more purposeful. We explore why acknowledging your progress matters, how your

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17:37

Six simple ways to set yourself up for a powerful 2026

The Business of Executive Coaching ·

2025/11/30

As the year winds down, you might be noticing that familiar tension. The desire to finish strong combined with the reality that you are tired. You need a break.And if you are like many coaches, you might also be feeling the pressure to build the “perfect” strategy for 2026 so you don’t start the new year on the back foot. This episode (and indeed the new few episodes on this series) are about how to do both. To honor the fatigue of the end of year AND to use our time well to prepare..And so

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40:48

Presence, possibility and growth with coach Lisa...

The Business of Executive Coaching ·

2025/11/23

I’m thrilled to be joined in this episode by Lisa Saunders. Lisa isanextraordinary andexperienced coach, supervisor, team coach and facilitator whose career spans more than two decades across corporate HR, leadership development and deep transformational coaching work.In our conversation, Lisa shares her journey into coaching and consulting via a senior HR roles. She talks about the pivotal moments that shaped her path as well as the serendipity that propelled her business. Lisa brings so

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47:18

Growing your brand as a coach and leader, with Janine...

The Business of Executive Coaching ·

2025/11/16

I’m delighted to be joined in this episode by leadership and branding expert Janine Manning, who brings nearly two decades of experience supporting executives and entrepreneurs to show up with clarity, confidence, and credibility. In our conversation, Janine shares how she helps new and emerging executives as well asbusiness owners navigate visibility challenges. From imposter syndrome to personal brand development and beyond, authenticity is key in Janine’s approach to tackling these

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75:58

How to Build a Consistent Pipeline of Corporate...

The Business of Executive Coaching ·

2025/11/09

If you’re an executive or leadership coach who loves the work but feels stuck when it comes to growing your business with corporate clients, this episode is for you.You might notice that you’re doing some of the right things like updating your LinkedIn, attending webinars, or working with a few associate contracts, but it’s not translating into steady, predictable clients. You might be wondering, “What am I missing?” In this special episode, I’m sharing the full Executive Coach Business

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47:30

Transformation through coaching with Louise Zawada

The Business of Executive Coaching ·

2025/11/02

If you’ve ever wondered what it really takes to leave a successful corporate career and build a thriving coaching practice, this conversation with Louise Zawada will resonate deeply. Louise has spent her career leading large-scale transformation projects, guiding executives through uncertainty and building high-performing teams. Today, she brings that same depth of experience to her coaching work, helping leaders navigate complex organisational change. In this episode, Louise shares her

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29:18

The cost of playing small as an Executive Coach

The Business of Executive Coaching ·

2025/10/26

If you’re an executive coach who wants to grow your business, especially with more corporate clients, but you think you just might be getting in your own way? This episode is for you. You might notice that you’re not doing the things that would really move the needle, like reaching out to people in your warm network, posting on LinkedIn, or showing up more visibly. It’s not that you don’t know what to do; it’s that something deeper keeps getting in the way.In this episode, I’ll share the

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48:44

Come behind the scenes of the Corporate to Coach...

The Business of Executive Coaching ·

2025/10/19

In this 100th episode (I can’t quite believe it!), I’m celebrating the incredible community of coaches who tune in every week and taking you behind the scenes of the Corporate to Coach Accelerator.Inside this episode, I share what really happens inside the program, from the curriculum and coaching calls to the community and accountability that help you move from “Where do I even start?” to real, consistent momentum in your business. Listen in to hear: ✅ The full walkthrough of the

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12:31

Do these 3 things before doors open!

The Business of Executive Coaching ·

2025/10/16

Bonus Episode! This episode is a short and sweet heads up ahead of doors opening to the Corporate to Coach Accelerator next week. Before doors open, make sure to do these 3 things to get the most our of our launch events and set your business up to get more corporate clients (regardless of whether you are interested in joining the Accelerator!). 1. Sign up now for the free live masterclass - Business Growth For Executive Coaches - Your Pipeline to Consistent Corporate Clients (without

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20:07

3 key components of your executive coaching business...

The Business of Executive Coaching ·

2025/10/12

If you’re an executive coach looking to grow your corporate client base, building a predictable business development system is key. In this episode, I walk through three essential components that make client growth predictableListen in to learn why you need strong business assets, that you must understand your numbers, and that building rituals and routines to operationalise your system might just make or break it all.These components are at the heart of what I teach inside the Corporate to

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17:48

5 things high income earning coaches do differently...

The Business of Executive Coaching ·

2025/10/05

High income earning coaches aren’t working harder (I promise!). But they are working differently. In this episode, I share the five specific strategies I’ve identified that set them apart, and they’re all things you can start applying right away to create more momentum in your own coaching business.What we cover: ✅ Why the most successful coaches sell to corporate clients instead of individuals. ✅ How they see LinkedIn as just one part of the ecosystem, not the whole picture. ✅ The

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19:49

A smarter way to build your client pipeline without...

The Business of Executive Coaching ·

2025/09/28

If you are a coaching business owner, you probably want more corporate clients. But, the gap between that goal and where you are now can feel very hard to bridge. This gap often shows up in two ways. You might overthink and overwork on tasks that just don’t have the impact you want, or you might procrastinate because it all feels scary and high stakes. Both create stress and emotional labor that make activities like posting on LinkedIn or connecting with potential clients feel heavy. Inside

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12:23

Why i'll never suggest cold calling to grow your...

The Business of Executive Coaching ·

2025/09/21

When it comes to business development, outreach is a hugely important part of your strategy. Over the last few episodes, I’ve shared why warm outreach is so powerful and how the fear of being ‘salesy’ often gets in the way.In today’s episode, I explain why I will never be the business coach who tells you to do cold outreach. Cold calls, cold LinkedIn DMs, and mass cold emails rarely work for executive coaches selling to organisational clients. Instead, I’ll walk you through why warm

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26:45

The Outreach Myth - why its not ‘salesy' if you get...

The Business of Executive Coaching ·

2025/09/14

As it turns out, the biggest blocker to outreach isn’t time, strategy, or even knowing who to contact. It’s fear, specifically the fear of being (or feeling) ‘salesy’.In fact, when I ran a LinkedIn poll, 70% of coaches said this was their number one concern. That fear shows up as discomfort, as overthinking every word of a message, and as procrastination that leaves outreach undone. And still, outreach is not optional if you want to grow your business. Inside this episode, I share why this

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41:26

Dr Saba Hasanie on using origins in your coaching work

The Business of Executive Coaching ·

2025/09/10

Welcome to our BONUS episode of the Business of Executive Coaching Podcast. I am delighted to have a repeat guest with us today, Dr. Saba Hasanie.You may have listened to the previous episode where Saba shared her corporate to coach story. Today she is back for many reasons, and especially because she has a book out. Saba’s book is called Unfolding: How Biographical Inquiry Informs Meaning Making in Coaching Psychology and I think it is a must read for executive and leadership coachesIn

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13:11

Why executive coaches struggle to book clients beyond...

The Business of Executive Coaching ·

2025/09/07

Do you remember the excitement of hanging out your virtual shingle? Maybe it was launching your website or a LinkedIn update saying that you are in business. Maybe you are on the verge of doing this! The likes probably poured in, the congratulations messages rolled through, and you landed that first paying client by referral. Amazing. But then the referrals slowed down. And suddenly what felt like momentum started to feel like waiting, hoping, and refreshing your inbox. Inside this episode,

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38:44

Emma Clark on Building a Coaching Business After...

The Business of Executive Coaching ·

2025/08/31

In today’s episode, I had the pleasure of speaking with Emma Clark. Emma is a member of the Corporate to Coach Accelerator and brings more than 25 years of experience in healthcare to her work as a coach. Emma shares her Corporate to Coach story, from nursing in London to senior leadership roles at the top of government health agencies. She talks about the challenges of COVID, the turning point of redundancy, and how when she first listened to this podcast… she was angry!! We also chat

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16:10

Sprints, streaks and batching - momentum boosting...

The Business of Executive Coaching ·

2025/08/24

Are you an all-or-nothing person? I think I am. I like to sprint and then rest. I like to go hard, and then I like to go home. The challenge many coaches face is that in business, most of our deadlines are self-imposed.And without urgency or external accountability? It can be hard to get into action.Inside this episode, I share five ways that I use sprints, streaks and batching to maintain momentum and get things done when there is no external pressure. Listen in to hear more about: ✅ The

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21:56

8 transition income strategies to help you leave your...

The Business of Executive Coaching ·

2025/08/17

For so many of the coaches I work with, there’s a pivotal moment in their career journey. They have that burning desire to start their own coaching business, but they are not sure how to make the financial leap. They know they want to move from corporate to coach, but the risk and uncertainty feel huge.In this episode, I share eight practical financial transition strategies you can use to support your move from employee to business owner. This is not financial advice - , but real options

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10:31

Should you sell coaching to individuals? My hot take.

The Business of Executive Coaching ·

2025/08/10

Of all of the clients who come through my metaphorical door, about 70% come with a particular experience. They have been attempting to sell coaching to individual leaders. They are not getting the traction they want.. They know that there is an opportunity to sell to corporate clients, but pursuing those seems overwhelming.. In my opinion, the solution that I generally see work? Rip the bandaid off, stop selling to individuals and prioritise selling to corporate clients.. Inside this

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109 results

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