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PODCAST

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

Heidi Thompson | Wedding Business Coach, Marketing Strategist, & Consultant

As a wedding professional, you"re incredible at what you do but when it comes to marketing for wedding pros, you"re stuck playing the social media game and hoping the right clients find you.Whether you love or hate the constant hustle, I"ve got news for you...there"s a better, more sustainable way to get more wedding clients and book more weddings without burning out.This show delivers actionable wedding marketing strategies to help you attract dream clients, increase your wedding bookings, &

business marketing

All Episodes

9:26

Why The Usual Wedding Marketing Advice Has Not Worked...

Marketing Strategy for Wedding Professionals &... ·

2025/08/06

Are you pouring time and energy into your wedding marketing but still struggling to get booked? You're not alone. So many wedding professionals follow the usual advice, post on social media, pay for wedding advertising, and still feel like they’re spinning their wheels. If you're wondering why the bookings aren’t coming in, even though you're doing what you're “supposed” to do, this episode is for you. In this episode, I’m unpacking the real reason your wedding marketing hasn’t been working a...

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13:26

The Belief That’s Secretly Sabotaging Your Wedding...

Marketing Strategy for Wedding Professionals &... ·

2025/07/30

It’s not just about pricing or response time. There’s a hidden belief that’s quietly sabotaging your wedding bookings and most wedding pros don’t even realize it’s there. In this episode, we’re digging into the real reason your inquiry process might be costing you clients. I’m sharing a personal story that will hit close to home, especially if you’ve ever wondered why couples seem to vanish after reaching out. If you’re tired of feeling like your wedding marketing strategy is missing somethin...

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10:07

Why You’re Still Not Booking Weddings Even Though...

Marketing Strategy for Wedding Professionals &... ·

2025/07/23

Why aren’t you getting wedding bookings even though you’re doing everything they say to do? You’re showing up on Instagram. You’re following the trends. You’re posting consistently. And yet... inquiries are slow. Bookings feel harder than ever. If you’ve found yourself wondering what else you could possibly be doing, you’re not alone. Right now, so many wedding professionals are spinning their wheels because they’re missing one essential piece of their wedding marketing strategy. And without ...

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10:23

Why Booking Weddings Feels Harder in 2025 & What Is...

Marketing Strategy for Wedding Professionals &... ·

2025/07/16

Does booking weddings feel harder in 2025 than it used to? You’re not imagining it. I hear it all the time from wedding pros who are doing everything they’re supposed to be doing, showing up on social media, blogging, and networking but the inquiries just aren’t coming in the way they used to. The truth is, the wedding market has shifted, and the strategies that worked even a year or two ago might not be cutting it anymore. In this episode, we’re diving into why booking weddings feels harder ...

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13:33

They Didn’t Ghost You. You Ghosted Them. Stop...

Marketing Strategy for Wedding Professionals &... ·

2025/07/09

Are you losing wedding bookings and wondering why leads keep ghosting you? I hear this all the time from wedding pros who feel like they’re doing everything right. Couples inquire, maybe you reply with a pricing guide or a quick message, and then… crickets. But what if they didn’t ghost you? What if you ghosted them? In this episode, I’m digging into what really happens after an inquiry lands in your inbox and why your current wedding inquiry process might be turning potential clients away. I...

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52:32

Breaking Into the Luxury Wedding Market: How Nikisha...

Marketing Strategy for Wedding Professionals &... ·

2025/07/02

Why is it so hard to break into the luxury wedding market? So many wedding pros dream of working high-end weddings but don’t know how to raise their prices or attract premium clients. You’re doing great work, but the jump to luxury feels out of reach. In today’s episode, I’m joined by Nikisha King, a wedding stationery designer who made that leap. She shares how she transitioned into the luxury wedding market, raised her prices with confidence, and started booking high-end clients who value h...

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15:03

Behind On Your Goals? Build A Wedding Business Plan...

Marketing Strategy for Wedding Professionals &... ·

2025/06/25

Falling behind on your wedding business goals? You're not the only one. It’s easy to start the year with a full head of steam and then lose momentum when client work, life, and overwhelm take over. But here’s the good news you can still turn things around. In this episode, I’m walking you through how to build a wedding business plan that helps you reset, refocus, and actually grow your wedding business in a way that feels doable. If you’re ready to stop spinning your wheels and start making i...

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50:17

How To Book More Weddings With A Seasonal Social...

Marketing Strategy for Wedding Professionals &... ·

2025/06/18

Why does social media feel like such a grind and still not bring in bookings? So many wedding pros are stuck in the loop of “posting to post,” never really knowing what to say or whether it’s actually working. If you’ve ever stared at your Instagram wondering what to share, this episode is for you. Because the truth is, you don’t need to be everywhere or post every day to make social media work for your wedding business. You just need a seasonal strategy that speaks directly to what your coup...

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17:31

Wedding Vendor Marketing ADHD: Why You Keep Avoiding...

Marketing Strategy for Wedding Professionals &... ·

2025/06/11

Do you ever sit down to work on your wedding marketing and suddenly find yourself deep-cleaning your fridge, scrolling social, or chasing a dozen half-finished tasks instead? You’re not lazy and you’re not broken. You’re experiencing what I like to call Wedding Vendor Marketing ADHD. If you’ve ever struggled to follow through on your wedding business marketing to-do list even when you know what needs to get done, this episode is going to feel like a breath of fresh air. Because it’s not just ...

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19:00

Inside Look: How Wedding Pros in The Wedding Business...

Marketing Strategy for Wedding Professionals &... ·

2025/06/04

Are you curious about how AI for wedding pros actually works in real life? I’m not talking about vague marketing hype or tech jargon. I’m talking about real wedding professionals using AI to save time, clarify their message, and book more of the right clients. In this episode, I’m giving you a behind-the-scenes look at how members of The Wedding Business Collective are using two custom AI tools I created just for wedding pros. These aren’t generic prompts or robotic content generators. These ...

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45:53

What Happens After the Wedding Inquiry? How to Book...

Marketing Strategy for Wedding Professionals &... ·

2025/05/28

Why are so many wedding inquiries ending in silence? You’re getting inquiries, you’re replying, and sometimes you’re even following up. But still, they ghost. I hear this all the time from wedding pros who feel like they’re doing everything right and still not booking as many clients as they should be. The truth? A weak or missing follow-up system is leaking bookings and most wedding businesses don’t even realize it’s happening. In this episode, I’m joined by Kaitlyn Blair of Virtually Vital ...

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14:11

Is Your Wedding Marketing Making Your Business...

Marketing Strategy for Wedding Professionals &... ·

2025/05/21

Are you pouring time into your wedding marketing only to wonder why it’s not converting? Why your website visitors don’t stick around? Why inquiries ghost or never turn into bookings? You’re not alone and it’s probably not your pricing or your portfolio. It’s your message. In this episode, we’re digging into one of the biggest marketing mistakes wedding professionals make without even realizing it. I call it The Clarity Trap, and it’s what happens when you try to sound clear and professiona...

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50:09

Wedding PR Made Simple: How to Get Quoted, Published,...

Marketing Strategy for Wedding Professionals &... ·

2025/05/14

Want more credibility and dream clients without burning yourself out trying to market everywhere? Wedding PR might be exactly what you are missing. In this episode, I am joined by Meghan Ely of OFD Consulting, one of the leading experts in wedding PR. We are diving into how wedding professionals can use media features, real wedding submissions, and expert quotes to stand out, build trust, and book more weddings. If you have ever wondered how to get your work published, how to get quoted as ...

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23:48

Your Wedding Business Marketing Plan: Book More...

Marketing Strategy for Wedding Professionals &... ·

2025/05/07

Are you feeling overwhelmed by all the marketing tasks you're supposed to be doing in your wedding business? You're not alone. Most wedding pros are trying to post on social media, blog, send emails, run ads, optimize for SEO, and network, without a clear plan tying it all together. In this episode, we’re going to fix that. I’m walking you through how to create a wedding business marketing plan that actually works for you. One that helps you book more of your ideal clients without spending al...

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57:25

From Limiting Beliefs to Luxury Wedding Bookings with...

Marketing Strategy for Wedding Professionals &... ·

2025/04/30

Are you dreaming of booking more luxury weddings but feel stuck at your current level? You are not alone. A lot of wedding pros want to break into the luxury market but feel like it is out of reach because of mindset blocks they do not even realize they have. In this episode, I am joined by Aislinn McKenna, a wedding photographer who made the leap from struggling with limiting beliefs to confidently booking luxury wedding clients she loves working with. We are digging into how your mindset im...

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70:51

5 Wedding Pros Share Exactly What Helped Them Book...

Marketing Strategy for Wedding Professionals &... ·

2025/04/23

Why is booking more weddings so hard right now? I hear this question all the time from frustrated wedding pros. You’re showing up, doing the marketing, and still not seeing the results you want. It’s exhausting. In this episode, I brought together five incredible wedding pros who have been where you are. They’ve felt stuck, burned out, and unsure of how to move forward. But they turned things around and they’re sharing exactly how they did it. You’ll hear how they went from getting ghosted...

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51:31

What’s Actually Working In Wedding Advertising To...

Marketing Strategy for Wedding Professionals &... ·

2025/04/16

Frustrated with ads that don't turn into bookings? You're not alone. A lot of wedding pros test the waters with Google, Meta, or TikTok ads, only to feel like they're throwing money into a black hole. But the truth is, ads aren’t the problem. Bad strategy is. In this episode, I’m joined by ad expert Mark Chapman to break down what’s actually working in wedding vendor advertising right now. From new targeting options to big platform changes to the surprising power of short-form video, Mark sha...

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14:39

Is Your Wedding Inquiry Process Driving Clients Away?

Marketing Strategy for Wedding Professionals &... ·

2025/04/09

Are you making it harder than it needs to be for couples to book you? If your wedding inquiry process is just a contact form and a “let’s hop on a call” reply, you might be pushing great clients away without even realizing it. I recently experienced this myself while looking for a new bookkeeper. I was ready to hire someone, but the process I was met with- no pricing, no service info, and just endless requests to schedule calls- left me overwhelmed and frustrated. It reminded me exactly of wh...

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54:05

The New Rules of Booking Weddings: What Couples Want...

Marketing Strategy for Wedding Professionals &... ·

2025/04/02

Are you struggling with booking weddings and wondering what today’s couples actually want from their vendors? You’re not alone. A lot has changed in how couples choose who to work with, and if your wedding marketing hasn’t kept up, it’s easy to feel stuck. In this episode, I’m joined by wedding planner and brand strategist Adrienna McDermott, and we’re breaking down what’s working right now when it comes to booking weddings. We talk about how couples are finding vendors, what makes them trust...

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14:12

Are You Wasting Time on the Wrong Marketing? Wedding...

Marketing Strategy for Wedding Professionals &... ·

2025/03/26

Are you wasting time on the wrong marketing? If you feel like you're doing all the things, posting on social media, blogging, networking, running ads, but you're still not booking as many weddings as you’d like, this episode is for you. I see so many wedding professionals pouring time and energy into marketing that isn’t actually bringing in bookings. And I get it. It’s easy to assume that because someone else is doing something, you should be doing it too. But if you’re spending hours on ...

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354 results

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