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PODCAST

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

Want to grow your wedding business to 6 figures and beyond without burning out? The Evolve Your Wedding Business Podcast is here to help.Hosted by best-selling author and wedding business strategist Heidi Thompson, this podcast is packed with actionable tips and strategies tailored to wedding professionals like you.Whether you’re a planner, photographer, officiant, or florist, you’ll discover how to attract your dream clients, book more weddings, and build a thriving business—without working 60+

business marketing

All Episodes

15:03

Behind On Your Goals? Build A Wedding Business Plan...

Marketing Strategy for Wedding Professionals &... ·

2025/06/25

Falling behind on your wedding business goals? You're not the only one. It’s easy to start the year with a full head of steam and then lose momentum when client work, life, and overwhelm take over. But here’s the good news you can still turn things around. In this episode, I’m walking you through how to build a wedding business plan that helps you reset, refocus, and actually grow your wedding business in a way that feels doable. If you’re ready to stop spinning your wheels and start making i...

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50:17

How To Book More Weddings With A Seasonal Social...

Marketing Strategy for Wedding Professionals &... ·

2025/06/18

Why does social media feel like such a grind and still not bring in bookings? So many wedding pros are stuck in the loop of “posting to post,” never really knowing what to say or whether it’s actually working. If you’ve ever stared at your Instagram wondering what to share, this episode is for you. Because the truth is, you don’t need to be everywhere or post every day to make social media work for your wedding business. You just need a seasonal strategy that speaks directly to what your coup...

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17:31

Wedding Vendor Marketing ADHD: Why You Keep Avoiding...

Marketing Strategy for Wedding Professionals &... ·

2025/06/11

Do you ever sit down to work on your wedding marketing and suddenly find yourself deep-cleaning your fridge, scrolling social, or chasing a dozen half-finished tasks instead? You’re not lazy and you’re not broken. You’re experiencing what I like to call Wedding Vendor Marketing ADHD. If you’ve ever struggled to follow through on your wedding business marketing to-do list even when you know what needs to get done, this episode is going to feel like a breath of fresh air. Because it’s not just ...

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19:00

Inside Look: How Wedding Pros in The Wedding Business...

Marketing Strategy for Wedding Professionals &... ·

2025/06/04

Are you curious about how AI for wedding pros actually works in real life? I’m not talking about vague marketing hype or tech jargon. I’m talking about real wedding professionals using AI to save time, clarify their message, and book more of the right clients. In this episode, I’m giving you a behind-the-scenes look at how members of The Wedding Business Collective are using two custom AI tools I created just for wedding pros. These aren’t generic prompts or robotic content generators. These ...

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45:53

What Happens After the Wedding Inquiry? How to Book...

Marketing Strategy for Wedding Professionals &... ·

2025/05/28

Why are so many wedding inquiries ending in silence? You’re getting inquiries, you’re replying, and sometimes you’re even following up. But still, they ghost. I hear this all the time from wedding pros who feel like they’re doing everything right and still not booking as many clients as they should be. The truth? A weak or missing follow-up system is leaking bookings and most wedding businesses don’t even realize it’s happening. In this episode, I’m joined by Kaitlyn Blair of Virtually Vital ...

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14:11

Is Your Wedding Marketing Making Your Business...

Marketing Strategy for Wedding Professionals &... ·

2025/05/21

Are you pouring time into your wedding marketing only to wonder why it’s not converting? Why your website visitors don’t stick around? Why inquiries ghost or never turn into bookings? You’re not alone and it’s probably not your pricing or your portfolio. It’s your message. In this episode, we’re digging into one of the biggest marketing mistakes wedding professionals make without even realizing it. I call it The Clarity Trap, and it’s what happens when you try to sound clear and professiona...

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50:09

Wedding PR Made Simple: How to Get Quoted, Published,...

Marketing Strategy for Wedding Professionals &... ·

2025/05/14

Want more credibility and dream clients without burning yourself out trying to market everywhere? Wedding PR might be exactly what you are missing. In this episode, I am joined by Meghan Ely of OFD Consulting, one of the leading experts in wedding PR. We are diving into how wedding professionals can use media features, real wedding submissions, and expert quotes to stand out, build trust, and book more weddings. If you have ever wondered how to get your work published, how to get quoted as ...

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23:48

Your Wedding Business Marketing Plan: Book More...

Marketing Strategy for Wedding Professionals &... ·

2025/05/07

Are you feeling overwhelmed by all the marketing tasks you're supposed to be doing in your wedding business? You're not alone. Most wedding pros are trying to post on social media, blog, send emails, run ads, optimize for SEO, and network, without a clear plan tying it all together. In this episode, we’re going to fix that. I’m walking you through how to create a wedding business marketing plan that actually works for you. One that helps you book more of your ideal clients without spending al...

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57:25

From Limiting Beliefs to Luxury Wedding Bookings with...

Marketing Strategy for Wedding Professionals &... ·

2025/04/30

Are you dreaming of booking more luxury weddings but feel stuck at your current level? You are not alone. A lot of wedding pros want to break into the luxury market but feel like it is out of reach because of mindset blocks they do not even realize they have. In this episode, I am joined by Aislinn McKenna, a wedding photographer who made the leap from struggling with limiting beliefs to confidently booking luxury wedding clients she loves working with. We are digging into how your mindset im...

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70:51

5 Wedding Pros Share Exactly What Helped Them Book...

Marketing Strategy for Wedding Professionals &... ·

2025/04/23

Why is booking more weddings so hard right now? I hear this question all the time from frustrated wedding pros. You’re showing up, doing the marketing, and still not seeing the results you want. It’s exhausting. In this episode, I brought together five incredible wedding pros who have been where you are. They’ve felt stuck, burned out, and unsure of how to move forward. But they turned things around and they’re sharing exactly how they did it. You’ll hear how they went from getting ghosted...

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51:31

What’s Actually Working In Wedding Advertising To...

Marketing Strategy for Wedding Professionals &... ·

2025/04/16

Frustrated with ads that don't turn into bookings? You're not alone. A lot of wedding pros test the waters with Google, Meta, or TikTok ads, only to feel like they're throwing money into a black hole. But the truth is, ads aren’t the problem. Bad strategy is. In this episode, I’m joined by ad expert Mark Chapman to break down what’s actually working in wedding vendor advertising right now. From new targeting options to big platform changes to the surprising power of short-form video, Mark sha...

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14:39

Is Your Wedding Inquiry Process Driving Clients Away?

Marketing Strategy for Wedding Professionals &... ·

2025/04/09

Are you making it harder than it needs to be for couples to book you? If your wedding inquiry process is just a contact form and a “let’s hop on a call” reply, you might be pushing great clients away without even realizing it. I recently experienced this myself while looking for a new bookkeeper. I was ready to hire someone, but the process I was met with- no pricing, no service info, and just endless requests to schedule calls- left me overwhelmed and frustrated. It reminded me exactly of wh...

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54:05

The New Rules of Booking Weddings: What Couples Want...

Marketing Strategy for Wedding Professionals &... ·

2025/04/02

Are you struggling with booking weddings and wondering what today’s couples actually want from their vendors? You’re not alone. A lot has changed in how couples choose who to work with, and if your wedding marketing hasn’t kept up, it’s easy to feel stuck. In this episode, I’m joined by wedding planner and brand strategist Adrienna McDermott, and we’re breaking down what’s working right now when it comes to booking weddings. We talk about how couples are finding vendors, what makes them trust...

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14:12

Are You Wasting Time on the Wrong Marketing? Wedding...

Marketing Strategy for Wedding Professionals &... ·

2025/03/26

Are you wasting time on the wrong marketing? If you feel like you're doing all the things, posting on social media, blogging, networking, running ads, but you're still not booking as many weddings as you’d like, this episode is for you. I see so many wedding professionals pouring time and energy into marketing that isn’t actually bringing in bookings. And I get it. It’s easy to assume that because someone else is doing something, you should be doing it too. But if you’re spending hours on ...

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52:54

Wedding Pros: How to Generate Evergreen Leads & Book...

Marketing Strategy for Wedding Professionals &... ·

2025/03/19

Why Aren’t More Wedding Pros Using Pinterest to Get Consistent Leads? If you’re tired of the constant hustle for new leads and bookings, you’re not alone. Social media algorithms are unpredictable, and relying solely on Instagram or Facebook can leave you feeling stuck in an endless cycle of content creation. But what if there was a way to generate evergreen leads—ones that keep coming in, even when you're not actively posting? In this episode, I’m joined by Dana Johnson, a Pinterest expert w...

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12:44

Are You Marketing Your Wedding Business Like a Sleazy...

Marketing Strategy for Wedding Professionals &... ·

2025/03/12

Why does marketing your wedding business feel so frustrating? If you’ve ever felt like you’re chasing leads, constantly trying to “convince” couples to book you, or just not getting the response you want, there’s a good chance your marketing might be giving off sleazy pickup artist vibes—without you even realizing it. In this episode, we’re breaking down why some wedding pros struggle to attract the right clients and how small shifts in your approach can make marketing feel effortless inste...

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56:25

How To Use Wedding Ads To Get More Bookings (Without...

Marketing Strategy for Wedding Professionals &... ·

2025/02/26

Thinking about running wedding ads but worried about wasting money? You’re not alone! So many wedding pros jump into Google or Meta ads hoping for a flood of leads, only to see their budget disappear with little to show for it. The truth is, ads can work but only if you have the right strategy in place. In this episode, I’m joined by Daniela and Whitney from Wedding Industry Ads to break down how to actually use wedding ads to get more bookings. We’re covering how to know when you’re ready ...

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15:50

How to Get More Wedding Bookings Without Working More...

Marketing Strategy for Wedding Professionals &... ·

2025/02/12

Right now, couples are actively looking for their vendors, and if your marketing isn’t doing its job, they’re booking someone else. If you don’t have time to focus on your marketing so it actually attracts and helps you book your ideal clients, you’re going to miss out. Since the end of COVID, I’ve seen a clear pattern in the wedding businesses that are able to book all the weddings they want at the prices they want to charge. What’s the difference between wedding pros who are fully booked...

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11:42

The Real Reason You’re Not Booking More Weddings

Marketing Strategy for Wedding Professionals &... ·

2025/02/10

Why aren’t you booking more weddings? You’re doing everything you’re supposed to do—posting on Instagram, pinning on Pinterest, maybe even blogging consistently to boost your SEO. But inquiries still feel like a trickle instead of a steady stream. I hear this all the time from frustrated wedding pros wondering why their marketing isn’t working. The truth? It all comes down to one thing. In this episode, I’m breaking down exactly what your marketing needs to do in order to book more wedding...

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13:09

Is Your Marketing Working Against You? Here’s How to...

Marketing Strategy for Wedding Professionals &... ·

2025/02/05

Does it feel like your marketing has turned into a full-time job, but it’s not delivering the results you want? Maybe you’re pinning on Pinterest, posting Reels, and even considering jumping on TikTok, hoping something will stick. Here’s the hard truth: More marketing isn’t always the answer. In fact, doing more can actually hold you back. In today’s episode, we’re busting the myth that more is better when it comes to marketing. I’ll share how to identify what’s working, focus on your stren...

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348 results

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