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PODCAST

Marketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast

Heidi Thompson | Wedding Business Coach, Marketing Strategist, & Consultant

As a wedding professional, you"re incredible at what you do but when it comes to marketing for wedding pros, you"re stuck playing the social media game and hoping the right clients find you.Whether you love or hate the constant hustle, I"ve got news for you...there"s a better, more sustainable way to get more wedding clients and book more weddings without burning out.This show delivers actionable wedding marketing strategies to help you attract dream clients, increase your wedding bookings, &

business marketing

All Episodes

48:32

How Wedding Businesses Can Stand Out (When Everyone...

Marketing Strategy for Wedding Professionals &... ·

2026/01/07

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. When it feels like every wedding business is saying the same thing online, standing out can feel nearly impossible. You are showing up, posting consistently, refining your website, and still wondering why couples keep choosing someone else. If wedding businesses all offer similar services, similar pricing, and similar promises, how do couples actually decide who feels ...

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32:48

What I Learned This Year Coaching Wedding Businesses

Marketing Strategy for Wedding Professionals &... ·

2025/12/31

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. What actually moves the needle in wedding businesses and what quietly wastes your time and energy? After another year of coaching wedding businesses behind the scenes, I started noticing some very clear patterns. The wedding pros who made real progress were not necessarily working harder or doing more marketing. And the ones who felt stuck were often doing all the righ...

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23:27

Why Your Wedding Business Goals Keep Fizzling Out And...

Marketing Strategy for Wedding Professionals &... ·

2025/12/24

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you setting wedding business goals every year but somehow ending up in the same place? You start the year motivated. You make plans. You tell yourself this is the year things will finally click. More bookings. Better clients. More control over your time. And then a few months in, those wedding business goals quietly fizzle out. In this episode, we are talking abo...

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52:18

Wedding SEO In 2026: What Wedding Pros Need To Know...

Marketing Strategy for Wedding Professionals &... ·

2025/12/17

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. If wedding SEO feels confusing right now, you are not imagining it. Search is changing fast. AI is changing how couples find vendors and what used to work may not be enough to get you found on Google in 2026. So what actually matters now when it comes to wedding SEO and how do you get found by more engaged couples? In this episode, we are digging into what is really h...

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14:45

Are You Advertising On The Knot and WeddingWire Just...

Marketing Strategy for Wedding Professionals &... ·

2025/12/10

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you still Advertising On The Knot and WeddingWire because you are afraid to lose your reviews if you stop paying? You are not alone. So many wedding pros tell me they feel stuck. They are spending hundreds every month to advertise on The Knot or advertise on WeddingWire, but the leads are slow, the inquiries are cold, and they are starting to wonder if any of this i...

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16:17

Black Friday 2025 for Wedding Pros: The 5 Deals You...

Marketing Strategy for Wedding Professionals &... ·

2025/11/23

Get the Black Friday Deals here: https://evolveyourweddingbusiness.com/blackfriday Black Friday is one of the biggest opportunities of the year for wedding pros, but it can also feel overwhelming. Everywhere you look, there are deals, deadlines, and pressure to buy things you may not even need. The good news is you do not have to guess which offers are worth your time. In this episode, I am breaking down the top Black Friday 2025 deals for wedding pros that can actually help you book mo...

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25:21

How You Can Stop Wasting Money On Wedding Business...

Marketing Strategy for Wedding Professionals &... ·

2025/11/19

👉 Check out my Black Friday 5 Days Of Deals! Are you tired of buying courses, memberships, or coaching programs for your wedding business that never seem to move the needle? You are definitely not the only one. So many wedding pros feel pressured to keep investing in new strategies and new trainings because it seems like everyone else knows something they do not. But here is the truth. Most wedding pros are not struggling because they need more education. They are struggling because they are

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57:14

Wedding Industry Burnout: How To Spot The Signs And...

Marketing Strategy for Wedding Professionals &... ·

2025/11/13

👉 Watch my free training to go from hustling for leads to getting steady bookings. Are you feeling drained, uninspired, or stretched too thin in your wedding business? You’re not alone. Burnout is becoming more common in the wedding industry, and it’s taking a serious toll on talented professionals who love what they do but can’t keep up with the constant demands. In this episode, I’m joined by Tirzah Caffee, a 30-year veteran of the wedding industry and host of the Venue Success Podcast,

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10:39

Why So Many Wedding Pros Want To Quit Advertising On...

Marketing Strategy for Wedding Professionals &... ·

2025/11/05

👉 Watch my free training to go from hustling for leads to getting steady bookings. Are you frustrated with the results you’re getting from advertising on The Knot or WeddingWire? You’re not alone. Many wedding professionals are rethinking these platforms after realizing the cost of advertising on The Knot doesn’t always match the quality of leads they receive. In this episode, we’re diving into why so many wedding pros want to quit advertising on The Knot and WeddingWire but feel stuck

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12:17

You Don’t Need to Finish Every Course to Grow Your...

Marketing Strategy for Wedding Professionals &... ·

2025/10/29

👉 Watch my free training to go from hustling for leads to getting steady bookings. You’re not alone. So many wedding pros feel stuck in “learning mode,” convinced they need to complete every course or certification before they can really make progress. But that belief is quietly keeping you from growing. In this episode, we’re talking about why finishing every course isn’t the key to success, and what actually moves the needle when it comes to booking more clients and building a business you

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55:40

Wedding Industry Networking: How to Build Real...

Marketing Strategy for Wedding Professionals &... ·

2025/10/22

👉 Watch my free training to go from hustling for leads to getting steady bookings. Are you tired of feeling like networking in the wedding industry is just another thing draining your time and energy? You’re not alone. So many wedding pros know they should be networking, but the constant meetups, endless DMs, and awkward introductions often lead to burnout instead of bookings. The good news? Building real connections in the wedding industry doesn’t have to feel exhausting. When you focus on

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18:55

The 5 Second Website Rule For Getting More Wedding...

Marketing Strategy for Wedding Professionals &... ·

2025/10/15

👉 Watch my free training to go from hustling for leads to getting steady bookings. Are you getting plenty of website traffic but not enough wedding inquiries? You’re not alone. Most wedding pros think their website looks great, but if it’s not booking clients, there’s a problem and it usually comes down to how fast couples can tell whether you’re the right fit for them. Your wedding business website has about five seconds to capture a couple’s attention and make them want to reach out. If

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17:42

Why Your Wedding Business Attracts Price-Shopping...

Marketing Strategy for Wedding Professionals &... ·

2025/10/08

👉 Watch my free training to go from hustling for leads to getting steady bookings. Why does your wedding business keep attracting price-shopping couples? If you feel like everyone who inquires only cares about price, you’re not alone. Many wedding pros are stuck in a cycle of competing on price because their marketing unintentionally makes them look just like everyone else. The good news? You can change that. In this episode, we’re diving into how to stop your wedding business price

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13:55

Getting Ghosted After Wedding Inquiries? Here’s Why.

Marketing Strategy for Wedding Professionals &... ·

2025/10/01

👉 Watch my free training to go from hustling for leads to getting steady bookings. Are you getting ghosted after wedding inquiries and wondering what went wrong? It is one of the most frustrating experiences for wedding professionals. You spend time replying quickly, sending information, and hoping for a response… only to hear silence. The truth is, ghosting usually has less to do with couples being rude and more to do with how your wedding inquiry process is set up. If your process leaves

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27:00

Advertising on The Knot and WeddingWire: The Hidden...

Marketing Strategy for Wedding Professionals &... ·

2025/09/24

👉 Watch my free training to go from hustling for leads to getting steady bookings. Are you thinking about advertising on The Knot and WeddingWire but starting to wonder if it is really worth it? You are not alone. So many wedding pros jump into these platforms hoping for a steady stream of leads, only to find themselves frustrated, exhausted, and questioning where their money went. On the surface, these directories look like the easy answer. But behind the glossy sales pitch, there are

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51:50

Real Wedding Submissions That Editors Love: Tips to...

Marketing Strategy for Wedding Professionals &... ·

2025/09/17

👉 Watch my free training to go from hustling for leads to getting steady bookings. Are you struggling to get your real wedding submissions published? You’re not alone. So many wedding pros spend hours creating galleries and writing copy only to hear nothing back from editors. It feels frustrating, and you’re left wondering what editors really want to see. The truth is, getting featured isn’t about luck, it’s about strategy. Real wedding submissions are one of the best ways to boost your...

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32:55

How to Book More Weddings in 2026: What Every Wedding...

Marketing Strategy for Wedding Professionals &... ·

2025/09/10

👉 Watch my free training to go from hustling for leads to getting steady bookings. Are you wondering how to book more weddings in 2026? You’re not alone. Wedding pros everywhere are already thinking about what the next booking season will look like, and it is shaping up to be very different from the past. Couples are taking longer to book, they’re doing more research before reaching out, and the competition for attention has never been higher. In this episode, I’m breaking down what you need

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51:16

Crafting Client Experiences That Turn Into Wedding...

Marketing Strategy for Wedding Professionals &... ·

2025/08/20

Are you wondering how to get more wedding clients without relying on ads or price cuts? The secret is simpler than you think. The way you craft your client experience directly impacts how many wedding referrals you receive. In this episode of the Evolve Your Wedding Business podcast, I’m joined by Lianne M. Feliciano to talk about how creating a luxury client experience can naturally turn happy couples into your biggest source of referrals. Lianne shares what couples truly remember, how to cr...

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13:06

Want a Calm, Consistent Booking Season in 2026? Now...

Marketing Strategy for Wedding Professionals &... ·

2025/08/13

Are you hoping 2026 will finally be the year your wedding business has a calm, consistent booking season instead of feeling like a rollercoaster? Right now is when the work that leads to those steady wedding bookings in 2026 actually happens. The truth is, if you wait until things slow down to think about your marketing, you’ll already be behind. Since the end of COVID, I’ve noticed a clear difference between wedding pros who book all the weddings they want at the prices they want and those w...

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9:26

Why The Usual Wedding Marketing Advice Has Not Worked...

Marketing Strategy for Wedding Professionals &... ·

2025/08/06

Are you pouring time and energy into your wedding marketing but still struggling to get booked? You're not alone. So many wedding professionals follow the usual advice, post on social media, pay for wedding advertising, and still feel like they’re spinning their wheels. If you're wondering why the bookings aren’t coming in, even though you're doing what you're “supposed” to do, this episode is for you. In this episode, I’m unpacking the real reason your wedding marketing hasn’t been working a...

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