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PODCAST

The Knowledge Project

Master the best of what other people have already figured out. Deep conversations with the best that go beyond the usual advice to uncover the timeless principles that drive success. If you enjoy the show, please hit the follow button.

business

All Episodes

52:10

Fred Smith: The Story of FedEx [Outliers]

The Knowledge Project ·

2025/09/09

Fred Smith founded FedEx on an idea everyone told him would fail and built it into an $88 billion empire that changed how the world moves.In this episode, we dive into how he built FedEx and the lessons he learned along the way. This story proves that impossible is just another word for opportunity. ----- Timestamps: (00:00) Introduction (03:36) Part 1: The Boy Who Wouldn't Stay Down (15:52) Part 2: The Impossible Company (29:36) Part 3: The Empire Builder (38:12) Epilogue: From Crisis to

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73:24

Benedict Evans: The Patterns Everyone Else Misses

The Knowledge Project ·

2025/09/02

Benedict Evans has been calling tech shifts for decades. Now he says forget the hype: AI isn't the new electricity. It's the biggest change since the iPhone, and that's plenty big enough. We talk about why everyone gets platform shifts wrong, where Google's actually vulnerable, and what real people do with AI when nobody's watching. Evans sees patterns others don't. This conversation will change how you think about what's actually happening versus what everyone says is

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68:00

Small Town Billionaire: How John Bragg Built 3...

The Knowledge Project ·

2025/08/26

One man controls half the world's wild blueberries, built North America's largest private telecom, and did it all without ever leaving his hometown of 1,100 people.In this episode, we decode the counterintuitive playbook of patient capital, rural advantage, and why Bragg's refusal to sell a single share made him unstoppable. My interview with John (#204) was the class. This is the homework. ------ Approximate Timestamps: (00:00) Introduction (02:09) Part One: The Renegade’s Choice (23:47)

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130:25

The Science of Lasting Love with Dr. Sue Johnson

The Knowledge Project ·

2025/08/19

This conversation will change how you handle your relationship starting tonight. The late Dr. Sue Johnson basically gave me a cheat code for relationships that not only last but amplify.She breaks down the real signals to look for in a partner. Why people actually cheat (not what you think) and how to spot it coming a mile away. Plus she offers a simple framework that can turn fights from something that pushes you away to something that brings you closer than ever. We dig into how to keep the

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58:17

Sol Price: The Retail Legend Who Taught Bezos &...

The Knowledge Project ·

2025/08/12

The most influential retailer you’ve never heard of. How Sol Price invented the warehouse club and a philosophy that still runs Costco and Amazon.Have you ever wondered why you can still buy a hot dog and soda for $1.50 today at Costco? We can thank Sol Price for that. To him, keeping promises to customers mattered more than profit margins. Sam Walton said he borrowed more ideas from Sol Price than anyone else. Jim Sinegal of Costco said, “I didn’t learn a lot from Sol. I learned everything.”

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100:59

Ryan Petersen: Building Flexport The Global Logistics...

The Knowledge Project ·

2025/08/05

Build the system behind the system. Flexport founder Ryan Petersen shows how to turn messy, multi‑party operations into a simple, scalable system that compounds growth without sacrificing trust. He explains: The iPhone clue: using public shipping data to predict launches—and create pull from zero Retention is destiny: the equilibrium math that caps growth (and how to bend it) Full‑stack or bust: customers buy outcomes, not point tools 108 steps to scale: structure the workflow, then

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57:36

Katharine Graham: The Woman Who Took Down a President...

The Knowledge Project ·

2025/07/29

When Katharine Graham took over the Washington Post in 1963, she was a shy socialite who'd never run anything. By retirement, she'd taken down a president, ended the most violent strike in a generation, and built one of the best-performing companies in American history. Graham had no training, no experience, not even confidence. Just a newspaper bleeding money and a government that expected her to fall in line. When her editors brought her stolen classified documents, her lawyers begged her not to

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73:52

Daniel Kahneman: Algorithms Make Better Decisions...

The Knowledge Project ·

2025/07/22

Daniel Kahneman won the Nobel Prize for proving we're not as rational as we think. In this timeless conversation we discuss how to think clearly in a world full of noise, the invisible forces that cloud our judgement, and why more information doesn't equal better thinking. Kahneman also reveals the mental model he discovered at 22 that still guides elite teams today. Approximate timestamps: (00:36) – Episode Introduction (05:37) – Daniel Kahneman on Childhood and Early Psychology (12:44) –

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60:42

Les Schwab: Why Real Ownership Outperforms...

The Knowledge Project ·

2025/07/15

They weren’t employees. They were partners. Les Schwab didn’t build a company. He built a culture. This episode reveals how one small-town tire dealer scaled to $3 billion by turning customers into evangelists and employees into owners. Somewhere between changing his first flat tire and opening his 410th Les Schwab Tire Center, Les discovered something profound: his people weren't just working for him, they were working with him. They weren't building his dream, they were building their own. This

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109:56

#236 Harley Finkelstein: You Must Requalify for Your...

The Knowledge Project ·

2025/07/08

Shopify President Harley Finkelstein talks with Shane Parrish about treating every role in your life like a job you have to earn again each year.Harley shares why stepping down as COO was his hardest choice, the family motto that guides his daughters, and what makes someone good at storytelling. They discuss AI's real advantage, the calendar system that keeps him accountable, and how he maintains high standards. Approximate timestamps: (00:02:10) Living With Unreasonably High

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73:12

#235 Outliers: Jimmy Pattison — Building a $16B...

The Knowledge Project ·

2025/07/01

At 96 years old, Jimmy Pattison still runs his $16 billion empire personally. He’s built it over 63 years without outside capital or a college degree. He owns 100% of car dealerships, billboards, radio stations—even Ripley’s Believe It or Not—with a philosophy of: "No partners, no shareholders, no relatives." This episode reveals the principles behind one of North America’s great private empires: how to build and compound a reputation, why the best deals happen in silence, and what a Japanese

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96:38

#234 Indra Nooyi: Lessons from the Top of PepsiCo—and...

The Knowledge Project ·

2025/06/24

On her first day as CEO of PepsiCo, Indra Nooyi fired her general counsel. Then rehired him before dinner. It wasn’t a stunt. It was a signal. She ran a $200 billion empire the same way she ran her life: with surgical precision, uncompromising standards, and an allergy to corporate theater. But here's what separates this conversation from every other CEO interview: she tells you what her massive ambition cost her and her family. What it means to carry the hopes of millions who look like you. What

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72:06

#233 Outliers: Anna Wintour – Vogue

The Knowledge Project ·

2025/06/17

The job was editor-in-chief. The goal was to become the platform. And she did. Once she made it to the top, she didn’t just edit Vogue. She reinvented the power structures beneath it. This episode unpacks how a British girl who couldn’t type built the most bulletproof career in media, survived five decades of disruption, and made herself indispensable to fashion, politics, and culture. You’ll hear how she weaponized speed over perfection, fired half the Vogue staff in three days, and turned a

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72:25

#232 Reed Hastings: The Netflix Playbook for Culture,...

The Knowledge Project ·

2025/06/10

How do you build a high-performance culture without turning your company into the Hunger Games? Reed Hastings, co-founder and former CEO of Netflix, shares lessons from a career spent rewriting the rules—from severance as a management tool to “big-hearted champions who pick up the trash.” In this episode, he reveals how Netflix scaled trust, made bold bets before the data was in, and kept its edge by treating employees like adults—not assets. You’ll hear how Hastings evaluates talent beyond the

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84:47

#231 Outliers: Harvey Firestone – Men and Rubber

The Knowledge Project ·

2025/06/03

Most people fear a $43 million debt. Harvey Firestone called it “invigorating.” When his company faced collapse in 1920 and his executives panicked, Firestone seized control. He fired the sales manager, slashed prices 25%, and personally ran the sales department. It worked—not because he managed through fear, but through clarity. Firestone was the founder of the Firestone Tire and Rubber Company—an outsider who built one of America’s iconic industrial empires by doing the opposite of what

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75:23

#230 Bill Belichick: 8x Super Bowl Champion on...

The Knowledge Project ·

2025/05/27

Eight Super Bowl rings. Six with the Patriots. And a mindset that goes far deeper than football. In this rare, wide-ranging conversation, Bill Belichick breaks down the invisible factors behind sustained excellence: discipline, preparation, and the mental edge that separates contenders from champions. He shares the surprising reason he kept Tom Brady as a fourth-string rookie, why talent alone is never enough at the highest level, and how true competitors find ways to win long after their gifts

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83:18

#229 Outliers: Andy Grove – Only The Paranoid Survive

The Knowledge Project ·

2025/05/20

Most people protect their identity. Andy Grove would rewrite his, again and again. He started as a refugee, became a chemist, turned himself into an engineer, then a manager, and finally the CEO who built Intel into a global powerhouse. He didn’t cling to credentials or titles. When a challenge came up, he didn’t delegate, he learned. This episode explores the radical adaptability that made Grove different. While his peers obsessed over innovation, he focused on something far more enduring: the

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98:34

#228 Elad Gil: How to Spot a Billion-Dollar Startup...

The Knowledge Project ·

2025/05/13

What if the world’s most connected tech investor handed you his mental playbook? Elad Gil, an investor behind Airbnb, Stripe, Coinbase and Anduril, flips conventional wisdom on its head and prioritizes market opportunities over founders. Elad decodes why innovation has clustered geographically throughout history, from Renaissance Florence to Silicon Valley, where today 25% of global tech wealth is created. We get into why he believes AI is dramatically under-hyped and still under-appreciated, why

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2:47

The Knowledge Project Podcast: Trailer

The Knowledge Project ·

2025/05/08

Trusted by Fortune 500 CEOs and elite performers, this is where you go to think better, live better, and get ahead. Each week, Shane Parrish goes deep with the world’s sharpest minds—founders, economists, bestselling authors—to uncover the mental models, habits, and strategies behind extraordinary results. The Knowledge Project isn't just a podcast—it’s a masterclass in Clear Thinking. Speaking of, check out Shane's book, Clear Thinking: fs.blog/clear Be sure to watch the full episodes of all

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45:58

#227 Outliers: Rose Blumkin — Women of Berkshire...

The Knowledge Project ·

2025/05/06

Rose Blumkin didn’t just build a business. She revolutionized retail. After fleeing Russia with $66 in her purse, she opened a basement furniture store in Omaha at 43 years old—with no English, no education, and no connections. Her formula? Sell cheap, tell the truth, don't cheat the customer. Nebraska Furniture Mart would survive depressions, fires, lawsuits, tornadoes—and eventually become a billion-dollar empire Warren Buffett called “the ideal business.” Learn how Mrs. B’s relentless focus,

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266 results

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