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PODCAST

Let"s talk Marketplace

Marketplace Universe

More than half of all e-commerce sales are generated on online marketplaces - if that"s not reason enough for a regular talk show! Marketplace specialists Valerie Dichtl and Ingrid Lommer take up the challenge.

business marketing

All Episodes

00:50:27

LTM 115: Der Cross-Border-Teufel im Detail - Das sind...

Let"s talk Marketplace ·

2025/06/12

International verkaufen? Für viele ein Angstthema, für MeineMarkenMode längst Alltag – wenn auch mit reichlich Narben. In dieser Folge sprechen wir mit Timo Bethlehem, Geschäftsführer von MeineMarkenMode, und Julius Komp, CEO & Co-Founder des Cross-Border-Dienstleisters Exporto, über die realen Herausforderungen der Expansion in europäische Märkte: Steuerregularien, Zollformalitäten, Retourenprozesse, Lieferzeiten – und die allzu bekannte Diskrepanz zwischen den Messwerten der Carrier und den

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00:23:23

LTM 114: About You/Zalando Merger, Nike back on...

Let"s talk Marketplace ·

2025/06/05

In this episode, Ingrid and Valerie discuss the most important marketplace news from May – and one topic clearly stands out: the proposed merger between Zalando and About You is now officially under scrutiny by the European Commission. Many brands have already received formal inquiries from Brussels. The two explore what this means for brands and the deal’s timeline – and talk about why About You pulled out of TikTok Shop after just four weeks.Also in this episode: Nike is back on Amazon as a 1P

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00:40:19

LTM 113: The Polish Marketplace Landscape - or: Why...

Let"s talk Marketplace ·

2025/05/28

“If you can't do better than Allegro, stay at home.” A clear message from Marcin Czyczerski – and a warning to Western platforms that think they can just start up in Poland. The former CEO of CCC/Modivo describes the unique features of the marketplace landscape in Poland – one of the most exciting and challenging e-commerce markets in Europe. Marcin explains why Allegro is so dominant and why Western brands often struggle on Allegro. He assesses the opportunities for other players and reveals

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00:34:20

LTM 112: Why Marketplace Business needs Senior Ownership

Let"s talk Marketplace ·

2025/05/22

The biggest challenge in marketplace strategy? Your own company. In this episode, Ingrid talks to Christian Leihner, former Head of Marketplace and E-Commerce at Unilever and Haier, about the internal obstacles that often cause marketplace initiatives to fail – long before the first SKU goes live. Together, we clarify why many marketplace teams consist of nothing more than “an intern and a dog,” how a lack of support from senior management, unclear responsibilities, and a lack of incentives can ruin

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00:42:28

LTM 111: To be or not to be… on Temu feat. Marius Eckel

Let"s talk Marketplace ·

2025/05/15

Temu is on everyone's lips: aggressive advertising, rapid expansion, low prices. But is that reason enough to become active there as a brand? In this episode, Ingrid and Valerie talk to Marius Eckel, Head of E-Commerce & Marketplaces at Selva Technik, about his decision not to use Temu for the time being – even though he is otherwise very open to new platforms. They discuss Temu's current strengths, such as reach, speed, and good terms, but also operational hurdles and price and platform

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00:39:30

LTM 110: How to build a successful B2C Marketplace

Let"s talk Marketplace ·

2025/05/08

How do you build a successful marketplace? For this episode, Ingrid and Valerie have switched perspectives and brought Pinki Choudhury, a true master of marketplace development, to the microphone. As the strategic mind behind successful marketplace launches such as Tesco, Kingfisher, and Castorama, Pinki knows exactly what she's talking about. She presents her “Super Eight” - the most important points for a marketplace that pays off - for everyone involved. This episode offers exciting insights

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00:28:59

LTM 109 Newsflash: US-Chinese tariff war, DHL Peak...

Let"s talk Marketplace ·

2025/05/01

The de minimis rule in the US has expired, Trump has raised tariffs on China to up to 145% – what consequences will this have for the global marketplace business? Valerie and Ingrid explore this question in the new episode with the most important news in April. The US move is having far-reaching consequences – Amazon Haul is also affected, as is DHL. There's more news from Kaufland Global Marketplace, Babymarkt.de, Breuninger – and the first real Marketplace Universe anniversary!Note from

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00:35:12

LTM 108: Premium statt Preiskrieg – Wie Weleda seine...

Let"s talk Marketplace ·

2025/04/24

Wie schützt man eine Premium-Marke auf Marktplätzen wie Amazon, Zalando oder DocMorris – und sorgt gleichzeitig für Markenbekanntheit? Diesen Fragen geht Valerie in der neuen Podcast-Episode mit Alexander Hally von Weleda nach. Sein Fazit: Zwei entscheidende Erfolgsfaktoren sind fundiertes Marktplatz-Know-how und eine klare Strategie. Im Gespräch verrät er, warum Weleda auf Amazon konsequent auf eine Vendor-Strategie setzt, wie die Marke auf Zalando gezielt den Sportbereich adressiert und welche

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00:41:40

LTM 107: Malte’s Insights from Luxembourg - An Amazon...

Let"s talk Marketplace ·

2025/04/17

In this episode, Valerie und Ingrid sit down once again with Amazon expert Malte Karstan, fresh from his visit to Amazon’s European HQ in Luxembourg. From low-price strategies to cutting-edge AI features - Amazon is navigating competitive pressure from Temu, TikTok Shop & Co. with new tools and tactics. Together, they explore: Is Amazon Haul a tactical move or a long-term play? Is Amazon on its way to a super app - with features like Rufus, the AI-based personal shopping assistant combined with

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00:33:27

LTM 106: Cracking the German Market: Insights for...

Let"s talk Marketplace ·

2025/04/10

For brands looking to sell in Germany, it quickly becomes clear that this market follows its own rules, surprising even experienced cross-border sellers – for example, because of the strong dominance of Amazon. In this episode, Ingrid and Valerie explore the question of what really drives German buyers, how they behave in marketplaces, and what that means for brands planning to enter the market. Dex van Hofwegen, Director of Sales & Customer Success at Dutch marketplace integrator ChannelEngine,

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00:29:49

LTM 105 Newsflash: TikTok Shop, B&Q Figures, Shein’s...

Let"s talk Marketplace ·

2025/04/03

It is THE topic that has kept the industry in suspense in recent weeks: the launch of TikTok Shop in Europe. Valerie and Ingrid take a critical look at this in the new newsflash episode of “Let's talk Marketplace”. Because despite the hype, TikTok Shop is not suitable for every brand, every retailer, and every product. They also discuss Shein's rapid growth beyond fashion, the annual results of eBay, Allegro and B&B, and the expansion of Autodoc, MediaMarktSaturn and Amazon Haul. And

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00:39:56

LTM 104: When FOMO Meets Meh - A TikTok Shop Deep...

Let"s talk Marketplace ·

2025/03/27

TikTok Shop's business is doing really badly in the US and the UK – even if TikTok doesn't say it out loud! But what does this mean for the TikTok Shop launch in Europe and for brands that want to jump on the bandwagon? That's what Valerie and Ingrid discussed in this episode with Ed Sander from Chinatalk. Ed explains that TikTok has clearly failed to meet its own targets in the US and sees that success in the West is taking much longer than expected. He shares many exciting insights

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00:40:58

LTM 103: What’s up, Zalando? Looking for the Hidden...

Let"s talk Marketplace ·

2025/03/20

Sometimes, the question of why someone tells a story in exactly that way is more exciting than the story itself! A good example of this is Zalando: the 2024 annual report and the associated statements are really interesting – especially what Zalando emphasizes and what is no longer mentioned. In this podcast episode, Ingrid and Valerie do just that: they analyze what the numbers really reveal and what it means for brands and marketplace partners – for example, the barely growing marketplace share or

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00:33:00

LTM 102: The Marketplace Battle - Local vs Global in...

Let"s talk Marketplace ·

2025/03/13

What does bol have that Amazon doesn't? Or to put it another way: Why is bol so far ahead in the Netherlands? Ingrid and Valerie explore this question in the new episode together with Thomas Philip-Bashar, Product Manager at the Dutch solution provider Channable. They discuss how bol has benefited from the fact that large players like Amazon have long ignored the small country, but that the Netherlands, with an internet penetration rate of 95%, is a very well-developed market. They discuss the

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00:34:11

LTM 101 Newsflash: TikTok Shop, Amazon figures,...

Let"s talk Marketplace ·

2025/03/06

A fresh spring wind is blowing through the “Let's talk Marketplace” podcast! For the second season, Ingrid and Valerie have slightly changed the podcast concept: there is now a dedicated news episode once a month – so there is finally enough time to dive deeper into the most relevant news of the last few weeks. This episode is the first pure newsflash episode dealing with the most breaking marketplace news in February: Ingrid and Valerie - have looked extensively at the background to the launch

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00:36:49

LTM 100!!! Our Journey through the Marketplace Universe

Let"s talk Marketplace ·

2025/02/27

Ingrid and Valerie are proud to present: the 100th episode of the “Let's talk Marketplace” podcast! And that's why, in this episode, Ingrid and Valerie looked back on what they have achieved and revealed their visions for this year (spoiler: a real community for the marketplace people in Europe). They looked back on their biggest failures and their favorite guests. They talked about the importance of gut feeling, about trust and their “No Bullshuit Policy”. And they looked at the rapid pace

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00:44:32

LTM 99: Selling on Temu: how does it work - and is it...

Let"s talk Marketplace ·

2025/02/20

For brands, it could become the crucial question: should they ride the (successful) wave of Temu or should they ostracize the nasty low-cost competition? Some have already taken the plunge, some with the help of Valentin Hauß, CEO of the German marketplace agency com-create, which specializes in technological connections to platforms like Temu. This gives Valentin a direct line to Temu and valuable insights. In the podcast, he talks about how hard Temu is trying to work with European brands and

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00:54:05

LTM 98: How to manage the cashflow of your...

Let"s talk Marketplace ·

2025/02/13

LTM 98: How to manage the cashflow of your marketplace business feat. StorfundWhat is often preventing marketplace sellers from growing? A lack of liquid funds, because a lot of money is either tied up in inventory or sits with the marketplace operator for weeks before it is paid out to the seller. That's why Ingrid and Valerie are dedicating this episode to the topic of financing and managing working capital. They are joined by Ann-Kristin Lipsky, who sells various of her own brands on

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00:48:23

LTM 97: How to Sell on Bol - Chances for...

Let"s talk Marketplace ·

2025/02/06

If you want to sell in the Netherlands via marketplaces, you can't get past the top dog bol. While the market leader used to have a reputation for being very restrictive in its selection of sellers, the platform is now opening up to international sellers. Alex Ciorapciu, Director International Business at bol, reveals in this episode what foreign merchants can expect at bol: AI tools that help with translating product information, and bol's own logistics that ensure competitive delivery

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00:49:03

LTM 96: Why Wayfair failed in Germany and more Home &...

Let"s talk Marketplace ·

2025/01/30

Which red flags have indicated the end of Wayrfair in Germany? Why is XXXLutz so successful in the marketplace business? Why are marketplace fees sometimes ridiculously high? Valerie discussed all these questions in this episode with Philip Kehela, co-founder and managing director of the furniture brand mokebo. Philip follows this strategy: If a new marketplace has points of contact with our categories, we will use it because our business model is designed to scale very quickly and with very little

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138 results

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