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PODCAST

Let"s talk Marketplace

Marketplace Universe

More than half of all e-commerce sales are generated on online marketplaces - if that"s not reason enough for a regular talk show! Marketplace specialists Valerie Dichtl and Ingrid Lommer take up the challenge.

business marketing

All Episodes

38:57

Solving the Chicken-and-Egg Problem of Marketplace...

Let"s talk Marketplace ·

2026/01/29

Why is cross-border expansion so hard for marketplaces - even when the technology is ready? In this episode, Ingrid flips the usual seller-centric perspective and looks at internationalisation from the operator’s side. She is joined by Valentin Lennartz from OnBuy and Paul Cotsas from Octopia to unpack the classic chicken-and-egg problem of supply, sellers, and demand. They discuss why “start with supply, then marketing” is more than a mantra, how seller quality and loyalty become strategic assets

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41:22

“Spain is about more than just price” #LTM138

Let"s talk Marketplace ·

2026/01/15

Spain is often seen as a price-driven market. In reality, it’s a speed-driven one. In this episode of Let’s Talk Marketplace, Ingrid talks to Romain Aymeric (The Agent) about why fashion brands struggle in Spain not because they’re too expensive, but because they’re too slow. They discuss very honestly why trend speed matters more than discounts, how Spanish consumers react extremely fast to new styles, and why players like Shein win through timing rather than price alone. The episode also looks at

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44:03

Amazon’s "Apple Move": The Walled Garden Strategy...

Let"s talk Marketplace ·

2026/01/08

Agentic Commerce is fundamentally reshaping power dynamics in digital commerce. When AI agents take over purchase intent, product selection, and decision-making, platforms risk losing influence exactly where value is created today. In this episode Ingrid talks with Amazon expert Malte Karstan about whether Amazon is losing relevance in the agentic era - or deliberately choosing a defensive strategy to buy time. At the core of the discussion is a five-step commerce model that explains why agents

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43:12

44 Episodes, 7 Events, 1 Baby: Our "No Handbook"...

Let"s talk Marketplace ·

2025/12/18

2025 was a defining year for both the marketplace industry and for Marketplace Universe itself. In this final episode of the year - and Valerie’s last before her maternity leave - Ingrid and Valerie take a clear, honest look at what shaped the past twelve months. They discuss the major industry shifts: the continued rise (and regulation) of Temu, Shein, and AliExpress; the accelerating AI shift from SEO to AI-readable content; the uneven rollout of TikTok Shop across Europe; and the renewed push for

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43:17

Is Black Week Still Worth It? A number-crunching...

Let"s talk Marketplace ·

2025/12/11

Black Week 2025 was not what many expected - and the data behind it is unmistakable. Ingrid speaks with Benjamin Weyrich from the e-commerce agency Front Row about hard facts: why brands see almost no growth without deals, why profitability continues to decline, and why the first deal day has now become more important than Black Friday itself. Benjamin explains how brands can use Amazon Marketing Cloud to identify, for the first time, which products turn customers into fans - and which ones lose

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49:11

The end of de minimis - just "propaganda"? #LTM134

Let"s talk Marketplace ·

2025/12/04

The EU will abolish the €150 de-minimis threshold in early 2026 - but will this really slow down Temu, Shein or AliExpress? In this episode, Ingrid talks with China-commerce expert Björn Ognibeni about why the impact will be far smaller than many hope. They explore how Chinese platforms easily absorb new duties, why Europe’s true vulnerability lies in AI-driven sourcing and product development, and how Alibaba.com already uses agentic AI to cut sourcing cycles from months to days. Björn also

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43:40

From Rancors to Revenue: How to go international on...

Let"s talk Marketplace ·

2025/11/27

How do small niche sellers scale internationally - without a store, without a team, and without Amazon pressure? In this episode, Ingrid speaks with Isabell Butterwegge from eBay and Kim Mooney, founder of Uncanny Collectibles in Ireland. Kim explains why internationalisation wasn’t a “nice to have” but a survival strategy. And Isabell shares how eBay data like the Export Matrix and Product Research Tool help sellers identify real demand: France strong in Arts & Antiques, Spain and Italy in Lego

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41:10

Internationalization on Marketplaces with Fashion...

Let"s talk Marketplace ·

2025/11/13

Two Fashionistas Talking - SNOCKS and the Road to Marketplace Success, In this episode, Valerie takes the mic solo - joined by Laura Maria Schmidt, Lead Marketplaces at SNOCKS Group. Laura shares how SNOCKS evolved from a pure Amazon seller into a profitable multi-marketplace setup spanning 26 countries. Her key takeaways: Marketplace isn’t a side job, a dedicated marketplace team is essential. Radical KPI transparency for everyone in the company enables profit-first decisions. And successful

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39:04

Fashion marketplaces in France: Pressure, passion and...

Let"s talk Marketplace ·

2025/11/06

Why does the French fashion and sports market tick differently - and what does that mean for brands? In this episode of Let's Talk Marketplace, Ingrid and Valerie discuss this topic in detail with Déborah Schinasi (founder of the consulting firm The Agent in Paris) - in a practical, pointed, and no-nonsense way. They discuss why storytelling and emotional commerce beat pure transactions, why the fashion industry is united against the spread of Shein, and how brands are scoring points despite growing

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34:48

Amazon’s “Help me Decide” AI and more Marketplace...

Let"s talk Marketplace ·

2025/10/30

Amazon introduces its new AI feature “Help Me Decide” – a shopping assistant that uses your browsing and search history to make suggestions for your next purchase. In addition to this news, Valerie and Ingrid also discuss why Bauhaus only launched its marketplace after two years of development and whether the DIY market is too late to the party. They talk about a real early starter in the refurbished goods market, namely refurbed and its planned expansion into the UK. They also take a look at

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38:30

The UK marketplace landscape - Insider edition #LTM129

Let"s talk Marketplace ·

2025/10/16

The UK marketplace game follows its own rules - and most European brands still play by the wrong ones. In this episode, Valerie and Ingrid talk with Neil Lauderdale (ex-Pentland, Speedo, Ellesse, Canterbury) about what really drives marketplace success in the UK. They discuss why Zalando and ASOS are overrated, while Next, Very, John Lewis, Debenhams, and M&S shape the market - and how Decathlon is becoming a powerful launchpad for Europe. Neil shares how logistics and local setup make or break

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00:30

The Great Amazon Vendor Update #LTM128

Let"s talk Marketplace ·

2025/10/09

Amazon doesn't negotiate - it tests your limits. In this episode, Ingrid and Valerie, together with Amazon expert Martin Heubel, reveal what really goes on behind the scenes of the annual vendor negotiations (AVNs). They discuss why brands are facing tougher terms, shrinking margins, and higher investments, and what smart strategies can help turn the tide. Martin explains how sellers can set clear investment caps, use retail media to strengthen their position, and avoid getting caught in Amazon's

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30:26

Marketplace News Update: Onbuy, Marketplace AI, and...

Let"s talk Marketplace ·

2025/10/02

Pimkie is the first European brand to use Shein's Xcelerate program – and in return, it faces a lawsuit from its former owners and exclusion from the French industry association. Is this move a lifeline or a massive reputational risk? Ingrid and Valerie discuss this in today's news episode. They also analyze the latest Temu user numbers (spoiler: huge growth!), delve into Amazon and Mirakle’s AI efforts, which are taking Agentic Commerce to the next level, and examine OnBuy’s EU expansion and

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40:27

Image AI for Fashion – what it can and can’t do #LTM126

Let"s talk Marketplace ·

2025/09/25

Without the right product images, nothing works. But: different style guides, missing samples, questions around color accuracy, videos - all of that can make costs skyrocket fast. Can AI help? Yes - when it acts as an on-set co-pilot for photographers and models, steering lighting, poses, style-guide compliance, and quality assurance. How this works in practice - and why it’s a real performance lever for fashion brands and sellers - is what Ingrid and Valerie discuss with Gianni Serazzi from

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36:54

TikTok Shop - A New Era in E-commerce? #LTM125

Let"s talk Marketplace ·

2025/09/11

TikTok Shop polarises – is it chaos or the next big thing in commerce? Kristina Mertens sees clear potential. In this episode, she joins Ingrid and Valerie to discuss why Social Commerce is more than a trend and how creator communities drive real brand loyalty.She shares how brands like 6PM or More Nutrition succeed by specifically tapping into content ecosystems. And she talks about her own TikTok experience – 11 seconds from video to purchase. They explore why About You’s quick retreat may have

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34:44

How AI will change the marketplace game #LTM124

Let"s talk Marketplace ·

2025/09/04

ChatGPT is testing an enhanced shopping feature that includes checkout, Amazon is launching its AI agent Rufus, and Shopify is blocking its platform for AI bots. What we are witnessing these days is more of a revolution than an evolution, not least because of the rapid pace of change.That's why Ingrid and Valerie are joined by AI expert Stefan Wenzel in this episode to take a look at the future. They talk about why the new e-commerce is no longer commerce, but a software protocol in which systems

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30:42

5 (+1) reasons why community matters for your...

Let"s talk Marketplace ·

2025/08/14

People who don’t take the time to reflect often fail to see the true value of community in business – or take its benefits for granted. Both perspectives overlook the full potential of exchange, connection, and trust. That’s exactly why, in this episode, Ingrid and Valerie highlight the very real business impact of networking and community: From insights you’ll never find on a dashboard, to avoiding costly mistakes, to building unexpected business relationships that would never have happened

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35:37

Low margins on marketplaces - how does it work? #LTM122

Let"s talk Marketplace ·

2025/07/31

The marketplace business continues to produce remarkable success stories – such as those of Carolin Langer and LaCaTho. With an average shopping cart value of only $4, her business is profitable, scalable, and growing. In this episode, she talks about how she started out on eBay and now supplies over 40,000 customers a year with bee-friendly seeds. For her, automation is a must, not an option. Many tools make her work easier, but they are all reviewed every six months. There are clear

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00:20:43

LTM #121: ChatGPT Turns Marketplace – and More...

Let"s talk Marketplace ·

2025/07/24

ChatGPT is testing in-chat shopping – from product search to recommendations and even checkout via Stripe. No webshop, no marketplace – just conversation. Shopify reacts immediately, blocking AI shopping agents. The battle for the customer interface has officially begun. In this episode, Ingrid and Valerie discuss how AI agents are shifting the power dynamics in e-commerce – and what this means for marketplaces, sellers, and brands. They also unpack the stories behind these headlines:Galaxus pushes

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00:37:58

LTM 120: How to build a bootstrapped D2C brand on...

Let"s talk Marketplace ·

2025/07/17

What do you do when wholesale for brick-and-mortar sales suddenly causes you to lose the Buy Box? There's only one thing to do: get out of brick-and-mortar sales. That's exactly what Anna Maria from BabyForte did after large online pharmacies snatched the Buy Box away from her on Amazon. Local pharmacies reacted immediately and negatively to her cautious price adjustment. Since then, she has been focusing fully on her online business again. In this podcast episode, she talks about the three

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142 results

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