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PODCAST

Let"s talk Marketplace

Marketplace Universe

More than half of all e-commerce sales are generated on online marketplaces - if that"s not reason enough for a regular talk show! Marketplace specialists Valerie Dichtl and Ingrid Lommer take up the challenge.

business marketing

All Episodes

34:39

How to showcase a brand on Kaufland international...

Let"s talk Marketplace ·

2026/04/09

Kaufland is often seen as a price-driven marketplace - and that is exactly why many brands underestimate it. In this episode, Ingrid and Valerie talk to Jan Weiß from Sleeping and Markus Anstotz from Kaufland Global Marketplace about how brands actually succeed on Kaufland - beyond the usual assumptions.At the core is the question of where brand building really happens on such a marketplace. Visibility is largely driven by price, title, and image - the real differentiation begins after the click

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40:55

What Do AI Agents Want? Optimizing for Amazon Rufus &...

Let"s talk Marketplace ·

2026/04/02

AI agents are changing how products are discovered and selected - but what does that actually mean for day-to-day marketplace operations? In this episode, Ingrid speaks with AI specialist Barbara Branca about why the logic is shifting from rankings to recommendation systems - and why “good enough” product data is no longer sufficient. Barbara argues that listings are turning into decision documents: AI systems no longer operate on keywords alone, but aim to understand intent and prepare purchase

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39:54

Automation at Scale: How to handle 1,000+ Daily...

Let"s talk Marketplace ·

2026/03/19

More than 1,000 customer inquiries per day - across over 130 marketplaces worldwide. That is the reality Irene Epp from Pertemba describes in this podcast episode. Irene spent many years working in customer service herself and therefore calls support the “watchdog of the company.” It is where problems in the business become visible first: a SKU with unusually high return rates, a carrier struggling with deliveries, or customers suddenly asking the same question over and over again. Together with

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42:17

Goodby Flat Files: KoRo's Marketplace Automation #144

Let"s talk Marketplace ·

2026/03/12

How does a DTC brand build a scalable marketplace business? In this episode, Ingrid speaks with Adrien Gosteli and Sebastian Thalheim from KoRo, as well as Lucas Bassa from Channable, about the food brand’s journey from a DTC startup to a marketplace player. Today, KoRo sells on Amazon, eBay, Kaufland and Galaxus, and is preparing launches on Decathlon and TikTok Shop - but building this business turned out to be far more operational than many brands expect.The guests offer a rare look into the

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30:10

Marketplace News Update: Roblox on the Rise, TikTok...

Let"s talk Marketplace ·

2026/03/05

“Peak Amazon” is back. The recurring narrative suggests that Amazon has passed its zenith – saturated markets, slowing growth, eroding dominance. Yet with USD 717 billion in revenue in 2025, surpassing Walmart for the first time, the data paints a more complex picture.In this family & friends news episode, Ingrid is joined by Andrea Engelmann (OnMacon) to question whether we are really seeing structural limits - or simply strategic prioritisation. The Netherlands serves as a case in point:

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47:49

Breaking the Silo, or: Is Omnichannel dead? #LTM142

Let"s talk Marketplace ·

2026/02/19

Connected Commerce - just another buzzword? In this episode, it quickly becomes clear that it is about much more than a trend. Ingrid speaks with Janine Hummel and Daniel Zemitzsch from Front Row about why many brands still think in channels while customers have long moved on to journeys. Budgets and KPIs are typically channel-driven, whereas the customer journey jumps between TikTok, Amazon, D2C shops and AI agents. As long as the last touchpoint receives all the credit, teams will inevitably

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43:03

Why JD.com bought Ceconomy - China Insights with Ed...

Let"s talk Marketplace ·

2026/02/12

JD.com is acquiring Ceconomy - and from a European perspective, the deal raises far more questions than the headlines suggest. In this episode, Ingrid takes a deep dive with China expert Ed Sander. They discuss why JD is not treating Europe as a growth adventure, but as a strategic detour. They unpack why JD’s own platform experiments such as Joybuy and Ochama failed in Europe, why trust and localisation are decisive here - and why Ceconomy is less a retail asset for JD than a distribution shortcut

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34:44

Marketplace News Update: TikTok Logistics, Wolt’s...

Let"s talk Marketplace ·

2026/02/05

The marketplace landscape is changing rapidly - not through isolated innovations, but through a fundamental redistribution of control. TikTok is building its own logistics infrastructure in Europe, Google is opening up agent-based commerce via the Universal Commerce Protocol, Amazon and eBay are closing their catalogs to AI agents, OpenAI is introducing a new fee tier with Instant Checkout, and Temu continues to grow through radical control over prices and processes. In this news episode, Ingrid

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38:57

Solving the Chicken-and-Egg Problem of Marketplace...

Let"s talk Marketplace ·

2026/01/29

Why is cross-border expansion so hard for marketplaces - even when the technology is ready? In this episode, Ingrid flips the usual seller-centric perspective and looks at internationalisation from the operator’s side. She is joined by Valentin Lennartz from OnBuy and Paul Cotsas from Octopia to unpack the classic chicken-and-egg problem of supply, sellers, and demand. They discuss why “start with supply, then marketing” is more than a mantra, how seller quality and loyalty become strategic assets

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41:22

“Spain is about more than just price” #LTM138

Let"s talk Marketplace ·

2026/01/15

Spain is often seen as a price-driven market. In reality, it’s a speed-driven one. In this episode of Let’s Talk Marketplace, Ingrid talks to Romain Aymeric (The Agent) about why fashion brands struggle in Spain not because they’re too expensive, but because they’re too slow. They discuss very honestly why trend speed matters more than discounts, how Spanish consumers react extremely fast to new styles, and why players like Shein win through timing rather than price alone. The episode also looks at

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44:03

Amazon’s "Apple Move": The Walled Garden Strategy...

Let"s talk Marketplace ·

2026/01/08

Agentic Commerce is fundamentally reshaping power dynamics in digital commerce. When AI agents take over purchase intent, product selection, and decision-making, platforms risk losing influence exactly where value is created today. In this episode Ingrid talks with Amazon expert Malte Karstan about whether Amazon is losing relevance in the agentic era - or deliberately choosing a defensive strategy to buy time. At the core of the discussion is a five-step commerce model that explains why agents

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43:12

44 Episodes, 7 Events, 1 Baby: Our "No Handbook"...

Let"s talk Marketplace ·

2025/12/18

2025 was a defining year for both the marketplace industry and for Marketplace Universe itself. In this final episode of the year - and Valerie’s last before her maternity leave - Ingrid and Valerie take a clear, honest look at what shaped the past twelve months. They discuss the major industry shifts: the continued rise (and regulation) of Temu, Shein, and AliExpress; the accelerating AI shift from SEO to AI-readable content; the uneven rollout of TikTok Shop across Europe; and the renewed push for

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43:17

Is Black Week Still Worth It? A number-crunching...

Let"s talk Marketplace ·

2025/12/11

Black Week 2025 was not what many expected - and the data behind it is unmistakable. Ingrid speaks with Benjamin Weyrich from the e-commerce agency Front Row about hard facts: why brands see almost no growth without deals, why profitability continues to decline, and why the first deal day has now become more important than Black Friday itself. Benjamin explains how brands can use Amazon Marketing Cloud to identify, for the first time, which products turn customers into fans - and which ones lose

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49:11

The end of de minimis - just "propaganda"? #LTM134

Let"s talk Marketplace ·

2025/12/04

The EU will abolish the €150 de-minimis threshold in early 2026 - but will this really slow down Temu, Shein or AliExpress? In this episode, Ingrid talks with China-commerce expert Björn Ognibeni about why the impact will be far smaller than many hope. They explore how Chinese platforms easily absorb new duties, why Europe’s true vulnerability lies in AI-driven sourcing and product development, and how Alibaba.com already uses agentic AI to cut sourcing cycles from months to days. Björn also

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43:40

From Rancors to Revenue: How to go international on...

Let"s talk Marketplace ·

2025/11/27

How do small niche sellers scale internationally - without a store, without a team, and without Amazon pressure? In this episode, Ingrid speaks with Isabell Butterwegge from eBay and Kim Mooney, founder of Uncanny Collectibles in Ireland. Kim explains why internationalisation wasn’t a “nice to have” but a survival strategy. And Isabell shares how eBay data like the Export Matrix and Product Research Tool help sellers identify real demand: France strong in Arts & Antiques, Spain and Italy in Lego

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41:10

Internationalization on Marketplaces with Fashion...

Let"s talk Marketplace ·

2025/11/13

Two Fashionistas Talking - SNOCKS and the Road to Marketplace Success, In this episode, Valerie takes the mic solo - joined by Laura Maria Schmidt, Lead Marketplaces at SNOCKS Group. Laura shares how SNOCKS evolved from a pure Amazon seller into a profitable multi-marketplace setup spanning 26 countries. Her key takeaways: Marketplace isn’t a side job, a dedicated marketplace team is essential. Radical KPI transparency for everyone in the company enables profit-first decisions. And successful

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39:04

Fashion marketplaces in France: Pressure, passion and...

Let"s talk Marketplace ·

2025/11/06

Why does the French fashion and sports market tick differently - and what does that mean for brands? In this episode of Let's Talk Marketplace, Ingrid and Valerie discuss this topic in detail with Déborah Schinasi (founder of the consulting firm The Agent in Paris) - in a practical, pointed, and no-nonsense way. They discuss why storytelling and emotional commerce beat pure transactions, why the fashion industry is united against the spread of Shein, and how brands are scoring points despite growing

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34:48

Amazon’s “Help me Decide” AI and more Marketplace...

Let"s talk Marketplace ·

2025/10/30

Amazon introduces its new AI feature “Help Me Decide” – a shopping assistant that uses your browsing and search history to make suggestions for your next purchase. In addition to this news, Valerie and Ingrid also discuss why Bauhaus only launched its marketplace after two years of development and whether the DIY market is too late to the party. They talk about a real early starter in the refurbished goods market, namely refurbed and its planned expansion into the UK. They also take a look at

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38:30

The UK marketplace landscape - Insider edition #LTM129

Let"s talk Marketplace ·

2025/10/16

The UK marketplace game follows its own rules - and most European brands still play by the wrong ones. In this episode, Valerie and Ingrid talk with Neil Lauderdale (ex-Pentland, Speedo, Ellesse, Canterbury) about what really drives marketplace success in the UK. They discuss why Zalando and ASOS are overrated, while Next, Very, John Lewis, Debenhams, and M&S shape the market - and how Decathlon is becoming a powerful launchpad for Europe. Neil shares how logistics and local setup make or break

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00:30

The Great Amazon Vendor Update #LTM128

Let"s talk Marketplace ·

2025/10/09

Amazon doesn't negotiate - it tests your limits. In this episode, Ingrid and Valerie, together with Amazon expert Martin Heubel, reveal what really goes on behind the scenes of the annual vendor negotiations (AVNs). They discuss why brands are facing tougher terms, shrinking margins, and higher investments, and what smart strategies can help turn the tide. Martin explains how sellers can set clear investment caps, use retail media to strengthen their position, and avoid getting caught in Amazon's

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150 results

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