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PODCAST

Liberatory Business with Simone Seol

Let"s build community care, social responsibility, and allyship into every aspect of your business — not as an afterthought, but as a core foundation. Because business isn’t neutral. The way we sell, market, and structure our offers either upholds oppressive systems or actively works to dismantle them.We’re here to have honest, nuanced, and sometimes uncomfortable conversations about what it really means to run a business that is both profitable and radically principled.

business marketing

All Episodes

19:32

26. Fear of being cancelled, Part 2: Why you’re...

Liberatory Business with Simone Seol ·

2025/07/15

What if everything you think you know about being "canceled" is wrong? Your fear of being canceled is based on two common misconceptions about how the world works. Today I'm addressing those misconceptions with evidence that might surprise you. In this episode: Why being "nobody special" is your superpower — the math behind why cancellation attempts fail for most creatorsThe attention span problem plaguing internet mobs — why even major controversies have expiration dates measured in daysThe ...

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39:37

25. Fear of being cancelled, Part 1: How to build an...

Liberatory Business with Simone Seol ·

2025/07/08

The biggest threat to your voice isn't the internet mob.... it's YOU! If you are so afraid of being canceled that you're keeping yourself small, adding 47 disclaimers to every opinion, and editing your every message until it feels nothing like what you really wanted to say... ... let's be clear. You're not being strategic... or professional... or considerate. You're committing slow-motion creative suicide. In other words, you're cancelling yourself before anyone else has a chance to cancel yo...

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54:18

24. Why life coaching is a horrible business

Liberatory Business with Simone Seol ·

2025/07/01

Reality check! Most coaching programs will tell you that building a sustainable business is just a matter of mindset, skills, and persistence. But the rarely-discussed truth? There are deeper structural barriers at play that make life coaching one of the most challenging ways to earn reliable income. My brother Billy Seol, a software engineer and coach, breaks down exactly why life coaching businesses face such steep odds, even when coaching itself is transformative. Listen to learn mor...

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22:45

23. Don’t go “all in.” Get a job.

Liberatory Business with Simone Seol ·

2025/06/24

Having to go back to working a "normal job" means you've failed in your business? Oh hell no. We're thoroughly debunking that dastardly lie in this episode. Listen to learn more about: The unholy truth about who created "GO ALL IN" culture - and why it was never meant for youWhy having a "normal job" is your unexpected secret weapon in business-buildingWhy most people who have all the time and resources in the world to devote to their businesses actually -- surprisingly -- make the LEA...

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92:12

22. My birth chart breakdown: understanding your...

Liberatory Business with Simone Seol ·

2025/06/21

You've probably been told there's something wrong with you: maybe you're "too sensitive" or "too impractical." Maybe one side of you is full of dreamy ideas, and another side of you is hyper-critical and cynical. All of us come with internal contradictions. Most approaches to personal development ask you to "resolve" them... but what if these tensions are meant to be held in creative relationship instead? In this episode, I'm letting you in on the paradoxes that make me ME. I've asked m...

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18:47

21. Don't panic (feat. Rashida Bonds)

Liberatory Business with Simone Seol ·

2025/06/11

We're living through some intense times. The U.S. may be rapidly turning into a dictatorship. We're watching genocides, famines, and refugee crises unfold in real time, in almost every continent. Our message for you? Do not panic. And we have really good reasons why you shouldn't. Listen to this conversation between allyship educator and coach Rashida Bonds and me about how to navigate times of communal crisis. Many people have told us it gave them so much hope and encouragement, ...

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27:06

20. Breaking the addiction to business growth

Liberatory Business with Simone Seol ·

2025/06/10

In this episode, we're talking about the endless quest for 'more, more, and more' growth and how our pursuit of business growth can actually function like an addiction. Listen to hear more about: Why business growth can literally work like an addictive drug — complete with tolerance, withdrawal symptoms, and that never-ending need for a bigger hitHow you know if you've crossed the line from healthy ambition into something destructiveThe unmet emotional needs that usually drive this whole cycl...

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19:45

16. The myth of location independence, inter-being...

Liberatory Business with Simone Seol ·

2025/05/27

The promise of location independence has become the holy grail of entrepreneurial success. But what if our obsession with unlimited mobility is actually disconnecting us from something essential? This episode explores the spiritual and ethical implications of the "work from anywhere" dream. Listen to hear more about: Why the fantasy of complete geographic freedom might be rooted in a fundamental misunderstanding of human interconnectednessThe hidden army of rooted workers whose place-based la...

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12:18

15. A more relational way to handle sales objections

Liberatory Business with Simone Seol ·

2025/05/20

Most sales training treats objections as obstacles to be conquered. This episode introduces a radical shift in how we perceive and respond to the hesitation we encounter in sales conversations. Listen to hear more about: A surprising approach that treats "objections" as valuable information that points to a direction of genuine service rather than obstacles to be overcomeThe subtle but powerful distinction that guides every sales conversationHow to honor both the mind and body wisdom in decis...

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28:19

14. The uncomfortable paradox of business coaching

Liberatory Business with Simone Seol ·

2025/05/13

Let's talk about the elephant in the room: how business coaching profits from financial anxiety in an unstable world, and how we can navigate this tension with integrity. Listen to hear more about: The paradox at the heart of business coaching — how an industry can both help people and profit from their deepest fearsWhy there's no such thing as a "fireproof house" in business, and why promising certainty in an uncertain world creates problematic dynamicsHow binary thinking (good/bad, right/wr...

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31:37

13. Part 2: The Six Pillars of merging marketing...

Liberatory Business with Simone Seol ·

2025/05/06

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34:48

12. Part 1: The Six Pillars of merging marketing...

Liberatory Business with Simone Seol ·

2025/05/06

I'm sharing something that I've been refining for years working with thousands of entrepreneurs who care about more than just profit. Introducing: the Six Pillars that will allow you to feel like your marketing strategy isn't separate from the tenderest, truest heart and soul of your creative work. This isn't just a clever reframe of conventional ideas. It's a completely different way of thinking that looks at marketing as a vehicle of service. Listen to hear more about: Why the most effectiv...

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22:47

My thoughts on using AI for marketing

Liberatory Business with Simone Seol ·

2025/04/29

Let's talk about the elephant in the room: AI and marketing. I'm not anti-AI. But when you're letting AI drive your creative direction instead of supporting it, your audience can sense it — even if they don't know how to explain it. And it's costing you more than you think. Listen to hear more about: What happens when you let the brilliant chaos of your humanity take a backseat to "optimization"How marketing built on genuine human connection creates a totally different resonance The reas...

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27:06

Pricing strategies that actually work

Liberatory Business with Simone Seol ·

2025/04/29

If setting prices for your creative work makes you feel unsure, anxious, or like you're constantly second-guessing yourself — you're not alone. And if you've ever found yourself bouncing between prices, feeling resentful of clients, or apologizing for your rates... this episode is for you. Listen to hear more about: Why "charge what you're worth" is flawed advice (and what to consider instead)The pricing sweet spot: finding the balance between your "drama number" and your "resentment number"W...

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22:51

How to get testimonials that don't suck

Liberatory Business with Simone Seol ·

2025/04/26

If asking for testimonials makes you feel awkward, self-conscious, or like you’re begging for praise — you’re not alone. And if you’ve ever sat on a pile of glowing testimonials that you don’t quite know how to share… this episode is for you. Listen to hear more about: Why you don’t actually need testimonials to validate your work (and why people still buy without them)The real purpose of testimonials (it's not what you think)How to ask for testimonials in a way that’s easeful, respectful, an...

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20:36

11. Incongruence Part 2: The third way between...

Liberatory Business with Simone Seol ·

2025/04/22

In this episode, I’m sharing the second part of my series on incongruence in marketing — why it happens, how it became the norm, and how to build a business that works AND actually feels good to run. Listen to hear more about: Why modern marketing is built on insecurity — and how we got hereHow to spot incongruence in your own business without shame or blameWhat I call “the third way”: a path that’s both soulful and skillfulFour key elements of aligned business: self-knowledge, craft, feedbac...

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30:38

10. Incongruence, Part 1: The cost of misalignment

Liberatory Business with Simone Seol ·

2025/04/18

I'm diving into one of the most overlooked but critical issues in online business: incongruence. This is something few people name, but almost everyone feels. When what you're saying on the outside doesn't match what you're feeling on the inside, your audience can sense it — even if they don’t know how to explain it. And it’s costing you more than you think. Listen to hear more about: The three stages of incongruence that show up at every level of business — from early growth to long-te...

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22:07

9. My thoughts on intellectual theft

Liberatory Business with Simone Seol ·

2025/04/15

Let's about what to do when people copy your work — ouch! Even though it's not fun when it happens, it's still possible to protect your energy, stay focused on your creativity, and keep growing your business without getting stuck in bitterness or overvigilance. Listen to hear more about: Why your best ideas will get copied — and why that’s not the end of the worldHow to stay grounded and creative without policing or obsessing over idea theftThree mindset shifts that help you stay focused on y...

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22:04

8. Building “know, like and trust” without oversharing

Liberatory Business with Simone Seol ·

2025/04/08

Yes, building "know, like, and trust" matters in marketing... ,,, but you don't need to be overly personal, pretend to be everyone's BFF, or spill your deepest secrets! Listen to hear more about: How "know, like, and trust" is actually created in both consumer products and personal servicesWhen you actually need to build relationships, as opposed to having a product that sells itselfThe difference between authenticity and "performing intimacy"Why it's worth it to build relationships wit...

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17:23

7. Upward, lateral, downward: a holistic framework of...

Liberatory Business with Simone Seol ·

2025/04/01

In this episode, I discuss how white supremacy fuels the toxic "endless growth" mindset in business, and offer a healthier three-dimensional framework based on natural limits that transforms how we define success. Listen to hear more about: How white supremacist business frameworks are built on endless, limitless growth - and why that's directly connected to histories of colonization and extractionThe "cancer" metaphor that reveals why all healthy growth in nature has limits, and what this me...

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47 results

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