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PODCAST

Liberatory Business with Simone Seol

Let"s build community care, social responsibility, and allyship into every aspect of your business — not as an afterthought, but as a core foundation. Because business isn’t neutral. The way we sell, market, and structure our offers either upholds oppressive systems or actively works to dismantle them.We’re here to have honest, nuanced, and sometimes uncomfortable conversations about what it really means to run a business that is both profitable and radically principled.

business marketing

All Episodes

35:31

46. Rescue your dreams from capitalism: visioning at...

Liberatory Business with Simone Seol ·

2025/11/04

Capitalism taught you that "generational wealth" is the pinnacle of success. But what if that vision is actually a trap designed to keep you stuck? Your ancestors might be crossing their arms and giving you a side-eye, asking: "Really? Is that all you think you're here for?" Listen to hear more about: How to think at the scale that your ancestors knew (but capitalism made you forget)Why whatever you're doing now is a fraction of what you're capable of — and what your ancestors have mark...

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48:26

45. Revolutions need revenue: LIBERATORY PRICING -...

Liberatory Business with Simone Seol ·

2025/10/30

You don't have to choose between extractive capitalist pricing and guilt-driven discounts that burn you out. We offer you a third way: liberatory pricing, which allows your business to thrive as an engine for redistribution. Listen to hear more about: How fear and imposter syndrome masquerade as virtueThe hidden costs of discount culture and scholarship programsThe game-changing redefinition of what "accessible" meansWhat equity looks like at different business stages: early, intermediate, an...

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17:23

44. Why I raised my course price from $460 to $3000

Liberatory Business with Simone Seol ·

2025/10/29

In the planning stage my new course, Ancestral Wealth, I told my mom that we'd be selling it for $460. Her next words to me were — no joke — "That's an embarrassment." Um. Excuse me. What? What followed was a conversation that cracked my brain open — about accessibility, investment, transformation, and the uncomfortable truths I'd been avoiding. Listen. --- Ancestral Wealth starts December 9th. Applications are open now. https://play.simonegraceseol.com/anc...

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38:01

43. Unlearning scarcity: How to steward big money -...

Liberatory Business with Simone Seol ·

2025/10/28

You can have the most beautiful vision for change — but without material resources, your vision can't go very far. Dr. Joey Liu and I chat about why good-hearted people have been systematically kept away from money, and what becomes possible when we step into our power as stewards of capital. Listen to hear more about: Why scarcity is a lie... there's actually a f*ck ton of money in the worldWhy decolonization REQUIRES massive amounts of capitalWhy business gives you autonomy over capit...

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57:45

42. Your ancestors are your liberatory business...

Liberatory Business with Simone Seol ·

2025/10/25

When you know who dreamed of you, who sacrificed for you, who cleared the path for your existence — it becomes impossible to feel small. I'm inviting you to join me and Dr. Joey Liu for a conversation about why ancestral communion is essential decolonization work — and why remembering where you come from gives you a depth of power that nothing else can replace. Listen to hear more about: The practical — not just spiritual — importance of connecting to your ancestorsWhat gives ancestral ...

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21:03

41. Small Sell vs. Big Sell

Liberatory Business with Simone Seol ·

2025/10/21

You're making offers for your thing — your program, your membership, your product — and wondering why people aren't buying. Here's what's probably happening: you're only selling the "big sell" and skipping the "small sells." In this episode, you'll learn about: The five things people have to believe before they'll click your buy button — and why believing in your offer isn't even close to enoughWhy someone might love what you do and still never buy from youHow to make what you offer feel as c...

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30:18

40. How to practice allyship when we're all in danger...

Liberatory Business with Simone Seol ·

2025/10/14

So many of us are actually scared right now — for ourselves, our loved ones and neighbors. So many are asking: “What can I do?” In this episode, Rashida Bonds and I offer the answer. We’re talking about simple acts of care as the most powerful weapon of resistance. Listen to hear more about: Reasons to feel hopeful in this moment in historyHow the people in power have always used the same playbook to divide us (and why knowing this changes everything)Why caring for each other is a...

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21:51

39. Invitation to Chuseok celebrations

Liberatory Business with Simone Seol ·

2025/10/07

I'm celebrating Chuseok — one of Korea's biggest holidays — and I'm inviting you to join me, because the thousand-year-old wisdom at the heart of this tradition has never been more urgent. In a world that tells us that "self-made" is a real thing, that we're separate from nature, and that texts and FaceTime are enough, Chuseok whispers a different truth. And it might be exactly what you need. Listen to hear more about: Why your ancestors matter — and they might not be who you thinkThe harvest...

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19:31

38. The "Spiritual"-to-MAGA Pipeline: why colonized...

Liberatory Business with Simone Seol ·

2025/09/30

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99:04

37. Loving The Poop Of Life (interview with Danny Lim)

Liberatory Business with Simone Seol ·

2025/09/23

Back in March 2025, I recorded a raw and intimate conversation in Finland with my friend Danny Lim, the preeminent life coach and coach trainer of Singapore. In this episode, we talk about: Why I share from oozing wounds, not healed scars — and why I don't believe in the idea of "oversharing" My time in the "void" where I lost all clarity and thought I might never get it backWhat it's like to run a business on pure gut feeling Why everyone you admire is exactly as fucked...

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22:20

36. Intentional, aggressive, and imperfect care

Liberatory Business with Simone Seol ·

2025/09/17

Who cares if you've made millions of dollars and helped thousands of people... if you have no one you trust to pick up the phone at 2 AM when your world is falling apart? We live in an individualistic, "mind your own business" culture that has created in widespread deep loneliness, and "connection for sale." I'm sharing my personal practice of changing this culture: I call it intentional, aggressive, and imperfect care. Listen to discover: Why success, acclaim, and riches are worth noth...

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36:26

35. Business does NOT equal capitalism: a guide for...

Liberatory Business with Simone Seol ·

2025/09/17

Capitalism is so entrenched in our world, it's hard to think of business, money, and wealth outside of it. And yet, capitalism is extremely new to human history — even the history of human commerce. Commerce that connected and enriched humanity, as opposed to exploit and extract, has existed for thousands of years before capitalism. And it's time for us to reclaim and re-create what commerce can look like. Listen to hear more about: What sophisticated human commerce looked like for thousands ...

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21:28

34. YES to millionaires, NO to billionaires

Liberatory Business with Simone Seol ·

2025/09/09

Millionaire. Billionaire. These words get thrown around like they're similar, but they're far from the same. One is disastrous for the health of local economies, and the other is not. Listen to hear more about: What I learned from the Official Historian of the City of Detroit about the former wealth built by hundreds of Black business owners - which were destroyedThe difference in the scale of millionaire vs. billionaire wealth.How distributed vs. concentrated wealth changes communities...

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35:47

33. Radical Hope: A Technology of Future Creation

Liberatory Business with Simone Seol ·

2025/09/02

If you've been searching everywhere for hope — in politics, business, self-development — only to find yourself more discouraged than when you started, this episode is for you. The surprising thing is that conventional ideas about hope might actually be keeping us trapped in the very systems we need hope to escape from. In this episode, we'll explore: Why conventional ideas about hope will always lets us downWhy your deepest pain might actually be the doorway to the change you're meant t...

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37:15

32. How to find your people: Part 4. Slow growth is...

Liberatory Business with Simone Seol ·

2025/08/26

In this final episode of our series on finding your people, we explore why slow growth is the only real growth — and why the obsession with speed is actually working against your long-term success. In this episode, you'll learn about: Why the Charlie Munger/Warren Buffett investment philosophy applies directly to online business growthThe hidden costs of chasing shortcuts — and how they actually train your brain to think in ways that lose moneyFour business fundamentals that predict long-term...

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26:21

31. How to find your people: Part 3. Put creativity...

Liberatory Business with Simone Seol ·

2025/08/19

In the third episode of our 3-part series on finding your people, we explore why marketing is actually an art form, not just a business strategy — and why this shift might change everything about how you attract the right people to your work. In this episode, you'll learn about: Why memorable marketing comes from creative vision -- and how to let your artistry lead your strategyFour paradigm shifts that move you away from chasing followers How to work with (not against) your unique...

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20:04

30. How to find your people: Part 2. Decolonize the...

Liberatory Business with Simone Seol ·

2025/08/12

You've probably heard this advice a million times: "give value." Offer something helpful, useful, desirable... so that you can build trust, establish authority, and strengthen relationships. Sounds good, right? Well, weirdly enough, this popular advice might just be exactly what's keeping your people from finding you. Listen to this episode to explore: Why the ubiquity of "giving value" makes your shares invisibleWhy this framework sets up an impossible mental calculation that drives go...

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37:46

29. How to find your people: Part 1. Talk less about...

Liberatory Business with Simone Seol ·

2025/08/05

Let me help you find your people online (Worksheet included below!) The biggest mistake I see people making? Talking too much about your work — and not enough about the human being YOU are. This is a huge mistake... but it's one you can fix! Stop hiding behind "professional" content (e.g. your expertise, frameworks, tips and tricks) and give people a chance to find out: do I actually vibe with this human being? Listen to this episode to discover: What your brain is really scanning for w...

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23:45

28. YES to authenticity, NO to personal branding

Liberatory Business with Simone Seol ·

2025/07/29

The promise of "personal branding" has become gospel in online business circles. Build your brand, they say. Package yourself for maximum market appeal. But what if this entire approach is not just wrong, but actively harmful to both your business and your humanity? Listen to explore: Why personal brands are a less reliable business strategy than you've been toldThe crucial difference between strategic "authenticity" and genuine human expression — and why only one builds sustainable business ...

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25:34

27. Fear of being cancelled, Part 3: Why cancellation...

Liberatory Business with Simone Seol ·

2025/07/22

In this final episode of our 3-part series on overcoming your fear of being cancelled for good, we'll explore why "cancellation" isn't real... and even if it is, it has far less power to hurt you than you think. In this episode, you'll learn about: The vast gap between your loudest critics and those who actually make your business workWhy critics don't get in the way of your work -- and may sometimes even help your impactThe key differences between constructive feedback and bad faith attacks ...

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