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PODCAST

Power Hour Optometry

The Power Practice

Join us for the latest ideas and innovations in the optometric industry. Brought to you every Wednesday by Power Practice. Learn more at www.PowerPractice.com

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All Episodes

55:50

AOA Leaders Take on Vision Benefit Managers:...

Power Hour Optometry ·

2025/08/13

In this rare behind-the-scenes episode of Power Hour, host Eugene Shatsman is joined by an all-star panel from the American Optometric Association — Dr. Thomas A. Lucas, Jr. (Director of Advocacy, Texas Optometric Association), Dr. Jacqueline M. Bowen (President, AOA), and Dr. Jon F. Pederson (Trustee, AOA). Together, they pull back the curtain on the legislation, advocacy strategies, and state-level victories that are beginning to rebalance the power dynamic in eye care.

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01:04:38

The Myopia Management Mindset: How Top ODs Convert...

Power Hour Optometry ·

2025/08/05

In this Power Hour episode, host Eugene Shatsman brings together two of the most respected leaders in the field: Dr. Brianna Rhue and Dr. Thanh Mai. Collectively, their practices manage thousands of active myopia patients across multiple locations. They’ve guided countless other ODs to success, and they’re here to give you a play‑by‑play of what works, what doesn’t, and how to take your results to the next level.

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56:19

How Should You Pay Your Doctors? Metric of the...

Power Hour Optometry ·

2025/07/30

Ever wonder what your associate doctors should really be producing? Or how to fairly structure pay in today’s competitive market? Welcome to the latest installment of the Power Hour’s Quarterly Metrics Roundup, where this quarter’s spotlight is on one of the most crucial, and often misunderstood topics: how to pay your doctors properly.

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58:49

The Eyecare Industry’s Big Reset: Data Trends,...

Power Hour Optometry ·

2025/07/23

There’s no sugarcoating it: the data shows the eye care industry is facing headwinds. Patient volume is down. Consumer sentiment is shifting. Tariffs are rattling supply chains, and the future of our biggest industry event is being reimagined.

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53:08

Bringing Aesthetics into Optometry: Dr. Chelsea Kesty...

Power Hour Optometry ·

2025/07/16

Is optometry the next frontier for aesthetic medicine? In this insightful episode of Power Hour, host Eugene Shatsman welcomes double board-certified dermatologist Dr. Chelsea Kesty to explore a booming opportunity: aesthetic procedures in and around the eye, and how optometrists can responsibly and profitably tap into it.

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59:39

Designing a Practice That Works for Your Life: Dr....

Power Hour Optometry ·

2025/07/09

In this eye-opening episode of The Power Hour, Eugene Shatsman sits down with Dr. Ruth Mannschreck, a seasoned dentist, business strategist, and founder of Shoreline Strategies LLC, who shares the transformational story of how a personal crisis forced her to completely rethink how her business operated. The result? Fewer hours, more profit, and a healthier team culture, all built through a model she now teaches to small business owners across healthcare.

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59:53

How Pursuing Passions Outside Optometry Can Grow the...

Power Hour Optometry ·

2025/07/02

What if scaling your optometry practice isn’t inside the exam lane, but outside it? In this week’s episode of Power Hour, Eugene Shatsman sits down with a legend in the industry — Dr. Gary Gerber, co-founder of Treehouse Eyes, seasoned consultant, and founder of the Power Practice, for a conversation that breaks every mold you’ve come to expect from practice growth advice.

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48:14

AI Is Changing the Way You Practice: What Every...

Power Hour Optometry ·

2025/06/25

In this forward-looking episode of Power Hour, host Eugene Shatsman is joined by Dr. Scot Morris and Dr. Rehan Ahmed — AI innovators and co-editors of the acclaimed AI in Eyecare journal. These aren’t theorists, they’re clinicians embedded in the tech that’s actively shaping the future of optometry.

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54:02

Mental Fitness Is the Missing Link: How Your Mindset...

Power Hour Optometry ·

2025/06/18

Every leader has saboteurs. The question is — are yours running the show? In this episode of Power Hour, host Eugene Shatsman sits down with Natalie Siston, international speaker, bestselling author, and Lead Presenter at Positive Intelligence, to unpack one of the most transformative frameworks in leadership today: mental fitness.

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57:36

Inside the EHR Black Box: What’s Helping, What’s...

Power Hour Optometry ·

2025/06/12

Why does your EHR feel more like a burden than a solution? Eugene Shatsman sits down with leaders from RevolutionEHR, Eyefinity, and practicing ODs to discuss the painful realities of optometric software — and what the next generation must do differently.

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53:20

Vision Beyond Sight: How the Two Blind Brothers...

Power Hour Optometry ·

2025/06/04

What if the very thing you thought would hold you back, became the motivation behind your greatest impact? In this deeply personal and inspiring episode of Power Hour, host Eugene Shatsman sits down with Brad and Brian Manning — the powerhouse duo behind Two Blind Brothers, to explore how vision loss sparked one of the most purpose-driven brands in America.

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50:46

Tech-Enabled Practice Growth: AI, Automation & the...

Power Hour Optometry ·

2025/05/28

Technology is no longer a “nice-to-have” in optometry — it’s the edge that separates growing practices from stagnant ones. In this episode of Power Hour, Eugene Shatsman brings together two leading innovators transforming how care is delivered and experienced: Grant Schmid, VP of Business Development at Altris AI, and Steven Marinkovich, Sr. Director of Sales at Adit. Together, they unpack how AI and automation are already reshaping clinical decisions, patient communication, and what the fully

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01:04:15

The Quarterly Roundup: Vision Metrics Every OD Should...

Power Hour Optometry ·

2025/05/21

What do the fastest-growing practices in optometry have in common? They track the right numbers, and know how to act on them. In this data-packed episode of Power Hour, Eugene Shatsman welcomes back Dr. Jason Lake, founder of the Elevate Conference and a recognized leader in practice analytics, to kick off a brand-new quarterly series built for the numbers-driven OD.

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54:13

Seeing Fewer Patients and Earning More: Inside a...

Power Hour Optometry ·

2025/05/14

You don’t need more patients — you need more from each visit. That’s the lesson Dr. Janelle Davison learned after transforming her practice into a lean, high-performing operation that runs on technology and trust. She didn’t scale by adding exam slots. She scaled by designing a smarter model, one that prioritizes revenue per patient and gets patients saying “yes” before they even walk in the door.

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01:01:10

Redefining Optical Sales: Mindset Shifts and Training...

Power Hour Optometry ·

2025/05/07

Optical is often the most overlooked revenue driver in your practice — but not for Kayla Ashlee. As founder and CEO of Spexy, and the creator of FrameTurn®, Kayla has trained hundreds of optical teams on how to turn product conversations into moments of trust, clarity, and connection.

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52:12

Innovator Series Finale: Top Strategies for an...

Power Hour Optometry ·

2025/04/30

Efficiency isn’t just about cutting costs — it’s about finding new growth opportunities, and two major innovations are leading the way forward. In this final installment of our Power Hour Innovator Series, Eugene Shatsman sits down with the teams behind Barti and Teem — two companies transforming how practices run smarter, not harder.

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01:02:19

The ROI of Experience: How to Build Loyalty Through...

Power Hour Optometry ·

2025/04/24

In this episode of Power Hour, renowned author and customer experience strategist, Dr. Joseph Michelli, joins Eugene Shatsman to explore how practices can craft emotional, memorable, and loyalty-driven experiences that set them apart. With a track record that includes Starbucks, Mercedes-Benz, Ritz-Carlton, and Zappos, Michelli unpacks how optometry practices, no matter the size, can apply the same principles used by global giants to delight patients and strengthen practice growth.

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52:22

The Profit-Driving Tech Strategy That Majority of...

Power Hour Optometry ·

2025/04/16

Most practices think buying the latest technology will automatically boost revenue — but Dr. Sage Hider says it’s not about what you buy, it’s how you use it.

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47:14

Through His Eyes: How Zeiss Lenses Helped...

Power Hour Optometry ·

2025/04/09

This isn’t a clinical episode, it’s a human one. Kenneth Hines, known online as Professor Hines, is a celebrity photographer with a global portfolio. Despite depending on his eyes to make a living, he quietly lived with deteriorating vision, avoiding the eye doctor for over a decade. It wasn’t cost. It wasn’t access. It was something deeper.

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01:02:29

Why Patient Experience Is the #1 Untapped Revenue...

Power Hour Optometry ·

2025/04/02

Some patients walk out feeling wowed. Others walk away — and never come back. What’s the difference? It’s not your prices. It’s not your credentials and the experience. In this eye-opening episode of Power Hour, Eugene Shatsman sits down with Shareef Mahdavi — industry consultant, speaker, and author of Beyond Bedside Manner — to expose one of the most overlooked (yet most profitable) parts of practice growth: the patient experience.

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