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PODCAST

Marketing Momentum for Agencies

The Marketing Momentum for Agencies Podcast aims to empower agency and consultancy founders, and their teams, to grow their businesses through marketing and sales excellence. The podcast includes solo episodes and fantastic guest interviews. But whatever the episode, you are guaranteed to have ‘aha’ moments and actionable tips and advice highly relevant to your business. This BS and fluff-free zone helps you navigate the challenges and choppy waters of agency life. The content covers the full

business marketing

All Episodes

57:16

Boost Your Agency's Productivity with AI Agents -...

Marketing Momentum for Agencies ·

2025/08/06

In this episode, we dive into the transformative world of AI agents and their pivotal role in marketing automation. Join us as Dan Sanchez, an AI marketing strategist, unravels the complexities of AI agents, explaining how they streamline workflows, enhance productivity, and revolutionize marketing strategies. Discover practical steps to set up AI agents and explore their potential to autonomously handle tasks, bridging gaps in traditional automation with intelligent solutions. Whether you're a

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16:35

Twelve Frank, Actionable Tips and Advice To Improve...

Marketing Momentum for Agencies ·

2025/07/30

Struggling to get visibility and leads from LinkedIn? Tracey Burnett, a LinkedIn specialist shares 12 actionable tips for improving LinkedIn lead generation and visibility. The discussion emphasises the importance of differentiation, engagement over impressions, consistency in content creation, and leveraging LinkedIn's features effectively. Tracey offers insights on how to build authentic connections, the risks of lead generation automation, and the benefits of newsletters for increased visibility

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16:52

Follow or Connect on LinkedIn

Marketing Momentum for Agencies ·

2025/07/23

Is there a benefit of having 6 million LinkedIn followers like Gary Vaynerchuk? Find out in this episode, where Tracey Burnett talks about the critical differences between followers and connections on LinkedIn, how to build the numbers, and emphasises the importance of each in building meaningful relationships for networking, lead generation and thought leadership. She shares insights on how to effectively use LinkedIn to enhance visibility and engagement, while also providing actionable strategies

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62:44

How to Get a Meeting with Anyone: A Revolution in...

Marketing Momentum for Agencies ·

2025/07/16

Have you ever wondered what would happen if you sent a live pigeon to a Fortune 500 CEO to get a meeting?Or would you like to know about a unique approach to land your dream meetings where response rates have exceeded 300% and ROI soars into the millions of per cent, even with senior people in large businesses? If the answer to those questions is a resounding yes, listen in. Tracey Burnett and Stu Heinecke explore unconventional strategies for getting meetings with high-profile individuals. They

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59:12

How Strategic Thought Leadership Can Transform Your...

Marketing Momentum for Agencies ·

2025/07/09

In this conversation, Chris McNeil discusses the concept of strategic thought leadership, emphasizing its importance in today's marketing landscape. He explains how it differs from traditional thought leadership by focusing on audience engagement and the creation of value.CHAPTERS 00:00 Introduction to Strategic Thought Leadership 05:37 Defining Thought Leadership for Small Business Owners 08:40 AI's Role in Thought Leadership 11:17 Creativity and Innovation in Thought

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73:47

Accelerating B2B Sales - A Framework for More...

Marketing Momentum for Agencies ·

2025/07/02

If you would love to find more prospects, get more sales meetings booked and make more sales, this episode is for you.In this episode Tracey Burnett is talking to Chaz Horn, a sales, marketing, and mindset strategist, author of The B2B Blueprint to Predictable Sales, and founder of Mastery of B2B Sales. He helps entrepreneurs move from selling to serving using his TTABS framework, which aligns sales and marketing into one seamless process, to help his clients generate 40K+ meetings and onboard

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67:57

Why Most Agencies Miss Out on Easy New Business Wins...

Marketing Momentum for Agencies ·

2025/06/27

Is your agency still juggling spreadsheets? Wondering if a CRM is really worth the time and trouble? In this episode Tracey Burnett chats with Rob Manne, founder of Inflectiv.co, about the real-world power of CRM systems for creative and marketing agencies.Rob draws on decades of agency and sales experience to reveal: - Why most agencies miss out on easy growth (and how to fix it) - How to move beyond “random acts of marketing” to a repeatable, data-driven process - The right (and wrong) ways

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17:35

Why Most Agencies Miss Out on Easy New Business Wins...

Marketing Momentum for Agencies ·

2025/06/25

Is your agency still juggling spreadsheets? Wondering if a CRM is really worth the time and trouble? In this episode Tracey Burnett chats with Rob Manne, founder of Inflectiv.co, about the real-world power of CRM systems for creative and marketing agencies.Rob draws on decades of agency and sales experience to reveal: - Why most agencies miss out on easy growth (and how to fix it) - How to move beyond “random acts of marketing” to a repeatable, data-driven process - The right (and wrong) ways

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23:21

Get Your Sales Mojo Back & Captivate Your Most...

Marketing Momentum for Agencies ·

2025/06/19

In this episode, Tracey delves into the critical role of sales in driving business growth for marketing agencies. With a focus on the current challenges agency owners face, including declining profits and low confidence, Tracey encourages listeners to rethink their approach to lead generation and sales. Tracey emphasises the importance of creativity and personalisation in outreach, advocating for a shift from mass marketing to a more targeted, human-to-human strategy. KEY TAKEAWAYS Agency

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14:12

Stand out or Lose Out - The Power of Specialisation

Marketing Momentum for Agencies ·

2025/06/11

In this episode, Tracey Burnett dives deep into the single most powerful lever for agency growth: specialisation. Whether you call it niching, positioning, or differentiation, this is about carving out a space in the market where your agency isn’t just another option, you are the option. Find out why agencies with a clear specialism grow 2.5x faster than generalists and can command fees up to 40% higher. You’ll hear the hard-hitting stats: agencies that specialise see, on average, a 26%

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17:51

How Agencies Can Use LinkedIn Newsletters to Boost...

Marketing Momentum for Agencies ·

2025/06/04

Ready to cut through the LinkedIn noise, build your agency’s credibility, and land right in your ideal clients’ inboxes? In this solo episode, Tracey Burnett pulls back the curtain on one of the most powerful and underused tools to bring you new clients: LinkedIn Newsletters. She breaks down exactly what a LinkedIn Newsletter is, why it’s a total no-brainer for agencies, and how you can use it to boost your authority, visibility, and even your Google ranking. She shares practical

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50:30

A Super Connector's Innovative Guide to Networking,...

Marketing Momentum for Agencies ·

2025/05/28

In this episode, Tracey Burnett is joined by Mike Adams, the Networking King, serial networker, super connector, and founder of IntroStars, which helps millions of people make, and receive, high value business introductions and monetise every successful referral. With IntroStars, Mike is reimagining what it means to make introductions that really matter. We talk about the best networking strategies, the shifts that you can make to improve your networking experience so that you enjoy the process, and

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19:47

Lead Generation Automation - The Best Route to...

Marketing Momentum for Agencies ·

2025/05/21

In this episode of the Marketing Momentum for Agencies podcast, Tracey Burnett discusses the pros and cons of automating your lead generation, the part it can play in the sales process, and whether you should use this software at all. She emphasises the importance of human to human relationship building in marketing while acknowledging the role of the range of marketing automation tools available. The episode covers various aspects of lead generation, including the necessity of a solid sales

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19:31

Leveraging your Employees Skills to Increase Your...

Marketing Momentum for Agencies ·

2025/05/14

In this episode, Tracey Burnett shares valuable insights on how agencies can effectively resource their business development efforts by leveraging existing employees. With over three decades of experience in lead generation, marketing, and sales, Tracey discusses the common challenges agencies face in generating new business and explores four key options for addressing these issues. He emphasises the untapped potential of current staff as a cost-effective and authentic source of marketing support,

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19:02

Six Reasons Why You Are Not Getting Leads From LinkedIn

Marketing Momentum for Agencies ·

2025/05/07

In this episode of the Marketing Momentum for Agencies podcast, Tracey Burnett discusses the key reasons why businesses struggle to generate leads on LinkedIn. She emphasises the importance of having a quality 1st connections network, understanding your target audience, maintaining visibility, creating engaging content, and building genuine relationships rather than focusing solely on sales. Tracey provides actionable insights and strategies to improve lead generation efforts on LinkedIn,

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45:17

Why Internal Roles Matter in Agency Growth

Marketing Momentum for Agencies ·

2025/04/30

In this episode, Tracy interviews Harv Nagra, Head of Brand Communications at Skoro and the host of 'The Handbook', an agency operations podcast. Harv shares his fascinating career journey from digital producer to operations expert, highlighting the critical role of effective operations in maintaining client relationships and ensuring project success. They discuss the importance of having the right internal roles within an agency, the challenges of imposter syndrome faced by freelancers, and the

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18:42

What 40 Years Taught Me About Success: Eight...

Marketing Momentum for Agencies ·

2025/04/23

In this episode, Tracey Burnett shares what she has learnt from my career over the decades - her failures, disappointments, mistakes, skills, and experience of running her own business to create eight success principles that will offer you her wisdom and advice about how you can achieve greater levels of success. These principles emphasise the importance of setting non-negotiable goals, maintaining consistency, being authentic, striving for excellence, embracing grit and resilience, nurturing

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63:59

Unlocking LinkedIn: Strategies for Success and What...

Marketing Momentum for Agencies ·

2025/04/16

In this conversation, John Espirian and Tracey Burnett discuss the importance of building genuine LinkedIn connections, the risks of automation, and the value of LinkedIn Premium services. John emphasises the effectiveness of LinkedIn newsletters for visibility and engagement, and provides actionable strategies for generating leads and enhancing content engagement. In this conversation, John and Tracey discuss the nuances of effective communication on LinkedIn, emphasising the importance of

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19:12

Seven Proven Strategies to Generate Leads and Attract...

Marketing Momentum for Agencies ·

2025/04/09

In this episode, and today I am covering a topic key to your agency’s survival - finding new business. I identify seven reasons why enquiries are not coming in at the desired rate and I am going to give you some solutions to each one. These are proven strategies that I have used for my own business and my client's businesses. KEY TAKEAWAYS Relying solely on referrals can lead to inconsistent revenue. It's essential to proactively develop a marketing strategy that includes various lead

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13:22

Insights from the 2025 Benchpress Research for UK...

Marketing Momentum for Agencies ·

2025/04/02

In today's episode, Tracey takes a look at the recently released 2025 Benchpress Research, which uncovers critical insights about UK agencies earning under one million pounds. She discusses the challenges faced by agency owners, including rising redundancies, falling hourly rates, and cash flow issues. KEY TAKEAWAYS Agencies should prioritise measuring and improving their gross profit rather than just revenue. A significant number of agencies (32%) are missing out on vital insights by not tracking

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48 results

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