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PODCAST

Marketing Momentum for Agencies

The Marketing Momentum for Agencies Podcast aims to empower agency and consultancy founders, and their teams, to grow their businesses through marketing and sales excellence. The podcast includes solo episodes and fantastic guest interviews. But whatever the episode, you are guaranteed to have ‘aha’ moments and actionable tips and advice highly relevant to your business. This BS and fluff-free zone helps you navigate the challenges and choppy waters of agency life. The content covers the full

business marketing

All Episodes

73:09

Why Consistent Marketing Beats Talent Alone in Agency...

Marketing Momentum for Agencies ·

2025/12/18

In this conversation, Dominic Bonaker emphasizes the importance of practical experience in sales, particularly through cold calling, as opposed to theoretical knowledge gained from books. He advocates for embracing discomfort and learning from mistakes as a crucial part of personal and professional growth.CHAPTERS Introduction and Background - 00:00:00 Pivoting the Business Model - 00:03:00 The Role of AI and Data - 00:09:00 Marketing Strategies and Client Relations - 00:15:00 Advice for

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82:10

From 40% Client Loss to £3M+: How Jaye Cowle Built a...

Marketing Momentum for Agencies ·

2025/12/11

If you’re feeling the squeeze right now with a slower pipeline, cost-cutting clients, AI noise everywhere, this episode is for you.In this episode of “Agency Success Stories. The Inside Track”, I’m joined by Jaye Cowle, founder of performance agency Launch, who has grown her business from high six figures to multi-million revenue in a tough market. We get into: Why so many agencies are “successful despite themselves” The mindset she leans on when the numbers look scary and the practical

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87:07

Value, Reputation, Results: How Damon Burton Achieved...

Marketing Momentum for Agencies ·

2025/12/04

The third in the limited series, ‘Agency Success Stories. The Inside Track. Most agencies chase leads, pump money into ads, and still feel like they’re pushing uphill. Damon Burton built SEO National into a multi-million agency without ads, without cold outreach, and without sacrificing his sanity.In this episode, Damon shares how he: Turned a side project into an in-demand SEO agency built on results and reputation Uses simple systems, clear positioning and a ‘no chasing’ rule to attract the

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91:36

What It Really Takes to Scale an Agency: Inside...

Marketing Momentum for Agencies ·

2025/11/27

Have you ever fired big-name clients or let go of 80% of your team… on purpose? In this episode of the series 'Agency Success Stories - The Inside Track', I sit down with Gilad Bechar, founder & CEO of world-renowned, mobile-first growth agency Moburst, with clients including Google, YouTube, Uber, Dropbox, Samsung and more. On the outside, Moburst looks like the dream: global brands, awards, acquisitions. But Gilad takes us behind the scenes to the

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67:41

People Skills, Commercial Awareness, Genius New...

Marketing Momentum for Agencies ·

2025/11/20

Thirteen years of easy inbound… then silence, no new business for six months. Trenton Moss didn’t chase more leads; he built ICP communities that created no-pitch, huge wins, trained his team to lead clients, developed commercial awareness within the team, and added real accountability for himself. This is a playbook for founders who want resilience over roulette, and revenue without the circus. This is the first of a mini series, 'Agency Success Stories: The Inside Track'.CHAPTERS Introduction

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36:19

Father, Fighter, Founder, Designer: Chris Flynn on...

Marketing Momentum for Agencies ·

2025/11/13

What would you do if your child’s life depended on money, not science?Aria Flynn is four years old and one-in-8-billion: she has a unique LONP1 mitochondrial mutation with no UK NHS treatment path. Her parents, Chris and Adriana, are looking for solutions. They know exactly where to go to get Aria the help she needs when they have the necessary funds. In this conversation, Chris (founder of Flynn Product Design) shares Aria’s story, and the plan that could change her trajectory: drug repurposing

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13:03

Position • Profile • Prospect: A Human Playbook for...

Marketing Momentum for Agencies ·

2025/11/06

In this episode, Tracey Burnett talks about reducing the reliance on networking and referrals, and how to effectively use human to human, personalised outreach. She emphasises the importance of having a clear target audience to enhance marketing effectiveness and how to gain control over sales and revenue.LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email:

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12:31

Turn Goals into Clients: How Agencies Build...

Marketing Momentum for Agencies ·

2025/10/30

Random acts of marketing won’t build a pipeline. Tracey shows you how to turn clear business goals into clients—by knowing your numbers first. You’ll map projected revenue from existing clients and referrals, track real conversion points (inbound, outreach, proposals, wins, lifetime value), and decide whether your targets are realistic with your current resources. We’ll also cover smart levers: repositioning, repackaging services, adjusting fees, and crafting a brand story that beats “sea of same”

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63:14

Unlocking Social Media ROI: The 3C Framework

Marketing Momentum for Agencies ·

2025/10/22

In this episode, Tracey Burnett talks to Andrew Jenkins, CEO of Volterra, discussing the complexities of measuring social media ROI through the three Cs: Community, Content, and Conversion. They explore the importance of authenticity, the role of AI in enhancing creativity, and the significance of personal branding on platforms like LinkedIn. The conversation emphasizes the need for consistency in content creation and the importance of understanding the customer journey to effectively leverage

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16:43

Stop Marketing Harder. Start Marketing Smarter

Marketing Momentum for Agencies ·

2025/10/15

In this episode of the Marketing Momentum for Agencies podcast, Tracey Burnett discusses how to market smarter by focusing on clarity and trust rather than simply increasing the volume of marketing efforts. She emphasises the importance of clear messaging, building trust through consistency, and preparing for leads effectively. The conversation highlights the need for agencies to create a seamless client journey and to ensure that their marketing efforts are aligned with their overall messaging and

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49:46

Turn Clients Into Advocates: A Practical Playbook for...

Marketing Momentum for Agencies ·

2025/10/08

What if your next big growth opportunity isn’t in winning new clients but keeping the ones you already have?In this episode of Marketing Momentum for Agencies, I talk with Remeny Armitage, founder of Brilliant & Human, who has spent 20+ years helping agencies uncover what their clients really think and turning that insight into loyalty, advocacy, and profit. We talk about: - The three biggest mistakes that quietly kill client relationships - How one agency went from 22% to 77% client

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12:05

Boosting Your LinkedIn Post Visibility

Marketing Momentum for Agencies ·

2025/10/01

In this episode, Tracey Burnett delves into the intricacies of the LinkedIn algorithm, sharing insights from recent research to help listeners enhance their post visibility and engagement. She discusses common pitfalls that can hinder reach, such as emoji overload and engagement bait, and offers practical strategies for creating engaging content. Tracey emphasizes the importance of authenticity and building genuine connections on LinkedIn, encouraging listeners to focus on clarity and consistency in

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50:32

Selling Authentically, Pressure-Free Sales with...

Marketing Momentum for Agencies ·

2025/09/24

In this episode, Tracey Burnett speaks with sales strategist Aleasha Bahr about the Black Sheep Sales Method, which emphasizes authentic selling without pressure or sleaze. Aleasha shares insights on how to create high-converting sales conversations, the importance of objection prevention, and the role of proposals in the sales process. They discuss when founders should step back from sales, the significance of client retention, and how to build a sales culture in growing companies. The conversation

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14:10

Business Development: How to Win Big by Focusing Small

Marketing Momentum for Agencies ·

2025/09/17

Prospecting shouldn’t feel like spinning plates. Yet too many agencies waste hours blasting out generic LinkedIn messages, chasing hundreds of 'leads' that never convert. The truth? More prospects don’t equal more sales. They equal more noise, more wasted time, and fewer wins.In this episode, Tracey Burnett shares her proven '20 Prospect Rule', a focused, account-based approach that helps you build genuine relationships and win better clients. Tracey explains why cutting your bloated list down to

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66:53

Increase Your Sales with Effective Sales Strategies...

Marketing Momentum for Agencies ·

2025/09/10

In this episode, I am talking to Alice Heiman, the number one authority on what CEOs need to know about sales about the gamechangers in sales, mending a faltering sales process, the importance of mindset, the role of the CEO in sales, and bringing the creativity back into sales to make it fun for you and to increase your sales success. In short, how to revolutionise your sales!CHAPTERS

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51:23

Crafting Digital Dreams and Happy Clients with Wix...

Marketing Momentum for Agencies ·

2025/09/03

If you are a website designer, or aspiring website designer, then this episode is for you. Tracey Burnett speaks with Karima Williams, the owner of Dreamworth and Co, about her journey in website design and digital marketing. Karima shares her passion for transforming digital spaces. She explains her preference for Wix Studio over other platforms, highlighting its ease of use, functionality, and support. The conversation also covers the benefits of Wix Studio for both designers and clients,

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59:32

AI in Marketing: Transforming Strategies for the...

Marketing Momentum for Agencies ·

2025/08/27

AI is changing the marketing landscape. Tracey Burnett speaks with Chris Bolton, a marketing expert and founder of Diviner agency. They discuss this evolving landscape of marketing, particularly the impact of AI and the importance of brand differentiation. Chris shares insights on agency growth strategies, the significance of client reviews when trust is more important than ever and introduces his new platform, Prompt Reviews, designed to help businesses gather and manage reviews effectively. The

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64:51

How to Prepare For, and Win More Pitches - Marcus...

Marketing Momentum for Agencies ·

2025/08/21

In this engaging conversation, Marcus Brown shares his journey from a successful career in communication to founding The Great Pitch Company. Marcus offers valuable insights and practical advice for agencies, to improve their pitching strategies and overall success. He discusses the challenges agencies face in pitching, the importance of emotional connections, and the need for thorough preparation and rehearsals. The conversation also explores the mental health aspects of pitching and the

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50:10

Step-by-Step Guide to Creating Custom GPTs for...

Marketing Momentum for Agencies ·

2025/08/13

In this engaging episode, we welcome back Dan Sanchez to explore the fascinating world of Custom GPTs. Discover how these tailored AI models can revolutionize your workflow by automating repetitive tasks and enhancing creativity. Dan shares his expertise on setting up Custom GPTs, offering step-by-step guidance and real-world applications that can benefit marketers and entrepreneurs alike. This episode provides the insights you need to harness the power of Custom GPTs effectively. Tune in to unlock

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57:16

Boost Your Agency's Productivity with AI Agents -...

Marketing Momentum for Agencies ·

2025/08/06

In this episode, we dive into the transformative world of AI agents and their pivotal role in marketing automation. Join us as Dan Sanchez, an AI marketing strategist, unravels the complexities of AI agents, explaining how they streamline workflows, enhance productivity, and revolutionize marketing strategies. Discover practical steps to set up AI agents and explore their potential to autonomously handle tasks, bridging gaps in traditional automation with intelligent solutions. Whether you're a

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47 results

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