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PODCAST

Marketing Momentum for Agencies

The Marketing Momentum for Agencies Podcast aims to empower agency and consultancy founders, and their teams, to grow their businesses through marketing and sales excellence. The podcast includes solo episodes and fantastic guest interviews. But whatever the episode, you are guaranteed to have ‘aha’ moments and actionable tips and advice highly relevant to your business. This BS and fluff-free zone helps you navigate the challenges and choppy waters of agency life. The content covers the full

business marketing

All Episodes

57:05

Can ChatGPT Replace a Marketing Manager? Building a...

Marketing Momentum for Agencies ·

2026/04/01

Can ChatGPT replace a marketing manager? In this episode, Cary Weston shares how agencies and consultants can use AI to build a smarter marketing process, sharpen strategy, and save time and money without losing authenticity. We also explore practical ways to use ChatGPT, what still needs a human touch, and why common-sense marketing beats hype every time.LEARN MORE: Learn More... Tracey Burnett LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call:

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61:56

Podcasts for Brands: How to Build Trust Fast and...

Marketing Momentum for Agencies ·

2026/03/26

Podcasting is not one-size-fits-all. In this episode, Neil Cowling explains how brands can use different podcast options strategically and cost-effectively to build awareness, strengthen authority and trust, and become a content engine. A practical conversation for any business thinking about how podcasting could fit into its wider growth strategy.Learn More... LinkedIn: linkedin.com/in/traceyburnett Website: leadstosuccessglobal.com Book a call: calendly.com/tracey-burnett/triage Email:

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78:41

Is Agency Success Worth Risking Your Life? A...

Marketing Momentum for Agencies ·

2026/03/19

Agency success can look brilliant from the outside. But behind the scenes, it can be far messier than most founders admit.In this vulnerable episode, Jack Porter-Smith talks openly about the hidden side of agency growth: loneliness, team pressure, financial and legal stress, and health breakdown. He shares what was really happening inside his business when the numbers looked strong, why vulnerability made him a better leader, and why founders need more support than they normally get Jack also

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67:20

From Webinar to Keynote: Using Speaking to Market and...

Marketing Momentum for Agencies ·

2026/03/12

Public speaking scares a lot of people. But if you want a faster way to build trust, stand out and win better-fit clients, this episode is worth your time.I’m joined by Jack Porter-Smith, who used speaking to help grow his agency to eight-figure revenue and seven-figure profit. We unpack why speaking can build authority faster than cold outreach, attract better clients, and become a real growth lever for your agency. Jack also shares how to structure a talk, avoid common mistakes, and sell

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32:49

When Teams Drift, Your Clients' Notice: The Offsite...

Marketing Momentum for Agencies ·

2026/03/05

In this episode, Tracey Burnett and Alex Berresford discuss the significance of company off-sites for agencies, emphasising their role in enhancing team connection, morale, client retention, and overall effectiveness. They explore the signs that indicate a need for an off-site and how to plan effective company off-sites that yield measurable outcomes. The conversation also covers the ideal frequency, creative uses for an offsite, and how to measure their return on investment. Alex shares insights on

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37:52

Agency Growth Has Got Harder: Here’s What Smart...

Marketing Momentum for Agencies ·

2026/02/26

If you run an agency and you’re feeling burnt out, growth is slow, or you’re wondering what the next chapter looks like… this episode is for you.Because right now, a lot of agency founders are doing good work with good clients and still finding that growth feels harder than it used to. The usual options (scale harder, sell up, or just keep pushing) don’t feel that appealing. My guest is James Rose, Founder & CEO of Inflective Group, a ‘new breed’ holding company that takes minority stakes in

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22:16

How to Keep Prospects Engaged on Sales Calls (and Win...

Marketing Momentum for Agencies ·

2026/02/19

Sales calls don’t only fail because you didn’t pitch well.They fail because the prospect isn’t engaged, and if they’re not engaged, they’re not moving. Simple as that. In this episode, I’m sharing the approach I’ve built over decades and 7,000+ introductory and sales meetings, the practical framework that helps you walk into calls over-prepared, relevant, and memorable… without sounding rehearsed or 'salesy' You’ll hear how to: - do the kind of pre-call research that instantly builds rapport

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20:13

Get More Leads With Better Marketing: 7 Fixes To...

Marketing Momentum for Agencies ·

2026/02/12

Sales slow? Pipeline dripping instead of flowing? You’re not alone. Around 80% of marketing services agencies struggle to win consistent new business.In this episode, I break down seven reasons leads aren’t coming in, and the practical fixes that rebuild momentum. We cover why referrals dry up, the ‘look what we do’ messaging trap, inconsistent marketing, why lead gen is a whole company function, how to use LinkedIn properly, why outsourcing often backfires, and why posting content alone won’t

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11:39

Authentic AI Content: How to Make It Sound Like You

Marketing Momentum for Agencies ·

2026/02/05

If your AI-written content feels a bit… off, you’re probably not imagining it. Audiences can smell bland, generic 'AI slop' a mile away and it doesn’t build trust, authority, or leads.This episode of the Marketing Momentum for Agencies podcast covers how to use AI as a partner so your content still sounds exactly like you without a hint of AI! You’ll get a simple, practical framework to brief AI properly: define the expert, get crystal-clear on your goal, describe the reader, feed it your voice,

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21:31

Pre-Pipeline, Pipeline, Post-Pipeline: How to Follow...

Marketing Momentum for Agencies ·

2026/01/29

In this conversation, Tracey Burnett discusses the intricacies of managing a sales pipeline, emphasising the importance of follow-up strategies that build relationships and trust. She outlines three critical phases of the pipeline: pre-pipeline, pipeline, and post-pipeline, and provides actionable insights on how to effectively navigate each stage. The conversation highlights the need for understanding prospects' perspectives, qualifying leads, and maintaining relationships even after a project is

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34:50

LinkedIn Reach Is Down. Here’s How Agencies Can Still...

Marketing Momentum for Agencies ·

2026/01/22

LinkedIn reach is down and for agency founders and new-business teams, it couldn’t have come at a worse time. But here’s the truth: reach was never the metric that brought in clients.In this solo episode, Tracey breaks down what’s changed on LinkedIn in the last 6–12 months, including the shift toward relevance, expertise, and conversation depth and why generic, 'topic-hopping' content is being downgraded. You’ll learn what the platform rewards now, the biggest mistakes creators are making, and a

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39:09

Agency Success Stories: The Patterns That Actually...

Marketing Momentum for Agencies ·

2026/01/15

Five agency owners. Five different journeys. And yet the same growth ingredients kept showing up, loud and clear.In this solo episode, I distil the key lessons from my Agency Success Stories interviews with Trenton Moss, Gilad Bechar, Damon Burton, Jaye Cowle and Dominic Bonnaker. This isn’t a recap. It’s a practical playbook. You’ll hear the patterns that separate agencies that scale (and stay sane) from those that stay busy, chaotic, and stuck: - Why hope, referrals and being good at what you

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73:09

Why Consistent Marketing Beats Talent Alone in Agency...

Marketing Momentum for Agencies ·

2025/12/18

In this conversation, Dominic Bonaker emphasizes the importance of practical experience in sales, particularly through cold calling, as opposed to theoretical knowledge gained from books. He advocates for embracing discomfort and learning from mistakes as a crucial part of personal and professional growth.CHAPTERS Introduction and Background - 00:00:00 Pivoting the Business Model - 00:03:00 The Role of AI and Data - 00:09:00 Marketing Strategies and Client Relations - 00:15:00 Advice for

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82:10

From 40% Client Loss to £3M+: How Jaye Cowle Built a...

Marketing Momentum for Agencies ·

2025/12/11

If you’re feeling the squeeze right now with a slower pipeline, cost-cutting clients, AI noise everywhere, this episode is for you.In this episode of “Agency Success Stories. The Inside Track”, I’m joined by Jaye Cowle, founder of performance agency Launch, who has grown her business from high six figures to multi-million revenue in a tough market. We get into: Why so many agencies are “successful despite themselves” The mindset she leans on when the numbers look scary and the practical

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87:07

Value, Reputation, Results: How Damon Burton Achieved...

Marketing Momentum for Agencies ·

2025/12/04

The third in the limited series, ‘Agency Success Stories. The Inside Track. Most agencies chase leads, pump money into ads, and still feel like they’re pushing uphill. Damon Burton built SEO National into a multi-million agency without ads, without cold outreach, and without sacrificing his sanity.In this episode, Damon shares how he: Turned a side project into an in-demand SEO agency built on results and reputation Uses simple systems, clear positioning and a ‘no chasing’ rule to attract the

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91:36

What It Really Takes to Scale an Agency: Inside...

Marketing Momentum for Agencies ·

2025/11/27

Have you ever fired big-name clients or let go of 80% of your team… on purpose? In this episode of the series 'Agency Success Stories - The Inside Track', I sit down with Gilad Bechar, founder & CEO of world-renowned, mobile-first growth agency Moburst, with clients including Google, YouTube, Uber, Dropbox, Samsung and more. On the outside, Moburst looks like the dream: global brands, awards, acquisitions. But Gilad takes us behind the scenes to the

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67:41

People Skills, Commercial Awareness, Genius New...

Marketing Momentum for Agencies ·

2025/11/20

Thirteen years of easy inbound… then silence, no new business for six months. Trenton Moss didn’t chase more leads; he built ICP communities that created no-pitch, huge wins, trained his team to lead clients, developed commercial awareness within the team, and added real accountability for himself. This is a playbook for founders who want resilience over roulette, and revenue without the circus. This is the first of a mini series, 'Agency Success Stories: The Inside Track'.CHAPTERS Introduction

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36:19

Father, Fighter, Founder, Designer: Chris Flynn on...

Marketing Momentum for Agencies ·

2025/11/13

What would you do if your child’s life depended on money, not science?Aria Flynn is four years old and one-in-8-billion: she has a unique LONP1 mitochondrial mutation with no UK NHS treatment path. Her parents, Chris and Adriana, are looking for solutions. They know exactly where to go to get Aria the help she needs when they have the necessary funds. In this conversation, Chris (founder of Flynn Product Design) shares Aria’s story, and the plan that could change her trajectory: drug repurposing

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13:03

Position • Profile • Prospect: A Human Playbook for...

Marketing Momentum for Agencies ·

2025/11/06

In this episode, Tracey Burnett talks about reducing the reliance on networking and referrals, and how to effectively use human to human, personalised outreach. She emphasises the importance of having a clear target audience to enhance marketing effectiveness and how to gain control over sales and revenue.LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email:

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12:31

Turn Goals into Clients: How Agencies Build...

Marketing Momentum for Agencies ·

2025/10/30

Random acts of marketing won’t build a pipeline. Tracey shows you how to turn clear business goals into clients—by knowing your numbers first. You’ll map projected revenue from existing clients and referrals, track real conversion points (inbound, outreach, proposals, wins, lifetime value), and decide whether your targets are realistic with your current resources. We’ll also cover smart levers: repositioning, repackaging services, adjusting fees, and crafting a brand story that beats “sea of same”

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59 results

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