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PODCAST

Build Your Remarkable Practice for Chiropractors

Dr. Bobby Ilijasevic and Dr. Lona Cook

Are you a chiropractor with a passion for helping others live healthier lives? Are you looking to launch or build your practice? If so, you’re in the right place! Welcome to “Build Your Remarkable Practice” Podcast, brought to you by chiropractic coaching experts, Drs. Bobby Ilijasevic and Lona Cook. Launching and growing a successful chiropractic practice can be challenging, but it doesn’t have to be a solitary journey. “Build Your Remarkable Practice” Podcast is your go-to resource for invaluable

business management

All Episodes

00:42:37

078 - Making Your Team the Messenger of Your Mission

Build Your Remarkable Practice for Chiropractors ·

2025/08/28

You can feel the shift happening. People are searching for something more when it comes to health. Dr. Lona and Dr. Bobby dive into why now is the moment to share your philosophy with boldness and clarity, and how to make sure your entire team carries the same message forward.You’ll learn how to lock in your vision, define the values that drive decisions, and create a culture where growth is expected. Instead of trying to do it all yourself, discover how coaching, training, and faster skill-building

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00:37:33

077 - Leading While Learning: The Student Experience...

Build Your Remarkable Practice for Chiropractors ·

2025/08/21

Most students wait until graduation to think like a leader. These two didn’t. Air and Cory aren’t just chiropractic students, they’re already operating with the mindset of practice owners. In this episode, they share how joining the TRP student club gave them more than just tools. It also gave them vision, confidence, and a powerful community. You’ll hear how immersions helped them see what’s possible, why scripting gives them a competitive edge, and what it really means to step into leadership

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00:32:09

076 - Marketing That Converts: Shifting from Pain...

Build Your Remarkable Practice for Chiropractors ·

2025/08/14

Marketing in chiropractic isn’t just about pain relief ads or technical jargon. It’s about transformation. In this conversation, Dr. Lona and TRP’s Chief Marketing Officer, Lauren Roberson, reveal how practices can shift their approach to meet post-COVID consumer behaviors. They discuss why outdated marketing tactics no longer convert, how to tap into aspirational identity-driven campaigns, and the importance of balancing farming and hunting strategies for sustainable growth. Lauren also explains

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00:33:21

075 - Driving Evidence-Based Care: A Conversation...

Build Your Remarkable Practice for Chiropractors ·

2025/08/07

Dr. Lona sits down with Dr. Ryan Seaman, President of the Australian Spinal Research Foundation (ASRF), to discuss how giving back to the profession through leadership, research, and funding can transform not only chiropractic but your own growth as a practitioner. They explore the importance of clinically relevant research, how AI and technology are making data analysis faster and more cost-effective, and why every chiropractor contributing just a small daily amount could fuel breakthroughs for

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00:37:41

074 - Serve More, Stress Less: Building a Data-Driven...

Build Your Remarkable Practice for Chiropractors ·

2025/07/31

Most practices fail to grow not because they lack passion, but because they’re missing the right data. Dr. Lona is joined by Dr. Eric DeMartino to explore how tracking key metrics transforms how you serve patients, lead your team, and grow sustainably.Together, they break down the patient journey—from first call to long-term retention—and show how understanding where people drop off helps you stop guessing and start improving. Whether you’re solo or scaling, this episode gives you the mindset and

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00:36:22

073 - How Dr. Oz’s Team Kept the Business Thriving...

Build Your Remarkable Practice for Chiropractors ·

2025/07/24

What happens when life throws a curveball taking you out of your practice, but your business depends on you? Dr. Oz shares how his practice not only survived but thrived during a personal crisis when he had to step away for weeks. Together with Dr. Lona, they unpack the hidden power of building a strong, well-trained team that can hold the fort when you’re not there. You’ll walk away inspired to invest in systems, define roles, and hire slow so your business stays resilient, no matter what life

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00:51:00

072 - Why Your Day One Exam Matters More Than You Think

Build Your Remarkable Practice for Chiropractors ·

2025/07/17

Join Dr. Lona and Dr. Bobby as they break down why the Day One examination is more than just clinical steps. It’s the moment you start building trust, demonstrating certainty, and creating a clear pathway for your patient to say yes. They reveal how slowing down, narrating findings, and using intentional touch can shift someone from uncertain to committed—sometimes before they even see their scans. You’ll hear how to use the exam to uncover “clues,” build curiosity, and lay the groundwork for a

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00:41:19

071 - The Secret to Conversion Mastery: It Starts...

Build Your Remarkable Practice for Chiropractors ·

2025/07/10

Most people think Day 2 is where the magic happens but what if the real win happens earlier?Join us in this discussion on conversion mastery by diving deep into the often-overlooked Day 1 visit. You’ll hear why connection trumps scripting, how to uncover hidden objections early, and the subtle cues that set the tone for trust and long-term commitment. With practical tips and mindset shifts, this conversation unpacks how to build a Day 1 process that feels authentic and leads naturally to yes.Whether

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00:31:17

070 - No Space, No Problem: The Power of Optimizing...

Build Your Remarkable Practice for Chiropractors ·

2025/07/03

You don’t need a huge space to make a massive impact—but you do need vision, trust, and commitment.Dr. Kale Matovich shares how he ran a thriving, high-volume office out of just 900 square feet before tearing it down to build a custom 10,000 square foot building. From working between two tiny houses in subzero Canadian winters to navigating overwhelming permit challenges, Kale’s story is packed with lessons on grit, trust, and scaling from the inside out. If you’re questioning whether you have what

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00:22:05

069 - Embodying Vision: From Strategy to Spirit with...

Build Your Remarkable Practice for Chiropractors ·

2025/06/26

Most people chase a vision that was never truly theirs—and wonder why they feel out of alignment.This episode is an invitation to revisit your vision from a deeper place. Dr. Sabrina Gya shares her transformation from externally driven goals to a life of embodied purpose. Through surrender, spiritual connection, and daily rituals, she redefined true wealth and leadership. You’ll hear what it really means to receive your vision, embody it, and allow your business to grow from that rooted

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00:29:18

068 - Internal Marketing Done Right with Dr. Chris Grier

Build Your Remarkable Practice for Chiropractors ·

2025/06/19

Your best new clients might already be sitting in front of you. Are you asking the right questions to bring them in?Dr. Lona sits down with Dr. Chris Grier, a seasoned TRP coach and experienced practitioner, to explore how internal marketing can quietly become your most powerful growth tool. Instead of hoping for word-of-mouth, they walk through how to build processes that consistently turn trust into new business. From first calls to new patient visits, every step can become an opportunity to plant

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00:38:35

067 - Day 3: The Most Overlooked Step in Scaling...

Build Your Remarkable Practice for Chiropractors ·

2025/06/12

Dr. Kevin Day joins Dr. Lona to break down one of the most overlooked but impactful systems in any office: the Day 3 conversation. As a leader known for his clarity, structure, and passion for patient experience, Dr. Kevin explains how Day 3 sets the tone for long-term retention, team harmony, and sustainable scaling. Together they discuss why Day 3 is more than a check-in—it’s a powerful opportunity to align expectations, eliminate miscommunication, and shape lasting behavior. Key Highlights01:35 –

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00:46:02

066 - The Power of No: When to Hold Back So You Can...

Build Your Remarkable Practice for Chiropractors ·

2025/06/05

Saying yes to everything can feel like progress, but it often leads to burnout, distraction, and misalignment. Join Dr. Lona and Dr. Bobby as they explore how to develop the clarity and confidence to say no without guilt. With practical filters and personal stories, it offers a framework for evaluating opportunities based on vision, values, and profitability. It’s about learning to protect your time, energy, and momentum so you can scale with intention, not overwhelm.Key Highlights01:53 – Why

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00:38:17

065 - Conviction, Courage, and Clarity for...

Build Your Remarkable Practice for Chiropractors ·

2025/05/29

Conviction isn’t something you’re born with. It’s something you build through experience, intention, and alignment. Dr. Devin Vrana joins Dr. Lona to share what it really takes to lead with purpose, stay rooted in your why, and keep your energy lit even during hard seasons. From navigating grief and single motherhood to building successful clinics and leading with fire, Dr. Devin shares the habits and mindset that have helped her show up boldly. This episode is a reminder to stop playing small and

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00:46:55

064 - Fix These Three Things Before You Hire an...

Build Your Remarkable Practice for Chiropractors ·

2025/05/22

Most associate relationships don’t fail because of bad intentions, they fail because of bad structure. Dive deep into how to set up a successful associate model, including the three major areas that make or break the relationship: culture, marketing, and leadership. Whether you’re preparing to hire your first associate or trying to fix what’s not working, this conversation walks through the systems, mindset, and accountability required to scale with people, not problems.Key Highlights01:09 – Dr

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00:52:47

063 - The 3 Growth Killers You Must Fix to Scale

Build Your Remarkable Practice for Chiropractors ·

2025/05/15

It’s not the big things that kill your growth—it’s the simple things you stop paying attention to.Join Dr. Lona and Dr. Bobby as they reveal the three biggest killers of growth in a scaling business: lack of consistent training, poor stats tracking, and under-investing in marketing. They break down why mastering these basics is the secret to unlocking sustainable growth and leadership freedom. Whether you’re building or scaling, this conversation shows you exactly where to double down if you want to

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00:48:00

062 - How to Show Up, Speak Up, and Scale with Dr....

Build Your Remarkable Practice for Chiropractors ·

2025/05/08

If you want more new patients, start talking—literally. Dr. Lona is joined by Dr. Sebastian Bonnin who shares his proven strategy for delivering high-converting external talks and patient dinners. With insights on mindset, preparation, team involvement, and closing techniques, you'll learn exactly how to take your message beyond your four walls and into your community. Whether you’re nervous about public speaking or need a system to scale, this episode will help you break through limiting beliefs,

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00:43:28

061 - From Strategy to Soul: Dr. Rachel Hovey on...

Build Your Remarkable Practice for Chiropractors ·

2025/05/01

As your business grows, it’s easy to get caught up in logistics and forget the heart behind your mission. Dr. Rachel Hovey joins Dr. Lona to talk about how to preserve your core values and create a patient and team-centered environment, even as your systems scale. They share real-world challenges and reflections on leadership, alignment, and energy—especially when juggling multiple doctors, large teams, and complex operations. This conversation is a reminder to reconnect to your “why,” trust your

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00:41:05

060 - You Can’t Do It All: Learning to Leverage Your...

Build Your Remarkable Practice for Chiropractors ·

2025/04/24

Time is your most valuable asset and if you want to scale, you must learn how to protect and multiply it. Dr. Bobby and Dr. Lona walk through how to systematize your business at every stage—from associate to clinic owner to CEO. They discuss leveraging your team, outsourcing strategically, and identifying your highest ROI activities. You'll learn how to overcome the belief that you have to grind harder to grow and instead start building systems and teams that free up your time and energy for what

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00:36:06

059 - Running Board Meetings That Move the Needle

Build Your Remarkable Practice for Chiropractors ·

2025/04/17

Running great board meetings isn’t just about holding the meeting—it’s about preparation, structure, and inspiring your team. This episode breaks down the “how” behind impactful board meetings, including the four core sections: vision, goals, marketing, and project planning. Dr. Bobby Ilijasevic and Dr. Lona Cook show how to engage your team at every level through clear leadership, personal accountability, and strategic vision casting. You’ll learn how to structure your board meetings for clarity,

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98 results

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