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PODCAST

Build Your Remarkable Practice for Chiropractors

Dr. Bobby Ilijasevic and Dr. Lona Cook

Are you a chiropractor with a passion for helping others live healthier lives? Are you looking to launch or build your practice? If so, you’re in the right place! Welcome to “Build Your Remarkable Practice” Podcast, brought to you by chiropractic coaching experts, Drs. Bobby Ilijasevic and Lona Cook. Launching and growing a successful chiropractic practice can be challenging, but it doesn’t have to be a solitary journey. “Build Your Remarkable Practice” Podcast is your go-to resource for invaluable

business management

All Episodes

00:25:18

136 - The Leaky Bucket: Finding Where Patient...

Build Your Remarkable Practice for Chiropractors ·

2026/10/08

Which numbers actually tell you whether your practice is retaining patients well? Dr. Lona and Dr. Chris Grier break down the retention metrics that reveal where patients are staying engaged, progressing into the next phase of care, or quietly falling through the cracks. From defining total active patients to tracking stick rates and conversion percentages through each phase of care, they show how better numbers can point directly to the parts of the patient experience that need attention. They also

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00:23:21

135 - The Art of Showing Up: Building a Practice...

Build Your Remarkable Practice for Chiropractors ·

2026/10/01

How do you build opportunities in your practice before you know whether showing up will actually pay off? Dr. Lona and Dr. Andrew explore why some of the most valuable practice growth happens when you keep showing up in service before the outcome is obvious. From community outreach and building professional relationships to developing certainty and learning how to communicate chiropractic simply, they look at what happens when you stop measuring every effort by its immediate return. The work that

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00:31:29

134 - Building a Stronger Practice Team: The Right...

Build Your Remarkable Practice for Chiropractors ·

2026/09/24

How do you know when a team member is no longer the right fit for your practice? It starts with getting clear on whether the problem is the person, the role, the communication, or the expectations around the work. Dr. Lona and Dr. Rachel Hovey explore how regular team rhythms, clear roles, mission and vision, and honest one-on-one conversations help practice owners address misalignment before it becomes personal. They also challenge owners to look at their own leadership and communication before

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00:40:14

133 - When Your Practice Outgrows the Way You’ve...

Build Your Remarkable Practice for Chiropractors ·

2026/09/17

What does it take to build a chiropractic practice that can keep growing without staying dependent on the owner? It starts with recognizing when the habits, systems, and assumptions that got you here no longer fit the practice you are building. Dr. Lona and Dr. Andrew explore what changes when you start treating the business side of practice with the same commitment you give the art, science, and philosophy of chiropractic. From questioning inherited practice models and understanding the numbers

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00:45:36

132 - The Science of Chiropractic: Turning Research...

Build Your Remarkable Practice for Chiropractors ·

2026/09/10

What can the science of chiropractic reveal that your clinical experience may already be showing you? Research, clinical evidence, and nervous system science can give chiropractors stronger ways to understand outcomes, communicate care, and connect what they see in practice with the philosophy behind it. Dr. Lona explores how to translate complex science into language patients can actually understand, while encouraging chiropractors to stay curious, recognize patterns, and contribute case reports or

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00:29:50

131 - The Philosophy of Chiropractic: Why Patients...

Build Your Remarkable Practice for Chiropractors ·

2026/09/03

Chiropractic philosophy gives you the certainty to understand why you adjust, communicate that purpose clearly, and help patients understand why their care matters.Dr. Lona and Dr. Andrew Alekna explore how chiropractic philosophy shapes the way you practice, from understanding subluxation and developing certainty to improving patient communication and retention. They share how mentorship, continued study, and wrestling with your own beliefs can strengthen your conviction and help you communicate

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00:42:03

130 - The Art of Chiropractic: What Makes a Great...

Build Your Remarkable Practice for Chiropractors ·

2026/08/27

The art of chiropractic is not something you finish learning once your technique looks good. It is built through the physical capacity to adjust for years, the precision to know where and how to deliver force, and the certainty and presence patients feel when your hands make contact. Dr. Lona and Dr. Andrew Alekna discuss what separates simply creating a cavitation from delivering an adjustment with intention, why mentorship and continued hands-on training matter, and how caring for your own body

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00:36:30

129 - The Four Pillars of Chiropractic Practice Growth

Build Your Remarkable Practice for Chiropractors ·

2026/08/20

Becoming a better chiropractor means knowing which part of your practice needs more of your attention—the art, science, philosophy, or business.Dr. Lona and Dr. Andrew Alekna break down these four interconnected pillars and explore what happens when one develops faster than the others. Andrew shares why adjusting came naturally to him while business required intentional work, systems, coaching, and mentorship. They also look at the role philosophy plays in developing certainty, why understanding

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00:46:26

128 - Building a Family Chiropractic Practice Through...

Build Your Remarkable Practice for Chiropractors ·

2026/08/13

Building a family chiropractic practice starts with the doctor’s certainty about why children belong under care. Dr. Lona and Dr. Andrew Alekna explore how personal conviction, pediatric adjusting skills, patient education, and the physical environment of the practice all influence whether families naturally see chiropractic as part of their children’s health. They unpack what changes when doctors become more confident caring for kids, learn to communicate the body’s capacity to adapt and heal, and

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00:42:11

127 - The Difference Between Managing People and...

Build Your Remarkable Practice for Chiropractors ·

2026/08/06

The best leaders aren't the ones their teams can't live without. They're the ones who've built systems, communication, and trust that allow the practice to thrive even when they're away.Dr. Lona and Dr. Andrew Alekna explore what happens after you've hired the right people. They discuss why communication, accountability, and consistent leadership rhythms determine whether a team becomes independent or remains dependent on the practice owner. Through personal stories and practical examples, they

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00:31:12

126 - Referral Marketing for Chiropractic Practices...

Build Your Remarkable Practice for Chiropractors ·

2026/07/30

Referrals don't happen by accident. They're cultivated through consistent conversations, intentional systems, and genuine community connections. Dr. Lona and Dr. Rachel Hovey discuss why referral growth is still one of the most underutilized and effective practice-building strategies, despite the attention given to newer marketing tactics. They share practical systems for cultivating patient referrals, building meaningful community partnerships, training teams to recognize referral opportunities,

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00:38:20

125 - The Leadership Mistake That Weakens Every Team...

Build Your Remarkable Practice for Chiropractors ·

2026/07/23

Leadership isn't tested when everything is going well. It’s revealed when the team, culture, or vision begins to drift. Dr. Lona and Dr. Andrew Alekna explore why hiring the right people starts long before an interview and why practices with strong cultures consistently attract, develop, and retain stronger team members. Through candid stories of hiring mistakes, difficult leadership lessons, and hard conversations, they explain that protecting a practice's mission, vision, and core values is

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00:39:20

124 - Building Patient Trust Through Chiropractic...

Build Your Remarkable Practice for Chiropractors ·

2026/07/16

Some practices struggle during periods of uncertainty while others become an anchor their communities trust because they never question the value they deliver. Dr. Lona and Dr. Andrew Alekna explore why certainty in chiropractic is built long before economic downturns or personal crises arrive, and why patients continue investing in care when they fully understand its value. The conversation challenges doctors to examine whether hesitation around fees, retention, or recommendations reflects a

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00:34:36

123 - The Four Types of Certainty Every Chiropractor...

Build Your Remarkable Practice for Chiropractors ·

2026/07/09

Practice growth rarely stalls because of a lack of skill. More often, it stalls because certainty hasn't caught up with ambition. Dr. Lona and Dr. Chris Grier unpack why certainty is the true foundation of sustainable practice growth. They explore the four pillars of certainty—clinical, philosophical, communication, and business acumen—and explain how each one shapes patient trust, leadership, decision-making, and practice culture. Through practical examples and personal experiences, they

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00:39:46

122 - Reconnecting With Your Purpose Changes...

Build Your Remarkable Practice for Chiropractors ·

2026/07/02

You can spend years improving your business while unintentionally drifting away from the conviction that built it. Dr. Lona and Dr. Andrew Alekna explore why philosophy, continual learning, and investing in experiences that challenge and inspire you are essential to maintaining certainty in practice. Through stories from the Innate Summit, mission trips, and years of clinical experience, they discuss how reconnecting with your purpose strengthens your team, deepens patient trust, and brings renewed

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00:46:22

121 - What Changes When Your Practice Supports Your...

Build Your Remarkable Practice for Chiropractors ·

2026/06/25

Many practice owners build a practice first and only later realize they never intentionally built a life around it. Dr. Lona and Dr. Rachel Hovey explore what happens when motherhood, family, and practice ownership intersect, and why maternity leave often exposes the strengths and weaknesses of a practice's systems, delegation, and team structure. They discuss the importance of creating choices before you need them, communicating openly with patients and teams, allowing your rhythms and priorities

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00:40:36

120 - Why Strong Teams Start With Leadership...

Build Your Remarkable Practice for Chiropractors ·

2026/06/18

Many practice owners assume team growth is a hiring problem when it is often a certainty and systems problem first. Dr. Lona and Dr. Denise Weber explore what gets overlooked when building a practice that can grow beyond the doctor, including the mental shifts required to attract strong team members, the role of infrastructure in maintaining standards, the importance of knowing your numbers, and why team buy-in follows leadership clarity. They discuss how uncertainty at the leadership level creates

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00:46:36

119 - How Smart Money Allocation Accelerates Practice...

Build Your Remarkable Practice for Chiropractors ·

2026/06/11

Most practice owners do not have a revenue problem early on. They have an allocation problem. Dr. Lona and Dr. Eric DiMartino discuss why treating revenue as personal income too soon often slows practice growth, and why the real challenge is learning to deploy money strategically into marketing, coaching, systems, and team development. They explore the common tendency to spend emotionally, hoard cash out of fear, or delay key investments that create momentum. The conversation connects these

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00:40:06

118 - How Strong Practices Lead Through Uncertainty...

Build Your Remarkable Practice for Chiropractors ·

2026/06/04

Some practices changed their message during COVID. Others became the steady voice patients trusted most. Dr. Lona and Dr. Chris Grier discuss why certainty in principle must be built long before uncertainty arrives, how strong patient education creates trust during fearful times, and why chiropractors cannot afford to wait until the next crisis to find their voice. Through lessons learned during 2020, practical table talk strategies, and a deeper conversation about chiropractic philosophy, they

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00:37:02

117 - Why Mission-Based Chiropractors Attract More...

Build Your Remarkable Practice for Chiropractors ·

2026/05/28

What actually makes someone magnetic in their community for nearly 40 years in practice? In this conversation, Dr. Lona sits down with Dr. Mary Frye to unpack the mindset, conviction, and communication strategies that consistently attract new patients into chiropractic care. Dr. Mary shares how screenings, doctor reports, referral systems, and simple one-on-one conversations have allowed her to continually grow her practice without relying on expensive marketing. But underneath the tactics is a much

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