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PODCAST

Startup Hypeman: The GOAT to Market Show

Startup Hypeman

Become the GOAT To Market! This is the go-to show for founders to learn go-to-market strategy from other Founders, CXOs, VCs, and Creatives. Every episode our guest unpacks a specific and tactical strategy they"ve deployed to grow and scale their venture (and sometimes they share what didn"t work so you don"t make the same mistake!). Hosted by Startup Hypeman founder & Chief Pitch Artist, RajNATION. New episodes on Sundays.Want to go behind-the-scenes and get 1-on-1 time with our guests? Every

business marketing

All Episodes

53:08

GTM 3-7: Mastering Event-led Growth with Sales...

Startup Hypeman: The GOAT to Market Show ·

2024/06/09

What if instead of rushing to social media, paid ads, or even a traditional outbound sales motion, you used live events as a customer acquisition strategy?You immediately provide value to your target customer, created a shared experience, and get valuable face time with them.Sales Assembly has bootstrapped to 7-figure annual revenue, growing 300% from 2020 - 2024.The secret to their success? EVENTS. Ahead of all other GTM channels, live events have been the backbone of their customer

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1:02:21

GTM 3-6: How to Build a Lasting Brand with The...

Startup Hypeman: The GOAT to Market Show ·

2024/05/05

If you're a CPG or retail brand, you know by default the importance of brand.It's what people buy into as much as the product itself.There's a reason why you choose to pay more for a Nike shirt when you could reasonably buy the same shirt without the logo.Brand is a promise.It's a value system. It's a marker of trust for your community and customers that signals an understanding and expectation of the product experience.In the software world, brand tends to get pushed to the side.It doesn't matter

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1:13:08

GTM 3-5: How to Make a Community Actually Work with...

Startup Hypeman: The GOAT to Market Show ·

2024/04/19

Everyone wants to have a community. Everyone says they have a community. But just having a Slack or WhatsApp group doesn't actually mean you have community. Community is more about the interactions than the medium. And investing in community means playing the long game. Which is why so many brands don't think it's worth the effort. My friend Pablo Gonzalez has cracked the community code with a playbook that accrues short-term high-impact wins while waiting for the long game to play out. Through a

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55:25

GTM 3-4: Becoming a Household Brand Name with Foxtrot...

Startup Hypeman: The GOAT to Market Show ·

2024/04/12

What does it take to turn an idea for a boutique 7-11 into a tech-driven consumer market, into a national brand that merged with one of the biggest names in grocery? Enjoy this special episode, a replay of my interview with Foxtrot CEO & Cofounder Mike LaVitola live from the Startup Grind Chicago 4th Annual Great Chicago Food Bash in January 2024. Mike shares overcoming rejection for his crazy idea in the early days, to raising nearly $200M and scaling up nationally. He talks about the

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1:01:15

GTM 3-3: Building & Investing in AI with Techstars MD...

Startup Hypeman: The GOAT to Market Show ·

2024/04/06

I think we can all agree AI is seemingly everywhere.But what does that actually mean for a startup?Enjoy this special episode, a replay of my interview with Techstars Managing Director Tricia Martinez-Saab live from the Startup Grind Chicago AI Showcase in November 2023.Tricia leads the AI and deep-tech verticals at Techstars and shares her perspective on the good and bad of AI's permeation, how to approach integrating AI into your product, the ethics behind an AI-powered future, and how she makes

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49:05

GTM3-2: Expanding Your TAM to Increase Revenue with...

Startup Hypeman: The GOAT to Market Show ·

2024/03/31

The 3-letter acronym every startup obsesses with is TAM.But what is your TAM comprised of, and specifically WHO makes up your TAM?When you go to market, you may think your target is one group, but then find it includes others you weren't previously considering.That was the case for Cardio Diagnostics, who built a solution with a clear end user but involved multiple ancillary decision makers and economic buyers, and alternative use cases.This forced them to expand their TAM in order to successfully

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47:27

GTM3-1: Hacks to Extend Your Runway with Apologue...

Startup Hypeman: The GOAT to Market Show ·

2024/03/23

In a down economy, runway is everything.But it should also be everything in a boom economy.Great companies figure out how to spend less, and make more.Jordan Tepper cofounded the cocktail brand Apologue in 2017, and in the 7 years since he's achieved over $1M annual revenue, while raising just $2.5M in that time, and as of this writing still carrying $1M of that raise in the bank.For a CPG brand with significant fixed expenses, Apologue's story is a clinic on meaningful growth and spend.Jordan steps

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1:10:50

GTM 2-8: Making The GOAT - Sancerrely Yours,

Startup Hypeman: The GOAT to Market Show ·

2023/09/14

We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen.GOAT To Market is available now on all streaming platforms. Listen to the album in full then come here, or one track at a time and come here for each corresponding episode. However, you want to listen is the

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32:41

GTM 2-7: Making The GOAT - I Get A Round

Startup Hypeman: The GOAT to Market Show ·

2023/09/14

We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen.GOAT To Market is available now on all streaming platforms. Listen to the album in full then come here, or one track at a time and come here for each corresponding episode. However, you want to listen is the

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45:41

GTM 2-6: Making The GOAT - Dry Powder

Startup Hypeman: The GOAT to Market Show ·

2023/09/14

We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen.GOAT To Market is available now on all streaming platforms. Listen to the album in full then come here, or one track at a time and come here for each corresponding episode. However, you want to listen is the

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51:45

GTM 2-5: Making The GOAT - The NXT

Startup Hypeman: The GOAT to Market Show ·

2023/09/14

We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen.GOAT To Market is available now on all streaming platforms. Listen to the album in full then come here, or one track at a time and come here for each corresponding episode. However, you want to listen is the

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38:56

GTM 2-4: Making The GOAT - Thankless

Startup Hypeman: The GOAT to Market Show ·

2023/09/14

We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen.GOAT To Market is available now on all streaming platforms. Listen to the album in full then come here, or one track at a time and come here for each corresponding episode. However, you want to listen is the

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35:48

GTM 2-3: Making The GOAT - I Can Be Anything

Startup Hypeman: The GOAT to Market Show ·

2023/09/14

We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen.GOAT To Market is available now on all streaming platforms. Listen to the album in full then come here, or one track at a time and come here for each corresponding episode. However, you want to listen is the

en

48:44

GTM 2-2: Making The GOAT - Intro (I Do)

Startup Hypeman: The GOAT to Market Show ·

2023/09/14

We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen.GOAT To Market is available now on all streaming platforms. Listen to the album in full then come here, or one track at a time and come here for each corresponding episode. However, you want to listen is the

en

36:52

GTM 2-1: Making The GOAT - Album Overview & Why We...

Startup Hypeman: The GOAT to Market Show ·

2023/09/14

We've officially dropped the first-ever startup hip-hop album, GOAT To Market! Season 2 of The GTM Show is a companion podcast on the making-of, where RajNATION gets interviewed by the album's Creative Director Pablo Gonzalez (founder of Be The Stage), for an exclusive behind-the-scenes listen.GOAT To Market is available now on all streaming platforms. Listen to the album in full then come here, or one track at a time and come here for each corresponding episode. However, you want to listen is the

en

53:29

GTM 1-12: Building A Sales Team From Scratch (Season...

Startup Hypeman: The GOAT to Market Show ·

2023/08/26

Trying to hire for sales? Who you bring in first, and subsequently your next few hires after can be the deciding factor on if your company sinks or swims. So what do you look for in a candidate? What do you ask in an interview?How do you prep them and set goals?There's A LOT that can go terribly wrong, or, wonderfully right. Olivia Herron has stood up a sales team from zero at Facebook Labs, and is now at SamCart. She steps to the mic in our season finale to share her inside advice on getting it

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42:49

GTM 1-11: Getting 150,000 Customers Via Product-Led...

Startup Hypeman: The GOAT to Market Show ·

2023/08/19

You've probably joined a virtual meeting where a phantom 3rd party named Fireflies also joined.Heck, maybe it was your personal Firefly that joined.You're not alone.In fact, Fireflies.ai has taken notes for over 5 million calls and is now used by over 150,000 organizations.It's no wonder Khosla Ventures led their $19M Series A round.When you hear those kinds of numbers, you think of massive marketing and sales budgets.But Fireflies did it without spending on either. Instead, they focused entirely on

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56:47

GTM 1-10: Creating Content That Actually Works with...

Startup Hypeman: The GOAT to Market Show ·

2023/08/06

We all know what it feels like to be on the receiving end of really good content.Whether it's a funny meme, an inspiring video, or an insightful whitepaper.Why then, are so many startups *so bad* at CREATING content for their audience?Is it bad source material, bad measurement, or just plain being bad at content?Whitney Durmick spent a half-decade running content for the Oracle startup accelerator and knows a thing or two about what clicks, connects, and converts.After several months freelancing

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55:13

GTM 1-9: How An Angel Investor Thinks (Part 2) with...

Startup Hypeman: The GOAT to Market Show ·

2023/07/30

In part 2 of our powerhouse conversation, Lofty Angels' lead investor Chris Deutsch comes back to the mic to share how involved an angel investor should be in a startup, his framework for making investments, and the importance of more founders becoming angel investors themselves.Note: This episode is for educational and entertainment purposes and is NOT meant to serve as financial advice.Find Chris online:LinkedIn: https://www.linkedin.com/in/cdeutsch/Twitter: https://twitter.com/chris_deutschFind

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52:52

GTM1-8: How To Become An Angel Investor (Part 1) with...

Startup Hypeman: The GOAT to Market Show ·

2023/07/23

Ever say to yourself, "I want to invest in startups?". Even if you're a founder yourself, maybe you've had that moment of 'when I make it big, I'm gonna start investing in other founders'. Chris Deutsch wants to demystify the process for you. As founder of Lofty Angels, he's invested in over 150 founders, 80+ startups (75% by underrepresented founders), and experienced 5 exits. He's also started the Lofty Syndicate which acts as a vehicle to invest in rounds alongside Lofty Angels, and an

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