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PODCAST

Startup Hypeman: The GOAT to Market Show

Startup Hypeman

Become the GOAT To Market! This is the go-to show for founders to learn go-to-market strategy from other Founders, CXOs, VCs, and Creatives. Every episode our guest unpacks a specific and tactical strategy they"ve deployed to grow and scale their venture (and sometimes they share what didn"t work so you don"t make the same mistake!). Hosted by Startup Hypeman founder & Chief Pitch Artist, RajNATION. New episodes on Sundays.Want to go behind-the-scenes and get 1-on-1 time with our guests? Every

business marketing

All Episodes

00:47:28

Best of GTM Season 3 - Hacks to Extend Your Runway...

Startup Hypeman: The GOAT to Market Show ·

2026/02/13

We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3!In a down economy, runway is everything.But it should also be everything in a boom economy.Great companies figure out how to spend less, and make more.Jordan Tepper cofounded the cocktail brand Apologue in 2017, and in the 7 years since he's achieved over $1M annual revenue, while raising just $2.5M in that time, and as of this writing still carrying $1M of that raise in the bank.For a CPG brand with significant fixed

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46:59

GTM 4-12: Creating Unforgettable Experiences (Season...

Startup Hypeman: The GOAT to Market Show ·

2025/12/21

You can spend all your time building a product, but if the experience is poor, all that work goes to waste. Whether it’s a product, an event, or a meeting, experience matters. In our season finale, I sit down with Jason W. Taylor, Founder of CodeLaunch, to break down how a small conference room with a bad mic turned into a Hollywood-level startup spectacle—complete with lights, crowds, and its own culture. We dive into why CodeLaunch works, the value of negative feedback, leveraging partner

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50:18

GTM 4-11: Finding Yourself as a Founder with The...

Startup Hypeman: The GOAT to Market Show ·

2025/11/09

Part 2 of my conversation with Devin rolls on! After a 2-week break we regroup and picked up as if we never stopped. We found ourselves talking about how we handle managing time, playing the comparison game, not getting too caught up in outcomes while still pursuing them, and much more.Find Devin online:LinkedIn: https://www.linkedin.com/in/devinreed/Instagram: https://www.instagram.com/thereederco/This episode is brought to you by our friends at CodeLaunch! CodeLaunch is the only equity-free AND

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34:12

GTM 4-10: Finding Yourself as a Founder with The...

Startup Hypeman: The GOAT to Market Show ·

2025/11/02

This episode was supposed to be about content creation (because Devin is a master at it — 2x Head of Content at unicorn startups Gong and Clari, 95k+ Linkedin followers, best B2B podcast in the game). But what I've always liked about the way this show runs is we don't fight momentum. Since Devin and I are so close personally, it's easy to gain momentum in unexpected places. And shortly after we began, we started going deeper into our respective journeys, our mindset, and how we've changed and grown

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55:54

GTM4-9: Making it (Nearly) Impossible for your Sales...

Startup Hypeman: The GOAT to Market Show ·

2025/10/12

Most startups chase the next automation hack. Gabe Lullobuilt his by betting on people instead. As CEO ofAlleyoopand host of theDo Hard Thingspodcast, he’s helped over 1,600 founders scale by focusing on one thing that never goes out of style—real human connection. From 11 million cold calls a year to rebuilding how companies hire, train, and lead SDRs, Gabe’s rethinking what growth actually looks like in the age of AI. He steps to the mic this week to talk founder-led selling, why most sales hires

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1:12:46

GTM 4-Bonus! Creativity & Betting On Yourself - Reed...

Startup Hypeman: The GOAT to Market Show ·

2025/08/17

S4 BONUS! Creativity & Betting On Yourself - Reed Between The LinesWe've got a special bonus for you this week! It's a re-airing of my appearance as a guest on the Reed Between The Lines podcast with my friend Devin Reed. I've done a lot of interviews in my life, and this is hands down my favorite one ever. We peel back the curtain on the transformation from Rajiv Nathan to 'RajNATION' and get into the REAL stuff — setbacks, insecurities, relationships, and more. The stuff that really comes into

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52:36

GTM 4-8: IP as a Defensible Moat with Transformation...

Startup Hypeman: The GOAT to Market Show ·

2025/08/03

What if your startup’s biggest advantage isn’t your code, your speed, or even your traction but your ability to protect what’s yours? In a world where AI can replicate your idea in days, defensibility isn’t a luxury it’s survival. And few people understand that better than Bao Tran. Before founding Transformation VC, an IP-first venture capital firm, Bao built the patent strategy for Invasalign and Shutterfly before they became mega-brands. Now, he's rethinking what early-stage support should look

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1:07:26

GTM 4-7: Sales in the AI Era with Sales Expert Leslie...

Startup Hypeman: The GOAT to Market Show ·

2025/07/27

Most sales advice today is either outdated or outright cringe. Meanwhile AI has made its way into every corner of life and business, and sales is no exception. Leslie Venetz is a rare (and deadly) combination of being a sales maestro, and on trend with technology. She's been employee #1 at multiple startups, sold into the likes of Kraft and AT&T, grown a TikTok account (@salestipstok) to 42k+ followers, and that's just the tip of the iceberg. Most recently she's launched The Sales-Led GTM Agency

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54:28

GTM 4-6: Why The Great Depression Matters Today with...

Startup Hypeman: The GOAT to Market Show ·

2025/07/20

Did you know some of the most iconic products and ideas in American history came out of the Great Depression? Not in spite of it — but because of it. In a time of scarcity, creativity thrived: Superman was born. Church bingo took off. Farmers started raising bullfrogs. And a banjo-playing dropout turned Scotch tape into a multi-million dollar business. All of this matters today as we face a period of uncertainty not too dissimilar from The Great Depression. One of the leading minds exploring the

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54:05

GTM 4-5: The Science of Your Voice with Opera Singer,...

Startup Hypeman: The GOAT to Market Show ·

2025/07/13

Did you know experts at Yale determined with up to 80% accuracy who would win a pitch competition purely based on the sound of their voice? It's not all about what you say, it's about how you say it. Your pitch, tone, rhythm, and even your breathing. Even a small shift can compeletely change perception. In fact, your voice might be your most overlooked go-to-market asset. One of the leading minds in the art and science of 'how you say it' is Margaret Izard Oskui. Margaret is a professional opera

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52:07

GTM 4-4: Pattern Interrupt Marketing with StoryLane...

Startup Hypeman: The GOAT to Market Show ·

2025/06/29

Madhav Bhandari helped take StoryLane from $900K to $8M in just 3 years. His approach? Don’t follow the playbook. Break it. We started this episode planning to talk about using your product to sell your product. But partway through, pattern interrupt marketing interrupted the episode itself — and we pivoted the whole conversation. From coffee carts with branded latte art to a mobile demo truck parked outside conferences, Madhav has made a habit of zigging when everyone else zags. Now as StoryLane’s

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12:46

GTM 4-Bonus! Pitch Strategies That WORK with RajNATION

Startup Hypeman: The GOAT to Market Show ·

2025/06/22

Tired of pitches that fall flat? Ready to become the ONLY choice instead of just another option? This week on the GTM Show we've got a bonus episode — a replay of my appearance on the Expert Connexions Podcast at the 2025 Startup Grind Conference in Silicon Valley. Their host Julie Holton-Smith sat down with me on-site, and in this 10-minute lightning interview I share how to be the ONLY in your industry, how to make your audience feel SEEN instead of sold to, real examples of good pitches, and

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47:37

GTM 4-3: From Prep Cook to Chefpreneur with Chef...

Startup Hypeman: The GOAT to Market Show ·

2025/06/15

Alisha Elenz went from cashier to prep cook to Executive Chef by 23. She became a two-time James Beard nominee, won Rising Chef of the Year, and cooked her way to Top Chef Season 21. But climbing the ranks wasn’t the finish line—building her own thing was. Now she runs Whisk the Night Away, a private dining company where she’s rewriting the rules as a chefpreneur. In this week’s episode—recorded live at Startup Grind Chicago—Chef Alisha steps to the mic to share how she built her lane, what it takes

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1:02:54

GTM 4-2: Building a Go To CUSTOMER Strategy with...

Startup Hypeman: The GOAT to Market Show ·

2025/06/08

You've heard of Go To Market. But have you heard of Go To CUSTOMER? GTC is going beyond getting the product in customer's hands and being intentional about the program(s) you build around the product to ensure uptake, produce successful outcomes, lower churn, and create advocates. It's the 'hidden' stuff that hedges against friction being your rate limiting factor. Sid Khaitan is an experienced product marketer (currently with BeeKeeper). He also currently serves as Content Artist at Startup Hypeman

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59:53

GTM 4-1: Surviving a Pivot with Michelin Star Chef...

Startup Hypeman: The GOAT to Market Show ·

2025/06/01

If you were a PGA golfer you'd seemingly have the perfect career, right? Get paid to play golf, while playing on the best courses possible. From 5 years old, Soo Ahn worked his whole life to make it onto the PGA Tour. His hard work paid off when he got his Tour Card. He had made it into the top 1% of his field. But once he had 'made it', playing golf didn't play out as he had dreamed. So he made a huge pivot.As entrepreneurs, sometimes we have to pivot. That pivot could mean a new audience, a new

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56:32

GTM 3-12: The 4 Superpowers of a Successful Founder...

Startup Hypeman: The GOAT to Market Show ·

2024/07/14

What's your superpower? Every Founder has one. At the same time, not every founder has the SAME one. Which means just because Sara Blakely or Bill Gates did things one way, doesn't mean you also have to do things that way. When you know your superpower you can better make strategic decisions, acknowledge what should stay on your plate versus what you should delegate, and perhaps most importantly, be aware of your blind spots. Michelle Denogean has spent decades in the "Director's chair" for several

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53:50

GTM 3-11: Landing Investor Meetings with Supply...

Startup Hypeman: The GOAT to Market Show ·

2024/07/07

Planning a fundraise? Then you need to know HOW to get in front of investors.Enjoy this special episode, a replay of my interview with Supply Change Capital Managing Partner Shayna Harris live from a Startup Grind Chicago event.Shayna shares what catches her eye, how funds are structured, the flow of money in a VC system, and why all that matters for founders.Original interview date: June 11, 2024.Find Shayna online:LinkedInFind Supply Change Capital online:WebsiteThis episode is brought to you by

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55:06

GTM 3-10: Investing in Sports, Media, and Commerce...

Startup Hypeman: The GOAT to Market Show ·

2024/06/30

Baseball, hot dogs, apple pie, and...venture capital? In 2023 the Chicago Cubs spun off a fund by the name of Marquee Ventures. Marquee invests at the intersection of sports, media, commerce, and their enabling infrastructure.Enjoy this special episode, a replay of my interview with Marquee's Cofounder & Managing Partner Erik Hammer live from the Startup Grind Chicago 2nd Annual Health & Sportstech Showcase in March 2024.Erik covers how Marquee assesses deals, what catches their eye, his

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57:41

GTM 3-9: Creating Content That Drives Leads with Haus...

Startup Hypeman: The GOAT to Market Show ·

2024/06/23

One of the biggest struggles of an early stage startup is creating content. Or, really I should say creating GOOD content. It's pretty easy to publish a whitepaper that no one cares about, make Linkedin posts that don't get traction, or start a podcast but quit after 5 episodes. Creating content isn't hard, creating content that actually drives leads is hard. Erin Balsa is a content strategy expert who has written for the likes of Hubspot, Monday.com, G2, and more. At Haus of Bold, she focuses on

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55:34

GTM 3-8: Building a Successful Media Brand with Sales...

Startup Hypeman: The GOAT to Market Show ·

2024/06/16

Have you ever worked really hard on a piece of content, only for it to get like 5 likes online? It could be a bad distribution strategy or bad timing, but more likely it's because the content doesn't resonate. What if instead of approaching your content like a tech or product company, you approached it like a media company? Tyler Lessard didn't just approach it like a media company, he in fact launched an entire media brand called Sales Feed. 150,000 followers and subscribers later, something's

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