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PODCAST

Behind the Numbers: an EMARKETER Podcast

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday

business marketing

All Episodes

24:03

What If? The Future of Digital — Browsers AI...

Behind the Numbers: an EMARKETER Podcast ·

2025/08/22

On today’s podcast episode, we discuss our ‘very specific, but highly unlikely’ predictions for the future of digital in 2026 and beyond. Why browsers will become the new AI battleground, what does it mean if agentic AI doesn’t take over shopping, and can GenAI actually lead to more of the jobs it can easily destroy? Join Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings, Jeremy Goldman, Principal Analyst, Sara Marzano, and Vice President of Content, Paul Verna

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20:14

Retail Partnership Playbook: How to Choose and Build...

Behind the Numbers: an EMARKETER Podcast ·

2025/08/20

On today’s podcast episode, we discuss how to best decide who to partner with, the right conditions for a successful store-in-a-store relationship, how to approach long-term partnerships versus one-off collaborations. Join Senior Director of Podcasts and guest host, Marcus Johnson, Vice President of Content, Suzy Davidkhanian, and the Founder and CEO of Mack Weldon, Brian Berger. Listen everywhere and watch on YouTube and Spotify.To learn more about our research and get access to PRO+ go

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23:46

Late Show Canceled & an NFL–ESPN Mega Deal: Has...

Behind the Numbers: an EMARKETER Podcast ·

2025/08/18

On today’s podcast episode, we discuss if the death of the Late Show is “the canary in the linear coal mine” and the biggest takeaways from the landmark NFL and ESPN deal. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Senior Editor, Daniel Konstantinovic, and Vice President of Content, Paul Verna. Listen everywhere you find podcasts and watch on YouTube and Spotify. To learn more about our research and get access to PRO+, go to EMARKETER.com Follow us on

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19:58

How Amazon is Weathering Tariffs, Prime Day’s...

Behind the Numbers: an EMARKETER Podcast ·

2025/08/15

On today’s podcast episode, we discuss how the world’s largest online retailer is weathering tariffs so far, the biggest takeaway from Prime Day, and why Amazon’s AI future could be wearables. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst, Rachel Wolff. Listen everywhere you find podcasts and watch on YouTube and Spotify.To learn more about our research and get access to PRO+, go to EMARKETER.com Follow

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23:54

Sydney Sweeney's American Eagle Ad—When Marketing...

Behind the Numbers: an EMARKETER Podcast ·

2025/08/13

In this podcast episode, we discuss the difference between a real miss vs. sparking conversation, if there is such a thing as bad press, and what brands should do once a campaign doesn’t land. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, and Analyst, Arielle Feger.To learn more about our research and get access to PRO+ go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship

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25:54

Why It Will be Hard for FMN's to Play the Same...

Behind the Numbers: an EMARKETER Podcast ·

2025/08/12

In today’s episode, we talk about the promise and challenges financial media networks face in the burgeoning commerce media network landscape. Join the discussion with host and Head of Business Development Rob Rubin, Principal Analyst Sarah Marzano, and Senior Analyst Max Willens. To learn more about our research and get access to PRO+, go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us:

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26:09

Meta’s Big Bets: Superintelligence, Gen Z on...

Behind the Numbers: an EMARKETER Podcast ·

2025/08/11

On today’s podcast episode, we discuss what to make of Meta’s ‘Superintelligence Labs’ unit, the unconventional ways young people are using Instagram, and the potential sleeping giant of WhatsApp’s ads. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Vice President and Principal Analyst, Jasmine Enberg, and Senior Analyst, Minda Smiley. Listen everywhere you find podcasts and watch on YouTube and Spotify. To learn more about our research and get access to PRO+, go

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21:28

Google’s AI Overviews Turned One: Is It Already Game...

Behind the Numbers: an EMARKETER Podcast ·

2025/08/08

On today’s podcast episode, we discuss if Google is actually fending off the AI search competition, what its AI Overviews are doing to search behavior, and why growing AI search usage might not necessarily translate into a booming ad business. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings, Jeremy Goldman, and Principal Analyst, Yory Wurmser. Listen everywhere you find podcasts and watch on YouTube and Spotify. To learn more about our

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23:09

Retail’s New Calendar: How Summerween and Christmas...

Behind the Numbers: an EMARKETER Podcast ·

2025/08/06

In this podcast episode, we discuss if ‘Summerween’ is here to stay, which retail shopping holiday is most likely to expand, and how all of this affects shopping behavior. Listen to the discussion with Senior Director of Podcasts and guest host, Marcus Johnson, Principal Analyst, Sky Canaves, and Vice President of Content Suzy Davidkhanian.Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information

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23:16

X After Yaccarino: What Her Exit Tells Us About the...

Behind the Numbers: an EMARKETER Podcast ·

2025/08/04

On today’s podcast episode, we discuss why Ms. Yaccarino left X, the expectations for its advertising business in the short and long term, and how realistic its chances are of becoming an “everything app”. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Vice President and Principal Analyst, Jasmine Enberg, and Analyst, Marisa Jones. Listen everywhere you find podcasts and watch on YouTube and Spotify. To learn more about our research and get access to PRO+ go

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23:35

Is Netflix the Future of Living Room Entertainment?...

Behind the Numbers: an EMARKETER Podcast ·

2025/08/01

On today’s podcast episode, we discuss how YouTube is ahead in the video streaming wars, if Netflix’s next wave of content can keep audiences’ attention, and how much these new Netflix House locations might move the needle. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Analyst, Marisa Jones, and Vice President of Content, Paul Verna. Listen everywhere you find podcasts and watch on YouTube and Spotify. To learn more about our research and get access to PRO+ go

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29:32

The Unofficial Most Interesting Retailers List (July...

Behind the Numbers: an EMARKETER Podcast ·

2025/07/30

On today’s podcast episode, we discuss the unofficial list of the most interesting retailers for the month of July. Each month, our analysts Arielle Feger, Becky Schilling, and Vice President of Content and guest host, Suzy Davidkhanian (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are

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25:17

The Missing Link in Omnichannel: How Authentic Brand...

Behind the Numbers: an EMARKETER Podcast ·

2025/07/28

On today’s podcast episode, we discuss what “authentic storytelling” looks like in practice, surprising findings about the authenticity levels between print and digital, and what’s most important when it comes to a “brand’s handshake.” Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings, Jeremy Goldman, and Vice President of Brand Marketing at Quad, Heidi Waldusky. Listen everywhere you find podcasts and watch on YouTube and Spotify.Report

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23:38

Retail Media and Social are Changing Search Marketing...

Behind the Numbers: an EMARKETER Podcast ·

2025/07/25

On today’s podcast episode, we discuss how retail media is impacting traditional search marketing, and how marketers can best leverage themselves on the wave of new retail media network platforms. Then, we break down how AI tools will affect the future of paid search advertising. Join our conversation with guest host and Director of Reports Editing, Rahul Chadha, Principal Analyst, Sarah Marzano, and Senior Analyst, Max Willens. Listen everywhere you find podcasts and watch on YouTube and

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19:35

Amazon Prime Day 2025 Explained: Trends, Analysis and...

Behind the Numbers: an EMARKETER Podcast ·

2025/07/23

In this podcast episode, we discuss Amazon’s yearly discount sales drive, Prime Day, and how it morphed into a 4-day shopping spree, the number of sales revealed on each day of shopping, how other retailers responded, and what should we expect when the holiday season approaches. Listen to the discussion with Analyst and guest host, Arielle Feger, Senior Analyst Zak Stambor, and Analyst Rachel Wolff.To learn more about our research and get access to PRO+ go to EMARKETER.com Follow us on

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22:47

TikTok and Instagram’s Push Into Living Rooms |...

Behind the Numbers: an EMARKETER Podcast ·

2025/07/21

In today’s podcast episode, we explore the blurring of social media and streaming, focusing on how content from social media platforms like TikTok and Instagram is increasingly being consumed in the living room. We also discuss the significance of YouTube and whether streamers should be concerned about the rise of social media platforms. Join the conversation with Director of Reports Editing and host, Rahul Chadha, Vice President of Content, Paul Verna, and Senior Analyst, Minda Smiley. Listen

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19:57

Consumers Seek More Tactile Shopping Experiences |...

Behind the Numbers: an EMARKETER Podcast ·

2025/07/18

In this podcast episode, we discuss the importance of physical touchpoints for brands and explore what attracts younger generations to in-store shopping experiences. We also examine the expectations consumers have for engaging in person experiences. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Chief Client Strategy & Integration; President of Quad Agency Services, Tim Maleeny, and Vice President of Content, Suzy Davidkhanian. Listen everywhere you find

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33:57

2025 Predictions Re-evaluated, Plus a Few New Ones |...

Behind the Numbers: an EMARKETER Podcast ·

2025/07/16

On today's podcast episode, we discuss the state of some of our 2025 predictions, including GenAI’s influence on business growth, the influence of China’s e-commerce disruptors, the squeeze on retail media networks, and more. Then, we offer a few more slightly spicier predictions for the remainder of the year ahead. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President Suzy Davidkhanian and Senior Analyst Carina Perkins.To learn more about our research and get

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30:40

The Rise of Weight Loss Drugs: How They're Changing...

Behind the Numbers: an EMARKETER Podcast ·

2025/07/14

On today’s podcast episode, we discuss the weight-loss drugs revolution: how they work, their efficacy, how they became so popular, and how they’re reshaping multiple industries. Join Senior Director of Podcasts and host Marcus Johnson and Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen everywhere and watch on YouTube and Spotify. To learn more about our research and get access to PRO+ go to EMARKETER.com Report Link Follow us on Instagram at:

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29:53

AI Made Simple: How to Make AI Approachable and Avoid...

Behind the Numbers: an EMARKETER Podcast ·

2025/07/11

On today’s podcast episode, we discuss the growing AI literacy gap, how to tell if your organization is ready for AI, and what not to do when it comes to AI adoption. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Gadjo Sevilla, and Professor and AI Advisor to the Deans at Rice Business School and Founder and CEO of AI company DemystifAI Kathleen Perley. Listen everywhere and watch on YouTube and Spotify.To learn more about our research and get access to PRO+ go

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443 results

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