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PODCAST

Behind the Numbers: an EMARKETER Podcast

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday

business marketing

All Episodes

34:14

CTV and Streaming Advertising Trends for 2026 Summit...

Behind the Numbers: an EMARKETER Podcast ·

2025/11/25

On today’s special edition podcast episode, we discuss how audiences are behaving when it comes to CTV engagement, with practical examples of how content, and offers work for different demographic cohorts. Principal Forecasting Writer, Ethan Cramer-Flood, hosts a panel with Amanda Corral, Senior Director, Paid Media Strategy at PepsiCo, Nydia Sahagun, Head of Marketing Strategy & Innovation, Primary Care Organization at Humana, and Todd Segall, Senior Director of Media Sales at Verve. Listen

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26:05

Scaling Retail Media for the Last Mile of America...

Behind the Numbers: an EMARKETER Podcast ·

2025/11/24

On today’s podcast episode, we discuss what makes Dollar General Media Network unique, how it's approaching measurement, and what it’s focusing on for next year. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sarah Marzano, and Vice President and General Manager of DG Media Network, Austin Leonard. Listen everywhere, and watch on YouTube and Spotify.To learn more about our research and get access to PRO+ go to EMARKETER.com Follow us on Instagram at:

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30:00

CTV and Streaming Advertising Trends for 2026 Summit:...

Behind the Numbers: an EMARKETER Podcast ·

2025/11/22

On today’s special edition podcast episode, we explore how leading brands are implementing successful CTV and streaming advertising campaigns and measuring their impact. EMARKETER Senior Analyst, Arielle Feger, hosts a panel with Shruti Khatod, SVP, Growth Marketing and Media Strategy at Nutrafol, and Benjamin Vandegrift, VP, Measurement Strategy & Innovation at the Video Advertising Bureau. Listen everywhere you find podcasts and watch on YouTube and Spotify.To learn more about our research

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25:32

The Big 3 Questions For Amazon — AI and Jobs, 'Help...

Behind the Numbers: an EMARKETER Podcast ·

2025/11/21

On today’s podcast episode, we discuss the three big questions surrounding Amazon in Q3 and beyond: What Amazon's corporate layoffs tell us about how AI is actually affecting the broader job market. Is Amazon’s new “Help Me Decide” feature a significant stepping stone toward agentic AI? And could Amazon’s AI smart glasses for delivery workers be a Trojan horse for broader smart-glasses adoption? Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Rachel Wolff. Listen

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38:46

CTV and Streaming Advertising Trends for 2026 Summit:...

Behind the Numbers: an EMARKETER Podcast ·

2025/11/20

On today’s special edition podcast episode, EMARKETER Senior Analyst, Ross Benes, unpacks the key trends driving the evolution of steaming and CTV. Afterwards, Ross welcomes Kim Marchan, Head of Agency Development at StackAdapt, to discuss how data, AI, and programmatic innovation are driving efficiency, transparency, and creative opportunity in CTV. Listen everywhere you find podcasts and watch on YouTube and Spotify.To learn more about our research and get access to PRO+ go

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20:37

Coca-Cola’s AI Holiday Ad: Bold Innovation or...

Behind the Numbers: an EMARKETER Podcast ·

2025/11/19

On today’s podcast episode, we discuss whether Coca-Cola’s AI holiday ad is a bold move forward or a soulless shortcut—and, when everything can be generated, whether authenticity becomes the new premium. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analyst Arielle Feger.To learn more about our research and get access to PRO+, go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For

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24:25

The Big 3 Questions For Meta — AI Video,...

Behind the Numbers: an EMARKETER Podcast ·

2025/11/17

On today’s podcast episode, we discuss the three big questions surrounding Meta in Q3 and beyond: How will AI-generated social video affect social media? What’s the biggest takeaway regarding Meta using AI chatbot conversations to target ads? And do Meta's new smart glasses really have a future? Join Senior Director of Podcasts and host Marcus Johnson, Analyst Emmy Liederman, and Principal Analyst Minda Smiley. Listen everywhere, and watch on YouTube and Spotify.To learn more about our research

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21:31

The Big 3 Questions For Google — OpenAI's Atlas, Ad...

Behind the Numbers: an EMARKETER Podcast ·

2025/11/14

On today’s podcast episode, we discuss the three big questions surrounding Google in Q3 and beyond: How much of a competitor to Google Chrome is OpenAI’s new browser, Atlas? What’s the main takeaway from the remedies hearings about Google’s ad tech business? And what’s the significance of Google’s first $100 billion quarter? Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Principal Analyst Yory Wurmser. Listen everywhere, and watch on

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26:07

MrBeast Financial: Can YouTube’s Biggest Star Disrupt...

Behind the Numbers: an EMARKETER Podcast ·

2025/11/13

In today’s episode, we explore whether MrBeast’s pivot from giving away money to managing it marks a natural evolution or a red flag and if we looking at the rise of a financial services super-app that competes with banks—or a NerdWallet-style affiliate play that sells Gen Z customers to other financial service providers? Join the discussion with host and Head of Business Development Rob Rubin, and Principal Analysts Tiffani Montez and Max Willens. Article mentioned in this

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18:32

From Japan’s Konbini Culture to America’s Convenience...

Behind the Numbers: an EMARKETER Podcast ·

2025/11/12

On today’s podcast episode, we discuss why 7-Eleven is opening more stores even as foot traffic falls, explore its next engine of growth, and consider some bold moves that could help future-proof the convenience store giant. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, and Principal Analyst Sarah Marzano. To learn more about our research and get access to PRO+, go to EMARKETER.com Follow us on Instagram at:

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24:44

Why Measurement Is Harder Today, and The Ways It...

Behind the Numbers: an EMARKETER Podcast ·

2025/11/10

On today’s podcast episode, we discuss why measurement is harder than it used to be, how the metrics advertisers use to evaluate their spend are changing, and what marketers can—and should—do to navigate this transition effectively. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Max Willens, Nielsen's Head of Performance Marketing Alison Gensheimer, and SVP and Head of Advertisers and Agencies Matthew Devitt. Listen everywhere, and watch on YouTube and Spotify. To

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21:14

Why a Shaky Economy Is Leading to Marketing Cognitive...

Behind the Numbers: an EMARKETER Podcast ·

2025/11/07

On today’s podcast episode, we discuss the main factors leading marketers to cut spending at the moment, how advertisers are adapting their approach to measurement, and what is happening in the industry as more marketers begin to embrace the opportunity to shift spend at a higher velocity. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Max Willens, Nielsen's Head of Performance Marketing Alison Gensheimer, and SVP and Head of Advertisers and Agencies Matthew Devitt

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25:29

Making Holiday Magic: The Secret to Beauty Brand...

Behind the Numbers: an EMARKETER Podcast ·

2025/11/05

In this podcast episode, we discuss what makes this season unique for the beauty category, what “creating magic” looks like during the holidays when every brand is fighting for attention, and how brands can build real loyalty when discounts dominate the conversation. Listen to the discussion with Vice President of Content and host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, and Head of Marketing for Bluemercury, Minyi Su.To learn more about our research and get access to PRO+, go to

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26:49

The Big 3 Questions For Netflix — Ad Impact, Netflix...

Behind the Numbers: an EMARKETER Podcast ·

2025/11/03

On today’s podcast episode, we discuss the big 3 questions surrounding Netflix in Q3 and beyond: expectations for its ad business, the impact of Netflix House, a new deal with Spotify, or something else? Join Senior Director of Podcasts and host, Marcus Johnson, Senior Analyst, Ross Benes, and Senior Editor of Briefings, Daniel Konstantinovic. Listen everywhere and watch on YouTube and Spotify. To learn more about our research and get access to PRO+, go to EMARKETER.com Follow us on Instagram

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23:49

The Digital Lives and Lifestyles of Everyone in the...

Behind the Numbers: an EMARKETER Podcast ·

2025/10/31

On today’s podcast episode, we discuss how much TV streaming is really going on around the world, in which countries radio is holding its own, and short-form video’s place in the social media world. Join Senior Director of Podcasts and host, Marcus Johnson, Principal Analyst, Paul Briggs, Vice President of Research, Jennifer Pearson, and Chief Insight Officer at GWI, Jason Mander. Listen everywhere and watch on YouTube and Spotify.Reports mentioned in this

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30:01

The Unofficial Most Interesting Retailers List...

Behind the Numbers: an EMARKETER Podcast ·

2025/10/29

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of October. Each month, host Suzy Davidkhanian, Arielle Feger, Becky Schilling, and Emmy Liederman (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's

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20:17

“Everyone Watches The WNBA” — How Women’s Sports Are...

Behind the Numbers: an EMARKETER Podcast ·

2025/10/27

On today’s podcast episode, we discuss how WNBA viewership did the year after the ‘Caitlin Clark Effect’ hit the league, what social media will do to full-game viewership growth, and what advertisers should be paying attention to most amidst this surge in women’s sports. Join Senior Director of Podcasts and host, Marcus Johnson, and Analysts Marisa Jones and Paola Flores-Marquez. Listen everywhere and watch on YouTube and Spotify.To learn more about our research and get access to PRO+ go

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21:32

Is ChatGPT the Next Operating System? What That Means...

Behind the Numbers: an EMARKETER Podcast ·

2025/10/24

On today’s podcast episode, we discuss what OpenAI as the next big operating system maker looks like, how they might make money from this, which integrated apps will become most popular inside ChatGPT, and how this potential super app could impact consumer AI devices. Join Senior Director of Podcasts and host, Marcus Johnson, Analyst, Grace Harmon, and Principal Analyst, Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.To learn more about our research and get access to PRO+, go to

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24:35

Building Brands That Stand Out In A World That Never...

Behind the Numbers: an EMARKETER Podcast ·

2025/10/22

In this podcast episode, we discuss how do you decide when to lead with data versus when to trust your team’s creative instinct, how your brand can stand out on social media, how shopper expectations changed, and more. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, Chief Content Officer at The Lead, Sonal Gandhi, and SVP of Marketing at Lulu’s, Patrick Buchanan.To learn more about our research and get access to PRO+, go

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36:24

The Other Side of Loyalty That Most Brands Miss with...

Behind the Numbers: an EMARKETER Podcast ·

2025/10/20

On today’s podcast episode, we discuss what it means to have an authentic relationship with your customer, the benefits of collaborating on loyalty, and how to make folks feel like they are getting the most out of their rewards app. Join our conversation with analyst and guest host, Arielle Feger, GM of CPG Partnerships at Fetch Rewards, Carmen Gonzalez-Meister, and Director of Category and Ecommerce Strategy at Nestlé, Nicole Lesinski. Listen everywhere you find podcasts and watch on YouTube and

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489 results

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