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PODCAST

The PricePlow Podcast

Supplement Industry Thought Leaders

The PricePlow Podcast is the premiere supplement industry podcast, co-hosted by Mike and Ben. We interview various sports nutrition professionals, athletes, and researchers, and entrepeneurs to advance knowledge in active and sports nutrition. As a supplement-centric platform, most of our episodes revolve around sports nutrition supplements and performance enhancement, but we won’t limit our guests to that! Videos, write-ups, and citations can be found at the accompanying blog posts on

health & fitness nutrition

All Episodes

22:45

#170: Michael Costello - GNC's Creatine-Using CEO is...

The PricePlow Podcast ·

2025/06/16

On Episode #170 of the PricePlow Podcast, we had the opportunity to sit down with GNC CEO Michael Costello at the 2025 GNC Global Conference in Orlando, Florida, for an eye-opening conversation that reveals why this supplement-using industry leader truly is “one of us”. Michael’s journey from a volleyball-playing creatine customer in the 1990s to chemical engineer at Clorox to CEO of America’s most iconic supplement retailer represents one of the most authentic leadership stories we’ve

en-US

49:57

#169: Jack Sehgal & Ben Benedict - Nutralabz Launches...

The PricePlow Podcast ·

2025/06/12

In Episode #169 of the PricePlow Podcast, Mike and Ben sit down with industry veterans Jack Sehgal and Ben Benedict at the 2025 GNC Global Conference to explore the remarkable journey behind Nutralabz and its two breakthrough brands: Basic Supplements and GR8 Lifestyle. This conversation reveals the strategic thinking, authentic partnerships, and “daily driver” philosophy that have rapidly transformed these concepts into successful retail brands.Jack, CEO of Nutralabz and the manufacturing

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54:45

#168: TJ Dillashaw - From Fighter to Founder (Wild...

The PricePlow Podcast ·

2025/06/04

In this episode of the PricePlow Podcast, we welcome TJ Dillashaw, two-time UFC Bantamweight champion turned supplement entrepreneur, to discuss his journey from elite fighter to founder of Wild Society Nutrition. This fascinating conversation explores how TJ’s decades of competition experience, combined with hard-learned lessons about supplement quality and industry practices, led him to create a brand focused on clean, effective products for athletes and health-conscious consumers alike.TJ shares

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1:07:17

#167: Laura Katz - Helaina Revolutionizes Nutrition...

The PricePlow Podcast ·

2025/05/29

In Episode #167 of the PricePlow Podcast, Mike and Ben welcome Laura Katz, founder and CEO of Helaina, for an in-depth exploration of human-identical lactoferrin technology and the revolutionary efferaâ¢ ingredient. This fascinating conversation traces Laura’s journey from discovering the black market for breast milk to developing precision fermentation technology that creates bioactive proteins identical to those found in human milk. From Black Market Discovery to Biotechnology Breakthrough: The

en-US

1:07:17

#167: Laura Katz - Helaina Revolutionizes Nutrition...

The PricePlow Podcast ·

2025/05/29

In Episode #167 of the PricePlow Podcast, Mike and Ben welcome Laura Katz, founder and CEO of Helaina, for an in-depth exploration of human-identical lactoferrin technology and the revolutionary efferaâ¢ ingredient. This fascinating conversation traces Laura’s journey from discovering the black market for breast milk to developing precision fermentation technology that creates bioactive proteins identical to those found in human milk.From Black Market Discovery to Biotechnology Breakthrough: The

en-US

1:04:22

#166: Ed Dosz - Going Beyond Taurine with MalTor by...

The PricePlow Podcast ·

2025/05/21

In episode #166 of the PricePlow Podcast, Mike and Ben welcome Ed Dosz, VP of Science Innovation at NutriScience Innovations, to discuss MalTor, a groundbreaking ingredient that combines taurine and L-malic acid in a patent-pending complex. With his Ph.D. in food science and extensive background at NOW Foods, Ed brings deep scientific expertise to the conversation about this novel recovery-enhancing and mitochondria-supporting ingredient.Ed Dosz & NutriScience’s MalTor: Revolutionizing Recovery

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1:04:22

#166: Ed Dosz - Going Beyond Taurine with MalTor by...

The PricePlow Podcast ·

2025/05/21

In episode #166 of the PricePlow Podcast, Mike and Ben welcome Ed Dosz, VP of Science Innovation at NutriScience Innovations, to discuss MalTor, a groundbreaking ingredient that combines taurine and L-malic acid in a patent-pending complex. With his Ph.D. in food science and extensive background at NOW Foods, Ed brings deep scientific expertise to the conversation about this novel recovery-enhancing and mitochondria-supporting ingredient. Ed Dosz & NutriScience’s MalTor: Revolutionizing Recovery

en-US

45:49

#165: Cody Flynn - OmniActive Health Technologies'...

The PricePlow Podcast ·

2025/04/30

In Episode #165 of the PricePlow Podcast, Mike and Ben welcome Cody Flynn of OmniActive Health Technologies to discuss the company’s impressive botanical ingredient portfolio and manufacturing processes. Recorded at Natural Products Expo West 2025, this enlightening conversation covers OmniActive’s journey from its roots in the spice trade to becoming a leader in standardized botanical extracts for both the dietary supplement and sports nutrition industries.From Marigold Fields to Dopamine

en-US

47:48

#164: SupplySide Connect New Jersey - Navigating...

The PricePlow Podcast ·

2025/04/16

For Episode #164 of the PricePlow Podcast, Ben Kane sits down with Cassie Smith (Senior Editorial Content Director at SupplySide) and Josh Long (Associate Editorial Director at SupplySide Supplement Journal) for a dynamic discussion recorded live at SupplySide Connect New Jersey 2025. This wide-ranging conversation dives into the most pressing issues facing the supplement industry today, with particular focus on the regulatory uncertainty created by changing tariff policies, FDA oversight

en-US

29:52

#163: Katie Emerson & Tony Miano - Kyowa Hakko's...

The PricePlow Podcast ·

2025/04/09

In this episode of the PricePlow Podcast, Mike and Ben welcome back Katie Emerson of Kyowa Hakko USA after Katie’s year and a half hiatus from the PricePlow Podcast. They’re joined by first-time guest Tony Miano, Director of sales and business development and the man behind putting CognizinÂ® citicoline into so many numerous beverage innovations. Recording from Expo West 2025 at the Kyowa Hakko booth, the team dives into exciting research developments for both Cognizin and SetriaÂ® Glutathione, with

en-US

1:00:04

#162: Andy Holmes - Informed Sport with Olympic-Level...

The PricePlow Podcast ·

2025/03/19

In this episode of the PricePlow Podcast, we’re joined by Andy Holmes, Business Development Manager for LGC Science’s Informed family of certification programs. This fascinating conversation dives deep into the world of dietary supplement testing and certification, focusing on how these programs help ensure product safety and quality for athletes and everyday consumers alike.1 in 10 Non-Certified Supplements May Have Banned Substances?! Time to Get Informed… Andy explains the rigorous testing

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56:46

#161: Revolutionizing RTD Protein Beverages with Arla...

The PricePlow Podcast ·

2025/01/15

In a special episode of the PricePlow Podcast that includes a tasting panel, we welcome Sebastian Poulsen, Application Scientist at Arla Foods Ingredients, to explore the future of ready-to-drink protein beverages. Alongside returning guest Preston Losee, Sebastian guides us through an extensive sampling of innovative protein drink concepts powered by beta-lactoglobulin (BLG), demonstrating how this powerful protein fraction is revolutionizing the RTD landscape through superior taste, texture, and

en-US

1:04:15

#160: Jack Sehgal & Chuck Zhang - Nutrablend Foods +...

The PricePlow Podcast ·

2024/12/18

On Episode #160 of the PricePlow Podcast, Mike and Ben continue their conversation from the Basic Supplements launch, this time joined by Jack Sehgal, CEO of Nutrablend Foods, and Chuck Zhang for an in-depth discussion about supplement manufacturing, quality control, and the evolving Chinese market.After our fascinating discussion with Basic Supplements in Episode #156, we dive deeper into the manufacturing side with Nutrablend Foods, Basic’s trusted manufacturing partner. Jack shares his journey

en-US

46:44

#159: MuscleTech EuphoriQ V2 Beta-Testing on the...

The PricePlow Podcast ·

2024/12/11

In Episode 155 of the PricePlow Podcast, Ben, Mike, and a panel of beta-testers from the PricePlow Discord sit down with Dan Grasso from MuscleTech to dive into the evolution of the fan-favorite pre-workout, EuphoriQ.Known for its balanced energy and smooth focus, EuphoriQ quickly became a staple in the supplement community after its initial release with paraxanthine. Dan, who has been integral to the development of EuphoriQ V2, takes us through the journey from the original formula to this newly

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59:13

#158: Jonathan Scheiman - Fitbiomics Decodes Elite...

The PricePlow Podcast ·

2024/12/04

On Episode #152 of the PricePlow Podcast, Mike and Ben are joined by Jonathan Scheiman, co-founder and CEO of FitBiomics, to discuss VNella, a revolutionary probiotic strain derived from the microbiomes of elite athletes. The conversation explores how this cutting-edge innovation optimizes endurance, reduces fatigue, and brings next-generation biotechnology to everyday health and performance.VNella: Optimizing Human Performance Through the Microbiome Dive into the science behind VNella, a

en-US

46:23

#157: Kyle Thomas - Nutrabolt/C4 Chief Commercial...

The PricePlow Podcast ·

2024/11/25

In Episode 157 of the PricePlow Podcast, Mike and Ben sit down with Kyle Thomas, Chief Commercial Officer of Nutrabolt, to discuss the company’s groundbreaking partnership with The Hershey Company. Kyle, who joined Nutrabolt in 2021 after years in the Coca-Cola system, provides unique insights into how this collaboration came to be and what it means for both C4 and the broader supplement industry.The conversation covers not only the recent launch of C4 Whey protein featuring real Reese’s and C4

en-US

1:15:59

#156: Marc Curcio & Laura Valley - Basic Supplements...

The PricePlow Podcast ·

2024/11/19

On Episode #156 of the PricePlow Podcast, Mike and Ben welcome Marc Curcio and Laura Valley to discuss the founding of Basic Supplements and its mission to provide high-quality, simplified nutritional products.In today’s fast-paced supplement industry, consumers are often bombarded with complex products boasting long lists of ingredients and lofty promises. But what if the key to better health and performance lies in simplicity? Recorded in Buffalo, New York at the manufacturing facility

en-US

33:37

#155: Beverage Innovation with Kyowa at SSW 2024 -...

The PricePlow Podcast ·

2024/11/16

Live from the Kyowa Hakko USA booth at Supply Side West 2024 in Las Vegas, Mike and Ben sit down for a functional beverage roundtable featuring Lou Ferrer (MacroCap Labs) and Darin Decker (Applied Nutrition USA). MacroCap Labs is a dietary supplement manufacturer that has aggressively moved into the canned beverage industry — they’re the ones responsible for canning the wonderful XPO NRG drinks that were on display at the expo. Applied Nutrition needs no introduction in this space, but Darin joined

en-US

27:57

#154: Sandy Almendarez - SupplySide West Rebrands to...

The PricePlow Podcast ·

2024/11/06

For Episode #154 of the PricePlow Podcast, Mike and Ben sit down with Sandy Almendarez, the Vice President of Content at Informa Markets, to discuss SupplySide West 2024 live from the event. Sandy provides an introduction to her role and responsibilities, overseeing the educational programming and content for the large trade show. We reached out to the Informa Markets team to talk about the recent rebranding announcement, which brought the following changes: SupplySide West is now SupplySide

en-US

38:39

#153: Danielle Citrolo - Cognizin Citicoline GENE...

The PricePlow Podcast ·

2024/10/16

In Episode 153 of the PricePlow Podcast, we’re joined by Danielle Citrolo, Vice President of Scientific and Regulatory Affairs at Kyowa Hakko USA, to discuss exciting new research on Cognizin Citicoline.Cognizin, an industry-leading nootropic ingredient known for its benefits in brain health, has long been praised for its ability to support focus, memory, and attention. In this episode, Danielle dives deep into the latest findings, highlighting the cutting-edge science behind how Cognizin impacts

en-US

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