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PODCAST

Digital Transformation Series

Mehrnaz Campbell

I"m passionate about helping pharma field teams feel confident using technology to engage with healthcare professionals. I want them to feel good about themselves and achieve amazing results. To explore this topic, I"ve been interviewing inspiring pharma leaders to learn from them for this Digital Transformation Series. - Mehrnaz Campbell, Founder and CEO of Cheemia & Cheemia ReSET Author of The Omni Advantage

science life sciences

All Episodes

50:09

Mehrnaz Campbell in conversation with Nataliya...

Digital Transformation Series ·

2023/11/18

I have been inviting pharmaceutical leaders to learn from them and provide them with a platform to share their views as part of my Digital Transformation Series.Nataliya Andreychuk is the CEO of Viseven and a leading digital transformation evangelist for the pharmaceutical and life sciences industries.As a digital marketing professional with nearly twenty years of expertise, Nataliya has contributed to the development of advanced digital solutions and software for clients in over seventy

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40:58

Mehrnaz Campbell in conversation with Audrey...

Digital Transformation Series ·

2023/11/18

I was delighted to chat with Audrey Krassnitzer, Global MCE Director, Multichannel Engagement in Commercial Excellence at Novo Nordisk Rare Disease, as part of my Digital Transformation Series.Audrey is a Marketer, Storyteller, Strategist, and CX Enthusiast with 10+ years of experience in the pharma industry, strategic consulting, and marketing agencies. She is passionate about innovation, design strategy, and executing customer-centered omnichannel marketing initiatives. She is a

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30:20

Mehrnaz Campbell in conversation with Rob Koster,...

Digital Transformation Series ·

2023/11/16

I am passionate about helping pharma field professionals feel confident about using technology to improve the quality of their engagements with healthcare professionals. It's the human side of digital transformation that truly interests me, enabling people to leverage technology effectively.I am delighted to introduce Rob Koster, Director - CX at Havas Health & You, who helps life science teams develop the customer experience. He is a proud father and a self-proclaimed rubbish

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35:38

Mehrnaz Campbell in conversation with Dr Paul Tunnah,...

Digital Transformation Series ·

2023/11/15

Dr Paul Tunnah has a passion for telling authentic stories and helping companies to co-create solutions to unlock the power of digital. He is also a man of many, many talents!Paul is the Chief Content Officer and Managing Director for Healthware International, a global health innovation and technology leader providing transformational advisory and technology services for commercial, medical, and R&D operations of life-sciences and digital health companies, combined with design and

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37:56

Mehrnaz Campbell in conversation with James Harper,...

Digital Transformation Series ·

2023/11/15

I recently had the pleasure to pick James' brain on a Linkedin Live, our first ever one! Which I have turned into this podcast.I thoroughly enjoyed hearing more about his career moves and opinions on the future of the field force. James Harper and I met through a Reuters webinar on omnichannel. Both of us were commenting about things we thought should be discussed. The similarities in our comments led to us having a conversation outside of the webinar, and we are as aligned as we thought we

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21:16

Mehrnaz Campbell in conversation with Sophie...

Digital Transformation Series ·

2023/11/15

I kickstarted 2023 by interviewing Sophie Graham-Godet from GSK as I continue my Digital Transformation Series.If you’ve listened to any of my previous podcasts or have been following me on LinkedIn, you will know that I'm incredibly passionate about helping pharma sales professionals get confident about using technology to improve the quality of their engagements with HCPs. Through these interviews, I share nuggets of information that I hope will inspire other leaders to help their teams

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30:13

Mehrnaz Campbell in conversation with Chris Wade, AVP...

Digital Transformation Series ·

2023/11/15

When COVID-19 locked us down in 2020, the pharmaceutical industry rushed to buy digital tools so that their teams could continue to work remotely. What many organisations failed to do was help their teams transform and adopt omnichannel. Over the course of the year, I’ve been interviewing successful global pharma leaders about this topic and found they all focus on the people behind the 'tools'. For this episode in my Digital Transformation Series, I had the pleasure of chatting with Chris

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29:55

Mehrnaz Campbell in conversation with Florent...

Digital Transformation Series ·

2023/11/15

As part of my DIGITAL TRANSFORMATION SERIES, I thoroughly enjoyed talking to Florent Edouard about his diverse career and opinions on various industry topics! We related on so many topics and you can hear so many nuggets of golden information from him! A few of Florent’s points: To create a culture of innovation organisations need to stop micromanaging their teams. They need to let them learn along the way and make mistakes! The pharmaceutical sales representative’s role should be the

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30:11

Mehrnaz Campbell in conversation with Paul Simms,...

Digital Transformation Series ·

2023/11/14

For the next interview in our DIGITAL TRANSFORMATION SERIES, I enjoyed an entertaining chat with Paul Simms, Chief Executive of Impatient Health. Paul is a self-professed noisy introvert, and disruptive thinker, so you can tell this was going to be a little controversial. We discussed how looking at what other industries are doing is something the pharmaceutical industry could learn from, doing things differently, and not being afraid to be human.

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30:23

Mehrnaz Campbell in conversation with Frank...

Digital Transformation Series ·

2023/11/14

As part of our DIGITAL TRANSFORMATION SERIES, I am delighted to catch up with Frank Armenante, Director of Commercial Execution at Novo Nordisk. Novo Nordisk came out on top in a recent DT Consulting report on pharmaceutical companies' Customer Experience from the healthcare professional's perspective. I chatted with Frank about what they’re doing right and how they plan to stay on top.

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30:13

Mehrnaz Campbell in conversation with Koen Janssens...

Digital Transformation Series ·

2023/11/14

I recently chatted with Koen Janssens, Associate Director of Field Force Effectiveness at Norgine, and Kym Jacks-Bryant, Head of Digital Centre of Excellence at Norgine. As a company, Norgine has been leading the field in using technology for both healthcare professionals and patient engagement. They were also one of the first companies to invest in the Cheemia ReSET training platform, to help their sales teams adapt to remote working back in 2021.I have developed great working

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26:25

Mehrnaz Campbell in conversation with: Sebastien...

Digital Transformation Series ·

2023/11/14

In the second interview of the series, I chatted with Sebastien Noel. Sebastien is Director of Multichannel Strategy at Veeva Systems, with extensive experience in delivering SaaS solutions to the pharmaceutical industry.Mehrnaz and Sebastien Noel talk about how digital transformation has changed the pharmaceutical industry and how the technology is here to help global pharma companies achieve bigger goals within their organisation.

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30:11

Mehrnaz Campbell in conversation with: Clare Bryant,...

Digital Transformation Series ·

2023/11/13

In my first interview of the series, I was delighted to chat with the wonderful Clare Bryant; a passionate training professional with over 20 years of experience in pharma. Clare is Senior Global Training Manager - Global Channel Strategy at LEO Pharma.

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33 results

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