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PODCAST

Digital Transformation Series

Mehrnaz Campbell

I"m passionate about helping pharma field teams feel confident using technology to engage with healthcare professionals. I want them to feel good about themselves and achieve amazing results. To explore this topic, I"ve been interviewing inspiring pharma leaders to learn from them for this Digital Transformation Series. - Mehrnaz Campbell, Founder and CEO of Cheemia & Cheemia ReSET Author of The Omni Advantage

science life sciences

All Episodes

63:32

Mehrnaz Campbell in conversation with Brian Shroyer

Digital Transformation Series ·

2025/12/12

In this month’s edition of our Digital Transformation Series, Mehrnaz Campbell chats with Brian Shroyer, a global digital and customer engagement leader with extensive experience across pharma, real estate and B2B hi-tech software.

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58:47

Mehrnaz Campbell in conversation with Graham Addison,...

Digital Transformation Series ·

2025/11/14

In this episode, Mehrnaz Campbell chats with Graham Addison, Global Head of Launch & Marketing Excellence at AstraZeneca.With over 20 years’ experience at Pfizer, Bristol Myers Squibb and AstraZeneca, Graham has led teams through some of pharma’s biggest shifts in marketing and innovation.Together, they’ll explore how real transformation begins with people - not platforms. From creativity and curiosity to the smart use of technology, they’ll unpack what it really takes to connect with

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60:56

Mehrnaz Campbell in conversation with Nina Fyhn,...

Digital Transformation Series ·

2025/08/14

This month's Digital Transformation Series is another thought-provoking conversation.Mehrnaz Campbell was joined by Nina Fyhn, Commercial Excellence Manager, Immunology North Europe at Sanofi. With over 25 years' experience in pharmaceutical sales roles, Nina brings a wealth of insight and a refreshingly honest perspective.We discussed:- The importance of authenticity in communication with HCPs- Moving away from buzzwords to address real industry challenges- Why it's time to speak more

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62:14

Mehrnaz Campbell in conversation with Carlos Eid,...

Digital Transformation Series ·

2025/07/21

In this episode of our Digital Transformation Series I am joined by the amazing Carlos Eid, MD! Carlos is a Medical Doctor and global pharmaceutical professional with over 14 years of experience spanning medical affairs, market access and field medical excellence. He currently leads the Cardiovascular Medical Affairs team for International Markets, where he applies his expertise across diverse geographies. He is driven by the opportunity to make a meaningful impact on clinical practice and

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60:44

Mehrnaz Campbell in conversation with Fi Edwards and...

Digital Transformation Series ·

2025/06/10

Mehrnaz Campbell chats with Fi Edwards and Katie Langdon, sisters and founders of Skin + Blister – the agency that exists so that nobody feels lost in healthcare. Managing Director, Fi Edwards, is passionate about impactful communications that help improve lives. Having worked in pharmaceutical marketing for her entire career, Fi loves collaborating with commercial teams to find solutions to big strategic challenges. She is a champion for patients in human and animal health, as well as

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56:31

Mehrnaz Campbell in conversation with Alyssa Fenoglio...

Digital Transformation Series ·

2025/05/05

In this episode of the Digital Transformation Series Mehrnaz chats with Alyssa Fenoglio - a bold, purpose-driven leader with a global track record in brand-building, digital innovation and AI-powered transformation. Currently VP, Global Head of Digital Commercial at Teva Pharmaceuticals, Alyssa brings deep insight from P&G, Medtronic, Sanofi - and beyond.

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61:08

Mehrnaz Campbell in conversation with Andrew Binns...

Digital Transformation Series ·

2025/04/10

In this episode of the Digital Transformation Series, Mehrnaz chatted with Andrew Binns, Global Marketing Director of Croda Pharma.Andrew Binns began his marketing career working with English Premier League football clubs and major tourist boards, including Visit Britain and Visit California. In these roles, he developed a deep understanding of audience mindsets and behaviours, recognising the power of strategic engagement.Building on this foundation, he trained in COM-B, the behaviour

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58:57

Mehrnaz Campbell in conversation with Nico Renner...

Digital Transformation Series ·

2025/03/11

In this episode of the Digital Transformation Series, Mehrnaz chats with Nico Renner from BeiGene.Nico isn’t your typical pharma marketeer: He considers himself as a hybrid between business and biotechnology, as he studied both. Almost by coincidence, Nico started to work on digital transformation projects in oncology at Roche Germany. Further gathering experiences in Social Media Management for Patient Education in Ophthalmology. Currently, he is working for BeiGene in Switzerland as a

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63:47

Mehrnaz Campbell in conversation with Nyambe...

Digital Transformation Series ·

2025/02/09

In January, I chatted with Nyambe “Yam” Sumbwanyambe. 🎙️ Yam is a dynamic, innovative leader with nearly two decades of experience in the pharmaceutical and healthcare industries. Yam has established a reputation for driving commercial excellence, fostering inclusion and championing professional development. In 2023, he founded The Black Sherpa Podcast, a platform dedicated to empowering social mobility through candid conversations on personal development, career progression and overcoming

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63:24

Mehrnaz Campbell in conversation with Carolina...

Digital Transformation Series ·

2025/01/08

Carolina is known for her passion, energy, dedication, commitment, and her strong ability to build consensus. With over 10 years of experience in the pharmaceutical industry and a background in public relations, marketing, and communications. She later specialised in digital marketing and transformation, taking on key roles at Pfizer and Grünenthal.

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48:37

Mehrnaz Campbell in converation with Christian Wöckel...

Digital Transformation Series ·

2024/11/19

In the next in the Digital Transformation Series, Mehrnaz Campbell will be talking to Christian Wöckel, Head of RSV Franchise @Vaccines Germany & Austria for Sanofi.With a passion for Digital Transformation, and a strong drive for results and impact, Christian has helped different organisations and business units to transform in a world of constant change and digital disruption. With a fixer-mindset, Christian enables teams and individuals to solve challenges that come with (digital)

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57:24

Mehrnaz Campbell in conversation with Marco Andre...

Digital Transformation Series ·

2024/10/19

I talk to Marco Andre, Global Head of AI and Marketing Excellence at Novartis. I was particularly excited because Marco is quite unique. He possesses extensive experience in AI and automation, yet he brings a refreshing humility to how these tools can be applied in the pharmaceutical industry. Marco is a keynote speaker, an AI advisor to executives, and a published author. With over 20 years of experience in companies such as Google, Procter & Gamble, and YouTube, he has held local,

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61:31

Mehrnaz Campell in conversation with Chiara Bolgnini...

Digital Transformation Series ·

2024/09/12

After a brief break for summer, the Digital Transformation Series is back and I've already lined up several months of interviewees! 🎙️ On the 22nd August, l chatted with the amazing Chiara Bolgnini. Chiara is a Senior Marketing and Commercial Leader with 20 years of experience. She has worked for 14 years in life science companies in senior global and international roles at Novartis Global headquarters, Bristol-Myers Squibb Worldwide organisation, and Abbott Global headquarters. She is

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56:48

Mehrnaz Campbell in conversation with Emma Vitalini...

Digital Transformation Series ·

2024/07/02

Mehrnaz Campbell chats with Emma Vitalini, Head of Global Medical Digital Strategy at Amgen. Emma has focused her recent attention and development on the strategic build and deployment of new and evolving technologies.

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57:55

Mehrnaz Campbell in comversation with Amish Patel...

Digital Transformation Series ·

2024/04/16

For our next Digital Transformation Series podcast, Mehrnaz Campbell welcomes Amish Patel, a marketing consultant who aims to simplify pharma marketing in today’s noisy world of shiny things. He is the founder of APC, a marketing consultancy that helps pharma companies create and execute effective engagement strategies while building in-house marketing capability.

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56:39

Mehrnaz Campbell in conversation with Dario Safaric...

Digital Transformation Series ·

2024/03/19

Mehrnaz Campbell talks to Dario Safaric as part of my Digital Transformation Series. Dario, in addition to running the NEXT Pharma Summit events, is the VP of Sales and Marketing at Media-Soft. They operate in over 40 countries and it's his responsibility for creating and running global marketing initiatives. He's organised more than 25 events in 14 countries.

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56:40

Merhnaz Campbell in conversation with Patrick Markt...

Digital Transformation Series ·

2024/02/20

Mehrnaz Campbell talks to Patrick Markt-Niederreiter, a strategic professional with a passion for customer experience, digital innovation, and agile transformation. Currently serving as the Vice President of Digital Excellence at Daiichi Sankyo Europe GmbH, Patrick is dedicated to driving seamless and convenient end-to-end customer experiences for medical doctors and patients.

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49:11

Mehrnaz Campbell in conversation with Erasmus Holm,...

Digital Transformation Series ·

2024/01/21

Merhnaz Campbell interviews Erasmus Holm, Director of Pharma & Commercial Operations at MSD Netherlands, for the final Digital Transformation Series 2023.Erasmus is a Sales and Marketing Strategist who partners with teams and colleagues to transform and grow business, making sure all along that B2B does not mean Boring 2 Boring!

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54:44

Mehrnaz Campbell in conversation with Vanitha...

Digital Transformation Series ·

2023/11/18

I recently interviewed Vanitha Venkatasbramaniam, Global Digital Health and Customer Strategy Lead at Novo Nordisk, as part of our ongoing Digital Transformation Series. With over 15 years of experience in the pharma industry, Vanitha's mission revolves around making a positive impact on patients' lives with life-saving therapies. Vanitha currently leads a team focused on chronic serious diseases, employing cutting-edge commercial strategies with a strong emphasis on digital health and

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47:57

Mehrnaz Campbell in conversation with Rick Hollis,...

Digital Transformation Series ·

2023/11/18

I'm passionate about helping pharma field teams feel confident using technology to engage with HCPs. I want them to feel good about themselves and achieve amazing results.To explore this topic, I've been interviewing inspiring pharma leaders to learn from them as part of my Digital Transformation Series. Rick Hollis is the Business & Customer Excellence Director at Ipsen UK & Ireland, and has 20 years’ of experience in pharma. He has become really focused on elevating the customer

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33 results

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