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PODCAST

Renegade Marketers Unite

Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast

business marketing

All Episodes

35:48

473: Data Sync or Sink: How Does Your Tech Stack,...

Renegade Marketers Unite ·

2025/08/26

Think your tech stack is working for you? Think again. After analyzing 100 stacks from the CMO Huddles community, Ryan Koonce of Growth Bench exposes what’s broken, what’s bloated, and what to do instead. From misfiring attribution models to misused tools like Google Analytics and Salesforce, this episode offers a fast, practical reset for any CMO serious about smarter growth. What You’ll Learn: Why Salesforce isn’t always the answer The fatal flaw in Google Analytics you can’t

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51:43

472: AI’s Impact on B2B Marketing Strategy

Renegade Marketers Unite ·

2025/08/22

There is no pause button on AI. Every day brings a fresh flood of tools, demos, predictions, and pressure to keep up. But what’s actually changing inside B2B marketing departments? What’s working, what’s still hype, and where should CMOs focus? In this episode, Kevin Ruane (Precisely), Gary Sevounts (Simpplr), and Jeff Morgan (Elements) join Drew to wrestle with how AI is being tested, contained, and scaled inside their teams. They push on when an experiment becomes a mandate, how to keep

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50:51

471: Dear CEO: This Is What Marketing Actually Does

Renegade Marketers Unite ·

2025/08/15

Most B2B CEOs never spent time in marketing. Fewer than one in five ever held the title. Which explains a lot. From undervalued budgets to misaligned expectations, marketing often gets boxed in as a support function instead of the growth driver it is. If marketing is going to lead, CEOs need to understand what it can really do and what to look for in a CMO who’s built to deliver. To set the record straight, Drew taps three marketing leaders, Rebecca Stone (formerly Cisco), Grant Johnson (Chief

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54:02

470: The CMOs Playbook for the Coldest Seat in the...

Renegade Marketers Unite ·

2025/08/12

The CMO role is not for the faint of heart. Growth targets loom large. Every dollar and decision gets second-guessed. MarTech keeps stacking up until it threatens to topple over. Drew calls it the coldest seat in the C-suite. It is also the most dynamic, the one that rewards clear thinking, fearless collaboration, and a readiness to shake up the playbook. In this episode, Drew sits down with hosts Alec Cheung and Barb VanSomeren of The Marketing Share podcast to share wisdom from his own career

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53:00

469: GenAI Video & Audio: Tools, Tradeoffs & Lessons

Renegade Marketers Unite ·

2025/08/08

It started with a 90-day challenge: make a GenAI-powered video promoting the 2025 CMO Super Huddle using only off-the-shelf tools. What followed was equal parts ambition, frustration, learning, and editing. Along the way, Drew got a crash course in prompt writing, script timing, voice cloning, and the realities of working inside tools that promise automation but still require a certain level of finesse. With GenAI coach Samantha Stark of Phyusion guiding the early stages and Steve Mudd of

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50:20

468: Demand-Side Sales: The Forces Behind Every Yes

Renegade Marketers Unite ·

2025/08/01

Every customer reaches a turning point. Something's not working the way it used to. And now they're ready for change. That's when your product appears as a possibility. But if you lead with features or force-fit personas, you'll miss the real energy behind their decision. That's why Bob Moesta starts with struggle. In this episode, he joins Drew to discuss how demand forms through struggling moments, not random needs, and why nobody buys any product randomly, ever. As the author of Demand-Side

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48:44

467: The Strategy-First MarTech Stack

Renegade Marketers Unite ·

2025/07/25

AI tools. CDPs. DAMs. Shiny objects everywhere. It’s easy to fall for the promise of more tech. But without a plan, that stack starts stacking you. Martech only performs when every platform has a purpose, every user is accountable, and every dollar spent ties back to a strategic outcome. Drew is joined by Kathie Johnson (formerly Sitecore) and Kris Salazar (Appcast) to talk MarTech headaches, from stack bloat to AI overload to the brutal cost of tools no one’s using. Because building a smarter

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26:49

466: The Synthetic Research Advantage

Renegade Marketers Unite ·

2025/07/22

Synthetic research is rewriting the rules—and Jon Lombardo is here to explain how. In this Huddles Quick Take, the Evidenza co-founder breaks down the three biggest misconceptions marketers have about AI-generated research, from assumptions about accuracy to the myth of average insights. You’ll hear how synthetic research can help you test messaging, uncover clear audience insights, and even rewrite jargon so sales and buyers actually understand it—all without waiting months or spending a

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51:34

465: Positioning as a Growth Engine

Renegade Marketers Unite ·

2025/07/18

Penguins spend 75% of their lives in the water, actively positioning themselves exactly where they need to be to hunt and survive. It’s intentional placement. Strong brands do the same. They know where they belong and commit. Too many don’t. They drift, hoping the market finds them. You’ve got to stake your spot and give your marketing something to stand on. In this episode, Drew brings in Marni Puente (SAIC) and Sara Larsen (Wolters Kluwer Health), two marketers who’ve learned that positioning

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51:11

464: Turning Analyst Relations into Market Traction

Renegade Marketers Unite ·

2025/07/11

You can’t game the Gartner system. You can’t fast-track a Forrester mention. But you can show up prepared, relevant, and consistent. Analyst Relations is the slowest move on the board and the one that defines how your company is positioned on calls, in rooms, and across the category. To trace the full arc of this relationship, Drew is joined by Dan Lowden (Blackbird.AI), Lorie Coulombe (Equity Shift), and Lynn Tornabene (Anteriad). These are marketing leaders who’ve built analyst trust from

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30:41

463: CRO: Friend or Foe?

Renegade Marketers Unite ·

2025/07/08

Joelle Kaufman has been both a CRO and a CMO—and she’s here to tell you: if sales and marketing aren’t on the same page, you’re leaving revenue on the table. In this Huddles Quick Take, Joelle outlines the three most common mistakes CMOs make when trying to align with sales—and how to avoid them. From pipeline goals to budget tension to attribution battles, Joelle shares how CMOs can build better partnerships that actually drive revenue. What You’ll Learn: 3 alignment mistakes that keep

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44:13

462: Building a Better ABM Motion

Renegade Marketers Unite ·

2025/07/04

ABM falls apart fast when teams jump in before locking down who they’re chasing, why it matters, and how it’s all supposed to run. Sales pushes one list, marketing builds another, and no one agrees on who actually matters. No shared ICP? No clean data? Well, no chance. You need a strategy. Guest host Jon Russo (B2B Fusion) corrals Heidi Bullock (Tealium), Patti Newcomer (Centerbase), and Bindu Chellappan (Corpay) for a breakdown of how they’re keeping their ABM engines running clean. Think pods

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51:34

461: Pricing Power: Marketing's CFO Currency

Renegade Marketers Unite ·

2025/06/27

Let's face it, most marketing metrics don't travel well to the CFO's office. Pricing power is different. It's measurable, margin-backed, and proof that your brand is strong enough to charge more without losing volume. To help make sense of it all, Drew brings in Chris Burggraeve, Founder of Vicomte and author of books on marketing and business strategy. Together, they discuss what pricing power means, how to measure it, and why it's the most powerful way to communicate marketing value to your

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16:03

460: GenAI Plays CMOs Are Running in 2025

Renegade Marketers Unite ·

2025/06/24

🎙️ In this Drew-on-Drew episode, Drew puts penguin hat-Drew in the hot seat as they riff on how B2B CMOs are getting smart and a little scrappy with Generative AI, finding what works and sparking fresh energy across their teams. It’s a fast-paced convo sparked by real stories from marketing leaders in the thick of GenAI, testing big ideas, fielding questions from curious CEOs, and rallying their teams behind the experimentation. Throughout, both Drews dish out the practical, the surprising, and

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37:04

459: The CMO as Chief Collaboration Officer

Renegade Marketers Unite ·

2025/06/20

Be honest, when you think “CMO,” do you picture campaigns, brand work, or the de facto unifier of a siloed C-suite? In this episode, guest host Narine Galstian (SADA) leads a conversation with Katie McAdams (Basis Technologies) and Julia Goebel (Komodo Health) on how the CMOs role has grown into a key driver of org-wide alignment. It’s part diplomat, part coach, translating strategy across departments and turning zigzags at the top into coordinated momentum. In this episode: Katie shares

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52:07

458: Sales + Marketing: The Alignment Equation

Renegade Marketers Unite ·

2025/06/13

Nothing scrambles a CMOs brain faster than parsing pipeline math with sales. Alignment starts with one number, owned together, and a shared path from first touch to closed won. Miss that, and both sides will be pulling their hair out debating what happened to the pipeline. In this episode, Drew Neisser is joined by Lisa Cole (2X), Dave Bornmann (Higher Logic), and Marshall Poindexter (yorCMO) to tackle the GTM strategy that frays the most nerves: sales and marketing alignment. In this

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26:40

457: The CMO’s Executive Reputation Formula

Renegade Marketers Unite ·

2025/06/10

The career mistake that haunts CMOs most? Waiting until they're out of a job to build their personal brand. In this Huddles Quick Take, reputation management expert Marc Reichel from Qnary reveals the three critical mistakes B2B executives make when building their online presence. Plus, he shares practical advice on creating meaningful engagement that enhances both your personal brand AND your company's visibility. What You'll Learn: How to identify and focus on the right target

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52:36

456: The B2B Product Launch Blueprint

Renegade Marketers Unite ·

2025/06/06

Drew worked on the team that launched the Panasonic Toughbook by driving a Hummer over it on live TV!  That stunt turned heads, sure, but it also drilled the product’s promise into buyers’ brains: tough enough to survive anything. The best launches find that one thing that matters, makes it unforgettable, and builds everything else around it. In this episode, Drew Neisser is joined by Guy Yalif (Webflow), Chris Pieper (ADP), and Ali McCarthy (Amplify Your Voice Studio) to talk about why great

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55:47

455: From Positioning to Pitch: Making Your Messaging...

Renegade Marketers Unite ·

2025/05/30

B2B CMOs know positioning matters—but too often, it vanishes when sales starts talking. In this episode, positioning guru April Dunford pulls back the curtain on the disconnect between marketing and sales and shares exactly how to build a sales pitch that wins. Drawing from her book Sales Pitch and decades of experience, April shares a battle-tested framework for building pitches that set the context, overcome indecision, and spotlight your unique value—without overwhelming buyers or falling

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37:25

454: The GenAI Reset: How to Simplify, Strategize,...

Renegade Marketers Unite ·

2025/05/27

Is your GenAI stack bloated, scattered, or underused? You're not alone. In this Huddles Quick Take, GenAI advisor Nicole Leffer delivers a fast-paced, practical deep dive into what marketers are still getting wrong with GenAI—and how to fix it. You’ll also learn why Deep Research may be the most powerful feature you're not using. Plus, Nicole shares how ChatGPT helped her build a full keynote deck (including visuals!) and how to stay on top of hallucination risks in strategic work. What

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594 results

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