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PODCAST

Growth Curves

Sarah Burgess and Wendy Tibbotts

Welcome to the Growth Curves Podcast with Sarah Burgess and Wendy Tibbotts, your go-to Bookkeeper and Marketing Strategist. If you are an ambitious female entrepreneur looking to create serious growth curves in your business, then this is the podcast for you! Learn how to confidently manage your money and marketing so you can use your business as the vehicle to create the financial freedom and flexibility you want. We are so excited to have you as part of our Growth Curves community.

business entrepreneurship

All Episodes

41:27

EP17 - Marketing Essentials Checklist: Top 10...

Growth Curves ·

2024/04/19

Wondering if you're doing the 'right stuff' when it comes to marketing? In this episode, Wendy discusses her Marketing Essentials checklist - the top 10 activities businesses should focus on to get the best results. There is an overwhelming amount of marketing options and strategies available, and it's easy to feel lost in the sea of marketing advice. That's why we have broken this down into an easy to follow guide that simplifies the complexity, providing you with a much needed list of effective

en-nz

31:54

EP16: The Cycle of Despair - Boundaries, Overwhelm &...

Growth Curves ·

2024/04/02

Ever felt stuck in a repeating pattern of overwhelm in your business? We’ve named this the 'Cycle of Despair,' from our own personal experience of managing boundaries and stress as we navigate business owner life. Characterised by a lack of enthusiasm and increased procrastination (doom scrolling anyone?!), this often stems from an overwhelming number of undesirable tasks and saying ‘yes’ to activities that no longer align. If you’ve ever found yourself spinning in this cycle, this episode will

en-nz

19:40

Ep15 - Why now is a great time to do a Business Plan...

Growth Curves ·

2024/03/19

In this episode, we share the importance of creating a business plan and how it can drive your business forward, rather than leaving progress to chance. You may be thinking about your business plan as we approach the end of the financial year in New Zealand. Now is a great time to reflect and make changes where necessary – or if you don’t currently have a plan, grab that notebook as Sarah also shares the most effective ways to get started on one! You will learn about: What needs to happen to

en-nz

20:50

EP14 - Positioning: How to stand out in a busy market

Growth Curves ·

2024/03/05

Today, Wendy dissects what brand positioning means and its significance in establishing a business's place in the market. So let's differentiate your brand from competitors, grab yourself a pen and paper as you learn fundamental strategies that will help you create a lasting impression in your customers' minds. You will learn about: Impact of personal behaviour on brand perception Aligning your product and Brand The importance of consistency Practical advice on market research Defining your target

en-nz

14:12

EP13 - EOFY: 4 things I'm doing in my business before...

Growth Curves ·

2024/02/20

The end of the financial year is fast approaching, so in this episode, Sarah runs you through 4 things she's doing in her business before 31st March 2024. Sarah discusses why it's beneficial to pay for expenses in March and reduce the taxable income for the current financial year, but only if it makes financial sense. She also talks about bonuses, debtors, and setting a financial budget for the next financial year. So if you want to influence a tax outcome, grab a pen and paper to take notes and

en-nz

18:22

EP12 - Growth Opportunities: Frameworks for Business...

Growth Curves ·

2024/02/06

In this informative episode, Wendy delves into the Ansoff Growth Matrix, a straightforward framework that shines light on identifying business growth opportunities. If you’re ready to expand in your business, tune in to hear the specific techniques that could set the stage for your next big growth spurt. You will learn about: The four core strategies within the matrix How you can develop new products & services for your market Ways to increase sales of your existing products How to explore new

en-nz

15:04

EP11 - Accelerate your Business Cycle and Achieve...

Growth Curves ·

2024/01/23

Today Sarah and Wendy dive into the essential business cycle, explaining the nuances of cash flow and profit within a business context. By better understanding and implementing the tips provided in this episode, you will learn how to use your business as a vehicle to achieve financial freedom and flexibility. You will also learn about: How to boost cash flow & eliminate unchecked overheads Common pitfalls in business Increasing sales vs. decreasing margins The benefits of negotiating better

en-nz

12:27

EP10 - Marketing Plans: Make Money & Save Time

Growth Curves ·

2024/01/10

Today Sarah & Wendy come together to discuss the important topic of creating a marketing plan for business growth. We discuss how a marketing plan is not just a to-do list, but a strategy that gives you direction on how to make money and increase revenue in your business. You will learn about: What a marketing plan actually is How to understand what the best marketing strategy is for you How to be intentional with your marketing efforts Why it’s important to define your business strategy Ways to

en-nz

20:16

EP9 - Offers: Benefits of Turning Your Products or...

Growth Curves ·

2023/12/26

Having different types of offers can be really powerful when selling to your target audience. In this episode, Sarah and Wendy dive into how you can package your products or services, what the benefits are, and why it can be so effective. You will also learn: What a value ladder is and how to use it What you’re actually selling beyond your products or services The 4 main things your offer needs to be Why it’s important to be authentic when creating urgency How to move people through your sales

en-nz

22:06

EP8 - Wrapping Up: End of Year Business Strategies

Growth Curves ·

2023/12/12

In this episode Sarah and Wendy dive into four powerful business strategies to embrace as we approach the new year. These will help you properly wrap up 2023 so you can relax over the break, and also support you in planning your 2024 goals. You will learn about: The importance of year-end assessments Why financial reviews are crucial and what key metrics to look at What to think about when evaluating your work-life balance How to reassess and consider necessary changes The power of visualisation

en-nz

23:50

EP7 - Time: What Do You Prioritise & Why Does This...

Growth Curves ·

2023/11/28

In today’s episode Sarah and Wendy talk about how managing time is always a work in progress. They chat about how they effectively prioritise tasks, and how to make each day more productive in your business. You will learn about: Why you should focus on what’s important to you Creating a daily top three to move the needle in your business What 90-day goal setting is and how to do it How you can use time blocking and batching to your advantage Why you need to work on your business not just in it

en-nz

28:01

EP6 - Success: What Does it Look & Feel Like to You?

Growth Curves ·

2023/11/14

In this episode Sarah and Wendy discuss their versions of success, and how this has changed over time within their businesses and lifestyles. You will also learn about: Why success might look different in the beginning stages of entrepreneurship How your mindset and beliefs play a role in being “successful” What systems are and how they can help you work smarter not harder The importance of setting clear business boundaries What it means to feel aligned in your business and how to do it How your

en-nz

17:21

EP5 - Messaging: Marketing Messages that Increase Sales

Growth Curves ·

2023/10/31

In this episode Wendy shares advice on messaging and how to attract the right customers for your business. You will also learn about: Why you shouldn't try to sell to everyone The importance of understanding your ideal customer How to differentiate between features and benefits Understanding what people want versus what they need The most game-changing mind switch you can implement to increase sales Get in touch: Sarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves

en-nz

29:26

EP4 - Stats to Track: 10 Key Business Metrics

Growth Curves ·

2023/10/17

In today’s episode we are diving into 10 important stats that we believe you should be tracking in your business. Focus on these metrics in your monthly business reviews. Here’s what you’ll learn about: Sales and average spend per customer Total revenue and hitting your targets What ‘debtor days’ are and how to decrease them Operating expenses and assessing trends Effective ways to look at your margins Retention rates and how to measure them Where your leads are coming from Conversion rates on

en-nz

21:59

EP3 - Business Finances Done Right: What To Focus On

Growth Curves ·

2023/10/03

In this episode Sarah runs us through how to keep your business records in order and look at your numbers from a strategic point of view. You will also learn about: The 3 key areas to focus on when managing your books What you should outsource as a business owner and why How you can code your invoices more effectively Why you shouldn’t reduce your marketing costs in a recession The importance of understanding your cash movements What small adjustments in your margins can do How you can save money

en-nz

22:44

EP2 - Strategy: For Your Business Planning & Marketing

Growth Curves ·

2023/09/19

In this episode we dive into the importance of having a solid business plan and marketing strategy, and how to go about creating an aligned roadmap for your business. You will also learn about: Knowing when to say ‘yes’ or ‘no’ to marketing opportunities The difference between goals and objectives The difference between strategy and tactics What might stop you from growing your business Why you need to be intentional with your marketing activities How your target market plays a role in your

en-nz

27:16

EP1 - Introductions: Sarah Burgess & Wendy Tibbotts

Growth Curves ·

2023/09/19

Welcome to the first episode of The Growth Curves podcast! Get to know us and learn more about the kind of content you’ll get in future episodes. You will also hear about: How we both started our businesses The balance between motherhood and business What our morning routines look like (in an ideal world) Our go to books and inspirational people The services we offer to help you grow your business Get in touch Sarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves

en-nz

01:32

Welcome to the Growth Curves Podcast!

Growth Curves ·

2023/08/02

Welcome to the Growth Curves Podcast with Sarah Burgess and Wendy Tibbotts. This is the place where you will learn how to manage your money and marketing for serious business growth! Subscribe and follow along for fortnightly episodes, launching from September 2023. Find out more: Little Black Books ZigZag Marketing

en-nz

38 results

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