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PODCAST

Growth Curves

Sarah Burgess and Wendy Tibbotts

Welcome to the Growth Curves Podcast with Sarah Burgess and Wendy Tibbotts, your go-to Bookkeeper and Marketing Strategist. If you are an ambitious female entrepreneur looking to create serious growth curves in your business, then this is the podcast for you! Learn how to confidently manage your money and marketing so you can use your business as the vehicle to create the financial freedom and flexibility you want. We are so excited to have you as part of our Growth Curves community.

business entrepreneurship

All Episodes

18:21

S2E17 - Wendy's Last Episode: A New 'Season'

Growth Curves ·

2025/05/06

In this special episode, Wendy shares a personal update as she wraps up her time on the Growth Curves Podcast. She opens up about what led to her decision, the excitement of a new direction, and both Sarah and Wendy share their thoughts on 37 episodes of honest conversations together on the Growth Curves Podcast. ***Stay tuned for SEASON 3 of the podcast hosted by Sarah Burgess!!***

en-nz

31:27

S2E14 – Personal, Not Pushy: How to Follow Up To Make...

Growth Curves ·

2025/04/09

Do you hate following up with leads or past clients because it feels too pushy? You’re not alone. In this episode, Sarah and Wendy unpack authentic, practical ways to follow up that feel natural and effective — not salesy or awkward. You’ll learn: ✨ A mindset shift that makes following up feel more helpful than hustle ✨ Simple systems (from notebooks to tech tools) to keep track of leads and clients ✨ How to personalize your approach based on client preferences ✨ Why post-purchase communication is

en-nz

16:35

S2E15 - Simplify Your Bookkeeping: How Hubdoc Saves...

Growth Curves ·

2025/03/26

Managing receipts, invoices, and bookkeeping can be a nightmare for small business owners—but it doesn’t have to be! In this episode, Sarah and Wendy talk into Hubdoc, a game-changing tool that helps streamline accounting processes, reduce admin time, and keep your financials in order. 🎧 Listen in to learn: ✅ How Hubdoc automates receipt and invoice management ✅ Why keeping financial documentation (even for small transactions) is crucial ✅ How to integrate Hubdoc with Xero for seamless

en-nz

37:03

S2E14 - SEO & Google Ads: From Clicks to Conversions...

Growth Curves ·

2025/03/11

Are you getting the results you need from SEO and Google ads? Wendy and Sarah chat with Samantha Vandergoot from Daily Digital about the power of SEO and Google Ads for business growth. They cover: 🔹 The key differences between SEO and Google Ads—and when to use each. 🔹 Why auditing your website is crucial before launching a digital marketing strategy. 🔹 Common mistakes businesses make with digital marketing (and how to avoid them). 🔹 The challenges of starting and scaling a digital

en-nz

57:09

S2E13 - Social Media Has Changed: What Works Now with...

Growth Curves ·

2025/02/25

An informative and vulnerable chat with social media trainer Jodine McIntyre about the major shifts happening in social media marketing right now, as well as the challenges she’s faced in business. From the move from an opted-in follower model to an interest-based content algorithm, the impact of dissatisfaction with Meta platforms, to the growing potential of platforms like YouTube, Jodine shares practical strategies for creating content that attracts the right audience and converts that interest

en-nz

29:13

S2E12 - Mastering Business Cash Flow: Strategies to...

Growth Curves ·

2025/02/11

Cash flow can make or break a business, especially in uncertain economic times. In this episode, Sarah Burgess and Wendy Tibbotts dive into the importance of cash flow management, offering practical strategies to help business owners navigate seasonal slowdowns, unexpected expenses, and financial pitfalls. They share insights on forecasting, managing payments, and avoiding common mistakes that can drain your resources. What You’ll Learn: How to prepare for seasonal downturns and unexpected

en-nz

29:32

S2E11 - Email Marketing: 5 Ways to Grow Your List...

Growth Curves ·

2025/01/29

In this episode, Sarah and Wendy dive into the strategies you need to grow a thriving email list. They share practical tips and ideas to help you connect with your audience, add value, and build trust—without overwhelming your customers. What You’ll Learn: Creative ways to encourage customers to sign up for your email list. Growth strategies that work for small businesses. How to promote your list in a way that drives results. The dos and don’ts of email marketing compliance. This episode is

en-nz

25:09

S2E10 - A New Year: Shifting Mindsets and Taking Action

Growth Curves ·

2025/01/15

Wendy and Sarah share their personal and professional New Year goals and reflect on the mindset shifts and lessons from the past year. They explore the importance of stepping into leadership roles, staying accountable to goals, and building habits that drive long-term growth. From defining the right actions to embracing consistency and business boundaries, this episode is packed with practical advice to help you plan for success in 2025. Growth Curves Instagram Work with Wendy Tibbotts:

en-nz

23:48

S2E9 - Starting Over: What We’d Do Differently in...

Growth Curves ·

2024/12/17

If you’ve ever wondered what established business owners would change if they could start over, this episode is for you. Wendy and Sarah share five key lessons from their business journeys to help you save time, money, and energy while building a successful, sustainable business. Packed with actionable advice, this conversation is a must-listen for new and growing entrepreneurs alike. What you’ll take away: The importance of starting with a plan and narrowing your niche. Why financial management

en-nz

01:10:42

S2E8 - From side hustle to multi-million dollar...

Growth Curves ·

2024/12/04

In this episode, Sarah and Wendy interview Cat Macnaughtan, founder & CEO of Getting Lost, the award-winning adventure card game. Cat shares her journey from a part-time travel blogger to running a multi-million-dollar business built on community feedback, creativity, and strategic thinking. She delves into the challenges of scaling a fast-growing enterprise, the importance of adaptability, and the lessons learned from taking risks and breaking the rules. This fun and inspiring conversation is a

en-nz

34:14

S2E7 - Productivity, Burnout & Business Boundaries:...

Growth Curves ·

2024/11/19

In this super-informative episode, Wendy Tibbotts and Sarah Burgess engage with productivity and well-being coach Sarah Wood to discuss strategies for avoiding burnout and maintaining balance as an entrepreneur. Sarah has a science-based approach to well-being which informs the discussion about setting healthy boundaries, and adapting productivity methods to different stages of business growth. The conversation highlights the need for self-care, aligning goals with personal values, and establishing

en-nz

22:54

S2E6 - Growth Without Breaking: The Rubber Band Theory

Growth Curves ·

2024/11/05

In this episode Sarah and Wendy introduce the "Rubber Band Theory" as an insightful approach to achieving personal and professional growth by stretching within one’s limits. They discuss how setting realistic goals, surrounding oneself with supportive individuals, and celebrating small wins can lead to sustainable progress without the risk of burnout. You'll learn about: Applying the Rubber Band Theory: Learn how to stretch toward growth gradually instead of attempting drastic changes, and align

en-nz

34:40

S2E5 - Automation & Delegation: With Kate MacGregor...

Growth Curves ·

2024/10/27

Join hosts Sarah and Wendy as they chat with online business expert Kate MacGregor about how business owners can embrace automation and delegation to reclaim their time, achieve balance, and focus on the work that truly matters. Kate shares her insights on building a sustainable business, the mindset shifts needed to let go of control, and her personal journey in scaling her business while also embracing her love of international travel. You’ll learn: How automation can free up time for

en-nz

28:34

S2E4 - Customer Journey Marketing: Turning Leads into...

Growth Curves ·

2024/10/09

Meet the evolving needs of your customers at every stage of the buying process. In this episode, Wendy takes us through the seven key stages of the customer journey. We discuss: Tips for generating brand awareness, including networking, social media and sponsorships Strategies to increase customer interest by showing how your product or service solves problems and stands out from competitors How to nurture leads in the consideration phase and create urgency to drive decisions The importance of

en-nz

23:57

S2E3 – Xero Health Check: Improve your accounts to...

Growth Curves ·

2024/10/03

You'll make better business decisions when you have accurate data in your Xero accounts. In this episode we dive into the essential practices of regular business account checks, reconciliations, and financial statement analysis. Sarah discusses the importance of maintaining a clean and accurate Xero file, ensuring your finances are always in top shape. You’ll learn: The value of consistent business account checks and reconciliations. How to keep your Xero file healthy by linking bank accounts and

en-nz

25:40

S2E2 - Marketing AI: Balancing Efficiency with...

Growth Curves ·

2024/09/11

Hosts Wendy Tibbotts and Sarah Burgess explore the evolving role of AI in marketing. They discuss how to leverage AI for efficiency while maintaining the authenticity of your brand. From the benefits and limitations of AI tools in content creation and image generation to practical strategies for blending AI with human creativity, this episode is packed with valuable insights for business owners looking to navigate the AI marketing landscape. What You'll Learn: How to use AI to enhance marketing

en-nz

09:27

S2E1 - We Were On A Break: Make Your Own Rules

Growth Curves ·

2024/09/11

Welcome to Season 2 of the Growth Curves Podcast! In this episode, hosts Sarah Burgess and Wendy Tibbotts talk about taking a much-needed break, juggling multiple businesses, and how to create a podcast (and business) that works on your terms. If you’re ready to run your business with more intention and less stress, tune in now. You’ll learn: Why it's okay to press pause in your business How to manage multiple ventures without burning out The importance of intentional content creation Get in

en-nz

19:34

EP20 - Business Resilience: How to Thrive in a...

Growth Curves ·

2024/05/28

In this episode we discuss actionable strategies for business owners to adapt and move forward in the current challenging economic environment, focusing on proactive measures to improve your bottom line. We touch on topics such as customers' struggles and prioritising value for existing customers, reducing cash flow strain, maintaining marketing efforts and more. This episode will provide you with some insights to help you build a competitive advantage when it’s needed most. You will learn: How

en-nz

15:16

EP19 - Mastering Your Finances: The Power of Regular...

Growth Curves ·

2024/05/14

Want to feel more in control of your finances? Sarah provides valuable advice on how to conduct regular money meetings. By analysing expenses, sales, and revenue streams during these meetings, you can track your progress, identify areas for improvement, and make timely changes to enhance your bottom line. You will learn: The importance of regular money meetings for business owners How to conduct effective money meetings to track profitability Ways to analyse expenses, sales, and revenue streams

en-nz

18:25

EP18 - Time Poor? Try these 5 hacks

Growth Curves ·

2024/05/03

As we head into the new financial year, we are finding it difficult to get all the things done, so we went back to the basics of being more effective. With the right tools and mindset, you can maximise your productivity and make the most of every hour. So in this week’s episode, we're sharing our 5 productivity hacks that have helped us in both our businesses and personal lives. We're not talking about anything overly complicated here. These are simple, straightforward, and, most importantly, they

en-nz

38 results

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