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PODCAST

We Know Marketing, We Promise

Kelsie Downs + Naoma Serna-Zahn

We Know Marketing, We Promise is where ambitious women go when they’re tired of guessing their way through marketing and want real clarity on how to scale. Naoma and Kelsie unpack the mindsets, messaging, and marketing foundations that actually move your business forward — especially when you’re juggling work, life, motherhood, and 47 mental tabs at once. It’s strategy with a little heat and a lot of honesty.

business marketing

All Episodes

00:23:41

021. Recession-Proof Marketing (Sort Of)

We Know Marketing, We Promise ·

2025/07/30

In this episode, Naoma and Kelsie talk through what it really means to “recession-proof” your marketing. Spoiler: it’s not about panicking or slashing your budget. It’s about building trust, staying consistent, and being indispensable to your clients. They break down tactical ways to create stickier client relationships, refine your messaging, and deepen brand trust—before things get rocky. Whether you're already feeling the pinch or just want to prep smartly, this one’s packed with honest

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00:22:19

020. What Even Is Vision — and Why It’s Hurting Your...

We Know Marketing, We Promise ·

2025/07/23

No one starts a business dreaming of burnout and busywork. But without a clear vision, that’s exactly where you land. In this episode, Kelsie and Naoma break down what vision actually is—not just a fluffy statement on your website, but a decision-making compass for everything from hiring to content to client fit.They share how vision shows up in branding, social media, and leadership—and how it can completely change the way your team, marketing, and business grow. You’ll hear their personal

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00:24:04

019. Instagram Just Changed the Game (Again)

We Know Marketing, We Promise ·

2025/07/16

In this episode, Naoma and Kelsie break down Instagram’s latest update: professional accounts are now being indexed by Google. This means your posts can show up in search results — yes, your Reels, captions, especially alt text.What does that mean for your business? It’s time to get serious about strategy. The duo walks through what this update changes, what you should do now to align your content with your website and brand goals, and why content pillars and keyword use matter more than ever.They

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00:19:23

018. Top Business Mistakes — Pt. III

We Know Marketing, We Promise ·

2025/07/09

We thought we could cover our top 10 mistakes in one episode. We were wrong. In part three of our “business mistakes” series, we get into the stuff that really stings—bad partnerships, financial spirals, lost confidence, and the mindsets that almost broke us. But don’t worry. It’s not a pity party. It’s real talk about what we’ve learned, how we course-corrected, and why the people in your corner matter more than anything else.In this episode:What happens when your business bleeds $10K a

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00:18:54

017. Top 10 Business Mistakes — Part II

We Know Marketing, We Promise ·

2025/07/02

Ever launch something you swore people needed... only to hear crickets? Or held onto a client way past their expiration date?In this episode of We Know Marketing, We Promise, we’re unpacking real business timing mistakes—from rushed launches and rebrands that took too long, to missed opportunities and late price increases. We talk through what happens when you ignore your gut, how to charge for the pain-in-the-butt factor, and why hard conversations around profit aren’t just necessary—they’re

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00:24:35

016. Top Business Mistakes (Pt I)

We Know Marketing, We Promise ·

2025/06/25

We’ve made the mistakes so you don’t have to… seriously. In this episode, we’re getting real about the not-so-glamorous side of running a business. From getting burned by bad contracts and ghosted by clients, to wasting money on courses we never opened and holding on to red flag clients for too long… we’re laying it all out.If you’ve ever said yes when you should’ve said no, or built a marketing plan around hope and Venmo requests, you’ll feel right at home here.Inside this episode:The $900 monthly

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00:19:36

015. Are you giving mixed signals?

We Know Marketing, We Promise ·

2025/06/18

We’ve seen it… and done it ourselves. Mixed signals in your messaging, visuals, or team communication will confuse your audience (and your team) faster than you think. In this episode, we break down what it actually means to have brand clarity and why even good businesses fall into the trap of being inconsistent.If you’ve ever wondered why you’re getting ghosted by leads, attracting the wrong type of client, or having team members fumble through what you do—you might be sending out brand confusion

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00:24:21

014. Should your VA handle your marketing?

We Know Marketing, We Promise ·

2025/06/11

Spoiler: just because someone can post on Canva doesn’t mean they should own your brand strategy.In this episode, we get honest about the rise of virtual assistants handling business marketing — and why it often leads to confusion, frustration, and wasted money. From personal experiences (some painful), we walk through what your VA can do well, where it goes off the rails, and how to actually get marketing that drives results without blowing your budget.If you’ve ever outsourced your social media

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00:32:44

013. Do I need a personal brand?

We Know Marketing, We Promise ·

2025/06/04

If you’ve been lurking on LinkedIn, unsure whether to hit “post,” this episode is for you.In this convo, Naoma and Kelsie break down what a personal brand really is, why it matters, and how to build one that feels authentic (not cringey). They get into the actual ROI of showing up online, from warmer leads and faster sales to better talent and unexpected opportunities.Whether you're a founder or an executive your personal brand walks into the room before you do.You’ll learn:Why people remember

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00:27:25

012. Designing a customer journey that actually feels...

We Know Marketing, We Promise ·

2025/05/28

The sale isn’t the end of your marketing funnel, it’s the start of your client experience. So… what happens after someone says “yes”?In this episode, Naoma and Kelsie talk about what it really takes to create a thoughtful, consistent, and elevated client journey, from onboarding to offboarding and every touchpoint in between.They share stories, systems, and even the missteps that helped shape their process. Whether you're a service provider, an agency owner, or just tired of being ghosted

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00:22:35

011. Getting on Camera Without Getting in Your Head

We Know Marketing, We Promise ·

2025/05/21

If the thought of hitting "record" makes you break into a sweat, you’re not alone.In this episode, Kelsie gives Naoma (and all of us) a pep talk and tactical roadmap for getting more comfortable on camera. Whether you’re building a personal brand, marketing your business, or just trying to look less robotic on LinkedIn, we’re diving into the mindset, tools, and scripts to help you show up with confidence.In this episode, we cover:The real reason most people hate video (spoiler: it’s not

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00:17:06

010. How to Survive Your First Viral Post

We Know Marketing, We Promise ·

2025/05/14

Ever posted something on LinkedIn you thought was mild… only to have it spiral into a spicy thread with 250+ comments and a side of chaos? Yeah, that happened.In this episode, Naoma shares the story of her accidental hot take on AI, what she learned about dealing with digital drama, and how to handle backlash without losing your cool (or your brand voice).Whether you're new to building a personal brand or one spicy post away from going viral, we talk about the mindset, strategy, and boundaries

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00:20:45

009. Your Offer Isn’t Your Service (Here’s Why That...

We Know Marketing, We Promise ·

2025/05/07

You’ve got a killer skill set—but is your audience getting it?In this episode, we unpack the difference between what you do (your service) and what clients actually want to buy (your offer).Naoma and Kelsie break down how to identify pain points, simplify your message, and package your work in a way that feels irresistible to your dream clients. We show you how to shift from selling services to selling outcomes—and why jargon is killing your conversions.You’ll learn:The difference between a service

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00:35:51

008. To niche or not to niche?

We Know Marketing, We Promise ·

2025/04/30

Niching gets a bad rap sometimes. Are you limiting yourself? Are you leaving money on the table? We get it.In this episode, we dive into why finding a niche actually sets you up for success — and why fear keeps so many businesses stuck trying to serve everyone (and impress no one). We unpack the myths around niching, how to niche without feeling trapped, and why the right focus makes your marketing, branding, and growth 100x easier.We also talk about how we’ve niched (and pivoted) over time, the

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00:23:10

007. Branding vs. Marketing — Why They’re Not the...

We Know Marketing, We Promise ·

2025/04/23

They get confused all the time, but branding and marketing are not interchangeable.In this episode, we break down what branding really is (hint: it’s more than just a logo), why it has to come before marketing, and how skipping the brand work can actually cost you trust, time, and a whole lot of money.We unpack how your brand is the foundation for everything—from internal culture to external campaigns—and why nailing that foundation makes all your marketing efforts actually work.You’ll also hear how

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00:22:07

006. How to Market Your Business on a Budget

We Know Marketing, We Promise ·

2025/04/16

Ballin’ on a budget? You’re not alone — and you’re not out of options.In this episode, we break down how to market your business when resources are tight, whether you’re just getting started or trying to stretch every marketing dollar. We cover brand building basics, how to stay consistent without burning out, and where to spend (or not spend) your money.From DIY logos and social media strategy to investing in the right content and taking care of your referral partners, this episode is packed with

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00:33:11

005. Red flags to watch when hiring a marketing agency

We Know Marketing, We Promise ·

2025/04/09

Not all agencies are created equal — and some will cost you more than just money.In this episode, we break down the biggest red flags to look for when you're hiring a marketing agency (and some green flags too!). From no discovery calls and vague processes to shady guarantees and high turnover, we share the hard-won lessons and insider perspective that can help you avoid wasting time, money, and energy.We also talk about the good signs — like agencies that ask smart questions, explain their

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00:23:39

004. Content Marketing That Actually Converts

We Know Marketing, We Promise ·

2025/04/02

Sure, pretty posts are nice — but are they doing anything for your business?In this episode, we talk about content marketing that goes beyond the likes and actually builds trust, authority, and long-term results. We get real about what “converting” even means, how to define your goals vs. tactics, and why chasing vanity metrics can leave you spinning your wheels.We also share personal wins and mistakes from our own content journeys—like how consistent LinkedIn posts led to speaking gigs, and why

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00:22:03

003. Why sounding like a broken record is a good thing

We Know Marketing, We Promise ·

2025/03/26

Feel like you’re saying the same thing over and over again? GOOD. That’s literally the point.In this episode, we break down why repetition is the unsung hero of great marketing and how to make your message stick without sounding stale. We get into:Why repeating yourself is a branding superpowerHow to find your “core message” and say it in 100 different waysThe mistake of chasing trends vs. owning your voiceWhat happens when your visuals and messaging don’t alignWhy clarity beats cleverness every

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00:20:41

002. Am I being authentic or this TMI?

We Know Marketing, We Promise ·

2025/03/26

Let’s talk about the line between “real talk” and maybe you should’ve slept on that post. In this episode, we dig into the tension between authenticity and oversharing on social media — especially when you’re the face of your business.We’re sharing personal stories (and spicy post regrets), tips for building trust without trauma-dumping, and why not everything needs to be content. From CEO boundaries to crying on camera, we explore:The difference between showing up and oversharingWhy some stories

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42 results

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