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PODCAST

We Know Marketing, We Promise

Kelsie Downs + Naoma Serna-Zahn

We Know Marketing, We Promise is where ambitious women go when they’re tired of guessing their way through marketing and want real clarity on how to scale. Naoma and Kelsie unpack the mindsets, messaging, and marketing foundations that actually move your business forward — especially when you’re juggling work, life, motherhood, and 47 mental tabs at once. It’s strategy with a little heat and a lot of honesty.

business marketing

All Episodes

00:30:48

039. The Loneliness of Entrepreneurship

We Know Marketing, We Promise ·

2025/12/03

Building a business is exciting, meaningful, and deeply rewarding—but it can also be unbelievably lonely. In this episode, we unpack the emotional, mental, and practical sides of entrepreneurial loneliness and what it really looks like behind the scenes.What you’ll learn:The different types of loneliness entrepreneurs face in different seasonsWhy early-stage survival mode feels so isolatingHow lack of support (from partners, family, or peers) can crush your confidenceWhy entrepreneurship exposes

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00:21:13

038. The Thanksgiving Episode Peace, Pie, and...

We Know Marketing, We Promise ·

2025/11/26

The holidays hit…and suddenly your energy is gone, your inbox is overflowing, and your brain wants to decorate, bake, and watch the parade instead of work. In this episode, we talk honestly about slowing down, rest guilt, holiday rhythms, and how to protect your peace in the busiest season of the year.What you’ll learn:Why your energy dips hard around Thanksgiving (and why that’s normal)How to create a “slow season strategy” that doesn’t sabotage Q4The difference between rest and avoidanceWhy some

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00:31:05

037. The Price of People-Pleasing in Business

We Know Marketing, We Promise ·

2025/11/19

Scope creep is the silent killer of creative businesses. In this episode, we break down how small “quick favors” turn into resentment, chaos, and broken processes—and how to finally stop the cycle.What you’ll learn:The real reason scope creep happens (and why shame keeps you stuck)How bending your process destroys your team’s capacity and your quality of workWhy saying yes out of guilt or urgency leads to resentmentPractical ways to communicate boundaries with clientsHow to be generous with clients

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00:39:18

036. The Perfect Week Exercise A Game changer for...

We Know Marketing, We Promise ·

2025/11/12

If your calendar feels chaotic, your team’s energy is off, and you’re constantly playing catch-up—it’s time to design your Perfect Week. In this episode, we break down how to create structure that supports productivity, creativity, and peace.What you’ll learn:What the Perfect Week Exercise is (and how it changed our workflow)How to design a schedule based on energy levels, not just hours workedWhy time-blocking is the secret to avoiding burnoutThe “MIT Rule”: how six hours a week can change your

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00:19:47

035. Lead Magnets without the ICK

We Know Marketing, We Promise ·

2025/11/05

Lead magnets don’t have to feel scammy, sleazy, or like a bad infomercial. In this episode, we unpack how to attract new leads and grow your email list authentically—without compromising your brand voice or integrity.What you’ll learn:What a lead magnet actually is—and how to design one that fits your businessWhy you need to collect emails (and not rely solely on social media)How to nurture potential clients with a simple 4–7 email sequenceThe dos and don’ts of freebies, guides, and webinarsHow to

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00:20:36

035. Lead Magnets without the ICK

We Know Marketing, We Promise ·

2025/11/05

Lead magnets don’t have to feel scammy, sleazy, or like a bad infomercial. In this episode, we unpack how to attract new leads and grow your email list authentically—without compromising your brand voice or integrity.What you’ll learn:What a lead magnet actually is—and how to design one that fits your businessWhy you need to collect emails (and not rely solely on social media)How to nurture potential clients with a simple 4–7 email sequenceThe dos and don’ts of freebies, guides, and webinarsHow to

en

00:12:44

034. How to Turn One Idea into 10 Pieces of Content

We Know Marketing, We Promise ·

2025/10/30

What if you could take one video, blog, or idea and turn it into 10+ pieces of content? In this episode, we break down the practical process for multiplying your message across platforms—without burning out or sounding repetitive.What you’ll learn:How to repurpose one piece of content into multiple formats (video, carousel, newsletter, post)Why starting with a transcript or long-form idea unlocks endless possibilitiesHow to use ChatGPT to rewrite and adapt your content for different audiencesThe

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00:13:32

034. How to turn one idea into 10 pieces of content

We Know Marketing, We Promise ·

2025/10/29

What if you could take one video, blog, or idea and turn it into 10+ pieces of content? In this episode, we break down the practical process for multiplying your message across platforms—without burning out or sounding repetitive.What you’ll learn:How to repurpose one piece of content into multiple formats (video, carousel, newsletter, post)Why starting with a transcript or long-form idea unlocks endless possibilitiesHow to use ChatGPT to rewrite and adapt your content for different audiencesThe

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00:25:53

033. How to actually audit your marketing

We Know Marketing, We Promise ·

2025/10/24

It’s a new quarter—which means it’s time to audit your marketing. In this episode, we break down how to evaluate what’s working, what’s not, and how to make smart, data-driven adjustments that actually move your business forward.What you’ll learn:How to run a quarterly marketing audit that’s simple, sustainable, and strategicWhy looking at data too often can derail your momentumHow to use tools like Metricle (or even ChatGPT) to synthesize insightsThe difference between impressions, engagement, and

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00:18:08

032. Do as we say; not as we do.

We Know Marketing, We Promise ·

2025/10/24

In this episode, we get real about the gap between knowing what to do and actually doing it. Whether it’s social media, newsletters, or content strategy, we’re all figuring it out in real time—and that’s OK.What you’ll learn:Why you don’t need to do everything at once to grow your businessThe Rule of Threes framework for staying focused and productiveHow to build the “consistency muscle” without burning outThe difference between progress and perfection in marketingHow to start a newsletter or social

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00:27:43

031. Why Your Marketing Isn’t Working: Fix the Brand...

We Know Marketing, We Promise ·

2025/10/08

If your posts are random holiday greetings, your website doesn’t match your socials, and your team can’t explain what you do—you’re in a brand identity crisis. This episode breaks down the real reasons your marketing falls flat and how to fix them fast.What you’ll learn:Clear signs of an identity crisis (mixed messages, mismatched visuals, “everyone” targeting, no revenue lift)How to align website + social + sales so they tell one storyWhy silos kill momentum—and how to integrate brand, marketing,

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00:43:44

030. We would never do this again | Hard Truths from...

We Know Marketing, We Promise ·

2025/10/01

In this episode, we open up about the mistakes, missteps, and messy moments that shaped our journey as business owners—and the lessons we’ll never repeat. From contracts to boundaries, pricing to people-pleasing, these are the hard truths that only experience can teach.What you’ll hear:Why handshake deals can wreck your business (and why everything must be in writing).The danger of glamorizing busyness instead of implementing strategy.Learning to stop chasing shiny objects and stick to your lane.The

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00:30:17

029. From connection to podcasting | Behind the...

We Know Marketing, We Promise ·

2025/09/24

In this bonus behind-the-scenes episode, we share the real story of how this podcast came to life—messy beginnings, unexpected pivots, and the lessons learned along the way. From early business struggles to community connections, brand building, and balancing entrepreneurship with motherhood, this conversation is raw, honest, and a reminder that nothing ever goes perfectly to plan.What you’ll hear:How a chance connection led to starting a podcast.The role of feedback, business plans, and mentors in

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00:28:18

028. Building Your Marketing Foundation in 90 Days —...

We Know Marketing, We Promise ·

2025/09/17

Consistency isn’t about superhuman willpower — it’s about systems.In Part 3 of the 90-Day Marketing series, we’re diving into the tactical side of staying consistent: tools, templates, and habits that keep your content going even when life gets busy. From how we actually use Canva and ChatGPT to the way we structure marketing tasks in ClickUp, we’re giving you a real look behind the curtain.Spoiler: It’s less about perfection and more about making things easy to repeat.Takeaways:How to build a

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00:30:44

027. Building Your Marketing Foundation in 90 Days -...

We Know Marketing, We Promise ·

2025/09/10

In Part 2 of the 90-day marketing series, we dive into the content + systems phase—how to build a sustainable content strategy, grow your personal brand, and set a cadence you can actually keep.What you’ll learn:- How to pick the right platform (why LinkedIn often wins) and optimize your profile (photo, bio, CTA).- The Venn-diagram method to define content pillars (expertise, POV, interests) and keywords.- Personal brand vs. business brand—how to separate them and cross-promote effectively.-

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00:26:34

026. Building Your Marketing Foundation in 90 Days —...

We Know Marketing, We Promise ·

2025/09/03

In this episode, Naoma and Kelsie break down what it really takes to get your marketing off the ground — without burning out, confusing your audience, or becoming a content machine with no results. From defining your ICP and clarifying your message to choosing the right platform and building a content muscle, this episode is packed with practical advice to set your marketing foundation. Whether you're in your first 90 days or 5 years in and still winging it, this is your sign to hit reset and

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00:25:14

025. How to build a personal brand without losing...

We Know Marketing, We Promise ·

2025/08/27

In this episode, Naoma and Kelsie talk about the mental gymnastics of building a personal brand—and how to stay consistent without spiraling. They get real about what makes it so hard (hint: perfectionism, comparison, and those "what the hell am I even doing?" moments) and break down the systems that have helped them stay visible over the long haul. If you're overwhelmed by the idea of content planning, posting, and showing your face online, this one’s for you.TakeawaysYou don’t have

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00:22:41

024. Unexpected Benefits of Finding a Business Bestie

We Know Marketing, We Promise ·

2025/08/20

In this episode, Naoma and Kelsie get real about what it’s meant to find deep friendship in business. They share how having a trusted confidant, someone who understands both the mental load of entrepreneurship and the emotional rollercoaster, has changed the game. From whiteboard sessions that sparked clarity to hospital visits that revealed burnout, this episode explores how business friendship can be an anchor, a mirror, and a catalyst for growth. They also chat about collaboration without

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00:24:01

023. This Business is Mental: Hurdles We Keep Jumping

We Know Marketing, We Promise ·

2025/08/13

In this episode, Naoma and Kelsie dive into the real stuff: the mental hurdles that come with starting, running, and growing a business. From facing rejection and dealing with feedback to unraveling money mindsets and navigating identity crises, they get honest about what it takes to keep going—especially when the biggest obstacle is your own brain. Packed with personal stories, spirals, and business breakthroughs, this episode is a must-listen for any entrepreneur who’s ever doubted themselves

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00:25:15

022. Work-Life Balance Is a Myth (But Here’s What...

We Know Marketing, We Promise ·

2025/08/06

Spoiler alert: no one is balancing everything perfectly — not even us. In this honest episode, we share what work-life “balance” actually looks like behind the scenes of business ownership, parenting, chronic illness, and a whole lot of therapy.From being forced to slow down, to redefining success around capacity and community, this episode is all about managing the chaos with grace and getting real about support, boundaries, and what actually matters.You’ll learn:Why balance is a myth—and what to

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42 results

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