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PODCAST

We Know Marketing, We Promise

Kelsie Downs + Naoma Serna-Zahn

We Know Marketing, We Promise is where ambitious women go when they’re tired of guessing their way through marketing and want real clarity on how to scale. Naoma and Kelsie unpack the mindsets, messaging, and marketing foundations that actually move your business forward — especially when you’re juggling work, life, motherhood, and 47 mental tabs at once. It’s strategy with a little heat and a lot of honesty.

business marketing

All Episodes

00:31:26

053. Do you need a business coach? PT II

We Know Marketing, We Promise ·

2026/03/11

When should you hire a business coach? And how do you know if it is the right season to bring one in?In this episode, we dive into the real journey behind hiring consultants, business coaches, and surrounding yourself with the right entrepreneurial community. From early hesitation and fear of wasting money to eventually seeing the value of coaching, this conversation breaks down what actually helps entrepreneurs grow.We talk about the reality of building a business while navigating life transitions,

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00:25:22

052. Do you need a business coach? PT I

We Know Marketing, We Promise ·

2026/03/04

Most entrepreneurs do not hire a business coach when they should. They hire one when they are exhausted, stuck, questioning everything, or on the verge of shutting their business down. In this episode, we unpack why waiting until you are in pain is common, but costly, and how the right coach can accelerate growth, confidence, clarity, and execution. This conversation explores the intimidation factor of hiring a coach, the fear of not being “legit enough,” and the sticker shock that keeps business

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00:19:46

051. How to build disipline and finally be consistent

We Know Marketing, We Promise ·

2026/02/25

Brands don’t usually fall apart overnight. They get diluted slowly. Through inconsistent messaging, unclear ownership, outdated assets, untrained team members, and leaders who never documented the vision in the first place. In this episode, we unpack the subtle but costly ways businesses damage their brand internally without realizing it. This conversation goes deep into what happens when brand lives only in the owner’s head, when marketing gets handed off without context, and when “good enough”

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00:29:30

050. How to create brand adovcates within the company

We Know Marketing, We Promise ·

2026/02/18

Consistency is not about willpower, motivation, or becoming a completely different person overnight. It is about the promises you make to yourself and whether you keep them. In this episode, we break down why discipline is built through trust, not pressure, and how small, intentional commitments compound into confidence, clarity, and long-term growth. This conversation is an honest look at what consistency actually looks like in real life, especially for people who see themselves as “inconsistent,”

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00:29:16

049. Personal brand is must, how to build your own...

We Know Marketing, We Promise ·

2026/02/11

Personal branding is not about posting more. It is about building authority that compounds trust, shortens sales cycles, and positions you as the obvious choice in your space. In this episode, we break down what real authority looks like online and why inconsistent, random, or overly personal content quietly works against the business you are trying to build. This conversation explores how to balance expertise, vulnerability, and strategy without turning your feed into a sales pitch or a public

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00:28:17

048. Business etiquette 101

We Know Marketing, We Promise ·

2026/02/04

Business etiquette is not old-fashioned. It is not optional. And it is definitely not about being polite for politeness’ sake. In this episode, we unpack how the way you communicate, schedule, follow up, and respect people’s time directly shapes your reputation, credibility, and long-term opportunities in business. This conversation gets very practical and very honest about the small behaviors that quietly close doors, burn bridges, and position you as a commodity instead of a trusted expert or

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00:23:12

047. Should you niche?

We Know Marketing, We Promise ·

2026/01/28

Niching down is not a limitation. It is a filter. In this episode, we unpack why chasing everyone leads to exhaustion, diluted expertise, and stalled growth, and why focus, clarity, and constraint are what actually unlock creativity, confidence, and momentum in business. This conversation breaks down the real reasons business owners avoid narrowing their lane, from fear of saying no to money to the discomfort of letting go of variety, and why those fears often signal the exact moment it is time to

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00:27:20

046. The 411 on Messaging

We Know Marketing, We Promise ·

2026/01/21

Messaging is not a caption problem. It is not a social media problem. It is a brand problem. In this episode, we break down why messaging is one of the most critical and misunderstood pillars of a strong brand—and how unclear, inconsistent, or overly clever messaging quietly erodes trust, clarity, and conversions. This conversation unpacks how messaging should flow from brand conviction, not trends, emojis, or last-minute creativity. If your website, social media, emails, and sales conversations all

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00:29:32

045. Is your brand having an identity crisis?

We Know Marketing, We Promise ·

2026/01/14

Most marketing problems are not platform problems. They are identity problems. In this episode, we walk through how to audit your brand and social media to determine whether you are operating from clarity or quietly spiraling in an identity crisis. This conversation goes far beyond visuals. It breaks down why brand identity is the conviction behind every marketing decision you make, and why focusing on logos, colors, or posting volume without internal clarity creates confusion, mistrust, and stalled

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00:31:56

044. Your Q1 Strategic Reset

We Know Marketing, We Promise ·

2026/01/07

A new year does not fix broken systems. Motivation fades, tactics pile up, and teams burn out when there is no clear structure holding the business together. In this episode, we unpack why systems matter more than tactics and how a strategic reset can change everything for your team, your clients, and your sanity. This conversation walks through the real highs and lows of the past year, including team turnover, growing pains, emotional leadership moments, and the hard lessons that forced a deeper

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00:38:00

043. How to be better at sales and showing your value...

We Know Marketing, We Promise ·

2025/12/31

Sales calls do not fail because you lack talent or expertise. They fail when confidence, clarity, and process break down. In this episode, we unpack what it actually looks like to lead a sales call with conviction, warmth, and structure—without slipping into pressure, scarcity, or people-pleasing. This conversation dives deep into the mindset shifts and practical frameworks that turn sales calls from awkward transactions into trust-building conversations.What we cover:Why confidence is built through

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00:10:33

042. The Bro-Preneur Gospel: 50 Pieces of Terrible...

We Know Marketing, We Promise ·

2025/12/24

In this short, fun holiday episode, we’re doing something different—a parody of the hyper-masculine, hustle-at-all-costs business culture that dominates LinkedIn and podcast feeds. You know the quotes: no sleep, no balance, grind harder, ignore your feelings, scale or die.So we read 50 pieces of “bro-preneur wisdom” from 2025 and break down why most of it is exhausting, unrealistic, and quietly wrecking businesses, teams, and mental health. What we cover:Why burnout is not a badge of honorThe myth

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00:28:21

041. How to make confident decisions when you don’t...

We Know Marketing, We Promise ·

2025/12/17

If you wait to feel confident before you make a decision, you will stay stuck. In this episode, we break down what real confidence in business actually looks like—and why it comes from action, not emotion.What you’ll learn:- Why confidence grows through reps, not waiting- The hidden traps: fear of being wrong, disappointing others, or mistrusting your intuition- How to borrow confidence from mentors or peers until yours catches up- Why indecision drains more ROI than making the wrong choice-

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00:23:55

040. Are you chasing tactics or your vision?

We Know Marketing, We Promise ·

2025/12/10

Most businesses are not failing because of bad tactics. They are failing because there is no clear vision guiding those tactics. In this episode, we break down the real difference between strategy and tactics, why people confuse the two, and how to build a business that actually moves in one direction instead of a thousand scattered ones. What you’ll learn:Why tactics are not strategy (and why most people mix them up)How to define a vision that becomes the cornerstone of every decisionThe treasure

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00:30:48

039. The Loneliness of Entrepreneurship

We Know Marketing, We Promise ·

2025/12/03

Building a business is exciting, meaningful, and deeply rewarding—but it can also be unbelievably lonely. In this episode, we unpack the emotional, mental, and practical sides of entrepreneurial loneliness and what it really looks like behind the scenes.What you’ll learn:The different types of loneliness entrepreneurs face in different seasonsWhy early-stage survival mode feels so isolatingHow lack of support (from partners, family, or peers) can crush your confidenceWhy entrepreneurship exposes

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00:21:13

038. The Thanksgiving Episode Peace, Pie, and...

We Know Marketing, We Promise ·

2025/11/26

The holidays hit…and suddenly your energy is gone, your inbox is overflowing, and your brain wants to decorate, bake, and watch the parade instead of work. In this episode, we talk honestly about slowing down, rest guilt, holiday rhythms, and how to protect your peace in the busiest season of the year.What you’ll learn:Why your energy dips hard around Thanksgiving (and why that’s normal)How to create a “slow season strategy” that doesn’t sabotage Q4The difference between rest and avoidanceWhy some

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00:31:05

037. The Price of People-Pleasing in Business

We Know Marketing, We Promise ·

2025/11/19

Scope creep is the silent killer of creative businesses. In this episode, we break down how small “quick favors” turn into resentment, chaos, and broken processes—and how to finally stop the cycle.What you’ll learn:The real reason scope creep happens (and why shame keeps you stuck)How bending your process destroys your team’s capacity and your quality of workWhy saying yes out of guilt or urgency leads to resentmentPractical ways to communicate boundaries with clientsHow to be generous with clients

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00:39:18

036. The Perfect Week Exercise A Game changer for...

We Know Marketing, We Promise ·

2025/11/12

If your calendar feels chaotic, your team’s energy is off, and you’re constantly playing catch-up—it’s time to design your Perfect Week. In this episode, we break down how to create structure that supports productivity, creativity, and peace.What you’ll learn:What the Perfect Week Exercise is (and how it changed our workflow)How to design a schedule based on energy levels, not just hours workedWhy time-blocking is the secret to avoiding burnoutThe “MIT Rule”: how six hours a week can change your

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00:19:47

035. Lead Magnets without the ICK

We Know Marketing, We Promise ·

2025/11/05

Lead magnets don’t have to feel scammy, sleazy, or like a bad infomercial. In this episode, we unpack how to attract new leads and grow your email list authentically—without compromising your brand voice or integrity.What you’ll learn:What a lead magnet actually is—and how to design one that fits your businessWhy you need to collect emails (and not rely solely on social media)How to nurture potential clients with a simple 4–7 email sequenceThe dos and don’ts of freebies, guides, and webinarsHow to

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00:20:36

035. Lead Magnets without the ICK

We Know Marketing, We Promise ·

2025/11/05

Lead magnets don’t have to feel scammy, sleazy, or like a bad infomercial. In this episode, we unpack how to attract new leads and grow your email list authentically—without compromising your brand voice or integrity.What you’ll learn:What a lead magnet actually is—and how to design one that fits your businessWhy you need to collect emails (and not rely solely on social media)How to nurture potential clients with a simple 4–7 email sequenceThe dos and don’ts of freebies, guides, and webinarsHow to

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56 results

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