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PODCAST

Grow Your Daycare Podcast -Childcare Marketing Solutions-Daycare Advertising

Christina Rizakos

Simple and cost-effective online marketing help for childcare business owners and home daycare providers. My name is Christina Rizakos, a childcare marketing expert, ex childcare business owner, Christian mom of 4 and online marketing nerd. I want to help you feel more confident with your childcare"s marketing. The online space is where your ideal families are hanging around and guess what? If you don"t leverage your online platforms then you will struggle to put your program on the

business marketing

All Episodes

5:19

What Every Daycare Should Post on Social Media Weekly...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/10/15

Struggling with what to post on your daycare’s social media? In this episode of the Grow Your Daycare Podcast, Christina gives you a repeatable, low-stress social media strategy that works — even if you only post 3 times a week!You’ll learn exactly what types of content build trust, keep your daycare visible online, and help increase daycare enrollment through social media. If you’ve ever wondered, “What should I post on my childcare Instagram or Facebook page?” — this is your weekly

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6:59

Why Are Parents Not Reaching Out? 3 Inquiry Funnel...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/10/14

You're posting on social media… but no one is calling. Why? In this bite-sized episode, Christina breaks down the 3 biggest reasons daycare owners aren’t getting inquiries — even if they’re posting regularly on Instagram or Facebook. If you're a daycare owner or childcare provider wondering why your posts aren’t leading to tours or phone calls, this episode is for you. 🔧 What You’ll Learn: The Visibility Leak: Why your content isn't reaching new parents — and how to fix it with local

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4:48

How to Build Trust with Parents in 60 Seconds or Less

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/10/13

In the world of childcare, trust is everything — and you have less than a minute to make a great first impression. In this fast and focused episode of the Grow Your Daycare Podcast,Christina shares simple, powerful strategies to build trust with parents before they even ask for a tour. You’ll learn how to use daycare marketing trust triggers, boost your credibility online, and create a welcoming experience that sets you apart from other providers. Whether you're running a home daycare or a

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6:11

The #1 Mistake Daycare Owners Make on Their Website...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/10/08

Is your daycare website actually helping you get enrollments — or silently turning parents away? In this episode of the Grow Your Daycare Podcast, Christina reveals the most common mistake childcare websites make: unclear or missing messaging above the fold.If parents have to scroll or guess who you are, where you’re located, or how to reach you — they’ll leave. This episode walks you through exactly what your homepage should include to boost trust, parent engagement, and daycare tour

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5:47

Is Your Daycare Google-Friendly? Here’s How to Check

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/10/06

Can parents actually find your daycare when they search online? In this quick episode of the Grow Your Daycare Podcast,Christina shares a step-by-step guide to checking if your daycare is Google-friendly — and what to do if it’s not.You’ll learn how to optimize your Google Business Profile, use local SEO strategies for childcare providers, and make sure your daycare website is mobile-friendly so parents can easily find and trust your center. If you want to improve your visibility in

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2:40

How Do I Compete with Larger Centers? Strategies for...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/10/01

Feel like the big daycare center down the street is stealing all the attention? In this episode of the Grow Your Daycare Podcast, Christinashares smart, effective strategies for small daycare owners and home childcare providers to stand out and successfully compete with larger centers. You’ll discover how to turn your smaller size into a competitive advantage, build parent trust, and highlight the personal care that only family daycares and in-home childcare businesses can offer. If you’ve

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4:25

Why Smaller Home Daycares Can’t Afford to Ignore...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/09/29

If you run a small home daycare, you might think marketing is only for big centers with big budgets. But in today’s episode of the Grow Your Daycare Podcast,Christina breaks down exactly why home daycare marketing is not optional — it’s essential.Whether you have 3 kids or 13, your visibility, messaging, and reputation matter. We'll explore how strategic marketing helps home daycare providers build trust, fill spots faster, and stand out in a competitive market — without breaking the

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5:54

3 Fast Ways to Get More Daycare Enrollments This Month

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/09/24

📌 Episode Description: Need a fast boost in daycare enrollments? In this quick-hit episode of the Grow Your Daycare Podcast, Christinashares three proven strategies you can implement right now to increase your childcare center’s enrollment this month. From optimizing your Google My Business listing to launching a short-term daycare promotion and activating referral marketing for daycares, these tips are simple, effective, and designed for immediate impact. Whether you're a home daycare

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7:00

Will Facebook Ads Get Me More Enrollments? What Every...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/09/22

Thinking about running Facebook ads to boost your daycare enrollments? In this episode, Christina unpacks the real answer to the question: “Will Facebook ads work for my child care center?” You’ll learn when to use them, what mistakes to avoid, and how to make sure your ad dollars actually lead to tours and enrollments—not just clicks. You'll discover: 📌 Why most Facebook ads fail to bring in real leads 📌 The must-have foundation before you ever run an ad 📌 What high-converting ad

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11:44

Case Study-Facebook ads gone wrong

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/09/20

🔗 Resources & Links Mentioned:✅ Join our free SKOOL community for resources and support: https://www.skool.com/childcaremarketing/about ✅ Get 1:1 marketing support or done-for-you daycare services: https://www.childcarebusinessmarketing.com/done-for-you-services 📧 Email us: info@childcarebusinessmarketing.com 📺 Subscribe on YouTube: https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ

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4:25

Why Small Home Daycares Can’t Afford to Ignore Marketing

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/09/17

Are you still relying only on word of mouth to fill your daycare? In 2025, that just won’t cut it. In this episode of the Grow Your Daycare Podcast, Christina — a former childcare center owner turned childcare marketing strategist — breaks down why home daycare marketing isn’t optional anymore. Families don’t drive around looking for signs or wait for neighbor recommendations. They Google, they scroll Facebook, they check Instagram. If your daycare isn’t showing up online, you’re handing

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6:19

Things Every Parent Looks for Online (That Most...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/09/17

Is your center showing what really matters to parents? In this episode, Christina breaks down the top three things parents are looking for online when researching child care providers—and why most centers miss the mark. Cute content isn’t enough. Parents are shopping for trust, safety, structure, and philosophy—not just smiles and snack time. You'll learn: ✅ What types of content actually build trust with parents ✅ Why highlighting safety, structure, and your teaching philosophy is a must ✅

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6:10

🚫 Likes Don’t Pay the Bills—Leads Do

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/09/15

If your daycare marketing strategy is focused on likes, shares, and followers—but you're still not getting childcare enrollment leads, this episode is for you. 💥 👉 Learn how to shift your focus from vanity metrics to conversion strategies that fill your daycare or preschool with ideal families. In this episode of the Grow Your Daycare Podcast, Christina breaks down: ✅ Why likes don’t equal revenue ✅ The 3 things to focus on instead (that actually bring in enrollments) ✅ How to turn

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4:33

Is It Really a Marketing Problem... or Just a...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/09/10

📝 Are you struggling to get new enrollments even after posting on Facebook, handing out flyers, or running ads? It might not be your marketing skills—it could be a visibility block holding you back. In this episode, Christina shares a powerful mindset shift that can completely change how you approach your daycare marketing.You'll learn: ✅ The difference between a marketing problem and a visibility block ✅ Why your message might be amazing—but still unseen ✅ The key visibility questions

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5:58

Feeling Invisible Online? Here’s How to Fix That and...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/09/08

Are you posting consistently but still hearing crickets? You’re not alone—and you’re not doing it wrong. In this episode, Christina breaks down why your childcare center’s content might be invisible to local parents—and exactly how to fix that. You’ll discover how to create intentional visibility that brings in real results, not just likes. It’s not about going viral. It’s about showing up where it counts—in front of families who need you. In This Episode, You’ll Learn: Why being

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4:55

How to Tell If Your Facebook Page Is Working (Hint:...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/09/03

Still chasing likes on your daycare’s Facebook page? It’s time to shift your strategy. In this episode, Christina reveals what really matters when it comes to social media marketing—and it’s not vanity metrics. Learn how to audit your page, attract the right local audience, and turn casual scrollers into tour-booking parents. You’ll discover how to: Measure what actually matters on your Facebook page Use content that starts real conversations Set up your profile to convert visitors into

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6:56

You’re Not Bad at Social Media—It Wasn’t Made for You

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/09/01

Feeling like a social media failure? You're not alone—and you're not the problem. In this episode, Christina drops a powerful truth: social media wasn’t built for busy daycare owners like you.Learn why traditional marketing advice doesn’t work in childcare and how to reframe your strategy into something that’s simple, sustainable, and actually gets results. Discover how to: Simplify your social media into 1–2 effective content formats Repurpose content you already have Automate or delegate

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9:58

Why Posting More on Social Media Won’t Boost Your...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/08/27

What if more posts aren’t the answer? You’re showing up. You’re posting cute pictures, quotes, even videos… but the phone isn’t ringing. No new tours. No new enrollments. And you’re starting to wonder—what am I missing? In this episode, Christina, former center owner turned childcare marketing strategist, breaks down the real reason your social media isn’t converting—and it’s not because you’re not trying hard enough. 💡 You’ll learn: Why more posts won’t lead to more enrollments The

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4:17

3 Things Your Website MUST Have to Convert Visitors...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/08/25

🎯 For Providers Who:Have a website but aren’t seeing results Get traffic but no tour requests Want to turn online interest into actual enrollment 🎧 Episode Overview: You don’t need a fancy website—you need a functional one. In today’s Grow Your Daycare Podcast, we’re breaking down the 3 critical things your childcare website must have to turn clicks into contacts. If your site looks good but isn’t generating leads, this episode is your fix. 🚨 What You’ll Learn: Why most

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3:08

Is It Time to Raise Your Tuition? Here’s How to Know

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/08/18

🎯 For Childcare Owners Who:Feel stuck between rising costs and flat income Are nervous about raising rates but know it’s necessary Want to communicate price increases with confidence and care 🎧 Episode Overview: Raising tuition can feel uncomfortable—but not raising it can be unsustainable. In this episode of the Grow Your Daycare Podcast, we’re breaking down how to know when it’s time to raise your rates, how to do it with confidence, and why the right families will support your

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208 results

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