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PODCAST

Grow Your Daycare Podcast -Childcare Marketing Solutions-Daycare Advertising

Christina Rizakos

Simple and cost-effective online marketing help for childcare business owners and home daycare providers. My name is Christina Rizakos, a childcare marketing expert, ex childcare business owner, Christian mom of 4 and online marketing nerd. I want to help you feel more confident with your childcare"s marketing. The online space is where your ideal families are hanging around and guess what? If you don"t leverage your online platforms then you will struggle to put your program on the

business marketing

All Episodes

9:36

What Marketing Actually Works on a Small Budget for...

Grow Your Daycare Podcast -Childcare Marketing... ·

2026/03/16

How to improve your daycare marketing basics so parents can easily find you onlineWhy Google Business Profile is one of the most powerful free marketing tools for childcare providers How to encourage word-of-mouth referrals for your daycare or preschool The three types of social media posts that help childcare providers attract families How to test Facebook ads for daycare enrollment on a small budgetWhy open houses and local events still work for childcare marketing Free Resource for

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4:53

Spring Enrollment Push: Simple Marketing Moves for March

Grow Your Daycare Podcast -Childcare Marketing... ·

2026/03/09

Use March as a spring reset for your childcare marketing. In this episode, I share simple, seasonal strategies to boost spring, summer, and fall enrollment without burning out.What we cover: Why March matters for childcare enrollment Spring‑themed content that shows off your program How to host a simple Spring Open House or play event One easy boosted post or ad to promote tours A four‑week March plan you can follow Links & Resources: Join the Childcare Business Marketing Skool

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4:16

How To Market Your Childcare Center When You’re...

Grow Your Daycare Podcast -Childcare Marketing... ·

2026/03/02

If you end the day exhausted and the last thing you want to do is “be on social,” this episode is for you. Marketing your childcare business is important, but it shouldn’t require a second full‑time job.famlyIn this episode, we cover: Why you’re not bad at marketing—you’re just overloaded. How to pick one main marketing channel (plus Google) so you’re not everywhere and nowhere at the same time. A tiny 20–30 minute weekly routine that keeps your childcare business visible. Three

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4:54

Marketing Mistakes Home Daycare Providers Are Making...

Grow Your Daycare Podcast -Childcare Marketing... ·

2026/02/23

If you’re running a home daycare and trying to fill spots using Facebook or Instagram, this episode is for you.Many providers are posting, boosting, and even running ads… but still struggling with inconsistent enrollment, low-quality leads, or families who don’t convert. In today’s episode, we’re breaking down the biggest marketing mistakes home daycare providers are making when advertising on social media — and what to do instead. 💛 If This Is You… You don’t need to post more. You don’t

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9:53

Do I Need to Pay for Ads If I’m Posting? + Why Am I...

Grow Your Daycare Podcast -Childcare Marketing... ·

2026/02/19

In this episode, I’m answering two common marketing questions from childcare business owners:Do I need to pay for ads if I’m already posting on social media? Why am I getting the wrong leads from my ads? If you’re posting consistently but not seeing enrollment growth, or if your ads are bringing in price shoppers instead of serious families, this episode will help you understand what’s really happening. We’ll talk about the difference between organic posting and paid visibility, why

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6:33

Why Video Works for Childcare Enrollment (and How to...

Grow Your Daycare Podcast -Childcare Marketing... ·

2026/02/16

Video marketing isn’t just for influencers — it’s one of the best tools childcare providers can use to build trust and boost enrollment. In this episode, Christina shows you how to create simple, authentic videos that parents love to watch — using just your phone and 15 minutes a week. 👀 What You’ll Learn: Why short-form video builds trust faster than photos or flyers The 3 easiest types of childcare videos to create (zero tech required) A 15-minute weekly system to help you stay visible

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6:26

Fix Your Tour Follow-Up in One Nap-Time

Grow Your Daycare Podcast -Childcare Marketing... ·

2026/02/09

In this episode, you’ll set up a simple 3-step follow-up system, so fewer families ghost you after a tour, and you can do it in one nap time.Whether you run a daycare center or home childcare program, tour follow-up is one of the easiest ways to improve your enrollment rate — if you do it consistently. This system takes out the guesswork so every lead gets the personal, professional follow-up they deserve (without fancy tech or CRMs). What You’ll Walk Away With: A ready-to-use message

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7:40

How To Use Word-of-Mouth & Referrals To Boost Your...

Grow Your Daycare Podcast -Childcare Marketing... ·

2026/02/02

In this episode, you’ll learn how to use word-of-mouth marketing and parent referral programs to increase your childcare enrollment naturally.You’ll discover: – How to create a simple referral reward– How to tell parents about your referral program without sounding salesy– How to make it easy for families to share your daycare– When to ask for referrals– What to do when a referral comes in This episode is ideal for: ✔ Home daycare providers✔ Childcare center owners✔ Preschool directors✔

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7:26

Why Most Daycare Marketing Advice Doesn’t Fit Home...

Grow Your Daycare Podcast -Childcare Marketing... ·

2026/01/27

Podcast Episode | Childcare Business Marketing with ChristinaIf you’ve ever felt like daycare marketing advice online just doesn’t fit your reality as a home daycare provider—you’re absolutely right.This episode is for the solo providers, the nap-time hustlers, and the “do-it-all” owners of small centers who need full enrollment without burning out. 🎧 🎯 What You’ll Learn in This Episode:Why traditional daycare marketing tips fail home providersThe daily reality of running a one-woman

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7:26

Why Most Daycare Marketing Advice Doesn’t Fit Home...

Grow Your Daycare Podcast -Childcare Marketing... ·

2026/01/26

Podcast Episode | Childcare Business Marketing with Christina If you’ve ever felt like daycare marketing advice online just doesn’t fit your reality as a home daycare provider—you’re absolutely right. This episode is for the solo providers, the nap-time hustlers, and the “do-it-all” owners of small centers who need full enrollment without burning out. 🎧 🎯 What You’ll Learn in This Episode: Why traditional daycare marketing tips fail home providers The daily reality of running a one-woman

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8:49

How to Turn “Just Asking for Prices” Parents Into...

Grow Your Daycare Podcast -Childcare Marketing... ·

2026/01/19

In this episode, Christina shows home daycare providers and childcare center owners how to turn parents who are “just asking for prices” into booked daycare tours and new enrollments. Instead of losing price shoppers to cheaper options, you’ll learn a simple three‑step script that moves conversations from daycare rates to in‑person visits where you can build trust and showcase the value of your child care program 💬 Keep Learning With Us! 👉 Join the community for more support:

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10:11

How to Get More Daycare Enrollments From Facebook...

Grow Your Daycare Podcast -Childcare Marketing... ·

2026/01/11

In this episode, Christina shares practical daycare marketing tips to help home daycare providers and childcare center owners get more daycare enrollments from Facebook without posting every day. You’ll learn how to turn your daycare Facebook page into a simple enrollment funnel so local parents searching for “daycare near me”, “home daycare near me”, or “child care near me” actually find you and feel confident enough to message you and book a tour.Christina walks through a three‑step

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5:37

Why No One's Clicking Your Posts (and How to Fix It)

Grow Your Daycare Podcast -Childcare Marketing... ·

2026/01/02

You’re posting on social media — but the likes, clicks, and tour requests just aren’t coming. What gives? In this episode,Christinabreaks down the 3 most common reasons your childcare posts are being ignored — and how to turn them into parent-click magnets.If you're tired of putting effort into content that gets nothing back, this 6-minute episode is your shortcut to better engagement, clearer messaging, and more enrollment action. 🎯 What You’ll Learn in This Episode: Why generic “we’re

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7:13

What Should I Post? 3 Daycare Social Ideas That...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/12/27

Welcome back, amazing childcare leaders! Today we’re tackling every director’s daily dilemma: “What the heck should I post today?”Why It MattersYou’re not alone if you’ve ever Googled “what to post on Facebook for my daycare.” The truth is, your content should do more than get likes — it should fill your tour calendar. Tip #1: The Testimonial Tease PostTurn a short parent review or text into a powerful post: “We’re so grateful for Miss Tanya — our daughter is thriving!” — A happy preschool

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3:16

Before You Plan 2026, Fix This One Marketing Habit

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/12/14

Before You Plan 2026, Fix This One Marketing HabitFeeling behind on your marketing as the year wraps up? In this short but powerful episode, Christina breaks down the single habit shift every childcare provider needs before setting 2026 goals: stop treating marketing like a giant project and start treating it as a tiny, repeatable daily habit. You’ll learn why “post more” and “be more consistent next year” never work, how to break the all-or-nothing cycle, and how a simple 2-minute daily

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3:16

Why Social Media Isn’t Working for Your Program — and...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/12/10

If social media feels like a frustrating guessing game that never leads to enrollments — you’re not alone. Most childcare providers are told they “need to post more,” but never given a system that actually works.In this short and honest episode, Christina breaks down: Why your posts aren’t leading to parent inquiries The biggest mistake most providers are making with content What to do when you’re too busy to “show up online” A sneak peek into a simple 2-minute daily strategy that

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19:05

Close the Year Strong: A Simple 7-Step Planning...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/12/02

Feeling scattered as the year wraps up? In this powerful solo episode, Christina Rizakos shares a simple yet transformative 7-step framework to help childcare center owners reflect, regroup, and map out their next 90 days with purpose and clarity.You’ll learn how to: Evaluate what energized or drained you this year Audit your finances to see where your real growth came from Brainstorm fresh ideas that align with your goals Use AI tools like ChatGPT for quick niche research Create a 90-day

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9:57

Do ads guarantee enrollments?

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/11/26

Do ads guarantee enrollments? Listen in as I answer this question. 💡 Want Help with Your Marketing? ✅ Join the SKOOL community for support and real feedback on your bios, flyers, and messaging:https://www.skool.com/childcaremarketing/about 📬 For 1:1 copy support or full messaging strategy: https://www.childcarebusinessmarketing.com/done-for-you-services or emailinfo@childcarebusinessmarketing.com 📺 Subscribe on YouTube for visual breakdowns and bonus training

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4:20

How to Stand Out When Every Daycare Says ‘Safe and...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/11/24

📄 Episode Description Let’s be honest — nearly every childcare center claims to be “safe and loving.” And while that should be true, it’s not what makes your center stand out. In this episode, Christina shares 3 proven ways to elevate your messaging and show families why you’re the clear choice.You’ll learn: ✅ How to craft a strong “Only We” statement that differentiates you in your local market ✅ The power of showing — not telling — what makes your care special ✅ How to leverage parent

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7:11

Boost Enrollment This Holiday Season with...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/11/19

📄 Episode Description In this episode of the Grow Your Daycare Podcast, we dive into why so many daycare owners and childcare directors are telling us it’s harder than ever to boost enrollment, manage staff turnover, and scale their operations in 2025.You’ll learn: The three major changes in the childcare industry that are making growth tougher right now. A mindset shift that top‑performing daycare owners are using to turn “harder” into opportunity. Practical strategies you can apply this

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215 results

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