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PODCAST

Dealer Talk With Jen Suzuki

Jennifer Suzuki, eDealer Solutions

Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast and is a free educational series for Dealers, Managers, Sales Teams and anyone in the Auto Industry that has a desire to obtain information that will propel growth, lead the auto industry and invoke progressive strategies. We will educate on staying relevant, offer ways to improve vehicle sales and service, CSI and retention. Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast. Use #DealerTalkWithJen

education courses

All Episodes

14:02

Ep1 Internet Sales Series | Stop Sounding Basic!...

Dealer Talk With Jen Suzuki ·

2025/10/20

In this solo episode, Jen Suzuki kicks off her new Sales Series with the energy, insight, and strategy that’ll transform your phone calls into conversions. Jen breaks down her favorite real-world techniques that work for inbound, outbound, internet, and service calls — the same tactics she teaches top-performing dealership teams across the country. You’ll learn: How to make an intro that hooks customers instantly How to use loyalty recognition to build instant trust How to sell the appointment

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37:10

Leadership That Sells Cars: How Raul Gomila Took City...

Dealer Talk With Jen Suzuki ·

2025/10/16

Get ready to meet Raul Gomila, General Manager of City Kia of Greater Orlando, and one of the highest-performing dealership leaders in the nation! Jen Suzuki dives deep into Raul’s playbook on leadership, management, and dealership growth — and how he built a championship culture that sells +/- 500 cars a month. Raul shares how he turned an average store into a national powerhouse through daily coaching, empowering managers, and creating a customer-centric, ethical, high-performance culture. From

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10:34

Ep. 8 2.0 MPI Follow-Up Calls: Turning Conversations...

Dealer Talk With Jen Suzuki ·

2025/10/13

In this episode of Dealer Talk with Jen Suzuki, I break down how to take everything from the previous service advisor lessons — warm greetings, Job-Risk-Reward (JRR), analogies, and MPI preparation — and execute a 2.0 follow-up call that drives approvals. I’ll cover: How to personalize each call and start with a warm, human touch Using good news first to relax customers before addressing needed work Incorporating JRR and analogies to make repairs clear and relatable Strategies for texts and

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12:58

Ep. 7 Real MPIs, Real Practice, Real Results: Boost...

Dealer Talk With Jen Suzuki ·

2025/10/08

Learning concepts is only half the battle — the real skill comes from practice. In this episode of Dealer Talk with Jen Suzuki, I share an interactive activity from my live classes that helps service advisors take everything they’ve learned — from warm greetings to Job-Risk-Reward explanations and analogies — and put it into action using real MPIs. I’ll cover: How to use MPIs, photos, and videos to plan conversations Partnered role-play exercises to practice greetings, JRR, and analogies Tips

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11:42

Ep. 6 Stop the Tech Talk: Why Analogies Win Service...

Dealer Talk With Jen Suzuki ·

2025/10/06

Specs, millimeters, torque, hydraulic pressure… customers check out FAST when advisors go “full tech mode.” That’s where analogies change the game. In this episode of Dealer Talk with Jen Suzuki, I share one of my favorite techniques that helps customers understand repairs without feeling overwhelmed: turning technical jargon into relatable stories. I’ll cover: Why customers decline work when they don’t understand the language How to use simple, everyday analogies (like crayons, sneakers, or

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12:49

Ep. 5 The #1 Takeaway from My Service Classes: J-R-R...

Dealer Talk With Jen Suzuki ·

2025/10/01

Most customers don’t wake up excited to buy brake pads or a cabin filter. That’s where YOU come in. In this episode of Dealer Talk with Jen Suzuki, I reveal the secret weapon that service advisors across the country call their #1 takeaway from my classes: the J-R-R Formula (Job – Risk – Reward). Here’s what we cover: How to explain any repair in plain English without jargon Why “just listing repairs” kills approvals and trust The easy 3-step J-R-R approach that makes recommendations stick

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13:18

Ep 4 Why Unclear Expectations Kill CSI (and How to...

Dealer Talk With Jen Suzuki ·

2025/09/29

You can be the friendliest advisor in the world, but if a customer thinks their car will be ready in two hours and it takes six… you’re the bad guy. In this episode of Dealer Talk with Jen Suzuki, we’re diving into one of the biggest customer killers in the service lane: unclear expectations. With most dealerships using XTime, it’s time to master the features that turn it from a “fancy calendar” into a credibility booster. You’ll learn how to: Use XTime to set timelines, pickup windows, and

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38:06

Reshaping Dealership Marketing: Social Media,...

Dealer Talk With Jen Suzuki ·

2025/09/24

Social media and AI are no longer side projects for dealerships—they’re the engines driving connection, branding, and sales growth. In this episode of Dealer Talk with Jen Suzuki, I sit down with John Spinoza and Julian Builis of Cruise Control, a team that’s been transforming dealership marketing through smarter strategies, compliance safeguards, and AI-powered engagement. We break down what every dealer, entrepreneur, and executive needs to know right now, including: The future of personal vs

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11:48

Ep. 3 Don’t Sleep on the Walkaround: The Service...

Dealer Talk With Jen Suzuki ·

2025/09/22

Most advisors treat the walkaround like it’s optional. It’s not. In this episode of Dealer Talk with Jen Suzuki, I'm breaking down why the walkaround is the most underused but most powerful tool you have to build trust, boost credibility, and set the tone for approvals. You’ll learn how to: Turn a walkaround into a stage for connection, not just inspection Slide in credibility without sounding salesy or pitchy Use visuals and proof (tires, wipers, lights) to make recommendations stick Add

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46:43

Jay Vijayan, Founder & CEO of Tekion on Risk,...

Dealer Talk With Jen Suzuki ·

2025/09/17

In this episode of Dealer Talk with Jen Suzuki, we sit down with Jay Vijayan, visionary founder and CEO of Tekion, to explore his transformative journey from Tesla’s CIO to creating one of the most disruptive companies in automotive retail. Jay shares the bold leap of leaving a high-level role at Tesla to tackle decades-old dealership technology challenges, and how his purpose-driven vision sparked the creation of Tekion’s cloud-native platform. From buying dealerships to build a “live lab,” to

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12:05

Ep. 2: Why Your Greeting Sets the Tone for Approvals...

Dealer Talk With Jen Suzuki ·

2025/09/15

First impressions are money in the service drive. In this episode of Dealer Talk with Jen Suzuki, we dig into the relational greeting — the difference between being just another transactional advisor and being the trusted pro customers return to again and again. I’ll walk you through how to: Show up with the right energy (because customers feel it before you speak) Use names, humor, and personal touches to build instant trust Transition naturally from small talk to business without feeling

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10:59

Service Team Series Ep.1: The Secret to More Approvals

Dealer Talk With Jen Suzuki ·

2025/09/08

This one’s for the service team (but sales, you should listen too—because everybody’s in sales). In this kickoff to my new Service Team Series on Dealer Talk with Jen Suzuki, I break down the Service Cheat Code: how preparation before the customer even shows up changes everything. From reviewing history and declined work to checking recalls, parts, and notes, I share the exact steps that turn rushed, transactional check-ins into confident, relational experiences that win trust and drive approvals

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59:08

Driving Relationships and Embracing Change: A...

Dealer Talk With Jen Suzuki ·

2025/09/02

In this episode of Dealer Talk with Jen Suzuki, I've got Ryan Rohrman, CEO of Rohrman Automotive, to explore the intersection of legacy, leadership, and innovation in the automotive industry. Ryan shares how he honors the 60+ year foundation laid by his grandfather while steering a multi-dealership organization toward growth and relevance. From creating memorable customer and employee experiences to embracing AI and technology without losing the human touch, Ryan discusses the principles that guide

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53:01

Mindset, Leadership & Bold Moves with Inder Dosanjh &...

Dealer Talk With Jen Suzuki ·

2025/08/26

In this episode of Dealer Talk, we dive deep into mindset, leadership, and making bold decisions in business. I’m thrilled to sit down with my long-time friend and client, Inder Dosanjh, whose journey from technician to owning 17 car dealerships is nothing short of inspiring. We also welcome Munish Mahajan, Inder’s co-founder, CEO & President, who brings a tech-forward, transformative approach to dealership operations. We talk about: The mindset shifts that move you from “just a job” to building

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37:17

Management, Sales & BDC Secrets from the Big Leagues:...

Dealer Talk With Jen Suzuki ·

2025/08/19

This week on Dealer Talk with Jen Suzuki, I’m joined by automotive veteran Greg Iverson—a BDC and marketing leader who has worked with some of the nation’s top-performing dealerships, including the legendary Norm Reeves Honda and Car Pros Kia. Greg brings 20+ years of experience in internet sales, BDC leadership, and sales training, including time learning under industry icon Tom Stuker. In this conversation, we dive into what separates the frontline reps who struggle from the ones who

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50:50

Rethinking the Ring: Why the Phone is Your...

Dealer Talk With Jen Suzuki ·

2025/08/07

In this episode of Dealer Talk with Jen Suzuki, we dive into the overlooked powerhouse of the dealership tech stack: the phone. Jen is joined by Keri Cohen and Josh Desmond of CallRevu for a no-fluff conversation about turning every ring into real revenue. Together, they unpack how top-performing dealerships are using phone intelligence—not just to monitor calls—but to increase revenue, improve customer experience, and align marketing, sales, and service like never before. We get into the whole

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13:32

Step 9 & 10: From Handshake to Longtime Loyalty -...

Dealer Talk With Jen Suzuki ·

2025/08/07

In this final episode of the 10 Steps to the Sale series, Jen brings the energy and strategy you need for Steps 9 and 10—Vehicle Delivery and Follow-Up & Referrals. Learn how to turn a handoff into a celebration that gets shared on social (yes, you need a ring light 💡), why your follow-up should never feel like a one-night stand, and how to keep customers for life with real human connection, not canned CRM blasts. You’ll get tips on tech setup, delivery gifts (hint: videos), and how to ask for

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20:22

Steps 7-8: Let’s Talk Numbers & Bold Closes—Without...

Dealer Talk With Jen Suzuki ·

2025/08/05

In this episode of Dealer Talk with Jen Suzuki, we’re diving into Steps 7 and 8 of the 10 Steps to the Sale—presenting the numbers and closing the deal. This is where things get real. Jen shares how to keep the buyer’s emotions high, build trust, and guide them toward saying “yes” with confidence. You’ll learn how to use plain language that feels collaborative, and ask soft-close questions that don’t make you sound like a pushy robot. If you’ve ever stalled at the desk or fumbled a close, this one’s

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18:26

Test Drives, Trial Closes & Real Talk: Steps 5 & 6 of...

Dealer Talk With Jen Suzuki ·

2025/07/31

In this episode of Dealer Talk with Jen Suzuki, we’re diving deep into Steps 5 and 6 of the 10 Steps to the Sale — the test drive and the trial close. Jen keeps it real with down-to-earth stories (including one near-kidnapping 🤯), pro-level coaching, and word-for-word examples of how to turn a test drive into a tipping point and handle objections like a boss. You’ll learn how to engage customers during the drive (without being annoying), how to soft-close before presenting numbers, and how to see

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20:20

The Matchmaker & The Walkaround: Steps 3 & 4 to Seal...

Dealer Talk With Jen Suzuki ·

2025/07/28

In this episode of Dealer Talk with Jen Suzuki, I'm diving into steps 3 and 4 of the classic "10 Steps to the Sale" — Qualify and Vehicle Presentation. Learn how to shift from selling to consulting with a smarter, more emotional approach to the Needs Assessment. Jen shares how asking the right questions saves time, builds trust, and helps land customers on the right vehicle faster. Then, she flips the script on the traditional walkaround, introducing her Feature + Benefit + Emotion formula — a

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255 results

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