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PODCAST

Dealer Talk With Jen Suzuki

Jennifer Suzuki, eDealer Solutions

Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast and is a free educational series for Dealers, Managers, Sales Teams and anyone in the Auto Industry that has a desire to obtain information that will propel growth, lead the auto industry and invoke progressive strategies. We will educate on staying relevant, offer ways to improve vehicle sales and service, CSI and retention. Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast. Use #DealerTalkWithJen

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All Episodes

38:06

Reshaping Dealership Marketing: Social Media,...

Dealer Talk With Jen Suzuki ·

2025/09/24

Social media and AI are no longer side projects for dealerships—they’re the engines driving connection, branding, and sales growth. In this episode of Dealer Talk with Jen Suzuki, I sit down with John Spinoza and Julian Builis of Cruise Control, a team that’s been transforming dealership marketing through smarter strategies, compliance safeguards, and AI-powered engagement. We break down what every dealer, entrepreneur, and executive needs to know right now, including: The future of personal vs

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11:48

Ep. 3 Don’t Sleep on the Walkaround: The Service...

Dealer Talk With Jen Suzuki ·

2025/09/22

Most advisors treat the walkaround like it’s optional. It’s not. In this episode of Dealer Talk with Jen Suzuki, I'm breaking down why the walkaround is the most underused but most powerful tool you have to build trust, boost credibility, and set the tone for approvals. You’ll learn how to: Turn a walkaround into a stage for connection, not just inspection Slide in credibility without sounding salesy or pitchy Use visuals and proof (tires, wipers, lights) to make recommendations stick Add

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46:43

Jay Vijayan, Founder & CEO of Tekion on Risk,...

Dealer Talk With Jen Suzuki ·

2025/09/17

In this episode of Dealer Talk with Jen Suzuki, we sit down with Jay Vijayan, visionary founder and CEO of Tekion, to explore his transformative journey from Tesla’s CIO to creating one of the most disruptive companies in automotive retail. Jay shares the bold leap of leaving a high-level role at Tesla to tackle decades-old dealership technology challenges, and how his purpose-driven vision sparked the creation of Tekion’s cloud-native platform. From buying dealerships to build a “live lab,” to

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12:05

Ep. 2: Why Your Greeting Sets the Tone for Approvals...

Dealer Talk With Jen Suzuki ·

2025/09/15

First impressions are money in the service drive. In this episode of Dealer Talk with Jen Suzuki, we dig into the relational greeting — the difference between being just another transactional advisor and being the trusted pro customers return to again and again. I’ll walk you through how to: Show up with the right energy (because customers feel it before you speak) Use names, humor, and personal touches to build instant trust Transition naturally from small talk to business without feeling

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10:59

Service Team Series Ep.1: The Secret to More Approvals

Dealer Talk With Jen Suzuki ·

2025/09/08

This one’s for the service team (but sales, you should listen too—because everybody’s in sales). In this kickoff to my new Service Team Series on Dealer Talk with Jen Suzuki, I break down the Service Cheat Code: how preparation before the customer even shows up changes everything. From reviewing history and declined work to checking recalls, parts, and notes, I share the exact steps that turn rushed, transactional check-ins into confident, relational experiences that win trust and drive approvals

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59:08

Driving Relationships and Embracing Change: A...

Dealer Talk With Jen Suzuki ·

2025/09/02

In this episode of Dealer Talk with Jen Suzuki, I've got Ryan Rohrman, CEO of Rohrman Automotive, to explore the intersection of legacy, leadership, and innovation in the automotive industry. Ryan shares how he honors the 60+ year foundation laid by his grandfather while steering a multi-dealership organization toward growth and relevance. From creating memorable customer and employee experiences to embracing AI and technology without losing the human touch, Ryan discusses the principles that guide

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53:01

Mindset, Leadership & Bold Moves with Inder Dosanjh &...

Dealer Talk With Jen Suzuki ·

2025/08/26

In this episode of Dealer Talk, we dive deep into mindset, leadership, and making bold decisions in business. I’m thrilled to sit down with my long-time friend and client, Inder Dosanjh, whose journey from technician to owning 17 car dealerships is nothing short of inspiring. We also welcome Munish Mahajan, Inder’s co-founder, CEO & President, who brings a tech-forward, transformative approach to dealership operations. We talk about: The mindset shifts that move you from “just a job” to building

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37:17

Management, Sales & BDC Secrets from the Big Leagues:...

Dealer Talk With Jen Suzuki ·

2025/08/19

This week on Dealer Talk with Jen Suzuki, I’m joined by automotive veteran Greg Iverson—a BDC and marketing leader who has worked with some of the nation’s top-performing dealerships, including the legendary Norm Reeves Honda and Car Pros Kia. Greg brings 20+ years of experience in internet sales, BDC leadership, and sales training, including time learning under industry icon Tom Stuker. In this conversation, we dive into what separates the frontline reps who struggle from the ones who

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50:50

Rethinking the Ring: Why the Phone is Your...

Dealer Talk With Jen Suzuki ·

2025/08/07

In this episode of Dealer Talk with Jen Suzuki, we dive into the overlooked powerhouse of the dealership tech stack: the phone. Jen is joined by Keri Cohen and Josh Desmond of CallRevu for a no-fluff conversation about turning every ring into real revenue. Together, they unpack how top-performing dealerships are using phone intelligence—not just to monitor calls—but to increase revenue, improve customer experience, and align marketing, sales, and service like never before. We get into the whole

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13:32

Step 9 & 10: From Handshake to Longtime Loyalty -...

Dealer Talk With Jen Suzuki ·

2025/08/07

In this final episode of the 10 Steps to the Sale series, Jen brings the energy and strategy you need for Steps 9 and 10—Vehicle Delivery and Follow-Up & Referrals. Learn how to turn a handoff into a celebration that gets shared on social (yes, you need a ring light 💡), why your follow-up should never feel like a one-night stand, and how to keep customers for life with real human connection, not canned CRM blasts. You’ll get tips on tech setup, delivery gifts (hint: videos), and how to ask for

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20:22

Steps 7-8: Let’s Talk Numbers & Bold Closes—Without...

Dealer Talk With Jen Suzuki ·

2025/08/05

In this episode of Dealer Talk with Jen Suzuki, we’re diving into Steps 7 and 8 of the 10 Steps to the Sale—presenting the numbers and closing the deal. This is where things get real. Jen shares how to keep the buyer’s emotions high, build trust, and guide them toward saying “yes” with confidence. You’ll learn how to use plain language that feels collaborative, and ask soft-close questions that don’t make you sound like a pushy robot. If you’ve ever stalled at the desk or fumbled a close, this one’s

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18:26

Test Drives, Trial Closes & Real Talk: Steps 5 & 6 of...

Dealer Talk With Jen Suzuki ·

2025/07/31

In this episode of Dealer Talk with Jen Suzuki, we’re diving deep into Steps 5 and 6 of the 10 Steps to the Sale — the test drive and the trial close. Jen keeps it real with down-to-earth stories (including one near-kidnapping 🤯), pro-level coaching, and word-for-word examples of how to turn a test drive into a tipping point and handle objections like a boss. You’ll learn how to engage customers during the drive (without being annoying), how to soft-close before presenting numbers, and how to see

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20:20

The Matchmaker & The Walkaround: Steps 3 & 4 to Seal...

Dealer Talk With Jen Suzuki ·

2025/07/28

In this episode of Dealer Talk with Jen Suzuki, I'm diving into steps 3 and 4 of the classic "10 Steps to the Sale" — Qualify and Vehicle Presentation. Learn how to shift from selling to consulting with a smarter, more emotional approach to the Needs Assessment. Jen shares how asking the right questions saves time, builds trust, and helps land customers on the right vehicle faster. Then, she flips the script on the traditional walkaround, introducing her Feature + Benefit + Emotion formula — a

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22:07

Master the Meet & Greet + Discovery: Step Up Your...

Dealer Talk With Jen Suzuki ·

2025/07/23

Salespeople ask me all the time: “Jen, do you still teach the 10 Steps to the Sale?” The answer is YES — but with a modern spin for today’s showroom and remote selling environments. In this episode, I break down the first two steps: ✅ Meet & Greet — Creating instant comfort, using body language, and ditching robotic openers. ✅ Build Rapport & Discovery — Going deeper than small talk with powerful, curiosity-based questions. Plus: I share real-world examples of salespeople shifting their approach

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13:13

Sales Managers: This One-on-One Framework Changes...

Dealer Talk With Jen Suzuki ·

2025/07/22

The best sales coaches don’t wing it — they go one-on-one. In this powerful episode of Dealer Talk with Jen Suzuki, we get into the most underutilized yet effective tool in a dealership manager’s playbook: the 10-minute one-on-one. Jen breaks down her personal playbook for holding short, focused coaching sessions that actually develop your salespeople. You’ll learn how to structure these weekly meetings so they’re more than just a check-in — they’re where growth actually happens. 🔧 In this episode:

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16:16

Pro Teams Don’t Wing It: Build Your Dealership’s...

Dealer Talk With Jen Suzuki ·

2025/07/17

You can’t build a championship team on randomness. In this episode of Dealer Talk with Jen Suzuki, we’re locking in on the tool most dealerships overlook — a strategic, weekly training calendar that creates rhythm, raises confidence, and keeps your team locked into progress. Jen shares her repeatable 4-week framework that covers internet leads, phone skills, showroom TOs, and objection handling — all broken into daily, trackable micro-lessons. This is the blueprint for managers who want to stop

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18:41

From Eye Rolls to MVPs: Making Practice Part of the Game

Dealer Talk With Jen Suzuki ·

2025/07/14

Want to know what separates average sales teams from championship ones? It’s not just hustle — it’s practice. In this episode of Dealer Talk, Jen dives into the power of daily role play and how dealership managers can create a culture where practice becomes the norm (not the cringe). Whether your team is avoiding the phones, recycling templates, or just not closing deals, role play is the competitive edge you’ve been missing. Jen shares real-life coaching stories from the field, proven role play

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16:25

Coach the Person, Not Just the Group

Dealer Talk With Jen Suzuki ·

2025/07/10

Coach the person, not just the group. In this episode of Dealer Talk with Jen Suzuki, we're taking the next step in developing high-performing sales teams—moving from team talks to tailored coaching. If you’re a manager who’s ready to elevate your leadership game, this one’s packed with practical frameworks and real dealership scenarios you can start using today. Jen breaks down: The 3 Ps of diagnosing performance: Performance, Process, and Presence Her go-to one-on-one coaching blueprint How

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13:51

The 10-Minute Coaching System That Builds Champions

Dealer Talk With Jen Suzuki ·

2025/07/05

Managers Series - did you check out the prevous episode? This is “My team knows what to do, they just don’t do it.” If you’ve ever said that, this episode is for you. Jen breaks down how managers can coach their teams in just 10-minute bursts using her proven CIVIL framework: Coach, Introduce, Verify, Illustrate, and Lead. You’ll learn: How to structure daily training that sticks Why consistent coaching beats long meetings How to turn outbound calls into a showroom flood The secret to

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11:30

Stop Managing, Start Coaching: 3 Skills Every Great...

Dealer Talk With Jen Suzuki ·

2025/07/01

In this episode, Jen Suzuki shares three powerful strategies for dealership sales managers who want to transform their team into top performers. Whether you came up through the ranks selling cars or you're new to leading people, Jen dives into how to shift from being the go-to closer to becoming the coach your team needs. Packed with real-world insight and actionable steps, this episode helps leaders stop doing all the work themselves—and start empowering others to rise. If you're ready to build a

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228 results

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