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PODCAST

Dealer Talk With Jen Suzuki

Jennifer Suzuki, eDealer Solutions

Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast and is a free educational series for Dealers, Managers, Sales Teams and anyone in the Auto Industry that has a desire to obtain information that will propel growth, lead the auto industry and invoke progressive strategies. We will educate on staying relevant, offer ways to improve vehicle sales and service, CSI and retention. Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast. Use #DealerTalkWithJen

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All Episodes

16:49

Ep6 Internet Sales Series: Work Smarter, Not Harder!...

Dealer Talk With Jen Suzuki ·

2025/11/12

AI is no longer optional—it's a must-have tool for every salesperson, service advisor, and dealership professional. In this episode of Dealer Talk with Jen Suzuki, learn how to leverage AI to save time, boost efficiency, and personalize every customer interaction. Jen walks you through: The must-have AI tools for your phone and desktop How to prompt AI effectively for emails, texts, objections, and follow-ups Using AI for customized, value-driven communication with car buyers Real

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27:49

P4 AI Mini Series: Sales & Service are Leading the AI...

Dealer Talk With Jen Suzuki ·

2025/11/05

AI is changing the way dealerships connect, communicate, and compete! In Part 4 of our Matador AI mini-series, Jen sits down with Carla Ksonzek, Head of Sales at Matador AI, to talk about how top dealers are winning the long game through automation, culture, and leadership. Carla breaks down what she calls the SMS-first world—where 90% of customers respond within minutes—and how dealers can use AI as an extension of their people, not a replacement. You'll hear how Matador scales without losing

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24:04

P3 AI Mini Series: From Demo to Daily Use: How to...

Dealer Talk With Jen Suzuki ·

2025/11/05

We all love a shiny new tech demo—but what happens after the install? In Part 3 of our AI mini-series with Matador AI, Jen sits down with Joshua Bagley, Head of After Sales, to talk about what really makes AI work inside a dealership. Joshua breaks down the people side of implementation—why collaboration across departments, leadership buy-in, and consistent follow-up are the difference between success and failure. He also shares Matador AI's unique "client success pod" structure that keeps dealers

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20:46

P2 AI Mini Series: From GM to Dealer Advisory Board...

Dealer Talk With Jen Suzuki ·

2025/11/05

Not every day do you meet someone who's worked their way from the sales floor to the GM's office — and now sits on the advisory board for an AI company that's changing how dealerships leverage AI in operations. In Part 2 of our AI mini-series with Matador AI, Jen sits down with Uli DeMartino, a seasoned operator turned advisor, to talk about how AI is being used inside real dealerships today—from improving follow-up consistency to bridging sales and service for a stronger customer experience. Uli

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22:46

AI Mini Series: How to Collab with AI in Your...

Dealer Talk With Jen Suzuki ·

2025/11/05

AI isn't here to replace humans—it's here to amplify them. In this first episode of our new mini-series with Matador AI, Jen sits down with Kevin Esmezyan, Head of Product at Matador AI, to explore how dealerships are using AI to eliminate repetitive tasks, reduce burnout, and empower their people to focus on what they do best—building relationships and delivering a remarkable guest experience. From automating lead follow-ups to intelligently syncing with your CRM, Kevin explains how the right human

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17:32

Ep5 Internet Sales Series: Stop Sending Boring...

Dealer Talk With Jen Suzuki ·

2025/11/03

Emails alone won't cut it anymore. In this episode of Dealer Talk with Jen Suzuki, we dive into how to leverage video to boost responses, engage leads, and convert more sales. Jen walks you through: Using AI to craft tailored video scripts for introductions, follow-ups, and appointment confirmations. The 4 "moments that matter" in every customer journey — from first contact to sold. Be-back videos and loyalty follow-ups to reconnect with previous buyers. Tips for thumbnails, intros, and

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17:35

Ep4 Internet Sales Series | Stop Being Transactional:...

Dealer Talk With Jen Suzuki ·

2025/10/29

Are you still saying, "What I'd like to do is get you down here…"? That old-school, transactional approach is dead. In this episode of Dealer Talk with Jen Suzuki, we explore the relational selling mindset — the strategy that builds trust, boosts confidence, and creates lifelong customers. Jen walks you through: The difference between transactional and relational selling How to connect with customers, uncover what matters, and avoid rushing the sale Using AI and smart word tracks to pivot

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21:25

Ep3 Internet Sales Series | The 3-Step Framework to...

Dealer Talk With Jen Suzuki ·

2025/10/27

So many people avoid calling internet leads — and it's not fear, it's lack of process. In this episode ofDealer Talk with Jen Suzuki, I break down my3-step call frameworkthat builds trust, uncovers what customers really want, and locks in appointments fast. You'll learn: How to lead withhelper vibesinstead of "sales vibes." How to get intoflex modeto understand their needs and preferences. How to confidentlyset appointmentsand ask for commitment. No scripts. No robotic pitches. Just

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19:10

Ep2 Internet Sales Series | Aggressive 72-Hour...

Dealer Talk With Jen Suzuki ·

2025/10/22

Unlock the secrets to mastering internet lead follow-up with Jen Suzuki! In this episode of Dealer Talk with Jen Suzuki, Jen dives deep into her aggressive, results-driven 72-hour follow-up cadence for internet leads. She shares proven strategies for phone calls, texts, voicemails, personalized videos, and AI-assisted messaging—designed to help dealerships convert more buyers, build trust, and stand out in a competitive market. Whether you’re a BDC rep, salesperson, or manager, Jen’s insights will

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14:02

Ep1 Internet Sales Series | Stop Sounding Basic!...

Dealer Talk With Jen Suzuki ·

2025/10/20

In this solo episode, Jen Suzuki kicks off her new Sales Series with the energy, insight, and strategy that’ll transform your phone calls into conversions. Jen breaks down her favorite real-world techniques that work for inbound, outbound, internet, and service calls — the same tactics she teaches top-performing dealership teams across the country. You’ll learn: How to make an intro that hooks customers instantly How to use loyalty recognition to build instant trust How to sell the appointment

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37:10

Leadership That Sells Cars: How Raul Gomila Took City...

Dealer Talk With Jen Suzuki ·

2025/10/16

Get ready to meet Raul Gomila, General Manager of City Kia of Greater Orlando, and one of the highest-performing dealership leaders in the nation! Jen Suzuki dives deep into Raul’s playbook on leadership, management, and dealership growth — and how he built a championship culture that sells +/- 500 cars a month. Raul shares how he turned an average store into a national powerhouse through daily coaching, empowering managers, and creating a customer-centric, ethical, high-performance culture. From

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10:34

Ep. 8 2.0 MPI Follow-Up Calls: Turning Conversations...

Dealer Talk With Jen Suzuki ·

2025/10/13

In this episode of Dealer Talk with Jen Suzuki, I break down how to take everything from the previous service advisor lessons — warm greetings, Job-Risk-Reward (JRR), analogies, and MPI preparation — and execute a 2.0 follow-up call that drives approvals. I’ll cover: How to personalize each call and start with a warm, human touch Using good news first to relax customers before addressing needed work Incorporating JRR and analogies to make repairs clear and relatable Strategies for texts and

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12:58

Ep. 7 Real MPIs, Real Practice, Real Results: Boost...

Dealer Talk With Jen Suzuki ·

2025/10/08

Learning concepts is only half the battle — the real skill comes from practice. In this episode of Dealer Talk with Jen Suzuki, I share an interactive activity from my live classes that helps service advisors take everything they’ve learned — from warm greetings to Job-Risk-Reward explanations and analogies — and put it into action using real MPIs. I’ll cover: How to use MPIs, photos, and videos to plan conversations Partnered role-play exercises to practice greetings, JRR, and analogies Tips

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11:42

Ep. 6 Stop the Tech Talk: Why Analogies Win Service...

Dealer Talk With Jen Suzuki ·

2025/10/06

Specs, millimeters, torque, hydraulic pressure… customers check out FAST when advisors go “full tech mode.” That’s where analogies change the game. In this episode of Dealer Talk with Jen Suzuki, I share one of my favorite techniques that helps customers understand repairs without feeling overwhelmed: turning technical jargon into relatable stories. I’ll cover: Why customers decline work when they don’t understand the language How to use simple, everyday analogies (like crayons, sneakers, or

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12:49

Ep. 5 The #1 Takeaway from My Service Classes: J-R-R...

Dealer Talk With Jen Suzuki ·

2025/10/01

Most customers don’t wake up excited to buy brake pads or a cabin filter. That’s where YOU come in. In this episode of Dealer Talk with Jen Suzuki, I reveal the secret weapon that service advisors across the country call their #1 takeaway from my classes: the J-R-R Formula (Job – Risk – Reward). Here’s what we cover: How to explain any repair in plain English without jargon Why “just listing repairs” kills approvals and trust The easy 3-step J-R-R approach that makes recommendations stick

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13:18

Ep 4 Why Unclear Expectations Kill CSI (and How to...

Dealer Talk With Jen Suzuki ·

2025/09/29

You can be the friendliest advisor in the world, but if a customer thinks their car will be ready in two hours and it takes six… you’re the bad guy. In this episode of Dealer Talk with Jen Suzuki, we’re diving into one of the biggest customer killers in the service lane: unclear expectations. With most dealerships using XTime, it’s time to master the features that turn it from a “fancy calendar” into a credibility booster. You’ll learn how to: Use XTime to set timelines, pickup windows, and

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38:06

Reshaping Dealership Marketing: Social Media,...

Dealer Talk With Jen Suzuki ·

2025/09/24

Social media and AI are no longer side projects for dealerships—they’re the engines driving connection, branding, and sales growth. In this episode of Dealer Talk with Jen Suzuki, I sit down with John Spinoza and Julian Builis of Cruise Control, a team that’s been transforming dealership marketing through smarter strategies, compliance safeguards, and AI-powered engagement. We break down what every dealer, entrepreneur, and executive needs to know right now, including: The future of personal vs

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11:48

Ep. 3 Don’t Sleep on the Walkaround: The Service...

Dealer Talk With Jen Suzuki ·

2025/09/22

Most advisors treat the walkaround like it’s optional. It’s not. In this episode of Dealer Talk with Jen Suzuki, I'm breaking down why the walkaround is the most underused but most powerful tool you have to build trust, boost credibility, and set the tone for approvals. You’ll learn how to: Turn a walkaround into a stage for connection, not just inspection Slide in credibility without sounding salesy or pitchy Use visuals and proof (tires, wipers, lights) to make recommendations stick Add

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46:43

Jay Vijayan, Founder & CEO of Tekion on Risk,...

Dealer Talk With Jen Suzuki ·

2025/09/17

In this episode of Dealer Talk with Jen Suzuki, we sit down with Jay Vijayan, visionary founder and CEO of Tekion, to explore his transformative journey from Tesla’s CIO to creating one of the most disruptive companies in automotive retail. Jay shares the bold leap of leaving a high-level role at Tesla to tackle decades-old dealership technology challenges, and how his purpose-driven vision sparked the creation of Tekion’s cloud-native platform. From buying dealerships to build a “live lab,” to

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12:05

Ep. 2: Why Your Greeting Sets the Tone for Approvals...

Dealer Talk With Jen Suzuki ·

2025/09/15

First impressions are money in the service drive. In this episode of Dealer Talk with Jen Suzuki, we dig into the relational greeting — the difference between being just another transactional advisor and being the trusted pro customers return to again and again. I’ll walk you through how to: Show up with the right energy (because customers feel it before you speak) Use names, humor, and personal touches to build instant trust Transition naturally from small talk to business without feeling

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244 results

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