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PODCAST

The Charleston Marketing Podcast

Welcome to The Charleston Marketing Podcast, the podcast that dives deep into the world of marketing, with a specific focus on the vibrant city of Charleston. Join us as we explore the strategies, trends, and success stories that shape the marketing landscape in this historic and captivating coastal city.Each episode of The Charleston Marketing Podcast brings you exclusive interviews with local marketing experts, industry thought leaders and Charleston entrepreneurs who have harnessed the power of

business marketing

All Episodes

53:34

The Charleston Influencer's Journey

The Charleston Marketing Podcast ·

2025/08/21

How are we doing? Who do you want to learn from next? Text us with notes and ideas. Nicole Farina never expected her spontaneous move to Charleston during the pandemic would transform her into one of the city's most recognized digital voices. What began as a simple notebook entry—"The Charleston Diaries: a storytelling platform"—evolved into a thriving social media presence with over 64,000 TikTok followers and 3.4 million likes. The magic of Farina's content lies in its authenticity. Whil...

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11:10

Blockchain Meets Real Estate: Transforming Land...

The Charleston Marketing Podcast ·

2025/08/14

How are we doing? Who do you want to learn from next? Text us with notes and ideas. Blockchain technology is completely reshaping what we thought possible with land ownership and investment. Aaron Bumgarner, CEO and founder of Outside Global Incorporated, joins us to unpack how his company is pioneering the tokenization of land—transforming physical property into liquid, tradable digital assets that anyone can buy, sell, or trade on cryptocurrency exchanges. Aaron walks us through the revo...

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16:17

Innovation Engine: How Doug Hamilton is Building...

The Charleston Marketing Podcast ·

2025/08/07

How are we doing? Who do you want to learn from next? Text us with notes and ideas. Doug Hamilton is revolutionizing Charleston's tech landscape through an unexpected lens: fatherhood. As founder of Charleston Hacks, Hamilton's mission grew from a deeply personal place – creating compelling reasons for his three teenage children to build their futures in the Lowcountry. Since 2023, he's been orchestrating hackathons that bridge technology, entrepreneurship, and creativity across Charleston....

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38:15

What's next for Charleston's marketing community?...

The Charleston Marketing Podcast ·

2025/07/31

How are we doing? Who do you want to learn from next? Text us with notes and ideas. Season three of the Charleston Marketing Podcast kicks off with a bang as hosts celebrate the show's growing success—nearly 2,500 downloads, with listeners tuning in from across the globe. What started as a local conversation has blossomed into a platform reaching marketing professionals in Singapore, Germany, and the UK, while maintaining strong listenership in Charleston, Mount Pleasant, and Charlotte. Th...

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10:11

Laid-Back Golf Lifestyle with Wes Loman of The Salty...

The Charleston Marketing Podcast ·

2025/07/24

How are we doing? Who do you want to learn from next? Text us with notes and ideas. Ever wondered what happens when you build a golf brand for people who care more about the beer cooler than their scorecard? Wes Loman, founder of The Salty Golfer, joins us from Dig South to share how he's created a thriving golf lifestyle brand that puts fun first. Founded in 2019, The Salty Golfer embodies a refreshingly casual approach to a traditionally stuffy sport. "We throw a party and golf gets in t...

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44:18

The Art of Transition: Building a New Business from...

The Charleston Marketing Podcast ·

2025/07/17

How are we doing? Who do you want to learn from next? Text us with notes and ideas. What happens when your lifelong passion suddenly feels more like a burden? For Jennings King, the realization came in a moment of clarity while scrolling through Instagram—after 15 years of capturing wedding memories, she texted her marketing strategist: "weddings make me want to vomit." This brutally honest confession marked the beginning of a remarkable professional transformation. In this candid conversa...

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9:24

Kristina Chapple w/ 11 Tribes | Investing in...

The Charleston Marketing Podcast ·

2025/07/10

How are we doing? Who do you want to learn from next? Text us with notes and ideas. Kristina Chapple has a refreshing take on startup funding that might just transform venture capital as we know it. Fresh from raising $46 million for 11 Tribes Ventures second fund, she's on a mission that extends far beyond traditional investment metrics. While most VCs focus exclusively on financial outcomes, Kristina's team is pioneering a dual approach that places equal emphasis on what happens to the f...

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79:11

The Match Made in Marketing: Insights from Matchstick...

The Charleston Marketing Podcast ·

2025/07/03

How are we doing? Who do you want to learn from next? Text us with notes and ideas. What happens when two marketing professionals with complementary strengths join forces? In this candid conversation with Amber and Rachel of Matchstick Social, we explore the remarkable journey of a Charleston-based agency that's grown from a King Street startup to a thriving full-service marketing firm over the past 12 years. The duo shares how their partnership began with a late-night phone call from a st...

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9:15

The Internet Society: Crafting Standards for Our...

The Charleston Marketing Podcast ·

2025/06/26

How are we doing? Who do you want to learn from next? Text us with notes and ideas. Have you ever wondered who actually controls the internet? Or how standards like email and web protocols come to be? The Charleston Marketing Podcast dives deep into this fascinating world with special guest Thomas McCarthy-Howe, co-author of a groundbreaking new internet standard called Virtual Conversations. Broadcasting live from Dig South in Charleston, hosts Mike and Stephanie discover how this first-e...

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39:49

The Gift of Music: Ada Pasternak on Finding Purpose...

The Charleston Marketing Podcast ·

2025/06/26

How are we doing? Who do you want to learn from next? Text us with notes and ideas. Meet Ada Pasternak, a musical force whose extraordinary journey defies conventional paths. Born in Moscow to musician parents and raised on the East Coast, Ada's early life as a violin prodigy took an unexpected turn when debilitating tendonitis threatened to end her musical career entirely. What followed wasn't defeat but a remarkable reinvention. During our conversation, Ada reveals the pivotal moment whe...

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36:45

Marketing on Ice: Stingrays Unleashed

The Charleston Marketing Podcast ·

2025/06/19

How are we doing? Who do you want to learn from next? Text us with notes and ideas. Rob Concannon's journey from hockey player to president of the South Carolina Stingrays is a testament to Charleston's magnetic pull. After arriving in 1995 as a player for the Stingrays, a friend's prophetic words—"if you go to Charleston, you will never move home"—proved remarkably accurate. Nearly three decades later, Rob has transformed from a "mouthy" left-winger to the visionary leader behind the Sting...

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8:52

How Microalgae Is Transforming Wastewater into...

The Charleston Marketing Podcast ·

2025/06/12

How are we doing? Who do you want to learn from next? Text us with notes and ideas. Ever wondered what happens when innovative minds tackle agricultural waste? Meet Tom Bessell, co-founder of ALBON, who's revolutionizing how we think about wastewater and soil health. Tom joins us from Dig South to share his startup's groundbreaking approach to environmental challenges. Albon has developed proprietary photobioreactors that harness microalgae's natural ability to clean agricultural wastewate...

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35:39

Innovation Lives Here: Inside the South Carolina...

The Charleston Marketing Podcast ·

2025/05/29

How are we doing? Who do you want to learn from next? Text us with notes and ideas. What if your tax dollars could directly fund life-saving innovations happening right in your backyard? For South Carolinians, this isn't just a possibility—it's a reality through the South Carolina Research Authority. Adrianne Grimes, Director of Marketing and Communications at SCRA, joins the Charleston Marketing Podcast to pull back the curtain on how this unique organization is transforming healthcare, m...

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6:58

Beauty, Business, and AI: Charleston's Leading Ladies...

The Charleston Marketing Podcast ·

2025/05/22

How are we doing? Who do you want to learn from next? Text us with notes and ideas. Artificial intelligence isn't just for tech giants anymore. Two Charleston-based entrepreneurs are proving that small businesses and traditional industries can harness AI's power to compete at unprecedented levels. Meet Tanqueray Edwards, owner of TR Edwards Consultancy, who specializes in empowering small to mid-sized businesses with strategic AI solutions. Her mission resonates deeply in South Carolina, w...

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34:45

Beyond the Brand with Morgan Hurley: What Makes...

The Charleston Marketing Podcast ·

2025/05/15

How are we doing? Who do you want to learn from next? Text us with notes and ideas. What happens when an award-winning mixologist discovers that the secret ingredient to winning competitions isn’t just in the drink—it’s in the story? Morgan Hurley, former Marketing and Beverage Director for MEX 1 Coastal Cantina and founder of Swell Marketing & Consulting, joins us to share how his journey through Charleston’s vibrant hospitality scene led him to launch his own marketing consultancy aft...

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56:42

What Happens When Hollywood Talent Chooses Charleston?

The Charleston Marketing Podcast ·

2025/05/01

How are we doing? Who do you want to learn from next? Text us with notes and ideas. Justin Allen's journey from commercial actor to award-winning director and producer exemplifies the creative evolution happening in Charleston's growing production landscape. As President of Butter, an acclaimed commercial production company, Justin brings Hollywood-caliber experience to clients seeking to elevate their brand presence through compelling visual storytelling. Having worked on major production...

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56:15

Connecting Content, Contacts, and Capital in the...

The Charleston Marketing Podcast ·

2025/04/10

How are we doing? Who do you want to learn from next? Text us with notes and ideas. Stanfield Gray, founder and CEO of Dig South, joins the Charleston Marketing Podcast to share his remarkable journey building the Southeast's premier tech ecosystem. As the visionary behind what he calls "the South's tech tribe," Gray reveals how Dig South has evolved over 13 years into a powerful connector of innovators, entrepreneurs, and investors. With an infectious energy that matches his ambition, Gra...

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54:01

Banking with Purpose: The Story Behind REV's...

The Charleston Marketing Podcast ·

2025/03/20

How are we doing? Who do you want to learn from next? Text us with notes and ideas. A credit union that feels more like a sports car brand than a financial institution? That's exactly what Shelly Puckett and the team at REV Credit Union have created through their bold, purpose-driven approach to banking in Charleston. Puckett, REV's Director of Brand Marketing, takes us behind the scenes of one of Charleston's most successful rebrands, transforming the traditional Heritage Trust into the d...

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37:25

Good Business Summit: The Power of Local First with...

The Charleston Marketing Podcast ·

2025/03/06

How are we doing? Who do you want to learn from next? Text us with notes and ideas. Join us for an engaging episode of the Charleston Marketing Podcast, where we explore the vibrant local business landscape shaped by organizations like Lowcountry Local First. Our guests Mara Fields and Emma Giglio share personal stories and professional insights on the importance of community-driven initiatives and the role of local ownership in economic prosperity. This episode highlights the upcoming Good...

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42:16

Kristelle Siarza Moon | PRSA Counselor Academy Meets...

The Charleston Marketing Podcast ·

2025/02/20

How are we doing? Who do you want to learn from next? Text us with notes and ideas. Discover the magnetic charm of Charleston with Kristelle Siarza Moon as she joins us, bringing her enthusiasm as co-chair of the esteemed Counselors Academy conference by the Public Relations Society of America. Set against the backdrop of the stunning Francis Marion Hotel, this event beckons PR agency owners from all corners of the nation. Kristelle shares her journey from Albuquerque, New Mexico, presentin...

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77 results

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