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PODCAST

The Charleston Marketing Podcast

Welcome to The Charleston Marketing Podcast, the podcast that dives deep into the world of marketing, with a specific focus on the vibrant city of Charleston. Join us as we explore the strategies, trends, and success stories that shape the marketing landscape in this historic and captivating coastal city.Each episode of The Charleston Marketing Podcast brings you exclusive interviews with local marketing experts, industry thought leaders and Charleston entrepreneurs who have harnessed the power of

business marketing

All Episodes

59:24

How A Festival Blends Culture, Tourism, And Economic...

The Charleston Marketing Podcast ·

2026/02/05

How are we doing? Who do you want to learn from next? Text us with notes and ideas. Big flavor meets big vision. We sat down with Marcus, founder and CEO of the Black Food Truck Festival, to unpack how a community-first idea became a 20,000-person destination weekend that’s now measured at $10.2 million in economic impact for Charleston. He traces the journey from a post-pandemic launch to a two-day experience that brings in 84% of attendees from outside the Tri-County area and 70% from out...

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40:17

Living Fully With Mortality In Mind; a Chat with...

The Charleston Marketing Podcast ·

2026/02/02

How are we doing? Who do you want to learn from next? Text us with notes and ideas. What if thinking about death could make your life and work lighter, clearer, and more intentional? We sit down with life and death coach Merridith Crowe to explore how memento mori—the simple, ancient reminder that we will die—can sharpen your choices today. This isn’t a gloomy detour. It’s a practical map for how to love better, lead with empathy, and build a business that matches your values. Meredith sha...

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63:52

Big Thinking In The Lowcountry w/ Thomas Heath

The Charleston Marketing Podcast ·

2026/01/22

How are we doing? Who do you want to learn from next? Text us with notes and ideas. Ever been asked “So, what do you do?” and felt your answer wobble? We sit down with strategist, mentor, and playwright-composer Thomas Heath to map a cleaner, kinder path to growth: start with foundational messaging, show up in real community, and set boundaries that protect your energy. Thomas breaks down why most founders can’t deliver a five-second answer and how a tight messaging playbook unlocks everyt...

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61:11

From Open Verse To TEDx, Christian Morant Shares How...

The Charleston Marketing Podcast ·

2026/01/15

How are we doing? Who do you want to learn from next? Text us with notes and ideas. What happens when a poet decides to film an entire album live, open a song to the internet, and then knit twenty artists into a single five‑minute piece? We invited Charleston’s own Christian Morant to share how he balances heart‑first art with smart, sustainable marketing without losing the soul of the work. Christian takes us inside I’m Not A Rapper and the Snappin’ open verse challenge that drew thousand...

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53:35

From Freelance Grit To Children’s Lit: A Designer’s...

The Charleston Marketing Podcast ·

2025/12/18

How are we doing? Who do you want to learn from next? Text us with notes and ideas. A fired-then-flourishing designer, a flying carriage horse, and a city that rewards creative grit—this conversation with Andrew Barton is a masterclass in turning curiosity into a career. We swap polished origin myths for the real story: cold calls from a phone book, a first agency break with a so-so portfolio, and the moment he decided to bet on himself after an ill-fitting leadership role. What follows is ...

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26:44

Belief As A Marketing Engine For Community Joy

The Charleston Marketing Podcast ·

2025/12/18

How are we doing? Who do you want to learn from next? Text us with notes and ideas. What happens when the spirit of Christmas meets the grit and growth of Charleston? We sit with Santa Smiley to explore how a city of parades, tree lightings, and school snow machines turns tradition into connection. From Hotel Bennett teas to James Island’s lights, we map the rituals that make the Lowcountry feel like home, then dig into the deeper current beneath the glitter: storytelling as the engine of c...

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46:30

Charleston’s Media Engine, Explained, King & Columbus...

The Charleston Marketing Podcast ·

2025/12/11

How are we doing? Who do you want to learn from next? Text us with notes and ideas. A 200-year-old newsroom building a modern growth engine isn’t a story you hear every day. We sit down with King & Columbus president and Post and Courier CRO, Chase Heatherly, to explore how a legacy media brand built a nimble, independent agency that treats branding and performance like partners, not rivals. From a new printing press in North Charleston to high-velocity digital campaigns, the throughlin...

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38:41

From Jam Band Roots To DIY Marketing: Umphrey's...

The Charleston Marketing Podcast ·

2025/12/04

How are we doing? Who do you want to learn from next? Text us with notes and ideas. Come for the bass lines, stay for the blueprint of a modern creative business. We sit with Umphrey’s McGee bassist Ryan Stasik to trace how a college-born jam band built a 27-year career on improvisation, fan collaboration, and unapologetic DIY marketing. If you’ve ever wondered how to grow without giving up control, this conversation shows the moves: own your masters, design experiences your audience can sh...

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39:50

Inside Workforce Wave: How Conversational AI Saves...

The Charleston Marketing Podcast ·

2025/11/13

How are we doing? Who do you want to learn from next? Text us with notes and ideas. Ever wish the phone picked up itself and sounded like your best-trained staffer? We sit down with Bob Hilscher from Workforce Wave to explore how conversational AI is stepping in where IVRs fail, turning missed calls into booked revenue and repeatable service. From boutique hospitality to national home remediation, the results are hard to ignore: faster answers, fewer hang-ups, and real conversations that mo...

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57:34

From Pez Dispensers To Power Moves: Angel Holmes On...

The Charleston Marketing Podcast ·

2025/11/06

How are we doing? Who do you want to learn from next? Text us with notes and ideas. Big ideas rarely arrive fully formed—they grow from a single conversation, a brave email, and a room full of the right people. That’s the heartbeat of this episode with Angel Holmes, a Charleston native whose fingerprints are on the city’s culinary rise, women’s leadership networks, and a new purpose-driven hospitality venture. We unpack the origin of Charleston Wine & Food, from a sustainable seafood i...

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70:57

Can Culture, Purpose, And AI Redefine Modern Marketing?

The Charleston Marketing Podcast ·

2025/10/30

How are we doing? Who do you want to learn from next? Text us with notes and ideas. A fashion pitch in mall clothes. A Hotmail address that became a company name, Obviouslee. Salsa lessons to cover rent. That’s how Lee Deas' story begins, but the real ride is how she turned that grit into a values-led, 30-person B Corp agency that punches far above its weight. We dig into what B Corp certification looks like beyond the badge—how standards drive client selection, environmental practice, DEI...

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55:20

How AI Can Help Without Replacing Human Creativity w/...

The Charleston Marketing Podcast ·

2025/10/23

How are we doing? Who do you want to learn from next? Text us with notes and ideas. A teen builds a hip-hop forum, hears its bars on the radio, and sends Sony a homemade cease and desist—then grows up to lead an AI video platform. That’s how our conversation starts, and the twists don’t stop. We bring JT White (Augie.studio) and filmmaker Jake from Koz Films into the studio for a frank, funny, and deeply practical look at where AI helps creators—and where it crosses the line. We dig into t...

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66:56

Holding The Door, Owning The Room w/ Brenna Lawrence

The Charleston Marketing Podcast ·

2025/10/16

How are we doing? Who do you want to learn from next? Text us with notes and ideas. The wildest origin story we’ve heard starts with a liger and ends with a microphone. Brenna Lawrence—VP of Business Development at Brown & Brown, relentless networker, and newly minted TEDx speaker—joins us to unpack how she turned fear into a lever for growth, community, and real change. This isn’t a highlight reel; it’s a field guide for showing up as your whole self and still delivering results. We d...

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49:09

What Happens When a Social Platform Puts Community,...

The Charleston Marketing Podcast ·

2025/10/09

How are we doing? Who do you want to learn from next? Text us with notes and ideas. What if your social stack was actually simple—and proved its value? We’re joined by Brianna Crossley, Director of Growth & Engagement, and Rachel Bacall, Engagement Manager, from Pollen Social to unpack a platform built for velocity and clarity: multi-channel publishing from one place, clean analytics that tie effort to outcomes, and AI features that help you ship better work, faster. Starting at $25 a m...

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57:45

Inside SC Competes: Fostering Technological Growth w/...

The Charleston Marketing Podcast ·

2025/10/02

How are we doing? Who do you want to learn from next? Text us with notes and ideas. Step into the dynamic world of South Carolina's technological revolution with Jamie DeMent, Director of Technology and Cyber Initiatives at the SC Council on Competitiveness. In this illuminating conversation, Jamie reveals how Charleston is transforming from a tourist destination into a vibrant tech hub where innovation thrives alongside historic charm. The collaborative spirit driving South Carolina's tec...

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62:02

HOOK, Line, and Success: Building a Lifestyle Brand

The Charleston Marketing Podcast ·

2025/09/18

How are we doing? Who do you want to learn from next? Text us with notes and ideas. From ripping out Yellow Pages to designing iconic logos, Brady Waggner's marketing journey embodies the creative hustle that defines success in the industry. As co-founder and executive creative director of HOOK, Brady brings a refreshing perspective to brand development that goes beyond traditional approaches. Brady's story begins in Minnesota as the son of an advertising executive during the waning days o...

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55:55

Building Legacy: From Hospitality Roots to Digital...

The Charleston Marketing Podcast ·

2025/09/11

How are we doing? Who do you want to learn from next? Text us with notes and ideas. Ever wondered how a hospitality professional becomes the founder of a thriving digital marketing agency? Q Moldrik's journey from managing hotel systems to building Legacy Digital showcases the power of transferable skills and entrepreneurial vision. As the oldest of five children and seventeen grandchildren, Q brings natural leadership and problem-solving abilities to her role as CEO and founder. Her bouti...

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7:46

Reforge Gaming Lounge brings the party with potions,...

The Charleston Marketing Podcast ·

2025/09/04

How are we doing? Who do you want to learn from next? Text us with notes and ideas. When arcades faded away, Christopher saw an opportunity. The Charleston native's vision? Create a gaming space built "from the viewpoint of a bar out" – combining the communal joy of gaming with modern technology and adult beverages. Opening Reforge Gaming Lounge wasn't easy. Originally slated for April 2020, the pandemic forced a devastating five-year delay. But persistence paid off when they finally welco...

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8:50

From Video Production to Digital Doppelgängers: The...

The Charleston Marketing Podcast ·

2025/08/28

How are we doing? Who do you want to learn from next? Text us with notes and ideas. Ever wished you could clone yourself to handle all those repetitive business tasks? Matthew Grason of Level Up Video has made that dream a reality with revolutionary AI technology that creates digital twins indistinguishable from the real thing—in just six minutes of filming time. As our final guest at the bustling Dig South event, Matthew shared his fascinating journey from running a traditional video prod...

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53:34

The Charleston Influencer's Journey

The Charleston Marketing Podcast ·

2025/08/21

How are we doing? Who do you want to learn from next? Text us with notes and ideas. Nicole Farina never expected her spontaneous move to Charleston during the pandemic would transform her into one of the city's most recognized digital voices. What began as a simple notebook entry—"The Charleston Diaries: a storytelling platform"—evolved into a thriving social media presence with over 64,000 TikTok followers and 3.4 million likes. The magic of Farina's content lies in its authenticity. Whil...

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76 results

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