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PODCAST

She Coaches Coaches: Sign Coaching Clients & Grow Your Business

Candy Motzek | Life & Business Coach

Building a coaching business that"s actually yours, one that allows you to sign consistent clients, not someone else"s hustle blueprint. That"s what this show is about. She Coaches Coaches is for coaches who know they"re good at what they do and can"t figure out why signing clients still feels so hard. And for professionals who feel the pull toward coaching and don"t know how to start without losing the credibility they"ve spent years building. Host Candy Motzek is a PCC coach for coaches and ICF

business careers

All Episodes

17:02

You Don't Need to Fix Yourself First with Jane Cooke...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/08/08

You've been waiting to feel ready. Jane Cooke is here to tell you - that wait isn't protecting you. It's just keeping you small.Candy Motzek sits down with Jane Cooke, the Chief Confidence Catalyst, international bestselling author, and retired Learning and Development professional. Certified in hypnotherapy, mindfulness, life coaching, and crystal and sound therapy, Jane helps women step boldly into leadership, confidence, and joy - especially women who've spent years being told to shrink their

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12:28

The Blue Ocean Coaches Have Been Looking For | Build...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/08/03

"Does the world really need another coach?"If you've ever looked around at leadership coaches, health coaches, life coaches, and business coaches and wondered if there's room for you, this episode is for you.Candy makes the case that "how do I stand out?" is the wrong question. The better one is "what could I discover that nobody else knows yet?" She shares the story of Karolina, a self-care coach for mothers, who skipped the branding rabbit hole and went straight to curiosity instead. Her

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17:09

You Don't Need More Leads with Brenda Marie Sheldrake...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/08/02

You think you need more leads. Brenda Marie Sheldrake says you're wrong - and she can prove it.Candy Motzek sits down with Brenda Marie Sheldrake, the Biz Leads Expert, best-selling author, and recipient of the 2022 Women of Worth Award. Brenda helps entrepreneurs grow their businesses through real relationship building - the kind that turns connections into clients and collaborations into growth.In this conversation, Brenda shares who she's really built her business to serve: entrepreneurs who

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14:42

Stop Hiding Behind Not Ready - with Teresa Thomas Ep...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/08/01

You know what you're here to do. You're just not doing it yet. Teresa Thomas knows that feeling better than most.Candy Motzek sits down with Teresa Thomas, Canadian author, speaker, environmental health educator, and spiritual connection mentor. Teresa recovered from environmental illness herself and now empowers women to create healthier homes, navigate life transitions, and reconnect with the gifts they've been sitting on.In this conversation, Teresa shares the boardroom moment that launched her

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13:15

Why Marketing Feels So Icky (And What to Do Instead)...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/07/27

You open Instagram. You start typing a post. You stop and think, "I hate this."If that's you, you don't have a marketing problem. You have the wrong marketing model.In this episode, Candy breaks down why most client creation advice was built for marketers, not coaches, and why that mismatch is what makes marketing feel so uncomfortable. She shares the story of Lindsey, an anesthesiologist turned coach, who stopped creating content and started creating conversations instead. That one shift changed

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26:25

You Don't Have a Visibility Problem with KJ...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/07/26

You've been chasing more followers, more content, more press. KJ Blattenbauer wants you to stop. Because none of that is your actual problem.Candy Motzek sits down with KJ Blattenbauer, founder of Hearsay PR, author of Pitchworthy, and creator of the Recognition Report and Roadmap. With nearly three decades in public relations and placements in Forbes, Inc., Fast Company, Architectural Digest, and House Beautiful, KJ has figured out why some coaches and experts take off while others work just as

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21:30

Your Best Health Is Closer Than You Think with Coach...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/07/25

You can't build anything meaningful from chaos. And yet most of us keep trying.Candy sits down with Coach Mo Cooper, healthy lifestyle and nutrition coach, founder of the Mowglo Wellness Collective, and someone who has been exactly where her clients are. After losing 65-plus pounds, maintaining that loss for over 15 years, and navigating a multiple sclerosis diagnosis, Mo now teaches simple, sustainable habits that support lasting weight loss, more energy, and greater confidence.In this

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15:45

Why Brilliant Coaches Struggle to Sign Consistent...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/07/20

If you're a good coach who knows you can help people but you still can't sign clients consistently, this episode is your starting point.We kick off a special ten-part series called Build Your Business Like a Coach, introducing the Consistent Client Method. A completely different way to grow a coaching business that doesn't rely on constant content creation, social media algorithms, or strategies that feel nothing like the work you actually love doing.Candy shares what she discovered when she

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26:48

You're Holding Yourself Back. Here Are the 7...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/07/19

Most of what's stopping you from going after what you really want isn't coming from outside. It's coming from inside. And according to Liz M. Lopez, executive coach, bestselling author, and speaker with 19 years of coaching experience, it comes down to permission.Candy sits down with Liz to talk about the seven permissions framework she developed after nearly two decades of watching brilliant leaders lock themselves in a fortress of their own making. Permission to fail. Permission to be supported

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33:51

Your Coaching Business Has Momentum. So Why Does...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/07/18

You're doing the work. You've got some momentum. But growth feels heavier than it should and you're not sure what's getting in the way. This episode is for you.Candy Motzek sits down with Adam Roach, founder of I Love Coaching Co. and coach to established coaches across four continents, to talk about the four-phase model that takes a coaching practice from uncertain to $360K and beyond without adding more hours or complexity.Adam shares why going inside before you go out is the foundation of

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06:27

You Keep Waiting to Earn the Right to Charge More...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/07/13

You've told yourself you'll raise your rates when you have more testimonials. More experience. More certainty. But the threshold keeps moving. And deep down, you already know why.If you've been undercharging and calling it strategy, this episode is for you.Candy, gets into the belief that sits underneath most coaches' pricing decisions. It isn't about the numbers. It's about whether you believe you've earned permission yet. And that permission never comes from the outside.In this episode you'll

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19:01

Stop Waiting for Retirement to Figure Out What's Next...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/07/12

You've been so focused on the finish line that you haven't thought about what you're running toward. That's where it gets hard.Candy sits down with Lori Candela, certified professional retirement coach and founder of Retiring on Purpose. With more than 30 years of experience in coaching, leadership development, and career transition, Lori helps successful professionals prepare for the non-financial side of retirement - the identity shift, the loss of structure, the values reset, and the question

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19:45

You Were Never Taught That Choosing Yourself Was Safe...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/07/11

You've been disappointing yourself for years to avoid disappointing other people. Shelly McClintock is here to say: that's not purpose. That's a pattern. And it has a name.Candy sits down with Shelly McClintock, founder of Pioneer Together and a coach with 30 years of experience in human services, trauma-informed care, nonprofit leadership, and psychology. Shelly has lived this journey herself, the overgiving, the unraveling, and the hard, slow work of learning to trust herself again.In this

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09:41

Your Coaching Niche Isn't Unclear (You Just Haven't...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/07/06

You've rewritten your niche a dozen times. Narrowed it, widened it, hired someone to help you position it. And it still doesn't feel right. If you've been calling this a clarity problem, this episode is going to reframe it entirely.Coaching niche confusion is rarely about strategy. It's almost always about courage.Candy, breaks down why most coaches already know their niche and what's actually stopping them from saying it in public. The true version, the one that would require them to bring

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15:42

Your Money Problems Aren't Actually About Money with...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/07/05

If money makes you anxious, avoidant, or just tired - you're not bad with money. Your nervous system is doing exactly what it was trained to do.Candy sits down with JD Rose, Financial Well-Being Coach and creator of the Whole Money Method - a whole-person approach to personal finance grounded in practical strategy, emotional clarity, and energy alignment. Drawing on 25 years spanning therapeutic bodywork, health and business coaching, and financial well-being, JD helps women feel clear, confident,

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15:01

The Lie That's Keeping You Burned Out with Marie...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/07/04

You were probably taught, somewhere along the way, that you could be financially secure or you could be happy. Not both. That belief might be the most expensive thing you own.Candy sits down with Marie Clark, business coach, speaker, and founder of Move to Joy Coaching. With more than 15 years of experience leading high-impact transformation projects, Marie helps high-achieving women move from burnout and overwhelm to clarity, purpose, and joy.Marie's story starts in a 911 room managing a failing

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38:22

Is It Time to Write Your Book? What Coaches Need to...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/07/03

If writing a book has been sitting on your list for a while but you're not sure where to start, when to start, or whether it's even the right move right now, this episode will help you get clear.Candy Motzek sits down with Stacy Ennis, bestselling author, book coach, and speaker with 17 years in publishing. Stacy has impacted more than 100 books, ghostwritten for a Nobel Prize winner in medicine, and helped countless coaches and leaders use a book to grow their business, clarify their message, and

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33:38

You Have Everything. Why Does It Still Feel Like...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/07/02

You've got the title, the salary, the career you worked decades to build. But something feels off, and you can't quite name it. This episode is for you.Candy Motzek sits down with Rochelle Trow, author of two Amazon bestselling books, including her newest release, Anchored, and a former senior HR executive with 25 years across seven global organizations. Rochelle now coaches senior leaders navigating complexity in fast-moving global contexts, and she's one of the most grounded and clear-eyed people

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34:05

40% of Leaders Fail in New Roles. Here's Why. with...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/07/01

Four out of ten executives fail within 18 months of a new appointment. Not four percent. Forty percent. And the organization isn't the one who pays the highest price.Candy Motzek sits down with Navid Nazemian, an international bestselling author of Mastering Executive Transitions, an executive coach, and a LinkedIn Top Voice, to unpack one of the most under-discussed problems in leadership and one of the biggest opportunities for coaches who work with leaders.Navid shares why so many high-potential

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24:22

Your Inner Critic Is a Bully. Here's How to Make It...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/06/30

That voice in your head that says you're not ready, not good enough, not worthy? Laura Jane Layton calls it your inner bully. And she's spent years figuring out how to turn it into your biggest cheerleader.Candy Motzek sits down with Laura Jane Layton, author of the children's book series Suddenly Finds a Superpower, to talk about why negative self-talk runs so deep for coaches and high achievers and what to actually do about it.Laura Jane shares her baby step approach to shifting self-talk when

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