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PODCAST

She Coaches Coaches: Sign Coaching Clients & Grow Your Business

Candy Motzek | Life & Business Coach

Building a coaching business that"s actually yours, one that allows you to sign consistent clients, not someone else"s hustle blueprint. That"s what this show is about. She Coaches Coaches is for coaches who know they"re good at what they do and can"t figure out why signing clients still feels so hard. And for professionals who feel the pull toward coaching and don"t know how to start without losing the credibility they"ve spent years building. Host Candy Motzek is a PCC coach for coaches and ICF

business careers

All Episodes

17:32

Why Thoughtful Coaches Win: How Introverted Coaches...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/10/05

You're thoughtful. You're good with people. You'd rather have one real conversation than work a room full of strangers. For years, that's been treated like a marketing disadvantage. In this episode, I argue it's actually your biggest strength.You'll hear why "consistency" doesn't have to mean posting content every day, why you don't need your friends and family to build your business, and the real story of Kirsten, a dog behavioural coach who sent 250 invitations and booked 13 real conversations in

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18:04

The Future Belongs to Coaches Who Listen Better: What...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/09/28

I'm not here to give you a list of AI tools, or tell you AI will replace coaches, or tell you to ignore it and hope it goes away. Instead, I ask a more useful question: what becomes more valuable when everyone has access to AI?You'll hear why creating more content stops being a competitive advantage the moment anyone can generate it in seconds, what happened when I asked 115 coaches across 10 countries real questions instead of asking AI to guess the answers, and the one distinction, "let AI process

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12:43

What 115 Coaches Taught Me About Getting Clients Ep 447

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/09/26

I was recently invited to speak at a marketing event for coaches. While preparing my talk, I realized the message was one I wanted my podcast audience to hear too, so this episode shares that talk in full.The talk opens with a question many coaches quietly carry: they are trained, smart, and capable, so why is the calendar still so empty? I explain how I decided to stop guessing and find out what was actually going on by surveying 115 coaches across 10 countries.The findings were striking. 69% of

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26:57

You Already Have Permission. You Were Born With It....

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/09/21

What if the unknown isn't something to manage, plan around, or survive? What if it's actually all that's ever happening, and the stress comes from pretending otherwise?I sit down with Kristy Halvorsen, former engineer, former firefighter, coach, bestselling author of Perfect Unfolding, and nine-year off-grid Airstream adventurer, to talk about what happens when you stop following the expected path and start following the tickles of your soul.Kristy shares how she went from engineering to

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26:39

What 15 Years of Coaching Businesses Taught Me About...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/09/19

AI is everywhere in the coaching industry right now. But is it actually helping new coaches build better businesses? Or is it quietly making it harder?I sit down with Rebecca Tracey, founder of The Uncaged Life and the person who has helped over 2,000 coaches start their businesses, to have a real and honest conversation about what's actually happening.Rebecca shares what she's seeing from inside her programs, why AI-generated content is hurting more coaches than it's helping, why niches need to be

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15:57

Don't Assume People Know What Coaching Is: Do's and...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/09/14

The final episode in my three-part series on how to start a coaching business, wrapping up with one last do and one last don't.Today's don't: don't assume people know what coaching is or how it can help them. I break down why most people picture a sports coach or a stand-and-shout motivational style when they hear the word "coach," and I share 3 simple, jargon-free ways to explain what coaching actually does.Today's do: acceptance, self-acceptance, and gratitude are your business superpowers. I make

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25:26

"It's Not Worth It" Is Not the Real Thought - with...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/09/12

Every time you talk yourself out of something you really want, there's a belief hiding underneath it. Tammy Nicole helps women find it.I sit down with Tammy Nicole, an identity reclamation coach, speaker, and author with more than 20 years of experience in mental health. Through her signature ICU framework and the five Rs - reveal, recognize, release, reclaim, rise - Tammy helps women uncover the emotional patterns that shaped who they became, and confidently step into who they were created to be.In

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15:17

Don't Rush to Quit Your Job: Do's and Don'ts for New...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/09/07

Part two of my series on how to start a coaching business, three do's and three don'ts for brand new coaches.Today's don't: don't rush to quit your job. I explain why trading day-job dissatisfaction for coaching-business stress too early can sabotage your success, and how to know the two real signs it's actually time to make the leap.Today's do: all coaches need to be coached. I share a number straight from my own practice, most people who come to me for a consult have never actually had a coach

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28:12

You've Done the Hard Things. So Why Don't You Believe...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/09/06

You've got the track record. You've done the hard things. So why does it still feel like someone's about to find out you don't deserve any of it?I sit down with John Mollura, leadership coach, keynote speaker, and former mission-critical field testing leader for NASA and elite US military units, to talk about what's really going on when high performers can't trust their own success and what to do about it.John shares the story of hiding a letter of commendation from NASA in a drawer for ten years

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19:19

Stop Saying Have To - Start Saying Get To with Ellen...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/09/05

What if one word swap could change how you show up every single day? Ellen Whiteside has been using it for years - and it works.I sit down with Ellen Whiteside, a dream builder coach, speaker, retreat leader, and owner of Sacred Grove Retreat Center in Gold Hill, North Carolina for the past 20 years. Ellen is a lifelong student of personal growth and metaphysical principles, and she helps people reconnect with their dreams and create lives they truly love.In this conversation, Ellen shares the

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21:53

Don't Build a Website Yet: Do's and Don'ts for New...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/08/31

If you're wondering how to start a coaching business, here's a piece of advice that might surprise you: skip the website, at least for now.This episode kicks off a three-part series where I share 3 do's and 3 don'ts for new coaches, one pair per episode. Today's don't: new coaches don't need a website. Today's do: learn to wear two hats, coach and business owner.I explains why a beautiful, brand-new website can quietly become a way to avoid the real work of talking to people and attracting clients,

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24:15

Why Your Greatest Gift Is the One You Keep Dismissing...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/08/30

You've worked hard. You've built credentials. You've done everything the world said would make you successful. And something still feels like it belongs to someone else.Candy Motzek sits down with Dr. Elizabeth Locey, New York Times-featured scholar, former tenured professor, and Legendary Self Midwife, to talk about what happens when high achievers finally stop collecting accolades and start becoming who they actually are.Elizabeth shares the remarkable story of how she left a thriving academic

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24:05

Why Your Clients Can Feel When You're Out of...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/08/29

Your clients can feel when something's off with you. Even when they can't name it. Even when you look composed. Even when your words are right. And according to Danielle Benzon, voice-body coach and founder of The Inspired Speaker, it's coming through in your breath.I7 sit down with Danielle to talk about the voice-body instrument, what theater training taught her about alignment, and why message cohesion, the alignment of body, voice, emotion, and intellect, is one of the most overlooked and most

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22:33

The Four Types of Action (And Why Hustle Isn't One of...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/08/24

Working hard and working effectively aren't the same thing. In this episode, I break down the four types of action I teach my coaching clients: passive action, inaction, forced action, and inspired action.You'll learn why "doing research" can quietly become a way of avoiding the real work, why hustle culture praises forced action even when it's exhausting and off-target, and what inspired action actually feels like when you're in it. I share a simple way to prime yourself for inspired action on

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32:38

The LinkedIn Algorithm Changed: Here's What Coaches...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/08/23

Instagram isn't working like it used to. Facebook reach is down. And LinkedIn just quietly became the best platform for coaches who have a clear niche and something real to say.I sit down with Nina Froriep, a LinkedIn featured Brand Builder and Content and Engagement Strategist for creators, coaches, and consultants. A recovering film producer and Emmy Award-winning documentary filmmaker, Nina now helps service-based entrepreneurs grow their companies organically on LinkedIn, without bro marketing

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18:13

Music Gets Clients Unstuck: The Unexpected Tool with...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/08/22

You've had clients who are stuck and can't explain why. Bob Sima has a tool that gets them moving, and it's not what you'd expect.I sit down with Bob Sima, a transformational singer, songwriter, and creator of the Song of Your Soul method. Bob uses songwriting as a tool for personal growth, emotional integration, and inner work. He's made ten award-winning albums and now he turns that same lens toward the people he coaches.In this conversation, Bob shares how he spends weeks in deep conversation

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16:14

Accept What Is: The First Pillar of the Confident...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/08/17

Do you spend more time wishing your past had gone differently than actually building your coaching business?In this episode, Candy introduces her Confident Coach's Success Framework, five pillars she uses with every client and in her own life. Today's focus is the first one: accept what is.Acceptance isn't passive. It isn't pretending everything's fine. It's choosing not to fight your current reality so you can actually design what comes next. Candy shares her own story of getting an engineering

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42:15

You've Climbed the Ladder. Why Does It Still Feel...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/08/15

You've done everything right. The career. The titles. The income. The life everyone said would make you happy. And something still feels off. This episode is for anyone who has ever woken up at 3am wondering if this is really it.Candy Motzek sits down with Ivo Knoll, founder of Identity Architecture and former engineer, corporate manager, and organic farmer, to talk about what's really happening when high achievers feel empty at the top and what it actually takes to move from a life that looks

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12:14

The Authority You Can't Fake | Build Your Business...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/08/10

Someone asks you a hard question on a discovery call, and that little voice shows up: "Maybe I don't know enough." If you've ever felt that, you're in very good company.In this episode, Candy makes the case that confidence doesn't come first. Authority does. Not the kind you announce on your website, but the kind you earn one real conversation at a time. She shares her own struggle with second-guessing her ideas, and tells the story of Lindsey, an anesthesiologist who coaches female physicians, who

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15:26

Imposter Syndrome Doesn't Go Away It Just Raises the...

She Coaches Coaches: Sign Coaching Clients & Grow... ·

2026/08/09

You'd think it gets easier once you've done it. Once you've signed the first client. Finished the first book. Proven yourself once. It doesn't. It just finds a new place to live.Candy Motzek sits down with Jodi Casstevens-Short, award-winning author of the Willow Springs Cozy Mystery series. After 35 years as an elementary school teacher, Jodi retired and pivoted to her author dream. She's now published two books in her series and is working on her third.This episode isn't technically about

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