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PODCAST

The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!)

Mat Siltala & Dave Rohrer

The Digital Marketing Podcast is hosted by Mat Siltala and Dave Rohrer. In each episode the goal is here to help educate business owners (small, midsize and enterprise) and those working in the ever changing digital marketing fields. Every episode will cover one marketing or business topic and try to give the listener actionable tips each time. Topics covered will include but not be limited to hiring, social media, content marketing, running a business, SEO, PPC, and much more.

business management & marketing

All Episodes

35:30

E180 – Tool Discovery and Selection Tips W/ Kevin...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/12/06

In this episode guest Kevin Mullett joined to talk not about specific tools to do X but really about the process of finding and incorporating them into you current work flows. There are tons of tools available to us digital marketers for almost every issue or task but not all fit our budget, work flow, operating system or maybe just dont do exactly what we need today but in the future they will. So if you want to dig into lists of tools we have talked about in the past we have some links for you

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22:50

E179 – Virtual Conferences & 2021 Predictions

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/11/29

2020 is the year of online. Online podcasts and online or virtual conferences have been big this year. Podcasting has been growing but the number of people that started them as well as the number of new mini conferences or conferences that went virtual is huge. For those that never could get away from work or get budget approval hopefully they have caught a ton of sessions and great speakers this year. We also hope you realize that the year isn't over and there are more good conferences and

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45:07

E178 – Google Antitrust 2020 Update

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/11/16

In October 2020 the DOJ filed against Google along with a number of other Attorney Generals from 10 plus states. Here is the general gist of the suit: The Complaint alleges that Google’s anticompetitive practices have had harmful effects on competition and consumers. Google has foreclosed any meaningful search competitor from gaining vital distribution and scale, eliminating competition for a majority of search queries in the United States. By restricting competition in search, Google’s conduct

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18:27

E177 – How Human is Your Marketing?

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/11/08

So while this episode is somewhat inspired by Nathan Apodaca, Ocean Spray and TikTok there is much more we want to dig into. The cartoon that Ryan shared can be found at Marketoonist about a blank billboard. With more than 60 million views and counting, this homemade video was more effective — by far — than any advertisement Ocean Spray and its agencies have created in the 90-year brand history.The TikTok video propelled beverage sales and almost doubled the value of the Ocean Spray stock

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18:18

E176 – Team Building, Tom Brady and Leadership

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/11/01

When Dave had this topic and episode in mind he knew that it would be an easy sell to Mat since the initial concept was around Tom Brady. So for a rare episode we do focus a bit on sports but even for those that arent into football or know much it will still be a worthwhile listen we promise! During the Leadership Series we did earlier this year, Lauren Vaccarello brought up the topic of moving companies and bringing past coworkers with you. Lauren walks through how to build credibility,

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20:42

E175 – What are Some Ways to Test and Improve CTR...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/10/25

All businesses want more traffic. You work your tail off to make Page 1 and then more time to get into Top 3 and maybe even #1. But the traffic never comes? Maybe you have a horribly low CTR but solid conversions? This episode will dig into some tests, some resources and some ideas on what you can do to improve your own CTR in Google and Bing. Improving CTR Resources And the a deeper dive by Aleyda can be found at her recent article that talks about this exact topic - improving CTR. As we

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21:10

E174 – Tools & Tips for Reusing Video and Audio Content

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/10/18

In short as the guys have said in numerous Pubcon and other presentations: You Need to Market Your Content Marketing!- Dave & Mat so very often Matt kicks things off and gives you a ton of places to repurpose an infographic for example: Instagram PostInstagram StoryInstagram ReelYouTubeFacebook PostTweet it OutLinkedInand more but there are so many ways and places to reuse that one piece of content on every social and publishing channel you have. Create and Use Templates There

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18:50

E173 – Patterns in Social Media Posting, Podcasting,...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/10/11

There are patterns that most people fall into in life but also with posting content and social posts. In the past we did dig into the notion that Best Practices Are Not Always Best Practices for you and your business. You do need to test things and then keep testing them. Our Posting Schedule Tests We started at posting on MondayWe moved to WednesdayWe tried SaturdayWe currently post new episodes Sunday If you are a YouTuber or Podcaster - you should test a schedule and stick to it. People

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20:45

E172 – What is the Best Transcription Service?

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/10/04

Well we can't answer that for you (exactly) but we can review and compare them using Episode 166 as the common sound file. The goal was to answer (or try too anyways) the often asked question - what service should I use to transcribe my podcasts? There are however many caveats which we cover during the episode, such as: How many speakers do you have?Do you have accents?Do you need a vocabulary built in?What is your budget?How long are your episodes?How often do you record/publish?What is your

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24:00

E171 – Tips for Excelling as an In-House SEO w/ Kevin...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/09/27

A special thanks to Kevin Indig, VP of Content for hopping on the show on such short notice but we thought the topic and tweet were both very interesting. Kevin got some great responses so check them out as there is a great list of reasons, ideas and discussion. If you like podcasts and want another one to check out, Tech Bound is Kevin's own podcast. Do You Make a Strong Business Case? Kevin's first response to his own question is that SEOs traditionally have been bad at making

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20:22

E170 – How to Ask Questions & How it Can Impact Your...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/09/20

Did you listen to Do You Deal in Trust? How to Unlock it for Your Business W/ Jay Sofer? If you haven't do check it out as it was the first time Dave took what he learned from the Time article and tried to apply it. The article from 2013 of all things that was shared is called This Post Will Make You A More Effective Communicator In 90 Seconds that you really should give a read. Go. We will wait. So if you were to interview Elon Musk would you be like Charlie Rose or Kevin Rose? Kevin: What

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20:14

E169 – Taking Social Media Offline

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/09/13

This episode digs into the idea of creating or doing things offline and then bringing it back to your online channels. In the past we talked about some online product marketing examples but that isnt quite the same, that really is more link bait type items. The examples today really focus on doing things IRL and offline and then filming or documenting it to some degree. Offline Social Media Marketing Examples Below are the examples that we referenced during the episode but also for past

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21:58

E168 – Q&A on Link Building

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/09/06

Somewhere at some point Dave came across a question around link building. The thing about this question is that it could have been asked this week, earlier this year, 2 years ago, 5 years ago or even 10 years ago. If there is a Google Chat or Twitter chat with someone from Google you can almost guarantee that a question along the lines of the example below will be asked. Am I crazy? I have a job up on (site X) for back links. I have no linkable assets or that offers any value, how is someone

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23:33

E167 – Do You Deal in Trust? How to Unlock it for...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/08/30

Jay Sofer runs a locksmith business in the New York City area where he operates in not only a big and competitive city but also a very competitive industry. Jay adopted using Yelp quickly after her started but has since branched out to focus on many other online opportunities. Looking for the articles we mentioned? Zooming to ConclusionsHow to Earn Customers' TrustAnd a video Jay did for Yelp recently. Building Trust This episode and interview however don't focus on any of that, it

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16:56

E166 – How To Be a Better Steward for Your Team &...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/08/24

If you listen you will realize that we had no idea what the true topic and direction was but that it was going to be a discussion on asking better questions, helping people online and in your company and really just being a good steward to others. The initial idea came from a Reddit thread about Sitemap XML and how someone was struggling with an issue at their job. Most if not all the answers simply said X was dumb, why would you do that, and were really not productive. (Note - here is our

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20:22

E165 – Why Brands Need to Always Think Local

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/08/16

No matter where you live, even if you are in the United States and all of your audience is in the US or even just your own town there can be language that changes from one region to another and even one city to another. Local Languages Examples Trunk vs BootLighting Bugs vs FirefliesGarage Sale vs Yard Sale vs Tag Sale vs Rummage SaleCoke vs. Pop vs Soda vs Very Wrong Answers!!Yintz vs. You All vs. Ya'll vs even moreGym Shoes vs Sneakers vs Tennis ShoesExamples above are from Josh Katz's book,

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20:05

E164 – Why Open Graph, Meta Descriptions and Other...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/08/09

When is the last time you tested your various pages in Facebook, Pinterest, LinkedIn, Twitter or on any other social network? Do you know how a product page, category page or blog page will display in various circumstances? What happens if you don't have an image for a service page or blog post? What about category pages where there is no default image declared in your CMS? What will that page look like when shared? Here is the example the sent Dave down a rabbit hole and inspired this

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31:47

E163 – Bing WordPress Plugin, Webmaster Tools &...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/08/02

In recent weeks Bing has made some major updates and news with three things designed to help webmasters, site owners and SEOs. We were able to get Fabrice Canel on right as Bing was pushing the new Bing Webmaster Tools live. We would also like to thank Fabrice for joining us on such short notice and digging into all these topics with us for you all! Bing WordPress Plugin In the past week Bing rolled out a WordPress plugin that works with the Bing API just like the Bing Webmaster Tools

en-US

20:03

E162 – What is Digital Shelf Space and How Can it...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/07/26

What is the digital shelf? Dave puts Mat on the spot and asks him to explain what he thinks it is. Marketing channels? Or is it data in the cloud space?- Mat Sorry Mat, nope! What is the digital shelf - really? Think of when you are at a grocery store and you are down the cereal or chip aisle? Think of where things are placed in terms of eye level with adults or with kids. Think of how many items are on a shelf for a brand and how much of the shelf they take up. The digital version

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21:23

E161 – State of Business Report

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/07/19

As always, the title may or may not be the best but hopefully it gives you an idea of what we tried to do and dig into! Matt leads this episode and digs into some things and Dave joins him here and there but for some of the main things that they covered, here you go: Business is inconsistent. From week to week and even day to day there are drops and pops in business for no reason. This seems especially true for restaurants.Mailers - Matt notes that some restaurants have been testing mailer

en-US

200 results

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