PODCAST

Ecommerce: The Hammersley Brothers Ecommerce Podcast

The Hammersley Brothers

The Hammersley Brothers Ecommerce Podcast By Mark & Ian Hammersley

business marketing

All Episodes

32:44

The Truth About Ecommerce Email: Why You’re Leaving...

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2025/05/14

Most ecommerce brands are getting email wrong — and it’s costing them a fortune.In this episode, Mark and Ian break down: • Why most brands under-capture emails (and how to fix it fast) • The real job of email (hint: it’s not just retention) • How to time your emails around buying mode and conversion peaks • Why eventing matters more than clever copy • How often you should email (and why most brands email far too little) Plus: examples from brands like Bedding Envy, Brooklinen, Healthspan, and

55:53

Best Ecommerce Websites Right Now (And What They Get...

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2025/05/01

What makes an ecommerce website truly work — and why do some brands dominate while others flop? In this episode, Mark and Ian dive deep into: • The ecommerce websites we keep coming back to and why • How smart brands like Lululemon, Space Goods, and AO.com design for emotions, not just clicks • How weather, seasonality, and agility separate winning brands from slow, outdated ones • Why your website must match your customer's emotional need (problem-solving vs. desirability plays) • The real

51:03

The Only 3 Numbers You Need to Scale an Ecommerce Brand

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2025/04/23

In this episode, Mark and Ian break down the three key numbers that drive every successful ecommerce business — and explain why most store owners are flying blind without them.You’ll learn: •How to predict monthly revenue in real-time (not after it’s too late) •Why your overall ROAS is the single most important number for profitability •How to calculate new customer ROAS and use it to scale without overspending •Why hitting targets often still feels disappointing — and how to fix that

39:40

How to Survive (and Win) in the Chaos: Tariffs,...

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2025/04/17

What do Trump tariffs, Easter weather, and Google Ads have in common? They’re all disrupting your eCommerce margins — and most brands don’t know how to respond.In this episode, Mark and Ian break down the real impact of the new U.S. import tariffs, why rain (or the lack of it) can tank your ROAS, and how to keep calm when everything feels like it’s falling apart. You’ll learn: Why knowing your numbers sheet is the only thing that saves you How to handle sudden market disruptions — like a 145%

40:10

Cutting Through The BS - AI and Ecommerce

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2025/04/03

This week, we're diving into AI in e-commerce, how we're using it personally, how we see this space moving over time, the benefits and some of the fallout from it. So let's get started.P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the

49:40

Ecommerce: Listeners Questions Part 2

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2025/03/27

In this podcast, we dig into the second part of listeners questions. How to get past 5 million. How to raise finance and when. How Meta creative is changing. Plus more questions and answers.P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join

35:31

Ecommerce: Listeners Questions March 2025

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2025/03/20

In this episode, we answer the most burning questions our listeners have asked us. Part 1, and Part 2 are next week. Enjoy.📢 Upcoming Workshop: Next week, we’re hosting a live session on hiring and managing VAs—a must-attend if you’re looking to scale efficiently. Secure your spot here: https://book.hammersleybrothers.com/hb-va-workshop/ P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about

38:36

The Biggest Misconception in Ecommerce

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2025/03/13

In this week's podcast, Mark and Ian dive into the biggest misconceptions in ecommerce. How this misconception trips up most ecommerce owners and how not to make this costly mistake.Ian’s also running a free workshop next week going through the Hammersley Brothers' Ecommerce System, this will be live and you can grab a free ticket here - https://book.hammersleybrothers.com/hb-free-workshop-system/ P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce

34:31

Heaven vs. Hell: The Secret to Selling More on Your...

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2025/03/06

Are you using the right emotional triggers to sell your products? In this episode of the Hammersley Brothers eCommerce Podcast, we break down the Heaven & Hell Strategy—a powerful framework that can double your conversion rates by positioning your store the right way.We’ll walk through real-life examples of how successful eCommerce brands tap into the desire to move toward pleasure (Heaven) and the fear of avoiding pain (Hell) to create ads, landing pages, and branding that make customers take

37:41

Ecom Pulse Check - Maximizing Your Profit by Managing...

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2025/02/27

Join us in this episode as we discuss the times we stare at dashboards and analytics and when we don’t!Discover: • Why looking too much at stats will drive you crazy • What to do daily, weekly, monthly, and quarterly to ensure your growth • How do you know you are on track when the numbers don't move as fast as you want and need to This is a look at the science of e-commerce and how you navigate the numbers and with that to bring you some faster growth on your store! P.S. Whenever you’re

43:35

How to Make Your eCommerce Business More Nimble &...

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2025/02/20

In this episode of The Hammersley Brothers eCommerce Podcast, we dive deep into the nimbleness of an eCommerce site—breaking down hidden costs, bloat, and inefficiencies that are slowing your growth.What You'll Learn: • How to reduce costs and streamline operations • The biggest factors making your finances slow and unresponsive • Simple tweaks to stay agile & competitive in today’s market Plus, we have an exclusive workshop next week to help you take action. Grab your ticket here:

39:06

Your Bounce Rate Sucks & Why It's Not Important

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2025/02/06

In this podcast, Ian and Mark revisit the bounce rate to see how it's changed. Why this metric might not matter and when it absolutely does. We also have a live free workshop going through our whole model on Friday - you can sign up here - https://book.hammersleybrothers.com/hb-free-workshop/P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth -

36:27

Ecommerce Business Design

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2025/01/30

In this podcast, we discuss designing an ecommerce business that we actually want to own. Looking at what stores we’d want to own and which ones we’d want to avoid.🚀 Free Workshop Next Week! 🚀 We’re hosting a free workshop next week, where we’ll dive deep into the full Hammersley Brothers Ecommerce Model. Don’t miss this opportunity to learn and ask questions live! https://book.hammersleybrothers.com/hb-free-workshop P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow

33:50

Add To Cart Rate: Does It Still Matter?

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2025/01/23

In this podcast, we revisit our first podcast to see how our methodology has changed. Looking at the add-to-cart rate with new eyes. We also talk through what's hot in our online community (still spaces) and level 2 programs (almost full).P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book -

37:41

Ecommerce Predictions For 2025

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2025/01/11

This week, Mark and Ian dive into 2025 and hear their predictions for ecommerce. What's working, what's getting better and the big opportunities you don't want to miss.P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To

29:39

Ecommerce: The Profit Velocity KPI

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2024/12/19

In this week's podcast, we focus on how to scale profit. Talking about profit velocity and how to find your Goldilocks ROAS for your ecommerce store. Enjoy.P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce

45:02

Ecommerce: Listeners Questions Podcast

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2024/12/13

In this podcast, Mark and Ian answer the top listener's questions. We dig into purchasing a competitor, the best sites to look at right now and how to make more out of big sales events. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the

26:43

Ecommerce: Black Friday Debrief

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2024/12/05

In the week's podcast Mark and Ian look at the performance of Black Friday. How did our brands do and how was it overall? Lots of records were beaten.Don't miss our Google Ads Course and Workshop next week, details here https://book.hammersleybrothers.com/hb-google-ads-workshop/ P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth -

36:28

Ecommerce: Powerful Split Tests Part 3

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2024/11/29

The third in the series of the best-split tests we have seen make the biggest difference. Engagement devices, cart changes and much more.P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and

41:48

Ecommerce: Best Split Tests Continued

Ecommerce: The Hammersley Brothers Ecommerce Podcast ·

2024/11/22

This week, Ian and Mark continue last week's theme. Going through the most impactful split test results they have seen. They cover the value tree, positioning, trust and countdown timers. There's also a paid workshop next week that you can sign up for here https://book.hammersleybrothers.com/workshop/P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth -

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Ecommerce: The Hammersley Brothers Ecommerce Podcast

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