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PODCAST

Inside Marketing with MarketSurge

Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest business insights, marketing breakthroughs, and entrepreneurial real talk. Hosted by Reed Hansen, Chief Growth Officer at MarketSurge and a digital marketing veteran who"s helped scale everything from scrappy startups to Fortune 500 giants, this podcast dives deep into what’s really moving the needle in today’s marketing world. Find us at Marketsurge.io Each week, we’ll break down the latest marketing and business

business marketing

All Episodes

21:37

How to Create Videos That Actually Convert | Mike...

Inside Marketing with MarketSurge ·

2025/10/11

This week, we’re diving deep into the world of video with Mike Vannelli, Head of Creative at Envy Creative. Mike’s team has produced over 5,000 commercials and branded videos for startups, local businesses, and national brands — helping them grab attention fast and convert views into sales.Whether you’re a founder trying to stand out, a marketer struggling to make video work, or someone who’s just tired of being told to “make more content” without a strategy, this episode will change how

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24:23

Rewire Your Mind for Peak Performance: Daren Fields...

Inside Marketing with MarketSurge ·

2025/10/08

🚀 Ready to rewire your performance, mindset, and results?In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Daren Fields — a former motorsports athlete turned elite performance strategist and founder of Apex8 Advisory and DarenFields.com.They dive deep into the psychology of peak performance, breaking through self-imposed limits, and how to thrive in the AI era — where trust, authenticity, and human connection matter more than ever.💡 What You’ll Learn:•

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25:35

From Broke to a Multi-Million Dollar Law Firm: How...

Inside Marketing with MarketSurge ·

2025/10/06

🚀 In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Matt Hines, founder of Hines Law — one of Georgia’s most recognized personal injury law firms. But Matt isn’t just an attorney — he’s a serial entrepreneur, marketing strategist, and leader who’s built a high-trust service brand in one of the toughest markets around.From pounding pavement and hand-placing yard signs to scaling a multi-location law firm, Matt reveals what it reallytakes to grow a

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28:15

Telemarketing Reinvented: Richard Blank’s Journey to...

Inside Marketing with MarketSurge ·

2025/10/03

In this episode, we sit down with Richard Blank, founder and CEO of Costa Rica’s Call Center.From Northeast Philly to San José, Richard shares his journey of betting on himself, moving abroad, and building a thriving nearshore BPO from a one-seat operation to a company that now powers:✅ Inbound customer support✅ Lead generation✅ Appointment setting✅ Sales training & coachingHe’s trained over 10,000 bilingual telemarketers, launched a telemarketing school, and even infused gamification

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22:36

Why Organic Backlinks STILL Beat Paid Links in 2025...

Inside Marketing with MarketSurge ·

2025/10/01

🎙️ Today’s Guest: Darcy CudmoreWe’re diving into one of the most misunderstood yet powerful areas of digital marketing: organic PR and link building.Darcy is a journalism graduate who has spent nearly a decade in PR and SEO. In 2024, he founded RepuLinks, a company dedicated to building trust and credibility through organic coverage and backlinks. While many marketers claim organic links are dead, Darcy proves daily that they’re more alive (and more valuable) than ever.💡 What You’ll Learn

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24:03

From Nightclubs to Grammys: Marketing Lessons with...

Inside Marketing with MarketSurge ·

2025/09/29

Today we’re sitting down with Connor Treacy — a marketer who has lived marketing from every angle: nightlife, music, politics, and big brands.Connor doesn’t just talk theory. He builds movements.👉 He co-founded Off Sunset, one of Los Angeles’s most exclusive nightclubs, pulling in $4M+ annually through scarcity marketing, celebrity partnerships, and event branding that transformed parties into cultural moments.👉 At Universal Music Group, Connor contributed to Grammy-winning projects like

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30:13

AI, Storytelling & Scale: Josh Porter’s Playbook for...

Inside Marketing with MarketSurge ·

2025/09/24

Welcome back to Inside Marketing with MarketSurge — your front-row seat to the boldest business insights and smartest strategies in the marketing game.This week, Reed Hansen (Chief Growth Officer at MarketSurge.io) sits down with Josh Porter — a product marketer, strategist, and growth leader who’s helped everyone from scrappy startups to enterprise giants align marketing, sales, and customer success into one cohesive growth engine.Josh is known for cutting through the noise, building

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22:15

The ROI of In-Person & High-Quality Events with...

Inside Marketing with MarketSurge ·

2025/09/22

Digital channels may dominate the marketing playbook, but nothing replaces the impact of a well-crafted, in-person experience.This week, I sit down with Ashlee Nelson—event strategist, experience curator, and founder of Curated by Ashlee—to dig into why live, high-quality events are still one of the smartest moves you can make for your brand. Even better? She shares how to actually calculate their ROI so you can prove the value to your team, clients, or investors.Here’s what you’ll learn:💡

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23:06

Escape the Chaos: How to Scale Smarter with...

Inside Marketing with MarketSurge ·

2025/09/19

In this episode of Inside Marketing with MarketSurge, we’re diving into something every founder, CEO, and marketing leader needs but often ignores: operational systems that actually work.📍 Guest: Erica Dill, founder of Operationally Up and the ultimate behind-the-scenes builder of scalable, sustainable business ops. From helping brands grow from $2M to $50M+, to designing workflows that free up leadership time, Erica is the operations whisperer you didn’t know you needed.If your business

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28:50

From Ranger to Revenue: How AI is Supercharging Sales...

Inside Marketing with MarketSurge ·

2025/09/17

In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Steven Werley, Army Ranger-turned-AI founder of Closable.ai — and let’s just say, this one’s not your typical tech bro interview.Steven breaks down how AI isn’t here to replace your sales team — it’s here to supercharge it. From pipeline insights to next-gen follow-up systems, Closable.ai is quietly (and effectively) transforming how sales-led teams convert.Whether you’re a VP of Sales trying to get your

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22:01

Is AI Killing Creativity? Why Marketing Still Needs a...

Inside Marketing with MarketSurge ·

2025/09/15

If you’ve ever felt like content marketing is just posting random things and hoping for engagement… this episode is your wake-up call.This week, Ashley DiBiase, founder & CEO of Dash of Social, joins us to break down how she built a full-service marketing agency from her college dorm room — and why content ecosystems, not content chaos, are the key to sustainable growth.From TEDx speaker to 40 Under 40 honoree to integrated marketing partner for nonprofits, startups, and scaling brands

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22:48

How Direct Mail Gets 3500% ROI with Travis Lee

Inside Marketing with MarketSurge ·

2025/09/12

In this episode, we're going analog in a digital world with Travis Lee, co-founder and president of 3DMailResults.com, and one of the sharpest minds in direct response marketing.Since 2008, Travis has helped businesses—from solo entrepreneurs to global brands—generate jaw-dropping returns of 200% to over 3500% through creative, tactile direct mail campaigns that actually get opened.We break down:✅ Why physical mail still wins trust (and attention)✅ The psychology of tactile marketing and

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22:34

The Biggest Mistake in Digital Marketing (And How to...

Inside Marketing with MarketSurge ·

2025/09/10

In this episode, we sit down with Gil Golan, founder of Zenith Marketing Group, to dive deep into what it really takes to grow your business online — without fluff, false promises, or funnel fatigue.From avoiding rookie mistakes in digital strategy to balancing AI with human creativity, Gil drops gold for business owners, marketers, and founders who want measurable marketing results.💡 What You’ll Learn:• Why most brands mess up digital marketing from the start (and how to fix it)• Which

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26:11

Scaling Smarter: How Delegate.co is Redefining Remote...

Inside Marketing with MarketSurge ·

2025/09/08

In today’s episode, we sit down with Blendi Muriqi — founder & CEO of Delegate.co, a company that’s changing the game in remote staffing and business scaling.With over a decade of experience helping founders streamline operations and free up their time, Blendi is on a mission to prove that the right global talent can transform the way we work.We dive into:The future of entrepreneurship in a remote-first world 🌍How to build efficient systems powered by global virtual teams ⚙️Leadership

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30:02

Stop Leading Sales Like a Football Team — Paul Morton...

Inside Marketing with MarketSurge ·

2025/09/05

Today’s guest: Paul Morton, founder of Practical-Leadership.Academy — a straight-talking leadership operator who helps managers become leaders and leaders become visionaries. We get brutally practical about leading parallel teams(like sales), running pipeline meetings people don’t hate, balancing empathy with accountability, and how AI is changing the game for A, B, and… let’s say “learning” players.🎁 Free Gift from Paul: practical playbooks & tools for high-autonomy teams👉

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31:39

Guiding Millions with Her Voice: Bernie Wagenblast on...

Inside Marketing with MarketSurge ·

2025/09/03

🎙️ Inside Marketing with MarketSurge — Featuring Bernie WagenblastEpisode theme: The voice behind NYC transit, the craft of clear communication, and how technology (AI, autonomy, digital media) is reshaping transportation—and our daily lives.Guest: Bernie Wagenblast — veteran broadcaster, transportation communications pioneer, and the iconic voice riders hear across New York’s subway platforms and transit systems.🔎 Episode SummaryFrom a fifth-grade dream of radio to becoming the friendly

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34:38

Event Marketing, Storytelling & Business Resilience...

Inside Marketing with MarketSurge ·

2025/09/01

🚀 Ready to rethink how events, media, and experiential marketing fuel real business growth?In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Jessica Dalka, Founder & Editor-in-Chief of Chicago Planner Magazine, to unpack how storytelling, hospitality, and digital media intersect to build brands that truly resonate.Jessica’s journey from advertising to hospitality to running her own publication is packed with lessons on resilience, innovation, and creating

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34:28

How to Amplify Your Brand with Authenticity | Anika...

Inside Marketing with MarketSurge ·

2025/08/29

🚀 Want to build a brand that connects with people on a deeper level — not just a sales funnel?In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Anika Jackson — purpose-driven marketer, podcast host, and founder of Your Brand Amplified.Anika has spent her career amplifying voices that matter, blending PR, storytelling, and AI innovation to help brands grow with authenticity. She’s also a lecturer at USC Annenberg and host of the award-winning Your Brand

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29:50

Data-Driven Growth: Paula Chiocchi on B2B Marketing,...

Inside Marketing with MarketSurge ·

2025/08/28

🚀 Tired of wasting money on bad data? In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Paula Chiocchi, CEO & Founder of Outward Media, to talk about how high-quality B2B data fuels precision marketing, personalization, and ROI.With 25+ years of experience and one of the industry’s largest B2B databases (140M+ contacts, 18M+ businesses, 95% email accuracy guarantee), Paula shares her insights on how the right data strategy transforms campaigns from

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37:52

How Neil Twa Built 8-Figure Amazon Brands (And Helps...

Inside Marketing with MarketSurge ·

2025/08/24

In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Neil Twa, CEO & Co-founder of Voltage Holdings and one of the leading voices in the Amazon FBA ecosystem. With over 12 brands, eight-figure exits, and 1,000+ sellers coached, Neil unpacks what it really takes to build and scale a profitable Amazon business in today’s market.💡 What You’ll Learn:• Neil’s journey from IBM to eCommerce mogul• How to build multi-channel income streams engineered for exit• The

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