PODCAST

Steve Blank Podcast

Steve Blank

business management & marketing

All Episodes

00:10:15

Going to Trade Shows Like it Matters – Part 1

Steve Blank Podcast ·

2025/03/05

Ignore This PostIf you’re selling via the web and trade shows are something your grandfather told you about, ignore this post. If you’re in markets that still exhibit at them (semiconductors, communications, enterprise software, medical devices, etc.,) you know they’re expensive in time, dollars and resources.

00:11:12

Story Behind “The Secret History” Part III: The Most...

Steve Blank Podcast ·

2025/02/27

1978. Two years out of the Air Force, serendipity (which would be my lifelong form of career planning) found me in Silicon Valley working for my first company: ESL. If you’re an entrepreneur, ESL is the most important company you’ve never heard of. If you are a practitioner of Customer Development, ESL was doing it before most us were born. If you think the Cold War turned out the right side up (i.e. Communism being a bad science experiment) ESL’s founder Bill Perry was moving the chess pieces. And

00:04:07

Love/Hate Business Plan Competitions

Steve Blank Podcast ·

2025/02/25

I love business plan competitions.I hate business plan competitions.

00:02:13

Preparing for Chaos – the Life of a Startup

Steve Blank Podcast ·

2025/02/24

I just finished reading Donovan Campbell’s eye-opening book, “Joker One“, about his harrowing combat tour in Iraq leading a Marine platoon. This book may be the Iraq war equivalent of “Dispatches” which defined Vietnam for my generation. (Both reminded me why National Service would be a very good idea.)

00:04:03

Killing Innovation with Corner Cases and Consensus

Steve Blank Podcast ·

2025/02/21

I was visiting a friend whose company teaches executives how to communicate effectively. He had just filmed the second of a series of videos called, Speaking to the Big Dogs: How mid-level managers can communicate effectively with C-level executives (CEO, VP’s, General Managers, etc.) As we were plotting marketing strategy, I mentioned that the phrase “Speaking to the Big Dogs” might end up as his corporate brand. And that he might want to think about aligning all his video and Internet products

00:03:53

Change We Can Believe In – Reinventing the US Auto...

Steve Blank Podcast ·

2025/02/20

This article in the NY Times about China’s thinking strategically about electric cars was a poignant contrast to our struggles in the U.S. with the auto bailout. It reminded me about the adage, “when you’re up to your neck in alligators, the last thing you remember is that you were supposed to drain the swamp.” Memo to Washington – weren’t we were to be the country innovating here?

00:02:17

The “Good” Student

Steve Blank Podcast ·

2025/02/18

I saw an article in the New York Times about Google’s hiring practices that reminded me of the differences between great big successful technology companies and small scrappy startups.

00:03:39

Startup Ethics: Albatross or Essential?

Steve Blank Podcast ·

2025/02/17

Startup Ethics: Albatross or Essential? by Steve Blank

00:06:11

The Curse of a New Building

Steve Blank Podcast ·

2025/02/15

The Curse of a New Building by Steve Blank

00:09:32

SuperMac War Story 10: The Video Spigot

Steve Blank Podcast ·

2025/02/14

I was lucky to have been standing in the right place when video became part of the Macintosh. And I got to experience a type of customer buying behavior I had never seen before – the Novelty Effect.

00:07:44

SuperMac War Story 9: Sales, Not Awards

Steve Blank Podcast ·

2025/02/13

While this story is about my experience in packaging for computer retail channels, if you substitute the word “web site” for retail, you’ll get the idea why these lessons were timeless for me.

00:03:42

Supermac War Story 8: Cats and Dogs – Admitting a...

Steve Blank Podcast ·

2025/02/12

At SuperMac, I thought I was good VP of marketing; aggressive, relentless and would take no prisoners – even with my peers inside the company. But a series of Zen-like moments helped me move to a different level that changed how I operated. It didn’t make my marketing skills any worse or better, but moved me to play forever on a different field.

00:09:29

SuperMac War Story 7: Rabbits Out of the Hat –...

Steve Blank Podcast ·

2025/02/10

A year after we started repositioning the company, Engineering, which had been working on a family of new products literally for years, came to deliver some good news and bad news.

00:11:34

SuperMac War Story 5: Strategy versus Relentless...

Steve Blank Podcast ·

2025/02/09

SuperMac War Story 5: Strategy versus Relentless Tactical Execution — the Potrero Benchmarks by Steve Blank

00:16:18

Quantum Computing – An Update

Steve Blank Podcast ·

2024/10/23

In March 2022 I wrote a description of the Quantum Technology Ecosystem. I thought this would be a good time to check in on the progress of building a quantum computer and explain more of the basics.

00:15:43

How Saboteurs Threaten Innovation–and What to Do...

Steve Blank Podcast ·

2024/10/11

“Only the Paranoid Survive”Andy Grove – Intel CEO 1987-1998 I just had an urgent “can we meet today?” coffee with Rohan, an ex-student. His three-year-old startup had been slapped with a notice of patent infringement from a Fortune 500 company. “My lawyers said defending this suit could cost $500,000 just for discovery, and potentially millions of dollars if it goes to trial. Do you have any ideas?”

00:02:45

What Does Product Market Fit Sound Like? This.

Steve Blank Podcast ·

2024/10/08

What Does Product Market Fit Sound Like? This. by Steve Blank

00:08:26

Lean LaunchPad @Stanford 2024 – 8 Teams In, 8...

Steve Blank Podcast ·

2024/07/02

We just finished the 14th annual Lean LaunchPad class at Stanford. The class had gotten so popular that in 2021 we started teaching it in both the winter and spring sessions.During the quarter the eight teams spoke to 919 potential customers, beneficiaries and regulators. Most students spent 15-20 hours a week on the class, about double that of a normal class. In the 14 years we’ve been teaching the class, we had something that has never happened before – all eight teams in this cohort have

00:05:07

Gordon Bell R.I.P.

Steve Blank Podcast ·

2024/05/29

Gordon Bell passed on this month. I was a latecomer in Gordon Bell’s life. But he made a lasting impact on mine.

00:08:44

Founders Need to Be Ruthless When Chasing Deals

Steve Blank Podcast ·

2024/04/17

One of the most exciting things a startup CEO in a business-to-business market can hear from a potential customer is, “We’re excited. When can you come back and show us a prototype?”This can be the beginning of a profitable customer relationship or a disappointing sinkhole of wasted time, money, resources, and a demoralized engineering team. It all depends on one question every startup CEO needs to ask.

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Steve Blank Podcast

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