PODCAST

Steve Blank Podcast

Steve Blank

business management & marketing

All Episodes

00:14:54

It only took 20 years, but the Strategic Management...

Steve Blank Podcast ·

2025/11/03

I’ve always thought of myself as a practitioner. In the startups I was part of, the only “strategy” were my marketing tactics on how to make the VP of Sales the richest person in the company. After I retired, I created Customer Development and co-created the Lean Startup as a simple methodology which codified founders best practices – in a language and process that was easy to understand and implement. All from a practitioner’s point of view.

00:02:07

How to Sell to the Dept of War – The 2025 PEO...

Steve Blank Podcast ·

2025/10/15

The October 2025 PEO Directory – Update 2.The Department of War (DoW) is one of the world’s largest organizations. If you’re a startup trying to figure out who to call on and how to navigate the system, it can be – to put it politely – challenging.

00:21:41

No Science, No Startups: The Innovation Engine We’re...

Steve Blank Podcast ·

2025/10/15

Tons of words have been written about the Trump Administrations war on Science in Universities. But few people have asked what, exactly, is science? How does it work? Who are the scientists? What do they do? And more importantly, why should anyone (outside of universities) care?

00:05:44

When Sh!t Hits the Fan – Founders in a Crisis

Steve Blank Podcast ·

2025/09/17

Great founders shine in a crisis.

00:09:36

How To Sell to the Dept of War – The 2025 PEO Directory

Steve Blank Podcast ·

2025/09/12

How To Sell to the Dept of War – The 2025 PEO Directory by Steve Blank

00:12:58

Hacking for Defense @ Stanford 2025 – Lessons Learned...

Steve Blank Podcast ·

2025/06/25

We just finished our 10th annual Hacking for Defense class at Stanford.What a year. Hacking for Defense, now in 70 universities, has teams of students working to understand and help solve national security problems. At Stanford this quarter the 8 teams of 41 students collectively interviewed 1106 beneficiaries, stakeholders, requirements writers, program managers, industry partners, etc. – while simultaneously building a series of minimal viable products and developing a path to deployment.

00:14:34

How the United States Gave Up Being a Science Superpower

Steve Blank Podcast ·

2025/05/27

US global dominance in science was no accident, but a product of a far-seeing partnership between public and private sectors to boost innovation and economic growth.

00:06:05

An MVP is not a Cheaper Product, It’s about Smart...

Steve Blank Podcast ·

2025/05/06

A minimum viable product (MVP) is not always a smaller/cheaper version of your final product. Defining the goal for a MVP can save you tons of time, money and grief.

00:05:10

The Elves Leave Middle Earth – Sodas Are No Longer Free

Steve Blank Podcast ·

2025/04/29

Sometimes financial decisions that are seemingly rational on their face can precipitate mass exodus of your best engineers.

00:09:39

Nuke’em ‘Till They Glow – Quitting My First Job

Steve Blank Podcast ·

2025/04/13

I started working when I was 14 (I lied about my age) and counting four years in the Air Force I’ve worked in 12 jobs. I left each one of them when I was bored, ready to move on, got fired, or learned as much as I can. There was only one job that I quit when I feared for my life.

00:07:03

You’ll Be Dead Soon – Carpe Diem

Steve Blank Podcast ·

2025/03/30

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. - Steve Jobs

00:06:00

Lies Entrepreneurs Tell Themselves

Steve Blank Podcast ·

2025/03/28

When I was in my 20’s I worked at Convergent Technologies, a company that was proud to be known as the “Marine Corps of Silicon Valley.” It was a brawling “take no prisoners,” work hard, party hard, type of company. The founders coming out of the DEC (Digital Equipment Corporation) and Intel culture of the 1960’s and ‘70’s. As an early employee I worked all hours of the day, never hesitated to jump on a “red-eye” plane to see a customer at the drop of a hat, and did what was necessary to make the

00:06:56

Entrepreneurship is hard but you can’t die

Steve Blank Podcast ·

2025/03/23

We Sleep Peaceably In Our Beds At Night Only Because Rough Men Stand Ready To Do Violence On Our Behalf.Everyone has events that shape the rest of their lives. This was one of mine.

00:09:03

Balloon Wars: Part 16 of the Secret History of...

Steve Blank Podcast ·

2025/03/20

In 2023 China flying a “spy balloon” over the U.S. created an international incident. It turns out the U.S. did the same to the Soviet Union in the 1950’s.

00:04:02

Vertical Markets 3: Reducing Risk in Startups

Steve Blank Podcast ·

2025/03/18

Reducing Risk – Simulation versus Customer DevelopmentIf you remember the first part of this discussion, startups face two types of risk; invention risk and/or customer/market risk. In either type of startup you want to put in place processes in place to reduce risk.

00:02:38

Faith-Based versus Fact-Based Decision Making

Steve Blank Podcast ·

2025/03/14

I’ve screwed up a lot of startups on faith. One of the key tenets of entrepreneurship is that you start your company with insufficient resources and knowledge.

00:09:48

Going to Trade Shows Like it Matters – Part 2

Steve Blank Podcast ·

2025/03/12

I wrote this “Going to Trade Shows Like it Matters” memo as a board member after I saw our company at a trade show. Part 1 of this post offered some suggestions on going to trade shows to generate awareness. This post offers suggestions if you are going to a trade show to generate leads.

00:09:51

Founders and dysfunctional families

Steve Blank Podcast ·

2025/03/09

I was having lunch with a friend who is a retired venture capitalist and we drifted into a discussion of the startups she funded. We agreed that all her founding CEOs seemed to have the same set of personality traits – tenacious, passionate, relentless, resilient, agile, and comfortable operating in chaos. I said, “well for me you’d have to add coming from a dysfunctional family.” Her response was surprising, “Steve, almost all my CEO’s came from very tough childhoods. It was one of the

00:03:36

Vertical Markets 2: Customer/Market Risk versus...

Steve Blank Podcast ·

2025/03/08

One day I was having lunch with a VC sharing what I learned from my students. “Steve,” he said, “you’re missing the most interesting part of vertical markets. Our firm has a portfolio of companies across a broad range of markets and the way we look at it is pretty simple – the deals fall into two types: those with customer/market risk and those with invention risk.”

00:04:44

Vertical Markets 1: Bad Advice – All Startups are the...

Steve Blank Podcast ·

2025/03/06

In the past entrepreneurship was viewed (and taught) as a single process, with a single approach to creating a business plan and securing funding for a startup. The best entrepreneurship textbooks and blogs assume that advice to startups is generalizable. But as I learned from my students this “one-size-fits-all” approach does not work for all startups. Different market opportunities present radically different startup risks and costs.

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Steve Blank Podcast

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