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PODCAST

Your Marketing Mates

Isabelle Debnam & Liz Ballantyne

Meet Your Marketing Mates - Belle and Liz. Finding a mentor can be difficult, particularly early on in your marketing career. We want you to think of us as your marketing mentors, or mates. In each episode we will discuss a single theme by sharing personal experiences and marketing advice. Sit back, relax and settle in for a chat with your mates.

business marketing

All Episodes

13:10

S5E5 - The never-ending to-do list

Your Marketing Mates ·

2022/10/02

Raise your hand if you've ever felt guilty about not completing your ever-growing to-do list... Same friend, same. This week we're discussing a fabulous article from the Harvard Business Review - “You’re Never Going to Be “Caught Up” at Work. Stop Feeling Guilty About It.” Shame and guilt can have two very different (and often negative) impacts on how you approach your to-do list, so we're sharing some tips on how you can embrace more self-compassion, celebrate your wins and practice acceptance.

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10:00

S5E4 - What is competitor analysis? The 4 steps of...

Your Marketing Mates ·

2022/09/13

Competitive analysis is all about assessing the strengths and weaknesses of your current and potential competitors. This allows you to identify strategic opportunities and threats... yes, your marketing senses are probably tingling: a SWOT analysis does play a part in this process. In this episode, Liz steps us through the 4 stages of what she fondly calls "strategic stalking" aka competitor analysis: Profiling your top 5-10 competitors Understanding competitor offerings Identifying competitor

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10:49

S5E3 - Strategic planning: OKRs, KPIs and the...

Your Marketing Mates ·

2022/09/05

More often than not strategic planning is put in the “too hard basket”, but it’s essential that you carve the time out of your business-as-usual (BAU) routine to set the long-term vision for your business. Spoiler: it also helps to make your short-term more effective and efficient! In this week’s episode, Belle shares the steps she’s gone through to shape the H2 goals with her team: Identify the problem - objectives and timeframes Analyse trends and benchmark data Define success metrics Articulate

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13:52

S5E2 - Oops emails! Why and when you need them…

Your Marketing Mates ·

2022/08/29

Being in marketing, we have all experienced that dreaded “oops” moment after we’ve hit send on an important email - forgetting to link an attachment, typos in the subject line, broken links, sending to the wrong email segment…we could go on. After you’ve taken a big breath and identified the mistakes in your campaign, the first step is determining whether it needs a response - will you send a follow-up email, apologise on social media, send a physical apology letter, or do all of those things? One

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19:07

S5E1 - Social media updates hot off the press! The...

Your Marketing Mates ·

2022/08/13

Welcome back, marketing mates! We’re back from our break and kicking off Season 5 with all the social media updates that have been rolling out over the last little while. This episode is a great way to quickly get up to speed and impress Gen Z in your next team meeting. ;) We truly have jam-packed this ep! Tune in to hear more about… Instagram: Reel updates Grid pinning Get a Quote button LinkedIn: Highlight career breaks Profile video tools Native carousel posts TikTok: TikTok Duets TikTok

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12:43

S4E13 - Resource Roundup: Marketing tools, websites...

Your Marketing Mates ·

2022/05/28

Hey mates! Welcome to the final episode of Season 4. We’re wrapping the season with one of our favourite types of episodes and each sharing four marketing resources that we’re loving right now. Belle’s resources: Adam Mosseri - Head of Instagram (IGTV) @mosseri Answerthepublic.com - social listening for content Trello - project management tool Notion - project management and note-taking software Liz’s resources: Moz Beginners Guide To SEO Thriving in Business podcast by Katie Martel & Rachel

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41:44

S4E12 - Chats with our mate Brooke Dobbie: Crafting a...

Your Marketing Mates ·

2022/05/02

We’re delighted to share our second episode in the “Chats with our mates” series. We had the pleasure of chatting with Brooke Dobbie, a Gold Coast based creative who has successfully established her freelance career and lifestyle. If you’re exploring the possibility of going out on your own or starting a side hustle, this episode is for you. We discuss: How to tap into your professional network Figuring out your rates Where you can look to find freelancer projects Highlights and challenges of going

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14:48

S4E11 - QR Codes: The marketing comeback of the century!

Your Marketing Mates ·

2022/04/07

Imagine telling yourself 3 years ago that someday in the near future you’d be using QR codes on a daily basis! We certainly never would have believed it… QR (quick response) codes are now considered one of the most effective tools for personalising your marketing campaigns and user experience thanks to their ‘trackability’ and easy implementation. Here are a couple of free QR code generators you can experiment with: www.qrcode-monkey.com www.qrstuff.com Know of any particularly creative uses for

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17:56

S4E10 - Marketing trends: Consumers in control,...

Your Marketing Mates ·

2022/03/27

The digital marketing world moves incredibly fast! New channels and marketing trends are popping up every couple of months, consumer needs and expectations have shifted dramatically, and we are definitely not out of the woods when it comes to changes with data and privacy. In this episode we’re chatting about 5 major trends that we’re seeing in the marketing industry: Consumers being in control Short-form video content Brands soul-searching for greater purpose The “Cookiepocalypse” Inclusive

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16:40

S4E9 - Why you need multiple mentors: 6 mentor types...

Your Marketing Mates ·

2022/03/13

We know it sounds controversial, but did you know you’re allowed to have more than one mentor?! Yes, really. Having multiple mentors allows you to tap into their skills and experience for different problems. In this episode, we discuss mentor mapping, how to approach a prospective mentor, and the 6 different types you mentors you should have in your life: Work Wife / Best Work Friend The Pusher The Cool Kid The Expert The Outsider Your Younger Self If you’re interested in a more formal mentorship

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12:28

S4E8 - Becoming an influential brand: Tips for...

Your Marketing Mates ·

2022/02/21

Influencer marketing is all about leveraging an individual with a community or following to share their recommendations about your brand or product. Before you rush out and find the nearest influencer, make sure you’re thinking strategically and ensuring this person will speak to the right audience for your brand. You need to be able to measure the results at the end of the day! In this ep, Belle shares her top tips for getting started with an influencer marketing campaign: 1. Set your strategy 2

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13:58

S4E7 - Are you a T-Shaped Marketer?

Your Marketing Mates ·

2022/02/12

If you’ve got broad knowledge and skills across a range of marketing tactics, with in-depth knowledge in a couple of areas, chances are you’re a T-Shaped Marketer! In our opinion being a T-Shaped Marketer is incredibly valuable. Particularly if you’re wanting to move into management or a strategic leadership position one day. It’s also a great way to ensure you’re future-proofing your awesome skills. When listening to this episode have a think about what you’re an expert in, or what you’d like to

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10:26

S4E6 - Productivity hack: The Ivy Lee method

Your Marketing Mates ·

2022/01/28

This week we’re sharing a simple and super effective productivity hack to help you be your best self this year! If you lead a marketing team, or just want to improve your efficiency and workflow, listen up. The Ivy Lee method is a 100-year-old strategy for helping people become more productive at work. In this episode Liz is breaking down the 4 step productivity hack, so grab a pen and get ready to make some good habits. If you have any questions about this episode or want to get in touch, head over

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08:36

S4E5 - Hello 2022: Word of the year

Your Marketing Mates ·

2022/01/21

Welcome to 2022 marketing mates! Instead of setting a New Year's resolution, this year we've each adopted a 'Word of the Year'. In our opinion, this is a kinder, more wholesome way to approach 2022 and set the tone for our personal goals. We're not sharing any spoilers. You'll have to tune in to hear what they are... If you've also chosen a word for the year, please head on over to our social channels and let us know what it is. We can keep each other accountable and cheer one another on!

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14:52

S4E4 - Resource roundup: Christmas edition 2021

Your Marketing Mates ·

2021/12/21

Ho, ho, how are you marketing mates? To wrap up the year, we're gifting you with a Resource Roundup: Christmas Edition! Belle's resources: Oh My Digital - emails and social content LinkedIn Marketing Labs (free!) Webflow FigJam collaboration software (Figma) Liz's resources: verygoodcopy.com #careerhackwithkoon Future Fit by Andrea Clarke (book) Assistercast podcast by Assisterhood We're taking a little mid-season break to enjoy the holidays and we'll be back in your ears early 2022! Thank you

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14:49

S4E3 - The 5Cs of Personal Brand

Your Marketing Mates ·

2021/12/11

You’ve probably heard the term Personal Brand before and you’re likely in one of two groups. 1) What the heck is that? or 2) Oh yeah, I’ve been meaning to do something about that… Well buckle up mates, we’re breaking down the 5Cs of personal branding and sharing the reason’s why it helps to build your credibility and reputation within the workplace and wider industry: Confidence Curiosity Credibility Catalyst Commitment (culture) Hot tip: The end of the year is a perfect time to rest, reset and

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12:08

S4E2 - Why applying for awards should be at the top...

Your Marketing Mates ·

2021/12/02

We'll be the first to admit that we regret not applying for awards earlier in our careers. But...it's never too late, and we're here to tell you why you should consider applying for awards next year. Some hot awards tips straight off the press: Be prepared. Look at past categories to see what you could be eligible for and keep them in mind during the year. Know application cut-off dates in advance! Don't presume there are 1000's of entries and you have no chance. Look at the Under 30's awards

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26:03

S4E1 - Happy birthday to us! A trip down memory lane...

Your Marketing Mates ·

2021/11/22

Hi there mates, we're back (and we missed you)! 🎉 To kick off Season 4 we're celebrating the first birthday of Your Marketing Mates! Grab a cupcake, a glass of bubbles, or a cup of coffee and take a trip down memory lane with us. This week we're sharing our favourite parts of the last year, our challenges, and hot tips for those of you who are thinking about starting your very own podcast. Thank you for joining us on this journey, we're looking forward to what this next year will bring. Don't

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16:45

S3E11 - Communicating and demonstrating your value in...

Your Marketing Mates ·

2021/10/17

Often as marketers, we can get caught up in the tactics and the numbers and forget the bigger picture. In this episode, we’re chatting about the importance of building relationships with your key stakeholders (managers, executives, clients, and so on) and ways you can demonstrate your value within the workplace. In summary, these are our 5 tips: Look for opportunities to connect and build relationships Consider how you communicate (don’t always resort to email) Think about what they (your boss,

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16:30

S3E10 - Making friends with finance

Your Marketing Mates ·

2021/10/05

Welcome to another episode marketing mates! This week we’re talking money and how to talk the “finance talk” to your CFO, accountant, or sales team. Often things can get a bit lost in translation between marketing acronyms and financial terms, but it’s important to clearly demonstrate the value you’re bringing through your marketing activity, with the budget you’ve been allocated. Hot tip: you always want an ally in the room when you’re about to talk money and there’s nobody better than your finance

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