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PODCAST

Your Marketing Mates

Isabelle Debnam & Liz Ballantyne

Meet Your Marketing Mates - Belle and Liz. Finding a mentor can be difficult, particularly early on in your marketing career. We want you to think of us as your marketing mentors, or mates. In each episode we will discuss a single theme by sharing personal experiences and marketing advice. Sit back, relax and settle in for a chat with your mates.

business marketing

All Episodes

24:03

S7E5 - Resource roundup: From AI to Art

Your Marketing Mates ·

2025/09/03

Hey there marketing mates! We’re back with a long-overdue Resource Roundup, so we’re making up for lost time with a jam-packed episode full of our latest faves. We’re talking everything from chunky brand strategy books to quick-hit productivity hacks, creative inspo, AI deep dives, and even in-person networking walks (yes, actual fresh air!). As always, we didn’t swap notes beforehand, so you’re getting our unfiltered, totally random mix of what’s been sparking ideas and fuelling our work lately.

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14:34

S7E4 - GROW Time: A mentorship model that actually works

Your Marketing Mates ·

2025/05/19

In this episode, we’re unpacking a tool that can take your mentorship conversations from “nice chat” to “game-changing”: the GROW model. Whether you’re formally mentoring someone or just the go-to person for career advice in your team, the GROW framework is a simple but powerful way to guide your chats and actually help people make progress. Here’s the quick version: Goal – What are they trying to achieve? Reality – Where are they right now? Options – What could they do? Way Forward – What will

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07:57

S7E3 - Why stay interviews matter (more than exit...

Your Marketing Mates ·

2025/05/01

In this episode, we’re diving into a topic that we think more leaders and people managers should know about: stay interviews. You’ve probably heard of exit interviews - those conversations you have when someone has already decided to leave. The problem? By then, it’s too late to change anything. Stay interviews flip that script. What is a Stay Interview? A stay interview is a proactive conversation between a leader and a team member designed to uncover what’s working, what’s not, and what might help

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36:57

S7E2 - Chats with our mate Ashton Tuckerman: MBA Musings

Your Marketing Mates ·

2025/03/04

Welcome back, Marketing Mates! In S7E1, we hinted at some incredible guests this season, and we’re thrilled to kick things off with our friend, industry mentor, and all-around marketing powerhouse, Ashton Tuckerman. With over a decade of industry experience, Ashton’s career has spanned everything from content, brand, social media, PR and more. With an impressive amount of experience in the startup world, Ashton has recently stepped into the role of GM at a Brisbane-based digital agency. In this

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21:03

S7E1 - We're back! What's been happening & 2025 word...

Your Marketing Mates ·

2025/02/16

Hello Marketing Mates! It's great to be back. We were a little MIA in 2024 with some exciting professional and personal milestones and life events, but we are back for another season (Season 7 - can you believe it!) and spicing up our content a little this year. After taking a look at our analytics and hearing your feedback we have some very exciting episodes in the pipeline, as well as some conversations with inspiring industry professionals. Without further ado, tune into the ep and don't forget

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13:48

S6E10 - Email etiquette dos and don'ts

Your Marketing Mates ·

2023/09/28

Emails are often a huge part of our life as marketers, whether it's outbound comms, campaign-based, or even in the day-to-day of account and stakeholder management. In this episode, we are spilling the tea on our 10 tips for writing better emails – from emojis to weasel words and the use of punctuation. Are there any email dos and don’ts that are top of your list? Please let us know on socials… Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-mates And if you’re

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16:02

S6E9 - The ABCs of common marketing terms

Your Marketing Mates ·

2023/08/03

Mates, we’re back! It’s been a hot minute between episodes because life has been all kinds of busy, but we’re here and happy to be back in your ears. This week we’re channeling some Sesame Street energy and sharing the A-Z of 26 common marketing terms that you need in your vocabulary. We know as marketers that we can throw a lot of acronyms and slang around (guilty!), so hopefully this equips you the next time you head into a team meeting or strategy session. Without further ado, let’s dive in… If

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16:12

S6E8 - Resource Roundup: Social media tips, thought...

Your Marketing Mates ·

2023/04/30

For those of you that have been tuning in for a while, you’ll know we always look forward to our Resource Roundup episodes. Settle in for a special roundup for your week ahead. Culture Amp - Culture First podcast Women In Digital Membership Marketing Millennials - Socials, podcast, and newsletter Cat Matson podcast - “Speaking with Confidence” The Panic Years by Nell Frizzell (book) Brianna Johnston - Social Media Expert & Business Coach SEMrush - platform often used for keyword research and

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28:03

S6E7 - Chats with our mate Linh Diep: Assisterhood...

Your Marketing Mates ·

2023/04/05

This week we had the absolute pleasure of sitting down with Linh Diep, two-time B&T 30 Under 30 Winner, Founder of Assisterhood and all-round amazing human being! For those of you that aren’t familiar with Assisterhood, it’s a mentorship program for up-and-coming talent in creative industries. Since its inception in 2018, the program has expanded to over 60 mentors in three states (QLD, VIC, NSW), and its impact has grown year-on-year. Tune in to hear more about the program and get some insider tips

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10:18

S6E6 - The Pomodoro Technique: Your solution to...

Your Marketing Mates ·

2023/04/02

As we enter the new work week, you’re likely sitting down with a cuppa and starting to plan out the next few days. Guesses are you’re feeling one of two things - energised and ready for the week ahead, or a sense of overwhelm and decision paralysis. If you’re in Group B, our old friend “Procrastination” is likely to rear its ugly head. But don’t fret, the Pomodoro Technique is here to get you back on track. The Pomodoro Technique is a time management system that encourages you to work in focused

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11:11

S6E5 - How readability can improve your marketing...

Your Marketing Mates ·

2023/03/15

Put simply, readability determines how easy or difficult it is to understand a piece of text. When you consider how much copy a marketer writes in a day, whether that’s social posts, emails, blogs, or website copy, readability is pretty darn important. The tools we explore in this episode include: Datayze Readability Analyzer - Estimates the readability of a passage of text using the Flesch Reading Ease, Fog Scale Level, Flesch-Kincaid Grade Level, and other metrics. WebFX Readability Test - Similar

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12:54

S6E4 - Ten things I hate about work-life

Your Marketing Mates ·

2023/03/07

Although the title of this episode is pretty bold, we’ve got something a little different and fun in store for you this week… We’ve compiled our top 10 ten list of things that are triggering (and incredibly relatable) in the workplace. If you’ve got something that hasn’t made our list, please share your corporate pain with us. You can connect with us on socials: Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-mates See you next week, mates! Belle & Liz. x

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11:48

S6E3 - New year new you: Auditing your personal brand

Your Marketing Mates ·

2023/02/25

It’s still relatively early in the new year (although March is creeping up incredibly quickly!), which means it’s the perfect time for you to undertake a little personal brand audit. Did you have a Myspace when you were younger (gah, cringe)? Or maybe you’re like Belle and have had sporadic Twitter phases on and off for the last 10+ years… In this ep, Liz steps us through 5 simple ways we can do a social media audit to ensure the content that appears online for your personal brand reflects what you

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11:10

S6E2 - Have you used ChatGPT?

Your Marketing Mates ·

2023/02/17

Chances are you’ve heard about ChatGPT by now…the OpenAI chatbot that is taking the internet by storm! As a marketer you’re likely on one of 2 teams: Oh no, it’s happening, robots are here to take my job. The answer to my writer's block prayers have been answered. In this episode, Belle shares some ways that she has been using it as an ideation prompt… What’s your stance on ChatGPT? Connect with us on socials and join the conversation. Instagram - @yourmarketingmates LinkedIn -

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14:03

S6E1 - Welcome to 2023: Word of the year & what we’ve...

Your Marketing Mates ·

2023/02/08

Welcome back, marketing mates! Oh we’ve missed you, and it’s delightful to be back in your regular podcast schedule. We’re kicking off 2023 (and Season 6!), sharing our word of the year, and reflecting on whether we achieved our 2022 intentions (see S4E5). For those of you new to the Your Marketing Mates community, welcome - we are excited to have you here! In this episode, we also share a whirlwind update on what’s been happening since our last episode and how our careers have progressed since we

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14:51

S5E10 - Resource roundup: Christmas holiday edition

Your Marketing Mates ·

2022/12/23

Welcome to the final episode of Season 5 AND 2022 marketing mates! What better way to round out the year than with one of our favourite types of episodes…a resource roundup! If you’re a book lover that’s looking for some quality reading over the holidays, we’ve got some goodies for you! Liz’s resources: Stocksy - stock photography website I Didn’t Do That Thing Today by Madeleine Dore (Book) Radical Candor by Kim Scott (Book) The Crown - Season 5 Belle’s resources: Life Is Tough But So Are You by

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13:07

S5E9 - What is emotional intelligence and why should...

Your Marketing Mates ·

2022/12/16

You’ve probably heard the term “emotional intelligence” and you may be wondering what this means and why it’s helpful in the workplace (and life in general)! In Jamilla Rizvi’s book ‘Not Just Lucky,’ she gives a great breakdown: “In basic terms, having emotional intelligence means you’re able to recognise and manage not only your own emotions but the emotions of others. “ This week we discuss the 4 pillars that contribute to emotional intelligence: Self-awareness Self-management Social

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10:24

S5E8 - 5 simple networking hacks for your next event

Your Marketing Mates ·

2022/12/09

Welcome back, marketing mates! It’s the time of year when there are events happening left, right and centre - industry awards, Christmas parties, social meetups… If you’re looking to expand your professional network (and get a head start on 2023), in this week’s ep we share 5 networking hacks to keep up your sleeve: Attend industry events Connect with businesses or brands you love Lean on your friends Check out virtual events Find an existing community to join Happy party season! Let us know if

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12:25

S5E7 - Let’s BeReal: Hot or not?

Your Marketing Mates ·

2022/12/03

If you’re yet to adopt the new social media kid on the block, this week we give a rundown of the BeReal social media app - what it is, who is using it and how brands are embracing it as a marketing channel. It’s nice to (finally) see an authentic, unfiltered, ad-free social app but only time will tell whether it will stick around. Meta and TikTok are already creating similar in-app functionality to stay competitive… Do you use BeReal? What’s your hot take? Let us know on socials… Instagram

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17:09

S5E6 - Resource roundup: Motivational books, podcasts...

Your Marketing Mates ·

2022/11/24

It’s that time again! Resource Roundup o’clock. If you’re looking for some new books, this episode is certainly for you… Liz’s resource recommendations: I Know How She Does It by Laura Vanderkam (book) Meltwater (media monitoring) The Diary Of A CEO with Steven Bartlett (podcast) Pretty Little Marketer (online community for social marketing) Belle’s resource recommendations: Miro (collaboration software) How To Make The World Add Up by Tim Harford (book) “How to build a great relationship with

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