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PODCAST

AI-Driven Marketer: Master Practical AI Marketing Skills

Practical AI for real marketers. Tools, workflows, and honest conversations to help you move faster, build better, and stay human in the age of AI.

business marketing

All Episodes

36:58

The Simple Social Strategy That Quietly Builds Authority

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/11/11

In this AI marketing podcast episode, Dan Sanchez and Ken Freire unpack what it really takes to become an authority on social media in today’s chaotic content landscape. They break down the popular but vague "document, don't create" strategy and reshape it into something far more actionable: "learning in the light." Whether you're starting your thought leadership journey or rebooting it, they map out exactly how to build credibility by being a visible, humble learner.My Favorite AI Tools Tella -

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45:08

The Practical Path to Authority: How Real Experts...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/11/10

Should you start a podcast? Find out: https://aidrivenmarketer.com/podIn this AI marketing podcast episode, Dan Sanchez unveils his "30-30-30" blueprint for becoming a thought leader. If you've ever wondered how to actually grow your authority in a niche without spending years doing it, this episode breaks it down into a simple (not necessarily easy) system: read 30 books, interview 30 experts, and publish 30 content pieces on a single topic. Dan and co-host Ken Freire talk through the step-by-step

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18:42

Be a Student If You Want to Lead (Even If You're...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/11/09

Is a podcast right for you? Take the assessment to find out: https://aidrivenmarketer.com/podIn this AI marketing podcast episode, Dan Sanchez and co-host Ken Freire take a skeptical look at how authority is claimed (and faked) online in 2025. In a world where everyone seems to be positioning themselves as a thought leader, Dan presents a counterintuitive approach to standing out: embrace the role of the student. Through stories from his own career and examples like Michael Hyatt, Dan unpacks how

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19:13

As Chaos Grows Learn to Lead Through the Noise

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/11/08

In this AI marketing podcast episode, Dan Sanchez and Ken Freire tackle the often cringe-inducing but crucial topic of thought leadership in the age of AI. They explore why the term gets a bad rap, how to redefine it with authenticity, and why standing out is more important now than ever in a sea of AI-generated, commodity content. They map out a practical path from professional to authority and argue that the world desperately needs more people willing to bring clarity, not confusion.My Favorite AI

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35:43

The Secret AI Power Hiding Inside Google Sheets

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/11/07

In this AI marketing podcast episode, Dan Sanchez and his brother Travis dive deep into the latest AI-powered capabilities in Google Sheets and how they're revolutionizing everyday marketing workflows. From automated spreadsheet completion to real-time data analysis and reporting, Dan shares specific examples of how Gemini is saving hours of work and turning spreadsheets into smart, dynamic tools. Whether you're managing content calendars or analyzing survey responses, this episode reveals how AI is

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40:34

Your Unfair Advantage AI Can't Fake

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/11/06

Should you start a podcast? Take the free assessment: https://AIdrivenmarketer.com/podIn this AI marketing podcast episode, Dan Sanchez and Ken Freire break down how your personal core values are your greatest unfair advantage in the age of AI. While AI can mimic tone, produce content, and automate tasks, it can never replicate your deep convictions, beliefs, or lived experiences. They walk through a step-by-step roadmap for identifying and clarifying your core values and how to turn them into

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34:41

The Age of Artificial Authority (& How to Stand Out...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/11/05

In this AI marketing podcast episode, Dan Sanchez and co-host Ken Freire tackle the rising tide of AI-generated content and its impact on marketers trying to stand out online. With a flood of polished, AI-written posts dominating platforms like LinkedIn, they explore how marketers can preserve authenticity, leverage their human edge, and avoid becoming just another voice in the AI crowd. They share personal anecdotes and practical frameworks for how to lead with real experience, personality, and

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30:40

60% of Jobs Are Exposed to AI (Don't Be In One)...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/11/04

In this AI marketing podcast episode, Dan Sanchez kicks off a new experimental series titled "Own the Show," joined by co-host Ken Freire. Together, they lay the foundation for what will become a book, starting with the urgent problem it aims to solve: the looming AI-driven job displacement. They unpack the coming shift, citing reports from the IMF and World Economic Forum predicting that over 60% of jobs in advanced economies will be affected by AI. This episode isn’t just about the threat; it’s a

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25:25

The 4-Step System That Turns Any Workflow Into an AI...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/11/03

Get the full ChatGPT Masterclass: https://aidrivenmarketer.com/courseIn this AI marketing podcast episode, Dan Sanchez breaks down one of the most pivotal skills every AI-driven marketer must master: process development. He shares a powerful four-step framework and reveals how he used it to create a custom GPT that cut a 45-minute podcast pre-production process down to just five minutes. Whether you’re trying to automate your workflows, build repeatable systems, or scale your AI usage, this lesson

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23:34

The Rise of Gemini: How Google is Gaining Ground in...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/10/31

In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez dive into Google's rapid advancements in AI, specifically the rise of Gemini and how Google's interconnected ecosystem of tools is positioning it as a serious contender to ChatGPT. From overhauled research assistants to free app-building tools, Google is quietly stacking up powerful AI features that marketers can immediately benefit from.My Favorite AI Tools Tella - https://danchez.com/tella High Level -

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12:27

Inject AI Into Your Entire Workflow With ChatGPT's...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/10/29

Sign Up for the ChatGPT Masterclass: https://aidrivenmarketer.com/courseIn this AI marketing podcast episode, Dan Sanchez dives into ChatGPT's new browser, Atlas, and explains why it's a total game-changer for marketers who work across multiple browser tabs and apps. He explores three practical ways this integration supercharges your marketing workflow: micro context, page context, and workflow context. Dan also walks through real-world examples using LinkedIn, Google Docs, and landing pages to

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9:59

5 Ways to Think With AI (Not Just Talk to It)

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/10/28

Sign Up for the ChatGPT Masterclass - https://aidrivenmarketer.com/courseIn this AI marketing podcast episode, Dan Sanchez dives into the five essential mindset shifts marketers need to adopt to fully leverage AI. He explains how success with AI isn't just about prompts, but about rethinking how we approach intelligence, collaboration, and productivity in an AI-assisted world.My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr -

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12:26

10x Your ChatGPT Account With These 3 Tweaks

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/10/27

In this AI marketing podcast episode, Dan Sanchez walks through three transformative upgrades that anyone can make to their free ChatGPT account to dramatically increase output quality.My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all-in-one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (My favorite AI automation tool) -

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39:20

The AI Browser War That'll Reshape How Marketers Work

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/10/24

In this AI marketing podcast episode, Dan Sanchez and his brother Travis unpack the seismic shift in web browsing with the launch of ChatGPT's new browser, Atlas. They explore how AI-native browsers like Atlas, Comet (Perplexity), and Gemini (Google) are reshaping how marketers interact with web apps, manage tasks, and extract insights—right from the browser. Dan predicts the beginning of a new "AI browser war" that could transform marketing workflows forever.My Favorite AI Tools Tella -

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7:38

From Chatbot to Copilot: Why ChatGPT Atlas Feels...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/10/23

In this AI marketing podcast episode, Dan Sanchez dives into why the new ChatGPT Atlas web browser is a game changer for marketers. He explains how having ChatGPT baked directly into your workflow eliminates friction, enabling instant access to AI tools across your browser tabs. Dan shares real examples of how Atlas enhances his productivity, research, and content optimization—all without leaving the current tab.My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with)

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32:13

The State of AI Marketing in 2025 - What's Helpful (&...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/10/17

In this AI marketing podcast episode, Dan Sanchez breaks down the 2025 State of AI Marketing report, unpack the latest ChatGPT updates including the new Agent Builder and Apps feature, and revisit the buzz around Sora 2. They also share how AI is fueling their day-to-day projects, from t-shirt designs to Disney trip planning. Get practical, marketer-centric insights on leveraging AI right now.My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel

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40:25

Sora 2 Makes Every Marketer a Filmmaker

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/10/03

In this AI marketing podcast episode, Dan Sanchez and his brother Travis unpack Sora 2’s splashy launch, why ChatGPT’s social-first spin matters, and what the rising tide of AI video means for marketers. We also hit OpenAI’s new in-chat shopping with Shopify/Etsy, and Anthropic’s Claude 4.5—plus the real-world ways we used AI this week.My Favorite AI Tools• Tella (AI screen recording app I record all my solo episodes with) — https://danchez.com/tella• High Level (My all in one marketing platform) —

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30:08

From Toy to Tool: Creative AI Is Now Production-Ready

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/09/26

In this AI marketing podcast episode, Dan Sanchez and his brother Travis break down why creative AI has crossed the line from novelty to production-grade. From Suno’s jaw‑dropping V5 music model and Gamma’s new automation API, to Kling 2.5 Turbo finally nailing tricky motion in video, we explore what’s now practical for marketers—and how to put it to work this week.My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) – https://danchez.com/tella High Level (My all

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35:31

AI Hit Its Tipping Point (Here's What It Means For...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/09/19

In this AI marketing podcast episode, Dan Sanchez and his brother Travis argue we’ve hit the fall‑2025 tipping point: AI use has crossed into the early majority. They unpack what 700M weekly ChatGPT users and one‑third of U.S. adults using AI means for marketers, why SEO as we know it is on a two‑year clock, how buying and learning behaviors are shifting to AI‑guided journeys, and the practical ways they’re using AI this week—from homeschool voice chats to rapid live show builds.My Favorite AI

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46:36

16 AI Myths Busted, Validated or Explained (The...

AI-Driven Marketer: Master Practical AI Marketing Skills ·

2025/09/12

Try out High Level for free for 30 Days: https://danchez.com/highlevelIn this AI marketing podcast episode, Dan Sanchez teams up with his brother Travis to bust, validate, and nuance 16 of the most common AI myths marketers keep hearing. From “AI will replace marketers” to “Google will penalize AI content,” they unpack where the truth lives, where the hype misleads, and how to apply practical judgment on small teams.My Favorite AI Tools• Tella (AI screen recording app I record all my solo episodes

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